Using facebook to boost your business

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Using facebook to boost your business

  1. 1. Using Facebook to boost your business.Learn how Facebook can help you active yourbusiness goals.
  2. 2. Table of ContentPart I – IntroductionWelcomeWhat is Facebook?Is it really important?Facebook and my businessPart II – Setting up your accountProfile vs. PageBasics
  3. 3. Table of ContentPart III – Facebook helping your businessSetting up a business pagePromoting your pageAdvertising on FacebookFacebook MarketingMeasuring and analyzing your Facebook relevancePart IV – Conclusion
  4. 4. Part I – Introduction
  5. 5. Part I – IntroductionWelcomeI believe that, at this point, you know what is Facebook andTwitter. Well you probably know Facebook but the questionis, why any of this matter to my business?Social media and inbound marketing are increasinglyimportant assets for businesses to get found by andengage with potential buyers on the web. Just think aboutthe way you find information about products and services.You probably look for information on Google and/or askyour Facebook friends. And now the question is will you oryour business there to answer?
  6. 6. Part I – Introduction Facebook is not a time waster. It is a powerful toll to connect people with those around them. And marketers“Facebook is should use Facebook to better communicate and engage with customers and potential customers.not a timewaster. It is a I know that can be hard to figure out what exactly youpowerful toll to should do or how incorporate Facebook to your marketingconnect plan. But if you know that you need it, is already a steppeople with forward.those aroundthem” So my intention on this eBook is to help you understand how Facebook can boost your business and guide you through this road.
  7. 7. Part I – IntroductionWhat is Facebook?Facebook is a social network for connecting people with those around them.Facebook started in 2004 as a closed community for college students but hassince expanded beyond that to schools, corporations, and any user across theworld. Facebook allows users to connect and share information in a variety ofways.Is it really important?According to Facebook official statistics, they have over 800million active users,more than 50% of Facebook’s active users log on to Facebook in any given dayand an average user has 130 friends.
  8. 8. Part I – IntroductionFacebook statistic also shows that there are more than 900 million objects thatpeople interact with like pages, groups, events and community pages. Andaverage user is connected to 80 community pages, groups and events.So are still thinking that your customers aren’t using Facebook?Facebook and my businessThere are a ton of good reasons for businesses to participate in and maintain apresence on Facebook. Here are a few examples:- Get found by people who are searching for your products or services- Connect and engage with current and potential customers
  9. 9. Part I – Introduction- Create a community around your business- Generate leads for your businessMy intention here is to show you how to use Facebook to achieve business goals.
  10. 10. Part II – Setting up your account
  11. 11. Part II – Setting up your accountProfile vs. PageOn Facebook idea is simple, Profiles are meant for people,and Pages for businesses. To fully engage and leverage “REMEMBER,Facebook’s features, you should create a personal profile. DO NOT CREATE ARemember, do not create a personal profile for your PERSONALBusiness. Business should have Pages. PROFILE FOR YOUR BUSINESS,Facebook has been working on tools specifically for BUSINESSbusinesses; they are not available for profile pages. SHOULD HAVE PAGES”
  12. 12. Part II – Setting up your accountThere are a few key differences between Business Pages and Personal Profiles:- Pages allow you to designate multiple administrators, so you can designate more than one person to help manage the account. In addition, if one of your administrators leaves the company, you can still have control over the Page.- Pages are, by default, public, and are starting to rank in Facebook and public search results.- Pages are split into different categories. It is very helpful when you get listed in more relevant search results- Personal profiles have friends, which require mutual acceptance, whereas anyone can become a fan of your Page without needing administrator approval.
  13. 13. Part II – Setting up your accountBasicsI listed here a few steps that you have to follow to start on Facebook. Here we go:1 – Sign up for Facebook. It is free.2 – Edit your profile. Put some information about you there, and remember yourprofile name is not your company’s name.3 – Join Networks. Network is important to connect with people.4 – Connect with friends. Facebook has a few tools available to help you find yourfriends.
  14. 14. Part II – Setting up your account5 – Share content and information. Facebook is great for sharing all sorts ofinformation with your network, including text updates, photos, links, videos, andquestions.6 – Use Applications. There are thousands of applications on Facebook that furtherhelp you share content and interact with others.Remember that you can edit your private setting, so not everyone will have accessto everything that you post.
  15. 15. Part III – Facebook helping your business
  16. 16. Part III – Facebook helping your businessSetting up a business pageA Page is similar to a Profile except that it is, by default, “Creating apublic, and users can Like and become a “fan” of yourPage without first requiring approval from the Page’s Page isadministrators. Creating a Page is completely free but will completelyrequire your time to build and maintain. free but will require yourVisit this address to get started with your Page creation.http://www.facebook.com/pages/create.php. Make sure time to buildthat you are logged in. Facebook will then walk you through and maintain”a simple wizard to create your Page.
  17. 17. Part III – Facebook helping your businessAs the administrator, by default, your name and profile will not show up anywhereon your Page. You are the invisible manager. When you post new information orrespond to a discussion thread, it will appear to be posted by your company ratherthan you personally, even though you’ll be logged in as yourself. You candesignate multiple administrators as well to help with the maintenance of yourPage.In addition to being the administrator of your Page, you will want to become a fan.Click the “Like” button on your Page to become a fan. Once you become a fan,you will be listed among all the other fans on your Page and all the Pages of whichyou are a fan will show up on your profile, giving your business more visibility to yournetwork.
  18. 18. Part III – Facebook helping your businessPromoting your pageNow that you have built your Page, you need to focus on attracting some fans.Here are a few things you should try:- Create an engaging Page. Use applications like the discussion board and/or YouTube video box to add more interesting and engaging content to your Page.- News Feed. The benefit of creating an engaging page is that every time a fan engages with your page – from becoming a fan to posting a comment to attending an event – that activity is published to their “News Feed” which can be seen by their friends on Facebook.
  19. 19. Part III – Facebook helping your business- Let people know. Make sure all your contacts know that your company, now, has a fan page. Invite them to be Fans, post link on your website, email signature, business cards, etc.- Use Facebook Ads for an extra help. Facebook ads allow you to advertise a website or other properties on Facebook, including Pages, Groups, and Events. It is very similar to Google AdWords.
  20. 20. Part III – Facebook helping your businessAdvertising on FacebookFacebook Ads allow you to promote your business, get more fans for your Page,and therefore drive more leads for your sales team. Facebook Ads allow you toadvertise a website or content you manage on Facebook (like a Group, Page, orEvent). The ad creation and management tools are very similar to the GoogleAdWords interface.Visit http://www.facebook.com/advertising to get started, follow the instructions tocreate your ad.
  21. 21. Part III – Facebook helping your businessFacebook MarketingFacebook provides many business opportunities. Here I suggested a few practicesto help you engage with your Fans and attract some others; we call this “Facebookmarketing”.- Be interactive, fun and helpful. When people reach your Facebook page, they are looking for some kind of interaction. Don’t disappoint them no one likes an empty page.- Embed YouTube videos on your Facebook page. People should not leave your page to watch your videos.
  22. 22. Part III – Facebook helping your business- Create a connection between Facebook and the outside world. Post photos, comments, videos, promotions, etc.- Create contests on Facebook. Contests are a fun and engaging way to encourage participation from fans and even generate new fans. Remember you need to interact with your Fans.- Integrate traditional advertising with Facebook. If you are already advertising on a newspaper, for example, remember to encourage people to sign up on your Facebook Fan page.- Use Facebook to grow your email list, and vice versa. Use your emailnewsletter to boost awareness of your Facebook page. And also use yourFacebook fan page to have more people signing up for your email newsletter.
  23. 23. Part III – Facebook helping your business- Introduce new products on Facebook first. People who sign up to be fans of your Facebook page are likely your most loyal customers, so give them the advantage of be the first to know.- Integrate social content on your Facebook Page. Incorporate channels like YouTube, Vimeo and SlideShare on your Facebook page, so people can like and/or share.- Like “other businesses” Facebook Pages. Remember that social media is social. Administrators will know that you liked their page so; in return, they might like yours as well.
  24. 24. Part III – Facebook helping your businessMeasuring and analyzing your Facebook relevanceMeasuring results is a key part of any marketing strategy, and Facebook is nodifferent. Facebook Insights provides Facebook Page administrators with analyticsdata about Page visits and engagement.Remember that a key metric to note is the percent change of active users.Increasing your number of active users can help drive traffic and leads to yourbusiness.
  25. 25. Part IV – ConclusionConclusionHopefully after reading this eBook, you should have a foundation to start usingFacebook for business. If you feel that some professional help is needed, contactus, visit our website (www.onfireco.com) or email us with your question and needsat jean@onfireco.com.Remember that Facebook is constantly changing,adding features, and growing the community, youneed to spend some time and effort on it in order toachieve your business goals. So get started and don’tbe afraid to try new things not mentioned here!Thank you.

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