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Personal Brand Exploration

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PERSONAL BRAND EXPLORATION
Julian Macfie
Project & Portfolio I: Week 1
September 8, 2021
My name is Julian Macfie, I’m from Houston,
Texas and I’m 19 years old. Living in a city like
Houston taught me that in order to reach the
level of success that I crave, I must simply
outwork everyone with the same goal. My entire
life has been defined by a reluctance, a refusal
to fail. Self-care, self-love, and self-respect are
things we must master in order to reach our
highest and happiest selves. My purpose in life
is to help others find their purpose, however, I
never have the answers. Everyone has
greatness in them, it just has to be awoken.
IDENTITY
PROFESSION
Potential Job Titles:
• Broadcast Announcer
• Sports Journalist
• Show Host/Anchor
BRAND ARCHETYPE - My goal is
to connect with as many people as
possible. I want to speak about
topics that include everyone and
keep as many audiences engaged
as possible.
SPORTSCASTING for SPORTS MEDIA
Caption
HIRING MANAGERS
TARGET AUDIENCE
Brittany Kelley
Outreach Plan:
• Prior to making contact, I would research Brittany’s
work to get an idea of who I’m reaching out too.
• I would utilize LinkedIn to get in contact with Brittany
Kelley.
• I would hope to follow up with Brittany in less than a
week.
Senior Recruiter at ESPN
Emily Magielnicki
Outreach Plan:
• Before reaching out too Emily, I would put together a
pitch as to why FOX Sports should give me a chance.
• I would also utilize LinkedIn to get in contact with Emily
Magielnicki.
• A follow up would most likely take place after about a
week.
PROFILE
PICTURE Senior Manager of Talent
Acquisition at FOX Sports
Kimberly Fortner
Outreach Plan:
• Determining what time slot would be best suited for my
show would be my main focus before contacting
Kimberly.
• I would reach out to Kimberly Fortner through the
Twitter app.
• My goal would be to get back with Kimberly before 2
weeks.
PROFILE
PICTURE Senior Recruiter at SiriusXM
GOALS
Short Term: (May 2024)
• Have an entry level job lined up and have
participated in at least 1 internship.
‣ I will strengthen the foundation of my brand by
building relationships. I will increase my
LinkedIn connections by 10% by May 31,
2022.
Mid Term: (2029-2034)
• Maintain a steady occupation at a major sports
coverage company (ESPN, FOX Sports, etc.)
‣ I will increase my LinkedIn connections by 35%
by May 31, 2030.
Long Term: (2039-2044)
• Be the face of the top sports coverage company in
the world and have my own sports talk show.
‣ I will increase my LinkedIn connections by 50%
by May 31, 2040.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Project Management
SOFT
HARD
Novice / Adept / Expert
Data Analysis Novice / Adept / Expert
Problem Solving Novice / Adept / Expert
Relationship Building Novice / Adept / Expert
Software Proficiency
SOFT
HARD
Novice / Adept / Expert
Content Management Systems Novice / Adept / Expert
Creativity Novice / Adept / Expert
Writing Novice / Adept / Expert
Ad

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Julian Macfie's Personal Brand Presentation

  • 1. PERSONAL BRAND EXPLORATION Julian Macfie Project & Portfolio I: Week 1 September 8, 2021
  • 2. My name is Julian Macfie, I’m from Houston, Texas and I’m 19 years old. Living in a city like Houston taught me that in order to reach the level of success that I crave, I must simply outwork everyone with the same goal. My entire life has been defined by a reluctance, a refusal to fail. Self-care, self-love, and self-respect are things we must master in order to reach our highest and happiest selves. My purpose in life is to help others find their purpose, however, I never have the answers. Everyone has greatness in them, it just has to be awoken. IDENTITY
  • 3. PROFESSION Potential Job Titles: • Broadcast Announcer • Sports Journalist • Show Host/Anchor BRAND ARCHETYPE - My goal is to connect with as many people as possible. I want to speak about topics that include everyone and keep as many audiences engaged as possible. SPORTSCASTING for SPORTS MEDIA Caption
  • 4. HIRING MANAGERS TARGET AUDIENCE Brittany Kelley Outreach Plan: • Prior to making contact, I would research Brittany’s work to get an idea of who I’m reaching out too. • I would utilize LinkedIn to get in contact with Brittany Kelley. • I would hope to follow up with Brittany in less than a week. Senior Recruiter at ESPN Emily Magielnicki Outreach Plan: • Before reaching out too Emily, I would put together a pitch as to why FOX Sports should give me a chance. • I would also utilize LinkedIn to get in contact with Emily Magielnicki. • A follow up would most likely take place after about a week. PROFILE PICTURE Senior Manager of Talent Acquisition at FOX Sports Kimberly Fortner Outreach Plan: • Determining what time slot would be best suited for my show would be my main focus before contacting Kimberly. • I would reach out to Kimberly Fortner through the Twitter app. • My goal would be to get back with Kimberly before 2 weeks. PROFILE PICTURE Senior Recruiter at SiriusXM
  • 5. GOALS Short Term: (May 2024) • Have an entry level job lined up and have participated in at least 1 internship. ‣ I will strengthen the foundation of my brand by building relationships. I will increase my LinkedIn connections by 10% by May 31, 2022. Mid Term: (2029-2034) • Maintain a steady occupation at a major sports coverage company (ESPN, FOX Sports, etc.) ‣ I will increase my LinkedIn connections by 35% by May 31, 2030. Long Term: (2039-2044) • Be the face of the top sports coverage company in the world and have my own sports talk show. ‣ I will increase my LinkedIn connections by 50% by May 31, 2040.
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Project Management SOFT HARD Novice / Adept / Expert Data Analysis Novice / Adept / Expert Problem Solving Novice / Adept / Expert Relationship Building Novice / Adept / Expert Software Proficiency SOFT HARD Novice / Adept / Expert Content Management Systems Novice / Adept / Expert Creativity Novice / Adept / Expert Writing Novice / Adept / Expert
  • 7. I help people do great things by being the example. PROMISE
  • 8. CREDENTIALS Work Experience: • Video Editor/Sports Producer - ABC NEWS • Sports Talk Show Host - SportsTalk 790 Education: • Sportscasting, B.S., Full Sail University Volunteer Work: • Commentate the local high school sports games during the season. Picture Relevant to Your Industry Goes Here Caption
  • 9. COMPETITION GABRIEL LEY Industry Experience: • Video Editor at CBS Education: • Sportscasting, BS, Full Sail University Leadership Experience: • Senior Recruiter at CBS Skills and Proficiencies: • Software Proficiency • Communication • Relationship Building JULIAN MACFIE Overall Online Presence: • Not very much of an online presence, only 2 connections and LinkedIn page is not very organized or well thought out. • Grade: Poor, 30/100 HEADSHOT HEADSHOT Industry Experience: • Video Editor/Sports Producer at ABC NEWS Education: • Sportscasting, BS, Full Sail University Leadership Experience: • Sports Talk Show Host - SportsTalk 790 Skills and Proficiencies: • Problem Solving • Software Proficiency • Writing Overall Online Presence: • Not a ton of online presence but still active here and there, important information is provided. • Grade: Average, 50/100
  • 10. COMPETITION CARSON EISEN Noteworthy Experience: • Student Filmmaker - St. Mary’s County Public Schools JULIAN MACFIE HEADSHOT HEADSHOT Industry Experience: • Skateboarding Videographer and Editor Education: • Student Filmmaker and Digital Storyteller for the Media Communications Bachelor of Science Program Skills and Proficiencies: • Project Management • Content Management Systems • Software Proficiency Overall Online Presence: • With nearly 150 connections, Carson has clearly gone above and beyond with his LinkedIn page. • Grade: Superior, 85/100 Industry Experience: • Video Editor/Sports Producer at ABC NEWS Education: • Sportscasting, BS, Full Sail University Leadership Experience: • Sports Talk Show Host - SportsTalk 790 Skills and Proficiencies: • Problem Solving • Software Proficiency • Writing Overall Online Presence: • Not a ton of online presence but still active here and there, important information is provided. • Grade: Average, 50/100
  • 11. BRAND POSITION For those who still need to find their purpose, I provide years of experience and a willingness to make sacrifices because we were all destined for something more, we just need someone to believe in us. “PURPOSE”
  • 12. NETWORKING & MARKETING Industry Events & Organizations • The Sports Broadcasting Camp ‣ July 26-30, 2021; Virtual • NAB Show ‣ Oct. 9-13, 2021; Las Vegas, Nevada • ESPN Radio ‣ Bristol, Connecticut Digital Marketing • Primary Content: I will create videos and posts in which I interact with people about various relevant sports topics on a daily basis. I will also write articles about the major topics that deserve a little more attention. • Primary Tools: Twitter would be my number one source of output because it’s popular and easy to use. I would be posting content daily, but the amount of content per day would vary. • Website: I will use my website to introduce as many people as possible to vision and passion.
  • 13. PROFESSIONAL DEVELOPMENT Mentor • I plan to seek a mentor that practices consistency, and has worked extremely hard to get to the point they are at. Formal Education • Sportscasting Certificate from Full Sail University, May 31, 2024 Technical Skills • PMP Certification - Project Management Institute, December 2024 • Data Analytics Bootcamp - Springboard, April 2025 • Content Management Systems - Microsoft Dynamics 365, January 2026 Soft Skills • Presentation Skills and Public Speaking - The Presentation Company, October 2021 • Communication - Zoom, December 2021 • Giving and Receiving Feedback - Reddit, March 2022
  • 14. YOUR NAME You know how most sports shows nowadays just attack players when they perform poorly? Well, what I do is celebrate players when they display acts of greatness. In fact, my radio show was the #1 sports talk show in America last year because I eat, sleep, and breathe positivity.
  • 15. REFERENCES Build your future WITH O*net online. O*NET OnLine. (n.d.). https://www.onetonline.org/. Sign up. LinkedIn. (n.d.). https://www.linkedin.com/feed/. Job search - millions of jobs hiring near you. ZipRecruiter. (n.d.). https://www.ziprecruiter.com/. ESPN Internet Ventures. (n.d.). Serving sports fans. anytime. anywhere. ESPN. https://www.espn.com/.

Editor's Notes

  1. Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.