Business development leader with a passion for success at every level by building successful processes and trusted relationships with lasting impact.

1. Kay D. Lawrence
1111 Askew Station Bend
Greensboro, GA
478.484.6584
kdl022260@gmail.com
Highly effective Business Development Professional with demonstrated ability to provide leadership in the fields of Long
Term Care, Home Health, and Therapy. My passion is to support success by aligning Marketing and Operations through
strategic planning, solid process development andcollaboration.
EXPERIENCE
Corporate Director of Sales and Marketing, Assisted Living and At Home
Georgia Living Management
September 2016 to Current
 Responsible for the overall development, management and oversight
of the company’s sales and marketing program
 Train and evaluate leadership at local level for effective marketing
 Develop sales and marketing plans at local level
 Oversee and manage prospect development and conversion
 Develop tools and techniques to ensure a sales mentality and focus
 Conduct market and competitor research
Senior Director of Outreach and Education – Skilled Nursing/Rehab Centers
Ethica Health
September 2013 to June 2016
 Supervised organization Outreach team supporting 60+ Skilled Nursing/Rehab Centers
 Sat on Leadership Team as business development leader/operations support
 Developed education initiatives to improve customer service
 Achieved successfuloutcomes with OutreachTeammore than doubling admissions
 Partnered with Operations, Clinical and Therapy to meet growth expectations in SNF, Home Health
 Collaborated with Organization Leadership in developing high level relationships for partner positioning
Director of Outreach and Education – Skilled Nursing/Rehab Centers and Home Health
Ethica Health
July 2012 to September 2013
 Doubled Home Health admissions with reduction in staff of 50%
 Leadership of LTC Outreach resulting in increase in overall Average Daily Census by 8%
 Supervised Outreachteam
Regional Director of Outreach and Education
Ethica Health
June 2011 to July 2012
 Working with Southeast Region Skilled Nursing/ Rehab centers,grew occupancy by 12%
 Conducted internal education on outreach, processes,and strategic planning
 Established C-Suite relationships and partnerships with other post-acute providers
 Supervised clinical liaison associates in serving customers
Account Executive
Amedisys Home Health
September 2008 to June 2011
 Developed referralrelationships with physicians and facilities
 Earned elite Chairman’s Club status for 2009 for achieving 120% of quota
 Achieved highest percentage of admissions for region for six quartersconsecutively
 Maintained Business Development budget

2. Practice Relations Manager
Rehab Advantage and Sports Medicine, LLC
August 2006 to August 2008
 New position for Organization -established relationships with physicians and facilities
 Doubled number of therapy referrals in less than two years
 Secured newservice area (Macon) success through referrals
Marketing Director
Morris State Bank
April 2002 to August 2006
 Developed and maintained operating budget for advertising, business development, and donations
 Assisted President and CEO in specialprojects
 Initiated and facilitated award winning community service and banking education
EDUCATION
Georgia Southern College (University), Bachelor of Business Administration
Cornell University, Marketing Strategy Certificate
Professional and personal references available upon request