Hands-on Social Media Workshop: Facebook 101

HANDS-ON SOCIAL MEDIA ‘ FACEBOOK 101’

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Agenda

‘ More In Media’ Dorien Morin-van Dam ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More In Media Brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],Old Media

[object Object],[object Object],[object Object],[object Object],New Media

Benefits of using Facebook ,[object Object],[object Object],[object Object]

The FacebookPlatform ,[object Object],[object Object],[object Object]

Who should use Facebook? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Resource for Social Media News ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Profile vs. Page ,[object Object],[object Object]

Why your business should use Facebook Pages: Facebook says so. Read their Terms of Use.

Why your business should use Facebook Pages: Pages offer unique tools , such as apps, widgets and visitor analytics. If you’re going to market on Facebook, you might as well market right and take advantage of these great tools!

Why your business should use Facebook Pages: Unlimited Fans! Personal Profiles have a limit of 5,000 friends. Business Pages can have UNLIMITED Fans.

Why your business should use Facebook Pages: Lastly, do it for your fans. I don’t like it when businesses request to be my friend. Allowing someone to be my friend is personal. Having a business as a friend is way too close for comfort. Do your fans a favor and use a Facebook Page. Again, it also violates FB rules.

NOW YOU ARE READY TO ENGAGE! PAGE SET UP CREATE A PAGE ADD INFORMATION ADD IMAGES

Create A Profile ,[object Object],[object Object],[object Object]

Facebook Page Information Fill Out ALL Fields

Use such as ,[object Object],[object Object],[object Object],KEYWORDS

Facebook Username ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Fan Page Vanity URL ,[object Object],[object Object],[object Object],[object Object]

Vanity URL www.fb.com/MoreInMediaCompany

[object Object],[object Object],Images

Upload Images ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Profile Banner ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More In Media ,[object Object],[object Object]

Banner ,[object Object],[object Object],[object Object]

Image Permission ,[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Apps

Apps/Tabs ,[object Object],[object Object]

Apps/Tabs Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Search Facebook Easy as 1-2-3 ,[object Object],[object Object],[object Object]

REMEMBER: It’s SOCIAL Media! Engagement

DO THIS FIRST Find as many friends as you can! You can have up to 5000. #1

Friend Finder ,[object Object],[object Object],hometown current city high school mutual friend college or university employer graduate school

Engagement: Step 2 ,[object Object],[object Object],[object Object],[object Object],[object Object]

Person to Business Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Person to Businesses engagement ,[object Object],How to Engage?

@Tag a Person ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],Edgerank

Like-Share-Post ,[object Object],[object Object],[object Object],Clicking ‘like’ is free. Posting is free. Sharing is free.

Engagement: Step 3 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

B2B engagement ,[object Object],[object Object],[object Object],How to Engage?

@Tag a Person ,[object Object]

Engagement: Step 4 Use what you’ve got!

You have a Profile… … Use it to market your Page!

Link your Profile to your Page! Great article, great ideas. http://mashable.com/2012/01/04/facebook-banner-creators/

Engagement: Step 5 Did you know you had TWO? Use BOTH your newsfeeds

Newsfeed ,[object Object],[object Object],[object Object]

Engagement: Step 6 Use a Posting Schedule

Posting Schedule Example – See Hand Out

Frequency of Posts ,[object Object],[object Object]

Benefits to Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Planning Adjusting Goals and Objectives Execution Analysis and Monitoring

Time Management ,[object Object],Dashboard-Style Scheduling

‘Linking Saves Time’ ,[object Object],[object Object]

Linking Accounts ,[object Object],[object Object]

Hands-on Social Media Workshop: Facebook 101

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Hands-on Social Media Workshop: Facebook 101