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Facebook Pages 4 The Fitness Industry


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An overview of how Facebook pages could be used to promote your business, with fitness industry examples

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Facebook Pages 4 The Fitness Industry

  2. 2. Who is Lara Solomon? <ul><li>Owner of the Mocks brand </li></ul><ul><ul><li> </li></ul></ul><ul><li>Author of Brand New Day – The Highs & Lows of Starting a Small Business </li></ul><ul><ul><li> </li></ul></ul><ul><li>Chief Rabbit at Social Rabbit </li></ul><ul><ul><li> </li></ul></ul><ul><li>Winner of Telstra NSW Micro Business Award 2008 </li></ul><ul><li>Finalist in Telstra Young Businesswoman Award in 2005 and 2008 </li></ul><ul><li>Blogger for </li></ul>These are Mocks – sock covers for mobile phones
  3. 3. What we will cover <ul><li>The different types of Facebook accounts </li></ul><ul><li>Why have a Facebook page? </li></ul><ul><li>What you can do with a Facebook page </li></ul><ul><li>Posting on your page </li></ul><ul><li>Examples from Facebook marketing campaigns </li></ul>
  4. 4. Different types of Facebook Accounts Page Group Profile Can be used for business or personal Can be used for business or personal ONLY personal use! As many people as want to can “like” your page As many people as want to can join your group Limited to 5000 friends Posts by the page admin appear in people’s newsfeeds & their friends can see them if they comment Posts by the group admin only appear in members newsfeeds, but NOT in friends of members feeds unless they are members Posts by profile owner appear in friends newsfeeds People can just “like” the page no need for approval Can be set for automatic joining, or approval Have to approve each friend Update messages can be sent to all members Limited to sending messages to 5000 members Can send messages to all friends Can be customised with app’s CANNOT be customised Can be customised with app’s Always public Can be public or private Can be public or private Found by search engines NOT found by search engines Found by search engines (but can be locked down) Posts come from the Page, not the admins Posts come from individual admins Posts come from profile owner No one knows who the admins are (unless they say) Admins are all listed - Usernames available Usernames NOT available Usernames available Insights about visitors available NO insights No insights
  5. 5. Types of Facebook Accounts - Profile
  6. 6. Types of Facebook Accounts - Group
  7. 7. Types of Facebook Accounts - Page
  8. 8. Why have a Facebook page? <ul><li>To promote your product /service/business </li></ul><ul><li>To increase brand awareness </li></ul><ul><li>To reach people globally </li></ul><ul><li>To increase the number of people you reach </li></ul><ul><li>To increase sales </li></ul><ul><li>To tell customers about new products/services </li></ul><ul><li>To get feedback on products/services </li></ul><ul><li>To create a community for your business/brand </li></ul><ul><li>To engage your customers </li></ul><ul><li>To increase purchase intent </li></ul><ul><li>To build a relationship with your audience </li></ul><ul><li>To make your customers feel loved! </li></ul>
  9. 9. Fan Pages express individuality
  10. 10. Page appears in online search
  11. 11. Blogs feed onto the Page
  12. 12. Page updates appear in news feeds of fans
  13. 13. Position yourself as an expert
  14. 14. Promote Events
  15. 15. Grow A Community Consumers answering each others questions
  16. 16. Engage with Your Audience Mocks video comp
  17. 17. Consumers saying that they haven’t received their Mocks Listen to Your Audience Love negative comments!
  18. 18. Facebook Ad’s Fans grew from 4,333 to 336,000 due to this ad
  19. 19. Stats on Fans
  20. 20. <ul><li>What Makes a Good Post? </li></ul><ul><li>Relevant </li></ul><ul><li>Interesting </li></ul><ul><li>Engages </li></ul><ul><li>Enquiring/questioning </li></ul><ul><li>Entertaining </li></ul><ul><li>Easy to comment on by fans </li></ul><ul><li>Think about…. </li></ul><ul><li>What would you want to see? </li></ul><ul><li>What would you respond to? </li></ul><ul><li>What comments could they put? </li></ul>Posting on Your Facebook Page
  21. 21. How to Interact with Your Facebook Page Likers <ul><li>What can you attach to your posts? </li></ul><ul><li>Links to articles </li></ul><ul><li>Links to other websites </li></ul><ul><li>Links to other tabs on your page </li></ul><ul><li>Links to your website </li></ul><ul><li>Links to a video </li></ul><ul><li>Photos </li></ul><ul><li>Video </li></ul><ul><li>Podcasts </li></ul>
  22. 22. How to Interact with Your Facebook Page Likers <ul><li>Are you? </li></ul><ul><li>Asking questions (easy ones?) </li></ul><ul><li>Giving relevant info? </li></ul><ul><li>Adding value to your visitors? </li></ul><ul><li>Doing what you promised visitors? </li></ul><ul><li>Posting regularly? </li></ul><ul><li>Adding links/photos/video to posts? </li></ul><ul><li>Regularly reviewing what has worked and what hasn’t? </li></ul><ul><li>Getting comments on your posts? </li></ul><ul><li>Responding to posts? </li></ul><ul><li>Responding to comments on your posts? </li></ul><ul><li>Being consistent with your posts? </li></ul><ul><li>Are your posts good quality? </li></ul><ul><li>Interesting? </li></ul><ul><li>Engaging? </li></ul>
  23. 23. Great Facebook Marketing Landing Tab that gives people a reason to LIKE the page
  24. 24. Great Facebook Marketing Getting people to share on the Facebook page
  25. 25. Great Facebook Marketing Sign up on the Facebook page
  26. 26. Great Facebook Marketing Add coupons
  27. 27. Great Facebook Marketing Before & After Pictures
  28. 28. How Social Rabbit can help you Facebook Ebook for the Fitness Industry $47 Over 100 pages of tips, ideas, and practical how to’s for your page Facebook Page Review $99 Let Lara tell you how you can improve your page Facebook Pages Webinar/Physical workshop $397 ONLY $297 B4 29/9 Learn everything you need to know about setting up, managing and growing your page
  29. 29.