Randy Shamber has over 30 years of experience in sales, marketing, and business management within the music and entertainment industries. He is currently the owner of ShamRock School of Music, a community music school with 150 weekly students. Previously, he held several national sales and marketing roles for large music product distributors. Shamber also has experience starting and growing small businesses, as well as nonprofit and community volunteer work. He holds an MBA and a bachelor's degree in marketing.

1. Randy Shamber
15 Van Riper Avenue
Pompton Plains, NJ 07444
(973) 617-6994
ShamRockReps@optonline.net
OBJECTIVE:
To bring together a unique blend of experience that will lead to a rewarding career as a
sales or marketing professional within the sports or entertainment industry.
December 1998-July 1999, Director of Ticket & Sponsorship Sales
New Haven Ravens Baseball, West Haven, CT
Planned, developed and implemented sponsorship and advertising packages for this AA
professional baseball affiliate of the Seattle Mariners. Reversed five-year decline
in attendance by building relationships with chambers of commerce and other
community and business leaders. Implemented successful direct mail campaign
that generated $150,000 in new business.
August 2015 to Present
Davitt & Hanser, Cincinnati, OH
Northeast/Mid-Atlantic Sales Representative
Responsible for the sale and customer service of nearly 500 accounts for the 2nd
largest
distributor of musical instruments & accessories in the U.S. Market.
October 2008 to Present
ShamRock School of Music LLC, Pompton Plains, NJ
Owner of this start-up community-based music school that employs 10 part-time
instructors offering private lessons on all instruments plus group and band programs.
We carry a roster of 150 weekly students that produces gross sales of $275K annually.
ShamRock produces up to 12 concerts a year, most of them fundraisers for local
organizations such as the Pequannock Food Pantry, America’s Special Kidz, Push to
Walk and more. Responsible for all sales and marketing of programs. Use social media
extensively to promote programs and recruit new students.
July 1999 to July 2015
U.S. Music Corporation, Mundelein, IL
National Key Accounts Manager/ Senior District Sales Manger
Responsible for cultivating and managing the sales and relationship of the firm’s largest
clients (Sam Ash, Music123, American Musical Supply and Musician’s Friend) which
accounted for 40% of the domestic market sales. Worked closely with buyers and
marketing mangers on catalogs and web presentation. Designed and implemented
innovative promotional programs both on-line and in retail stores that facilitated the sale
of the brands. Developed and executed training programs for dealer salespeople.
Continued to manage the northeast territory to independent retailers. Sold iconic brands
such as Washburn, Marshall, Digitech, Eden, Parker, Jay Turser, Phonic & Soundtech.

2. May 1998 to November 1998, Group Account Manager
Giles Communications, White Plains, NY
Marketing communications firm that specializes in public relations services for clients in
the music products industry. Responsible for the management, development, and
profitability of the firm’s key accounts: NAMM and Yamaha. Interfaced extensively with
all clients to assess needs and develop innovative communications strategies.
Established relationships with editors of consumer and music trade media. Wrote press
releases, designed press kits and developed feature articles.
January 1993 to March 1998,
General Manager (8/95 – 3/98), Director of Sales and Marketing (1/93 – 7/95)
Zeta Music Partners, Oakland, CA
Responsible for the daily operation of this manufacturer of electric and MIDI string
instruments and amplifiers. Duties included P & L responsibility, managing personnel,
cash flow, production, new product development, R & D, shareholder relations, and
sales. Wrote and executed a successful business plan that allowed the company to
enjoy the biggest profits in its history. Created and developed strategies from the
ground-up that increased worldwide sales by 400%. Responsible for all aspects of
MARCOM management, from issuing budget proposals to creative direction. Opened
markets by developing new distribution channels through MI, school music, and violin
retailers as well as international distributors. Managed accounts through telemarketing,
direct mail and field visits. Managed the partnership with Gibson Guitar 1992-1995.
October 1985 to June 1992
Gerber Scientific Products, Inc., Manchester, CT
Marketing Product Manager
Responsible for the research and development of new products and markets for this
world-leading manufacturer of CAD/CAM systems that generated sales of $100 million
annually. Supervised a staff of twelve that organized and presented proposals
identifying new opportunities for the company. Authored strategic marketing plans and
developed worldwide channel marketing strategies. Markets serviced by the company
included the signmaking, screenprinting, graphic arts, gift, and optical industries.
VOLUNTEER:
Pequannock Chamber of Commerce, President, January 2013 to present
Pequannock Economic Development Committee Member, January 2012 to present
EDUCATION:
Rensselaer Polytechnic Institute, Master of Business Administration
Central Connecticut State University, Bachelor of Science, Marketing, Cum Laude
AWARDS
Gibson Guitar, Most Improved Division, 1994 and Outstanding Sales Support, 1993
U.S. Music Corp., Salesman of the Year 2000, 2001, 2002, 2003
ShamRock School of Music, Voted Favorite Music School, 2013, 2015 in the annual
Wayne Magazine Readers Poll