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Facebook Pages For Business - ASUSBD

  1. 1. Facebook Pagesfor business<br /> Sponsors<br />Presentation by <br />Abbi Siler<br /><br />
  2. 2. What Is Facebook?<br />Launched in 2004 , has grown to 500 million users as of July 2010.<br />Originally used to connect with friends, share photos, and real-time updates.<br />Has become one of the largest marketing phenomenons for business today.<br />If your customers are looking for your business on Facebook, will you be there?<br />
  3. 3. Why Use Facebook For Business?<br />Statistics:<br />Over 500,000,000 users – worldwide!<br />Over 1.5 million local business have active Pages.<br />People spend over 700 million minutes per month on Facebook.<br />Average user is connected to 80 Community Pages, Groups, and events.<br />150 million active mobile users. Mobile Facebook users are twice as active than non-mobile users.*<br />*Source:<br />
  4. 4. How Can Facebook Pages Help Your Business?<br /><ul><li>Generate Potential Sales
  5. 5. Spread Brand Awareness
  6. 6. Update Clients on News, Events, or Promotions.
  7. 7. Build Relationships.
  8. 8. Provide Customer Service
  9. 9. Build & Sustain Credibility</li></li></ul><li>Facebook Terminology<br />Profiles vs. Pages<br />Profiles are for people.<br />Pages are for business.<br />Friends vs. Fans<br />Friends are for profiles.<br />Fans are for pages.<br />Wall, Info, News Feed,<br />Insights, Places, <br />& Tags.<br />
  10. 10. Facebook Profiles<br />Your Personal Facebook Account. Set-up under personal email account. You connect directly with other people by becoming friends. You can actively participate on Community & Business Pages and develop your own pages from this profile.<br />Profiles are NOT to be used to promote businesses or organizations. This violates Facebook’s Terms of Use. You can potentially be terminated from Facebook all together.<br />Allows Privacy Controls for all interactions on Facebook.<br />
  11. 11. Create A Facebook Profile<br />
  12. 12. What To Include On Your Profile<br />A recognizable photo – you want people to know who you are, and recognize you when they are searching for you on Facebook.<br />Work/Education – this will allow people to recognize you by your place of work, and will also promote your business in it’s own way. Education will provide credibility for your professionalism.<br />Current City, Interests, Contact Info<br />
  13. 13. Why Have Personal Profile?<br />Perhaps you feel like you won’t use your personal profile very much, but you do realize the need for your business to have a Page –<br />Profiles will allow you to put a FACE with your business. When interacting with other businesses on Facebook, your profile will be how you represent your business.<br />You may not want to be there, but your customers may want you to be. Remember, your business won’t float without the customer. <br />If you really don’t want a profile, you can still create a page for your business. But this may limit your page’s functionality.<br />
  14. 14. Find Your Friends<br />You can connect to your e-mail address book to find your professional & personal contacts who are already active on Facebook. <br />Search by name.<br />Locate your Community Page.<br />Only send friend invites to people you know, or have met. If it’s just an acquaintance be sure to send a little message saying who you are and why you want to be friends!<br />
  15. 15. Facebook Privacy<br /> Privacy is very important on Facebook. Be sure to understand what information you are sharing online. <br /> Let’s take a look at how to keep your information safe on Facebook!<br />
  16. 16. Facebook Friends Lists<br />
  17. 17. Things To Remember About Facebook Privacy<br />Don’t ever share anything you would not put your picture next two on highway billboard!<br />Use The Preview My Profile Button when changing your settings.<br />Protect your family & friends, don’t share things about them that they would not want to share!<br />
  18. 18. Let’s Take A Break!<br />Abbi Siler<br />501-786-3412<br /><br /><br />Find Me On:<br />Facebook, Twitter & LinkedIn!<br /><br /><br />
  19. 19. Facebook Business Strategy<br />Develop a Facebook Strategy. <br />Be Honest About Your Goals.<br />Who do you want to interact with on Facebook? <br />Clients, Potential Clients, Enthusiasts, Local Community?<br />What information would your client need from you?<br />Are you committed to monitoring your Facebook Page?<br />Do you have the time or staff to help?<br />Do you have a updated website?<br />
  20. 20. Industry & Market Research<br />How are your peers<br />and competitors using<br />Social Media?<br />Are they active?<br />What interesting<br />content is being shared<br />about your business or<br />industry?<br />Listen FIRST, sell second!<br />How Small Business Is<br />Using Social Media <br />(via Mashable)<br />
  21. 21. Need Market Research?!<br />Gather FREE Market Research!<br />Learn more about your industry!<br />
  22. 22. Facebook Business Pages<br />
  23. 23. Creating Your Business Page<br />Select The Right Category<br />Consider Your Page Name<br />Your Company Name?<br />Something Catchy?<br />Keep It Simple & Memorable<br />Pages Are Public<br />Don’t Forge Another Company’s Name<br />Educate Yourself- Terms of Use & Promotion Guidelines<br />
  24. 24. Let’s Create A Page( follow along!)<br />Facebook <br />
  25. 25. What To Share On YouBusiness Page<br />Photos: Location Photo, Top Employee Photos, Retail Photos, Action Shots, Promotional Ads<br />Videos: Commercials, Fun Videos, Informational Videos<br />Links: News articles both local & national, industry news, company blog, & your website!<br />Events: Share upcoming events hosted by your company!<br />Tag other industry pages active on Facebook.<br />Use keywords in every status update!<br />UPDATE REGULARLY!<br />
  26. 26. It’s Not About YOU!<br />Remember, this page is for your clients & enthusiasts!<br />Post info that they would like or need!<br />Allow your fans to post comments, photos & info!<br />Don’t be a pushy salesman!<br />A Few Tips To <br />Grow Your Fans Quickly<br />-Get Your Employees Involved!<br />-Share your page with your existing friends on Facebook, ask your staff to do the same!<br />-Send an e-mail to your client database, include your Facebook Page in your company newsletter!<br />-Include Facebook Link in the signature of your emails & Business Cards!<br />
  27. 27. Facebook Pages: Don’t Forget<br />Facebook provides you with ‘Get Started’ steps – be sure to follow their advice! <br />Upload a colorful & eye catching logo! <br />Post some basic content on your page before you send invitations out to like your page!<br />Links to your website, blog, share promotions, specials, ask questions!<br />Use your keywords in status updates & info sections! <br />Provide at least 5 pieces of content relative to your business or industry --before you share your page!<br />
  28. 28. Helpful Tools for Facebook Business Pages<br />Find Content To Share:<br />Google Trends,, Industry Websites,<br />Google Alerts, Email Newsletters<br />Animoto Videos: Turn a stack of pictures into a 30 second promotional video with exciting music!<br />Time Management:<br />Hootsuite: Schedule Updates, Add other social <br />networks, monitor your brand with keywords<br />& activity.<br />
  29. 29. What To Do When Something Negative Shows Up<br />Business is Business – act professionally!<br />Apologize Publically To Any Complaints.<br />Reach Out Privately to Resolve The Situation. (Send a message, or contact them personally)<br />Move On – Don’t let negativity get you down. <br />If someone persists to write nasty things on your Facebook<br />Page, attempt to resolve the manner privately, & if all else fails<br />report the user to Facebook. <br />(This is the ultimate LASTRESORT!)<br />
  30. 30. Facebook Ads<br />Let’s Take A Look!<br />Facebook Advertising for Business<br />
  31. 31. Don’t Be Labeled a Spammer!<br />Act like a user, you don’t like to be sent a million messages. So don’t do it to others!<br />Don’t participate in aggressive marketing:<br />Do not post links on your competitors page (that’s tacky)<br />Don’t be a solicitor! Build Relationships, and encourage your followers to promote your page for you!<br />Don’t post your info about your Facebook Page on other’s walls without permission!<br />Don’t create multiple accounts with the same name. <br />Don’t set up your business as a Profile.<br />
  32. 32. Facebook Pages: What’s Next?!<br />Be consistent! Don’t stop after a week, keep building & sharing information.<br />Respond to people who are ‘Liking’ your page, commenting and sharing! (Say Thanks!)<br />Look at Your Insights, who’s viewing your page, and what are they interested in!<br />Register for Advanced Facebook for Business with Arkansas State University Small Business Technology & Development Center!<br />
  33. 33. Thanks For Coming!<br />Read Our Blog:<br />Like Us On Facebook!<br />Follow Us On Twitter: asbtdc_asu<br />For More Helpful Tips On Social Media:<br /><br />Like local2social On Facebook!<br />Follow Abbi On Twitter: abbisiler<br />Special Thanks To Our <br />Jonesboro Sponsors!<br />

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