Go from Ordinary to Extraordinary with Facebook

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Getting you r page looking good is half the battle, once it looks enticing you now need to post some great content on the page to get people talking, here's ideas on how to do that.

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Go from Ordinary to Extraordinary with Facebook

  1. 1. How to Go From Ordinary to Extraordinary with Facebook<br />
  2. 2. <ul><li> Making Your Page look good
  3. 3. Posting on the page
  4. 4. Promoting Your Page</li></ul>2<br />
  5. 5. Introduction to Facebook Pages<br />Why have a Page?<br /><ul><li> To promote your product /service/business
  6. 6. To increase brand awareness
  7. 7. To reach people globally
  8. 8. To increase the number of people you reach
  9. 9. To increase sales
  10. 10. To tell customers about new products/services
  11. 11. To get feedback on products/services
  12. 12. To create a community for your business/brand
  13. 13. To engage your customers
  14. 14. To increase purchase intent
  15. 15. To build a relationship with your audience
  16. 16. To make your customers feel loved!</li></ul>3<br />
  17. 17. 4<br />Make sure you have KEYWORDS in your info tab<br />
  18. 18. Page Usernames<br />5<br />Go to www.Facebook.com/username or click on “Resources” behind your page and “select a username”<br />
  19. 19. Page Sections – Profile picture<br />6<br />SIZE: 180 by 540 pixels and not bigger than 4MB<br />It can be changed as often as you like<br />To add: click on the pencil icon on the “?” where the photo usually is in the top left corner, choose “change picture” and follow the prompts<br />Suggestions:<br /><ul><li> Make it relevant to your page
  20. 20. Make it eye catching/interesting
  21. 21. Make it big enough to see!!!!!</li></ul>Notes:<br />- You cannot upload a photo if it is more than 3 times as tall as it is wide<br />
  22. 22. Page Landing Tab<br />7<br />
  23. 23. Page Landing Tab<br />8<br />What do you want people to see when they come to your page?<br /><ul><li> Info on your business/products
  24. 24. Specials
  25. 25. A competition to engage them
  26. 26. Something to make them laugh
  27. 27. Sign up to your newsletter
  28. 28. Watch a video of you in action
  29. 29. A reason to stay</li></li></ul><li>Contact Tab<br />9<br />
  30. 30. Shop on Your Page<br />10<br />
  31. 31. YouTube Tab<br />11<br />
  32. 32. Slideshare app<br />12<br />
  33. 33. Flickr app<br />13<br />
  34. 34. Add a Newsletter Signup<br />14<br />
  35. 35. Facebook Questions<br />15<br />
  36. 36. IWIPA app<br />16<br />
  37. 37. Blog app<br />17<br />
  38. 38. Calendar app<br />18<br />
  39. 39. Recipe app<br />19<br />
  40. 40. Give Your Tabs Call to Actions<br />20<br />Change the name so people know what they are clicking on!<br />
  41. 41. Posting<br />21<br />What Makes a Good Post?<br /><ul><li> Relevant
  42. 42. Interesting
  43. 43. Engages
  44. 44. Enquiring/questioning
  45. 45. Entertaining
  46. 46. Easy to comment on by fans</li></ul>Think about….<br /><ul><li> What would you want to see?
  47. 47. What would you respond to?
  48. 48. What comments could they put?</li></ul>POST 1<br />What do you love about Sydney?<br />POST 2<br />Would you rather visit the Opera House or the Bridge?<br />POST 3<br />Share a Sydney secret spot with us… <br />
  49. 49. Post Attachments<br />22<br />What can you attach?<br /><ul><li> Links to articles, egwww.ezinearticles.com
  50. 50. Links to other websites
  51. 51. Links to other tabs on your page
  52. 52. Links to your website
  53. 53. Links to a video egwww.youtube.com
  54. 54. Photos
  55. 55. Video
  56. 56. Podcasts</li></li></ul><li>Your Posts<br />23<br />Are you?<br /><ul><li> Asking questions (easy ones?)
  57. 57. Giving relevant info?
  58. 58. Adding value to your visitors?
  59. 59. Doing what you promised visitors?
  60. 60. Posting regularly?
  61. 61. Adding links/photos/video to posts?
  62. 62. Regularly reviewing what has worked and what hasn’t?
  63. 63. Getting comments on your posts?
  64. 64. Responding to posts?
  65. 65. Responding to comments on your posts?
  66. 66. Being consistent with your posts?
  67. 67. Are your posts good quality?
  68. 68. Interesting?
  69. 69. Engaging?</li></li></ul><li>Posting<br />24<br />When to Post & How Often?<br />It is QUALITY not QUANTITY!!!<br />Research shows that pages get the same results if they post daily vs weekly<br />Decide what will work for you – that you can maintain!<br />For time of the day/days of the week monitor when you get the results<br />
  70. 70. Plan Your Posts<br />25<br />
  71. 71. Posting<br />26<br />Let’s post people!<br />
  72. 72. Scheduling Posts on your Page<br />27<br />Sendible(free 30 day trial, then $10/mth)<br />Go to www.sendible.com and set up a free account<br />PostPlanner<br />This is a paid scheduling tool that works within Facebook for $4.95 per month http://apps.facebook.com/postplanner/?ref=ts<br />Tweetdeck<br />This is free software that you download to your computer at www.tweetdeck.com and you can then schedule updates on your Facebook page, and LinkedIn and Twitter.<br />Hootsuite<br />This is free, it is all online, so you don’t need to download any software www.Hootsuite.com<br />You can choose when you want to post, so you could upload 7 days posts in one go!<br />
  73. 73. Encourage Sharing on your Page<br />28<br />
  74. 74. In case you haven’t noticed Facebook Pages can’t be created and left, you need to keep them going, otherwise it is like having a party and after all the guests have shown up you leave….<br />29<br />
  75. 75. Attracting Fans<br />30<br />Ways to increase your fans<br /><ul><li> Invite your friends to become fans
  76. 76. Include your Facebook page details on your email signature
  77. 77. If you blog include the link at the bottom of each blog post
  78. 78. If you send an enewsletter to customers put it in there EVERY time with a link to your page
  79. 79. Post on other pages that are relevant, eg for a back support product I posted on back pain pages
  80. 80. Include your page details on your business card
  81. 81. Ask your fans to help you grow your fan base
  82. 82. Make sure your posts are good quality</li></li></ul><li>Promote yourself<br />
  83. 83. Building your Page<br />32<br /><ul><li> Quality posts
  84. 84. Regular posting
  85. 85. Commenting on visitors posts & comments
  86. 86. Posting on other RELEVANT pages as your page
  87. 87. Competitions - see Facebook guidelines www.facebook.com/promotions_guidelines.php
  88. 88. Incentivise potential visitors to join your page
  89. 89. Facebook ad’s
  90. 90. Branded applications, eg gifting
  91. 91. Events, it could be a virtual event
  92. 92. Sending updates to the people who like your page
  93. 93. Photos of people who like your page on your page that they can tag themselves in
  94. 94. Check out what other pages are doing that works, and copy them
  95. 95. Fun posts eg what do you think FBG stands for?
  96. 96. Guest posts
  97. 97. Q&A time on your page
  98. 98. Likers only coupons
  99. 99. Ask visitors to share your page with their friends</li></li></ul><li>Building Your Page<br /><ul><li> Add a Facebook like box to your website
  100. 100. Add a social plugin to your website
  101. 101. Add a Facebook link to your email signature
  102. 102. Add a Facebook link to your enewsletter
  103. 103. Offer free content to encourage people to like your page
  104. 104. Invite all your Facebook friends to like your page
  105. 105. Find the influencers in your field and try to associate with them (their fans will follow them)
  106. 106. Ask your visitors what they want
  107. 107. Like other pages and ask them to like you back
  108. 108. Post photo’s with a call to action
  109. 109. Keep true to your purpose
  110. 110. Set goals
  111. 111. Keep up to date on the new Facebook additions</li></ul>Experiment… try… rework… try again!<br />33<br />
  112. 112. Special Offer!!<br />www.socialrabbit.net/shop/401-facebook-tips<br />
  113. 113. Questions<br />http://au.linkedin.com/in/LaraSolomon<br />www.Facebook.com/SocialRabbit<br />www.Twitter.com/LaRoo<br />www.SocialRabbit.net<br />www.YouTube.com/TheSocialRabbit<br />

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