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Facebook pages

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Facebook pages

  1. 1. Marketing with Facebook Pages Kelly T. Mullaney
  2. 2. <ul><li>Profile, Group or Facebook page? </li></ul><ul><li>How to create a Facebook page </li></ul><ul><li>Frequent mistakes </li></ul><ul><li>Free and paid tools </li></ul><ul><li>When a Facebook page is not good </li></ul>
  3. 3. Why Faceboook? <ul><li>500.000 users </li></ul><ul><li>People is already there, don’t like to go out </li></ul>
  4. 4. Facebook Profile <ul><li>Profiles are for people (Against Facebook TOS) </li></ul><ul><li>Not all your friends is interested in your business </li></ul><ul><li>https://www.facebook.com/aluCineFestival </li></ul>
  5. 5. Facebook Profile <ul><li>Pros: </li></ul><ul><li>You can message your friends, write on their Wall </li></ul><ul><li>Cons: </li></ul><ul><li>People has to ask for friendship </li></ul><ul><li>Mixing family & friends with business </li></ul><ul><li>Messaging could be considered spamming </li></ul>
  6. 6. Facebook Groups <ul><li>Small groups and families </li></ul><ul><li>You can get invited without permission </li></ul><ul><li>Email notifications “On” by default </li></ul><ul><li>Good for: </li></ul><ul><ul><li>Professional groups </li></ul></ul><ul><ul><li>Boards </li></ul></ul><ul><ul><li>Private groups </li></ul></ul>
  7. 7. Facebook Pages <ul><li>It’s like a profile, but for business: </li></ul><ul><ul><li>wall </li></ul></ul><ul><ul><li>events </li></ul></ul><ul><ul><li>photos </li></ul></ul><ul><ul><li>questions </li></ul></ul><ul><ul><li>apps </li></ul></ul><ul><li>You can ‘Like’ other pages </li></ul>
  8. 8. Facebook Pages <ul><li>Pros: </li></ul><ul><li>Page is indexed by Search Engines </li></ul><ul><li>Its publicly accessible </li></ul><ul><li>Join with “Like” button </li></ul><ul><li>Specific URL </li></ul><ul><li>iFrames allows you to create almost anything </li></ul><ul><li>You can keep track of traffic (Google Analytics) </li></ul><ul><li>Reviews </li></ul>
  9. 9. Facebook Pages <ul><li>Cons: </li></ul><ul><li>Cannot write in people’s walls </li></ul><ul><li>Facebook is constantly changing </li></ul><ul><li>Need attention, time </li></ul>
  10. 10. Best Practices Use a photo instead of just the logo vs “ You can't get social with a logo“ Dan Hollins
  11. 11. Best Practices Give a clear reason why I should like you
  12. 12. Best Practices <ul><li>Don’t rely only on your FB page </li></ul><ul><li>When inviting people to Like page, give link </li></ul><ul><li>Don’t sell in your page, Facebook is to connect </li></ul><ul><li>Avoid automatic postings </li></ul><ul><li>Use your profile for personal posts in business & organizations pages </li></ul>
  13. 13. How to promote your Page <ul><li>Setup a unique URL </li></ul><ul><ul><li>Need a minimum of 25 fans </li></ul></ul><ul><ul><li>Cannot be changed </li></ul></ul><ul><ul><li>Use keywords </li></ul></ul>
  14. 14. How to promote your FB Page <ul><li>Use link in your email signature </li></ul>
  15. 15. How to promote your FB Page <ul><li>Add Like button in website (with faces) </li></ul>
  16. 16. How to promote your FB Page <ul><li>Promote Facebook Page in business </li></ul>
  17. 17. How to promote your FB Page <ul><li>Offers and coupons to Page members </li></ul>
  18. 18. How to promote your FB Page <ul><li>Network on other pages </li></ul>
  19. 19. Let’s Create a Page!
  20. 20. Tools <ul><li>http://www.pagemodo.com </li></ul><ul><li>http://www.iwipa.com </li></ul><ul><li>http://xtremelysocial.com </li></ul><ul><li>http://www.involver.com </li></ul><ul><li>http://fanpageengine.com </li></ul><ul><li>http:// appbistro.com </li></ul>
  21. 21. When a Facebook page is not good… <ul><li>You are creating a page because everyone says so </li></ul><ul><li>Page is neglected </li></ul>
  22. 22. Resources <ul><li>www.AllFacebook.com </li></ul><ul><li>www.MariSmith.com </li></ul><ul><li>www.mashable.com/social-media </li></ul><ul><li>www.socialmediaexaminer.com </li></ul>
  23. 23. Thank You! <ul><li>Kelly T. Mullaney </li></ul><ul><li>www.WorkingArtMedia </li></ul><ul><li>www.Twitter.com/KellyMullaney </li></ul><ul><li>www.LinkedIn.com/in/KellyMullaney </li></ul><ul><li>www.Facebook.com/WorkingArtMedia </li></ul>

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