1. ALISON MORTON
30 Morningstar Court 609-868-2133
Erial, New Jersey 08081 toys4ali@msn.com
SALES, MARKETING, and ACCOUNT EXECUTIVE
~Core Professional Competencies~
Account Management Client Needs Assessment & Research Marketing
Key Account Territory & Product Analysis Multi-line representation
High-Impact Sales Presentations Consultative Solutions Sales Store Management
Quota Attainment Pre-Call Planning Preparation Merchandising Service
EXPERIENCE AND REPRESENTATIVE ACHIEVEMENTS
• Accomplished, results-driven Account Executive with varied sales, revenue
growth, trend tracking, and account management experience with significant
account base
• Understands techniques, professionalism, and attitude to create a highly effective
prospecting system
• Embraces continual marketing/customer knowledge concept first which then
leads to the sales conversation
• Passionate about relationship building, being a “go to” resource for clients, and
retaining client base which has resulted in achieving and exceeding sales
expectations
• Ethical and respectful professional who prides self on rapport building,
resourceful solutions, and creative, meaningful presentations
CAREER SYNOPSIS AND KEY ACHIEVEMENTS
DEMDACO – South, Central NJ April 2010 – Present
(DEMDACO is a national wholesale gift company, specializing in gifts, tabletop and home décor).
Account Executive – Manages approximately 300 active accounts. Prospects, qualifies, sells, and services
retail partners using DEMDACO product lines and thousands of SKU’s, Achieves revenue objectives selling
business to business (B2B). Develops and opens new accounts while servicing and increasing sales with
existing company account base. Manages all account planning and forecasting. Daily planning includes
significant face to face meetings and participation at national trade shows and/or sales meetings.
Effectively communicates with customers, regional sales managers, and internal staff. Currently serves as
Regional Representative for DEMDACO Corporate Advisory Board. Achieved President’s Club Award and
Rep of the Northeast Region.
Ty, Inc. – Southern New Jersey 2003-2010
Account Executive- Known for Beanie Babies, maintained accounts which included Hallmark, gift, toy,
hospitals and other venues generating well over $1 million in sales. Opened more than 80 new accounts
and generated “add-on” sales. Successful in implementing effective business strategies to meet customer
and company objectives. Maintained ongoing business relationships and provided excellent customer

2. service. Received highest award of Ambassador in 2005. Served on Advisory Board Committee as
spokesperson for the Northeast Region.
ALISON MORTON- RESUME- PAGE 2
Goldstein Group – Southern NJ, Philadelphia 1998-2003
(Independent Sales Representative Multi-lines)
Represented over 17 top Toy Manufacturers in the industry to specialty accounts. Created business plans,
floor plans for marketing strategies to grow each brand. Responsible for opening and managing large
chain account.
Exceeded company goals and quotas.
Physicians Formula Cosmetics, Territory Manager, Tri-State Area 1994-1998
Rita Ann Distributors, Sales Representative, New Jersey, Philadelphia 1991-1993
L’Oreal Cosmetic and Fragrance Division, Territory Manager, California 1987-1991
EDUCATION and SKILLS
California State University, Sacramento, CA
Bachelor of Science Degree in Business, Marketing 1987
TECHNOLOGY- Uses various sales/customer-related technology to drive sales performance
including software systems related to sales force automation, web-based data presentations,
customer POS, and expense reporting. Software proficiency includes Microsoft Word, Excel,
Outlook and PowerPoint.
References available upon request