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S.W.O.T. Analysis for Entrepreneurs


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S.W.O.T. - Strengths, Weaknesses, Opportunities and Threats - A simple analysis focused on entrepreneurs and social media - created by Michelle Fontaine of FBSmarty. Follow us here or on Facebook ( and learn about our virtual courses at

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S.W.O.T. Analysis for Entrepreneurs

  1. 1. Nancy Dube Michelle Fontaine Dube Consulting FBSmarty S.W.O.T. Social Media Bootcamp, Sept 7, 2012Visit
  2. 2. • From an Entrepreneur’s Perspective• Organize your Thoughts• Channel your Focus and Energy FBSmarty ~ Michelle Fontaine
  3. 3. Entrepreneurial S.W.O.T. Internal Factors (Strengths and Weaknesses)Do you? Yes? Then it is a Strength No? Then it is a WeaknessEmbrace Technology Learn (Take Classes, Attend Out-Source to a qualifiedwhen appropriate Seminars, Read) . consultant for initial strategy andto your business? implementation. Practice (Implement). Participate - Be involved with Utilize a social media interacting, posting… only you manager or consultant as can be you! necessary. FBSmarty ~ Michelle Fontaine
  4. 4. Strengths and WeaknessesAre you… Yes, then it is a Strength No, then it is a WeaknessA Natural Try different networking Contact organizer of networkingnetworker? groups, go often. groups, introduce yourself, ask for a mentor or introductions. Offer yourself as a speaker to Seek out ambassadors. Go withA Good the group. the friend than introduced you.communicator? Develop friendships with Prepare and practice your synergistic people. ‘Elevator Speech’. Join Social Network Groups , Join on-line Social Network interact regularly, as a Groups, read regularly – interact listener to learn and as a when your expertise will be a contributor to give back. value-added to the conversation. FBSmarty ~ Michelle Fontaine
  5. 5. Strengths and WeaknessesAre you… Yes, then it is a Strength No, then it is a WeaknessAn Expert in your Confident and expert in your Become an expert in your niche.niche? specialty. Immerse yourself in industry Be a speaker. publications and events. Be a blogger. FBSmarty ~ Michelle Fontaine
  6. 6. Strengths and WeaknessesAre you… Yes, then it is a Strength No, then it is a WeaknessGood at Time Good for you! Go forth! Social Media can be a huge time-Management? sucker. Learn the most efficient strategies, learn from experts in that field. Be disciplined - where do business needs end and personal desires begins FBSmarty ~ Michelle Fontaine
  7. 7. Strengths and WeaknessesDo you have… Yes, then it can be a Strength No, then it is a WeaknessBroad Skill Sets It’s a money saver to have It’s hard to manage and brand(Graphics, Web, the skills to brand yourself your company correctly whenComputer, but it can also divert needed budget is tight.bookkeeping) time from your main focus. Try bartering or learning some of As the business grows, the skills. decisions should be made as to when outsourcing makes Prioritize what you need and sense. plan to outsource. Remember your strengths and focus on them. FBSmarty ~ Michelle Fontaine
  8. 8. Strengths and WeaknessesAre you… Yes, then it can be a Strength No, then it is a WeaknessAnalytical? You’ll have a handle on your Knowing your efforts are working business but you can get by measuring basic data is overwhelmed with the important. amount of data you can analyze in this data-rich Develop a routine to export data world. and study key points… or out- source that task. People skills are very important in the social media and networking world so balance is important. Managing your own books is easier and satisfying. FBSmarty ~ Michelle Fontaine
  9. 9. Entrepreneurial S.W.O.T.Are you… Yes, then it can be a Strength No, then it is a WeaknessA Writer? Do you Start a blog that resides IMHO, this is a big weakness asunderstand the inside (or is) your website we all need on-line visibility.importance of and has your businesswriting to improve domain name. Start writing. If you absolutelySEO and enhance can’t or don’t want to, find ayour on-line Write blog posts consistently writer to contribute to your visibility? about your expertise and industry. Create short posts for Facebook and feed them to Twitter. Post to Promote through all LinkedIn. Interact in Groups. appropriate channels using latest proven strategies. FBSmarty ~ Michelle Fontaine
  10. 10. Entrepreneurial S.W.O.T. External Factors Little Control – but Awareness is KeyOpportunity ThreatsNew Social Networks. New Social Networks.Changes in current social From an Changes in current socialnetworks. Entrepreneur’s networks. Perspective.Economy Economy, Taxes, Costs. Little Control butCollaborations, moving awareness helps in A new competitor in your homeinto new market decision-making. market.segments. Price wars with competitors.A market vacated by anineffective competitor. A competitor has a new, innovative product or service. FBSmarty ~ Michelle Fontaine
  11. 11. S.W.O.T. Social Media Bootcamp• Gain a Competitive Advantage – Learn how to measure your competitions effectiveness. – Who are your competitors? – Who should you follow and benchmark against? – What is your competition doing well? Doing poorly? – How can you position your business to strive forward?• Grow your Lead Generation – Gain sticky followers by learning strategies to convert clients to customers – How many touchpoints do you need today to gain a customer? – What is last-measurement and why is it not realistic? – How to effectively create a landing page.• Target your Local Audience – Learn how to locally target your marketing and nurture relationships. – What is your local target audience? – "Build it and they come" – True? – How can you combine physical and virtual business for optimal success? FBSmarty ~ Michelle Fontaine
  12. 12. S.W.O.T. Social Media Bootcamp• Join two experienced Social Media Gurus for an all-day bootcamp focused on Social Media and S.W.O.T.• Michelle Fontaine and Nancy Dube• Friday, September 7, 2012 in Auburn, MA• Details and Register at http://swotsocialmediabootcamp.eventbrite.c om/ or FBSmarty ~ Michelle Fontaine