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Project & Portfolio 1.

Project & Portfolio 1.

Project & Portfolio 1.

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PERSONAL BRAND EXPLORATION
Brandon J. Sneide
Project & Portfolio I:Week 1
April10th,2022
Hi everyone! My name isBrandon Sneide and I am a full-time student at Full
Sail University! I am afather of three amazing, beautiful kids! I am a
passionate sports fanaticand enjoy cheering for my teams! I was born and
raised in Wisconsin but left in 2008 as Iserved in the US Army for twelve
years! I have been all over the globe, had the honor of seeing many different
countries and states. My goals and visions are rather simple these days – I
want to chase my dreams and do what I love! I want to work in the sports
industry and show my kids you can achieve your dreams, no matter how big
or small. My vision is extremely focused on achieving my goal and working
everyday to reach it, whether studying for school or working on my craft on
the side. I want to change the sports content game, one day at a time!
IDENTITY
PROFESSION
Potential Job Titles:
• RadioProducer
• WTMJ MultimediaJournalist
• On-Air Radio/TVtalent
BRANDARCHETYPE–I focus my work and my goals on
making sureI help others before myself. Putting others before my
owngain helps me focus onwhat truly matters. It helps align my
goals and keepsmy strategy focused on the task at hand. My
brand voiceremains considerate, thoughtful, kind andgenerous.
Leading by example and setting myself apartfrom my peers.
SportsJournalismfor Sportscasting
[SPORTS MEDIA INDUSTRY]
TARGET AUDIENCE
JUSTINMCINTOSH
Outreach Plan:
• One task I will complete is to researchabout the field, and this person to
familiarize myself accordingly.
• I will utilizeemail for mycommunication with this individual and a LinkedIn
connection.
• I will use a professional based voice and follow up after one full week.
Operations Managerat ESPN
GENE WHITE
Outreach Plan:
• I will researchthis company, positions available and where I could see myself
fitting in.
• I will connecton LinkedInand utilize social media to gain traction and send any
information.
• I will remainina professional voice, I will give himall mycontact info (email,
phone number)for contact. I will follow up after one-week.
Director,TalentAcquisitionat FOX Sports
MITCH ROSEN
Outreach Plan:
• I will reachout to individual at this companyto get a feel for the profession and
anycurrentor futureopenings.
• I will initially reachout with anemail, let himknow who Iam and what my
professional intentions are.
• I will follow up with an email after a few days and possibly a phone call to
connect.
ProgramDirectorat Audacy
GOALS
ShortTerm: (2023-2024)
• Sports radiocontentproducer
‣ Specifically,I willincrease myknowledgeofsocialmediaand how to
properly utilizeitfor myadvantage.I willincreasemy followingover
social mediaby 5% by August31st, 2022.
MidTerm:2026-2027
• Sports Radio/TVshow Host/Co-Host.
‣ Specifically,I willresearch andgrow my professionalbrand over
LinkedInby 20% by January 1st,2024.
LongTerm:2030-2035
• Sports Radio/TVDirector
‣ I willexpandmy brandby degreeand knowledgeoftheprofession
by goingback toschool toincrease myoverallknowledgeofthe
industry andany changes sincemy graduationby 15%.
SKILLS ANALYSIS
Notable Skills& Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
PublicSpeaking
SOFT
HARD
Novice / Adept / Expert
InterpersonalSkills Novice / Adept / Expert
VerbalCommunication Novice / Adept / Expert
ConflictManagement Novice / Adept / Expert
Data baseuserinterface& software
SOFT
HARD
Novice / Adept / Expert
MediaMarketing Novice / Adept / Expert
OrganizationalSkills Novice / Adept / Expert
Analytical& editingsoftware Novice / Adept / Expert

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Project & Portfolio 1.

  • 1. PERSONAL BRAND EXPLORATION Brandon J. Sneide Project & Portfolio I:Week 1 April10th,2022
  • 2. Hi everyone! My name isBrandon Sneide and I am a full-time student at Full Sail University! I am afather of three amazing, beautiful kids! I am a passionate sports fanaticand enjoy cheering for my teams! I was born and raised in Wisconsin but left in 2008 as Iserved in the US Army for twelve years! I have been all over the globe, had the honor of seeing many different countries and states. My goals and visions are rather simple these days – I want to chase my dreams and do what I love! I want to work in the sports industry and show my kids you can achieve your dreams, no matter how big or small. My vision is extremely focused on achieving my goal and working everyday to reach it, whether studying for school or working on my craft on the side. I want to change the sports content game, one day at a time! IDENTITY
  • 3. PROFESSION Potential Job Titles: • RadioProducer • WTMJ MultimediaJournalist • On-Air Radio/TVtalent BRANDARCHETYPE–I focus my work and my goals on making sureI help others before myself. Putting others before my owngain helps me focus onwhat truly matters. It helps align my goals and keepsmy strategy focused on the task at hand. My brand voiceremains considerate, thoughtful, kind andgenerous. Leading by example and setting myself apartfrom my peers. SportsJournalismfor Sportscasting
  • 4. [SPORTS MEDIA INDUSTRY] TARGET AUDIENCE JUSTINMCINTOSH Outreach Plan: • One task I will complete is to researchabout the field, and this person to familiarize myself accordingly. • I will utilizeemail for mycommunication with this individual and a LinkedIn connection. • I will use a professional based voice and follow up after one full week. Operations Managerat ESPN GENE WHITE Outreach Plan: • I will researchthis company, positions available and where I could see myself fitting in. • I will connecton LinkedInand utilize social media to gain traction and send any information. • I will remainina professional voice, I will give himall mycontact info (email, phone number)for contact. I will follow up after one-week. Director,TalentAcquisitionat FOX Sports MITCH ROSEN Outreach Plan: • I will reachout to individual at this companyto get a feel for the profession and anycurrentor futureopenings. • I will initially reachout with anemail, let himknow who Iam and what my professional intentions are. • I will follow up with an email after a few days and possibly a phone call to connect. ProgramDirectorat Audacy
  • 5. GOALS ShortTerm: (2023-2024) • Sports radiocontentproducer ‣ Specifically,I willincrease myknowledgeofsocialmediaand how to properly utilizeitfor myadvantage.I willincreasemy followingover social mediaby 5% by August31st, 2022. MidTerm:2026-2027 • Sports Radio/TVshow Host/Co-Host. ‣ Specifically,I willresearch andgrow my professionalbrand over LinkedInby 20% by January 1st,2024. LongTerm:2030-2035 • Sports Radio/TVDirector ‣ I willexpandmy brandby degreeand knowledgeoftheprofession by goingback toschool toincrease myoverallknowledgeofthe industry andany changes sincemy graduationby 15%.
  • 6. SKILLS ANALYSIS Notable Skills& Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: PublicSpeaking SOFT HARD Novice / Adept / Expert InterpersonalSkills Novice / Adept / Expert VerbalCommunication Novice / Adept / Expert ConflictManagement Novice / Adept / Expert Data baseuserinterface& software SOFT HARD Novice / Adept / Expert MediaMarketing Novice / Adept / Expert OrganizationalSkills Novice / Adept / Expert Analytical& editingsoftware Novice / Adept / Expert
  • 7. I helpeveryoneI can by doingand ensuringanything they need byputting others beforemyself, always. PROMISE
  • 8. CREDENTIALS Work Experience: • Sergeant,USArmy(2008-2016) • Johnson Controls system installer(2019-2021) • Social Media director/Podcast Host,Game OnWisconsin network (2021-2022 Education: • US ArmyBasic Leadership Course (2013) • Sportscaster, B.S., FullSail University(Exp. 2024) Awards: • BronzeStarMedal,US Army(2014) • US ArmyLeadership Award(2017) • National Society of CollegiateScholars (2022) Picture Relevant to Your Industry Goes Here
  • 9. COMPETITION MATT PAULEY IndustryExperience: • Radio Producer • Radio Show talk host • Play-by-playanalyst Education: • Kansas State University, BS, Journalism(2006) LeadershipExperience: • Lead host for Milwaukee Brewerspost-game SkillsandProficiencies: • Public Speaking- 2endorsements • Teamwork-1endorsements • Leadership- 2endorsements BRANDON SNEIDE OverallOnline Presence: • Matt Pauley has 48 connections onLinkedIn.His bannerimage is a stick image provided by LinkedIn.His profile is not verydetailed, some keyinformation is missing. Heis not veryactive on LinkedInbut is activeon other social media such as Twitter. His URLis not customized and thereare nopublications on his profile. • Grade: Average, 60out of 100 IndustryExperience: • Radio Producer Education: • St. Francis high School – 2008 • Full Sail University, BS, Sportscaster (EXP. 2024) LeadershipExperience: • Sergeant. USArmy(2008-2016) • Trainingproducer for new hires(2022) SkillsandProficiencies: • Strategic Planning-2endorsements • Leadership- 1endorsements • Critical Thinking-2 endorsements OverallOnline Presence: • I currentlyhave64connections onLinkedIn.My bannerimage is not customized, it is a stock image. My profile picture is a militaryphoto, not the most ideal professional image. Iam not as active on theprofile as I should be, however, I am active onother social media outlets suchas twitter. My URL is customized to includemywhole name. • Grade: Average, 65out of 100
  • 10. COMPETITION RICHARD MOSS Noteworthy Experience: • InformationTechnologySpecialist, USArmy BRANDON SNEIDE IndustryExperience: • Full Timestudent, Full Sail University Education: • TeaneckHigh School (2009) • Borough of ManhattanCommunityCollege (2019) • Full Sail University, BS, Sportscasting SkillsandProficiencies: • Social Networking-1 endorsement • Management-1endorsement • Troubleshooting- 1 endorsement OverallOnline Presence: • RichardMoss has 81connections onhis LinkedInprofile. Hehas a custom bannerphoto. Overall, his profile has good details. His resumeis attached to his profile. His profile picture is professional and his URLis not customized. • Grade: Average, 70out of 100 IndustryExperience: • Radio Producer Education: • St. Francis High School (2008) • Full Sail University, BS, Sportscasting (EXP. 2024) Noteworthy Experience: • Social media manager, Game On Wisconsin Network • Radio Producer,content manager, GKB (2022) SkillsandProficiencies: • Team Building- 2endorsements • Operational Planning-1endorsement • TeamLeadership- 2endorsements OverallOnline Presence: • I currentlyhold 68connections on LinkedIn.I have a stock image provided by LinkedInfor mybannerand have a professional picture set as myprofile image. I haveattached myresumeto myprofile, along with all myexperience and skills. I am not as active onLinkedInas I am on other platforms, such as twitter. • Grade: Average, 65out of 100
  • 11. BRAND POSITION For listeners and spectators whotune in to watch or listen to sports, I providepassionate, and serious determination for my profession because I have beena lifelong,diehardsports fan my whole life,just like you! This is mypassion, my dream and somethingI have worked my wholelife for and I willstrive to providethe best content. “NICKNAME?”
  • 12. NETWORKING & MARKETING IndustryEvents& Organizations • NationalAssociationof Broadcasters ‣ May2024|Washington,DC • BroadcastersClinic ‣ October11th,2022|Madison,WI • Webinar: How to standout amidmediacompetition ‣ June16th,2022|Online DigitalMarketing • PrimaryContent:My primarycontentwouldinclude live sportsshows,reactionsandpost- game shows.I wanttoprovidedetailedandaccuratecontentthatotherfanscansurely relate toin realtime. • PrimaryTools:Socialmedia isa powerfultool. I will useTwitter,InstagramandFacebook topushcontent,aswell asall podcastplatforms.(Google, Apple,Spotify) • Website:I will use itto help networkmyselfandmyvisions withpotentialsuitorsand employers. Picture of You Goes Here
  • 13. PROFESSIONAL DEVELOPMENT Mentor • I will seek out a mentor who is someone who us well respected, accomplished, and fits thesame careervision I have for myself. I want a mentorwho has been in the radio/tv business for manyyears, has been through manytrials and tribulations and can help elavate myweaknesses into strengths . I will establish this relationship by Juneof 2022andbe ready by graduation for myupcoming career! FormalEducation • St. Francis High School (2008) • Full Sail University, BS, Sportscasting (EXP 2024) TechnicalSkills • Graphics/Imaging editing skills, May 2022 • Troubleshooting Hardware/software, July2022 • Editing and analytical software skills, October 2022 Soft Skills • Public speaking, September 2022 • Organizational Skills, December 2022 • TimeManagement, February2023
  • 14. BRANDON SNEIDE You know the problem with sports radio and TV? It’s allkind of the same thing. Well,what I do bring real passion and personality to the content. In fact, since I started doing podcasts and radio, listenership hasrose 8% in the past 6 months!
  • 15. REFERENCES Moss,Richard,Home.LinkedIn. RetrievedApril7,2022, from (https://www.linkedin.com/in/richard-mossjr/ Mcintosh,Justin,Home,LinkedIn, RetrievedApril8, 2022, from https://www.linkedin.com/in/justin-mcintosh-a8b30811 Pauley,Matt, Home,LinkedIn, RetrievedApril9, 2022 from https://www.linkedin.com/in/mattpauleyonair/ ESPN SportsJournalism(2022). https://www.linkedin.com/jobs/espn-sports-journalism- jobs?currentJobId=2940254982&position=2&pageNum=0 Mitch,Rosen, Home,LinkedIn,RetrievedApril6,2022 from (https://www.linkedin.com/in/mitch-rosen-322b687/ OccupationKeyword(2022,April7) Searchhttps://www.onetonline.org/find/result?s=sports SportsRadioJobs.(2022, April10) https://www.ziprecruiter.com/candidate/search?location=Milwaukee%2C+WI&search=sp orts+radio White, Gene.Home. LinkedInProfile.RetrievedApril8,2022, from https://www.linkedin.com/in/gene-white-1a891a8/

Editor's Notes

  1. Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.