This FB Smarty Case Study of Asa Waters Mansions highlights the fact that numerous businesses and organizations started their Facebook presence as Facebook Personal Profiles rather than Facebook Business Pages. Learn why that isn't the best way to grow your Facebook Community. Thank you to Asa Waters for agreeing to be our Case Study this month.

1. ASA Waters Mansion,
Millbury, MA

2.  Asa Waters has a beautiful website at
www.asawaters.org but it is not integrated
yet with Social Media.
 Asa Waters uses a Personal Profile rather
than a Facebook Business Page to promote
Asa Waters.
 Using Asa Waters as an example (with
permission), let’s explore the pros and cons
to this strategy.

3.  When a person starts a Facebook presence to
represent a business, it should be done by creating
a Facebook Business Page over a Personal Profile.
 If one follows Facebook Guidelines, a Profile is
supposed to be attached to a real live person, not
a business.
 That guideline has been stepped over many times
and there are business profiles all over the place!
 This Case Study of Asa Waters Mansion explores the
pros and cons of using a personal profile for
business promotion.

4.  Only Business
Pages can take
advantage of
the 'Add Page to
my Favorites’
 Similar to website
reciprocal linking
 Important for
Optimization

7.  Search Google for Asa Waters
 Their website comes up beautifully on first
page of Google
 Page 2 reveals an Asa Waters Facebook
Business page that is not maintained by
Asa Waters!
 Personal Page does not show at all, as
they are not searchable.

8.  Our recommendation to Asa
Waters Mansion, is to connect
with the Asa Waters Mansion Page
creator if possible.
 Page inactive since October 20,
2009. Info screen is blank which is
really odd. Perhaps Facebook has
determined it is a dead page.
 It would be better if the creator
simply makes Kathryn an admin
on the Page (explained on next
slides). If the creator deletes the
Page to allow Kathryn to create a
Business Page, that specific
domain name might not be
available for quite some time.

9.  Blank info page on
abandoned Asa
Waters Mansion
Facebook Business
Page.
 Very odd – perhaps
Facebook has
determined it is a
dead page.

10.  Admin-to-be must
first ‘like’ the page.
 Creator, or other
admin, then clicks on
‘see all’ from the list
of ‘people like this’

11.  Simply find the
person and click on
the Make Admin
button.
 Then can now
perform any function
on the Page,
including deleting it!

12.  Business Pages can have unlimited 'likes‘
or fans.
 We also cannot predict how Facebook
developers will evolve in the handling of
profiles which are meant to be people,
not businesses.
 Profiles are limited to 5000 friends. That
may seem like a lot but as your profile
ages it will hopefully keep gathering
friends.
 It would be a shame to reach that cap as
friends cannot be transferred over to a
page.

13.  Maybe nothing will
happen, lots of
people are using
profiles for business!
 However, you could
log onto Facebook
and be locked out
of your account and
have no recourse. It
happens!
 Facebook for Dummies
started out as a Facebook
personal profile and a
persona called Dummy.
 Facebook locked out the
account and they had to start
over with a Facebook Business
Page

15.  You can embed
Social plug-ins such
as the newsfeed
widget here.
 Your Facebook posts
instantly show on
your website
 Like buttons are also
a huge marketing
tool to use.

16.  You enjoy the
benefits of being on
‘friend’ lists.
 In some cases that
makes your
presence more
easily shareable.

17.  Acquire the Asa Waters Page or start a
new one.
 Start coaxing friends to become fans of
Page
 Embed newsfeed widget and like
buttons on www.asawaters.org
 Create an editorial calendar and post
strategy for your new Page
 Share the posting strategy, make others
admins to help