Unit 13 (LO1) – Understanding existing print-based media products and how they are created

1. Candidate Name: Megan del Mar
Candidate Number: 4028

2. Contents Page
Slide
No.
Contents
3 Mojo
4 Mojo Magazine Format
5 Content (1)
6 Content (2)
7 Meanings
8 Promotion of the magazine
9 Genre & Stylistic
10 Demographic categories for Mojo
11 Target Audience
12 Target Audience – Mojo
13 Readership and Circulation
14 Contacting the Magazine
Slide
No.
Contents
15 Production Process
16 Production Process Continued…
17 How MOJO Distribute their magazine
18 Frequency of the magazine
19 Readership Online
20 Mojo – Front Cover and Annotated
Codes & Conventions
21 Mojo – Double Page Spread (DPS)
and Annotated Codes &
Conventions
22 Mojo – Double Page Spread (DPS)
and Annotated Codes and
Conventions
23 Conclusion

3. • First published on 15 October 1993.
Sourced from:
http://magazines.bauermediaadvertising.com/magazines/list/entertainment_music
• Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned publishing
Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well
as online, TV and radio stations.
• Bauer Media joined the Bauer Media Group in January 2008 following acquisition of Emap plc’s
consumer and specialist magazines, radio, TV, online and digital businesses. Collectively, the Group
employs some 6,400 people.
Sourced from:
http://magazines.bauermediaadvertising.com/magazines/list/entertainment_music
• Bauer Media also has the market leading music and entertainment titles, Q, MOJO and KERRANG!
Q harnesses the music and lifestyle audience, MOJO continues its crusade for timeless music.
Pictures Sourced
from:
http://magazines.b
auermediaadvertis
ing.com/magazine
s/detail/mojo

4. Mojo Magazine Format
Through researching on the Mojo Magazine official website
(http://www.mojo4music.com/). I have found that there are
two standard magazines and they are standard size and
digest size. Mojo is a standard size magazine, which means
that it is an economical and common magazine page size
(measuring 8 ¾” x 10 ⅞”).
Source: http://www.bauermedia.co.uk/uploads/Mojo4Music_Mediapack.pdf
This online subscription of
Mojo magazine connotes
that rather than buying
a hard copy £4.80 a
month might as well pay £28.00 annually on a
direct debit and save 53% and save £31 per
year or pay £33.00 1 year by credit/debit
card and save 45% and save £26 per year.
The connotations behind this is simply
because Mojo want their target audience to
trust them by giving them these opportunities
and enticing them more to read Mojo
magazine as they offer the “finest music
magazine on the planet”.

5. Content (1)
Inside the contents page of Mojo magazine,
it includes the month of issue which is
“October 2014”; also where you can grab a
copy of the magazine such as London,
Memphis and East Wickham. Moreover, as a
background image it is the legendary, Bob
Marley. This connotes that Bob Marley will
have a massive part in the “Features”
section in the magazine. Furthermore, the
front cover artist has its own section at the
bottom of the magazine to portray she is
important. Lastly, the non-verbal code
“contents” match with the masthead of the
magazine to portray their brand ethos. The
connotation by using black and white
image to Bob Marley portrays this section will
cover the past such as the success from
these artist and reminiscing those times
where artist and bands became legendary
because of their work.

6. Content (2)
The other half of the content contains
regulars, what goes on and Mojo filter. Each
of these areas covers different features in
the magazine. For example, Mojo filters
focuses on new albums, reissues, books and
lives. This connotes that Mojo has opened
every opportunity for their customer to be
able to have an access into an ‘exclusive’
which defines as high-class and limited
which makes the Mojo customers feel
special. Moreover, the non-diegetic
dialogue “regulars” connotes the usual stuff
in Mojo magazine such as interviews about
other artists that are well-known and
independent artist.

7. Meanings
Key Features Image Meaning
Masthead The denotation of the
masthead of Mojo is that it is
large, bold and it has a 3D
effect behind it to make it
more affective towards the
reader that Mojo actually took
their time to make it easier for
their target audience to find
the magazine in the store.
Strapline The denotation of the strapline
is placed within the masthead
to connote their equality of
importance. Moreover, the
strapline is written in Brush
Script MT (Brush Script MT) to
connote that someone has
written on it which gives it
more value to the target
audience.

8. Promotion of the magazine
The way Mojo promote their magazine is
through online marketing such as the
power of social media; Facebook and
Twitter. The reason why the market
promote their magazine through this
tactic is simply because media marketing
requires commitment, strategy, deep
industry insight, genuine engagement and
clever social content. According to ‘Social
Media Today’ that “21% of marketers say
that social media has become more
important to their company over the past
6 months.” This connote that markets are
“migrating” (Henry Jenkins – 2006) to more
technological platform rather than sticking
to the traditional advertising such as
television.

9. Genre & Style
• What is the GENRE of the magazine?
The genre of Mojo magazine is for rock lovers, but is more interested in Classical rock. Mojo targets it’s
audience by concentrating on classic rock e.g.: Boy Dylan, Pink Floyd, The White Stripes, Guns and Roses
etc. Moreover, Mojo demonstrate that rock music also has a value due to the amount of classic rock
artists. It focus’ on having more articles in then it does with reviews of gig and festivals like Kerrang does.
Normally Mojo would feature more older and wiser Bands/Artists.
• What STYLISTIC features are there across the number of issues? Colour scheme? Language of the
interviews? Articles/Interviews/Reviews?
The stylistic features of Mojo magazine is that there’s an issue number across the contents page on the
right-top page. The colour scheme that they use is focusing more on grey, red, black and white. The
type of language/text the Mojo uses within its interviews, articles and reviews is formal throughout the
magazine. Moreover, writers tend to use wide range of complex words and phrases which connotes that
the reader is an highly educated, upper class, and most probably gone to university.

10. Demographic categories for
Mojo
Social Grade Social Status Occupation
A Upper Middle Class Higher managerial,
administrative or professional
B Middle Class Intermediate managerial,
administrative or professional
C1 Lower Middle Class Supervisory or clerical, junior
managerial, administrative or
professional
C2 Skilled Working
Class
Skilled manual workers
D Working Class Semi and unskilled manual
workers
E Those At Lowest
Level of Subsistence
State pensioners or widows (no
other earner), casual or lowest
grade workers
Mojo’s demographic
demonstrate how
they target social
grade between
ABC1 which are the
Upper Middle Class,
Middle Class and
lastly, Lower Middle
Class. This connote
that their target
audience are
professionalism which
links to how much
they want the
consumer to pay for
their magazine which
is £4.80

11. Target Audience
• Targeting a specific genre.
• Class/Income: C1 – Upper Middle Class
(teachers, secretaries) Income will be quite
high, Architects are well paid.
• Mojo is for rock lovers, but is more interested in
Classic rock. The age range would be around
35 and over and both genders.
• Mojo focus’ on a genre of music and the
magazine is a representation of it. It focus’ on
the love for classic rock and the artists/bands
involved. Mojo targets it’s audience by
concentrating on classic rock e.g. : Boy Dylan,
Pink Floyd, The White Stripes, Guns and roses
etc. The ideology of Mojo is showing that rock
music also has a value due to the amount of
classic rock artists. It focus’ on having more
articles in then it does with reviews of gig and
festivals like Kerrang does. Normally MOJO
would feature more older and wiser
Bands/Artists.

12. Target Audience
Katz
With Katz audience theory, the target audience of Mojo takes the part of having a ‘personal relationship’ with
the artist/band, for example, using the media to form relationships with others; to be part of a social group
such as Twitter, Facebook etc. Moreover, using the media to find out about ourselves which leads to ‘personal
identity’, for example, sharing in common with the artist/band which makes the target audience interest them
more. Lastly ‘surveillance’, which means the consumer is using the media to find out about events going on
around us. For example, Mojo offering promotions which makes the consumer buy the magazine to be able
to have that one in a lifetime experience.
Maslow
Mojo conveys Maslow’s hierarchy theory of esteem and love/belonging. Mojo wanted to express the esteem
of the artist/bands through publishing their achievement on the magazine which will make the target
audience show their respect of the artist/band. Moreover, portraying the friendship and family that the
artist/band of sharing their love of others. For example, with a band Mojo will portray their friendship of how
close each band member are to one another.
Hartley
Mojo wanted their target audience to aspire towards their magazine and include being a ‘music-lover’ and
include puff promotions every month to interest them with upcoming music events and new artists, for
example, creating a CD as a sample of the artist to be able to give a sense of what type of music the artist
produce. Moreover, Mojo’s target audience are both male and female. Lastly, Mojo appeal to old teenagers
and young adults therefore their magazine should include features which attract this audience.
Psychographics
Within the psychographics of Mojo’s target audience, they are mostly categorized in the aspirers and
explorers section. This is because Mojo’s target audience are between 15 – 24 years of age, for example
students and teenagers. This target audience is materialistic, acquisitive, orientated to image and
appearance, persona and fashion, and seeks status. Moreover, they seek discovery, energy, individualism
and experience and they value difference and adventure.

13. Readership and Circulation
Circulation 70, 667 (Jan – Jun ‘14)
Readership 210,000 (Jul – Dec ‘13)
Source: http://magazines.bauermediaadvertising.com/magazines/detail/mojo
Statistics from February 2013
Unique Users 100,000
Page Impressions 691,000
Email Subscribers 4,995
Source: http://www.bauermedia.co.uk/uploads/Mojo-MediaPack-2011.pdf
As you can see
from the table,
that between
January – June
2014 the Circulation is 70,667 which connotes that the number of copies
they distributes on an average day they only distribute 11,777 but
however their amount of people read their magazine is high as it is
210,000.
From the table, it
illustrates their
unique users that
they have gained
100,00, 691,000 with
Page Impressions
and lastly, 4,995
with Email Subscribers. This connote that they are low in Email Subscribers
but with Page Impressions and Unique Users they are high but however
this is still a low number as they are one of the main market leaders.

14. Contacting the Magazine
Here is a screenshot of my email to the editor of Mojo magazine. The purpose of contacting
the editor is to be able to understand more of the music magazine industry such as knowing
more of their production process, what they would do if hazards occur, how do they prevent
it from happening and lastly, making sure that the production plan is as accurate as possible
and this is what I am trying to aim for my music magazine, Tune iN.
Unfortunately, I never got a response. I have tried and looked for a press pack if there is any
in the internet and I have. I have used the press pack then to make my magazine accurate,
I’ve also carried out different researches so I have varieties of ideas what my magazine
should contain.

15. Production Process
Pre-production:
• Date of publication – the first thing to do is to set up a date of publication. The date of publication is
simply the date that you want the magazine to be released as a finished product to the general public.
Once this date has been established, you are now operating with a schedule. A schedule is your plan on
how you are going to go about the production process and when each of the process will occur.
Production:
• Editorial and budgetary decision – the next step that is taken during the production process of a
magazine is the editorial decision. The editorial decisions involve the magazine’s editorial team
assembling and deciding what topics will be covered in the next issue of the magazine.
• Content Acquisition –There are two major ways that content can be gathered for a magazine. The first is
through in-house staff writers and the second way is through external writers that are commissioned to
write on topics that are specialist in nature. It is at this stage that artwork and graphics are also worked on.
• Sub-editing – this is the next step to be taken. Sub editing focuses on one major thing, which is quality
control. If the media organization is big enough to have a sub-editor, then he is going to be responsible for
this job; if there is no sub-editor, then the editor does this job. This step involves the following important
things:
• Checking of the accuracy of all facts in the articles
• Making sure that words are properly spelled
• Making sure that grammar and punctuation are used correctly
• Making sure that all articles follow the house-style
• Working on the page layout
Sourced from:
http://hosbeg.com/the-magazine-
production-process/

16. Production Process Continued…
• Page Layout – in big publications, there is a special team responsible for page layouts
called the layout staff. Their job is to typeset and layout the various pages that come
together to make the magazine.
• Proofreading – once the above stage has been completed, the next stage is the
proofreading. The editorial department will print out a hardcopy of the magazine for the
sole purpose of reading through to find and correct any mistakes in it.
Post production:
• File emailed to printer – After the proofreading stage, the DTP file of the entire magazine
is sent to the printer whose job will be to print the magazine. It is at this point the popular
term ‘pre-press’ comes in. Pre-press is defined as the process of checking to make sure
that you are sending all the fonts and images needed for the magazine with your file.
Once this stage is over, the printing company takes over. But before the printing
company prints the hundreds or thousands of copies requested by the publication, the
company first prints a few copies and sends them to the publication’s editor for checking
once again.
• Distribution – this is the last stage of the entire process. The printing company, having
finished with the printing of the magazines will package them neatly and send them to a
warehouse. From the warehouse, the magazines are then distributed and then sold to
the public.

17. How MOJO Distribute their magazine
Retail outlets that ‘Mojo’ magazine is available to
purchase in WHSmith, Sainsbury’s, Asda and so on. As
the magazine only produced one magazine per month
the strategy that these outlets will be the same where
they do not get the future issue as they also have to wait
like the target audience waiting for it to be distributed.
Moreover, the magazine is also available to purchase
online where consumers can subscribe to the magazine
digitally which means consumers have the privilege from
the distributors and producers to be informed when the
next issue will be released, if they can pre-owned or
simply send a gift to a friend.

18. Frequency of the magazine
The frequency of the magazine is
monthly. The reason why I have
chosen monthly because I am not
rushing the production crew to
gather all the information that we
need for the next issues.
Moreover, making final
improvements of the images that
they are fit for purpose. Lastly, the
purpose of this is because of
editing the magazine and making
sure that every page contains the
right information

19. Readership Online
Social Media Statistics from January
2015
YouTube Subscribers
Source:
https://www.youtube.com/us
er/MOJO4MUSIC/about
3,500
Facebook Fans
Source:
https://www.facebook.com/
MOJOmagazine
79,904
Twitter Followers
Source:
https://twitter.com/mojomag
azine
90K

20. Front Cover and
Annotated Codes & Conventions
Headline (Main Story) – the
headline connotes how
unmissable this magazine
issue and the word ‘genius’
connotes how important she
is and also they are
complimenting her because
of her work and to signify her
success in the music industry.
Cover lines – the cover
lines indicate what the
magazine contains and
break down the key
information for the
consumer.
Strapline – the strapline
sounds very powerful by
using the word ‘The’
which connotes they are
promoting themselves as
the best music
magazine.Masthead – the denotation of
the masthead on the Front
Cover is Mojo magazine. The
verbal code of Mojo connotes
how important the name of the
magazine rather than the artist
itself.
Date and Price -
£4.80, ‘October
2014’
Barcode
Puff promotion – the puff
promotion connotes that
they want their consumer
to have an opportunity to
have a free copy rather
than buying it separately.

21. Double Page Spread (DPS) and
Annotated Codes & Conventions
Stand First – the
stand first summaries
the article itself and
by using larger and
bolder type text will
catch the
spectators attention
and will want to
read more about
the artist life and
what is so amazing
about him that he
has been put in a
double page
spread.
Drop Capital – the drop capital
specify the depth of one line and
also by using a large capital letter at
the beginning of a section of text
connotes the start of the interview.
Page
number
Caption – the caption
illustrates the picture
and identify the images
around the text.
Personal Point of
View – the personal
point of view
illustrates the life of
the artist itself and
the fact the they are
in speech marks
indicate that we
should read this
because it is coming
from the artist words
not from the
magazine editors.
Main Image – the
main images varies
which connote the
past life of the artist
and where he is now
such as what he has
achieved
throughout the
years.

22. Double Page Spread (DPS) and
Annotated Codes and Conventions
Drop Capital – the
drop capital
indicate the
beginning of the
interview.
Page
Number
Quote from the
interview – the quote
from the interview
indicate the main
phrases within the
interview and it is the
spectators job to find
these interest words.
Main Image – the
main image of the
artist connotes that
this interview is all
about his
background. The
use of extreme
close up signify the
tight detail of the
subject such as his
facial expression.
Comment – the comment from Elton
John is displayed in a visible tight box to
illustrate how his words are important
and coming from a well-known artist.
Differentiated
Questions and
Answers – the
differentiated
question and
answers are easy
to detect which is
the questions and
answers through
making the
questions bold and
answers in normal
text.
Logo – the logo specifies where the
interview comes from.

23. Conclusion
In conclusion, LO1 is all about understanding existing print-based
media products and how they are created. For example,
researching the demographics categories of Mojo to match their
target audience and have a similarities of the type of reader
they promote their magazine too. Moreover, contacting the
magazine itself to have further understanding of their production
process, readership and circulation, Mojo magazine format,
frequency of the magazine etc. However, the magazine has not
emailed me back to inform me all requirements that I have
asked but I have found their press pack online which guided me
on the requirements I have asked from the magazine. Lastly, I
have deconstructed Mojo’s front cover and double page spread
to be able to detect if they have the exact feature in the
magazine pages.

24. 2nd Magazine -

25. Contents Page
No. Slide
26 Q Magazine
27 Meanings
28 Purpose of the Magazine
29 Publisher
30 Q Magazine Format
31 Form & Style
32 Contents Page
33 Genre
34 Target Audience
35 Readership and Circulation
No. Slide
36 Frequency
37 Production Process of the
Magazine
38 How Q Distribute their magazine
39 Readership Online
40 Front Cover and Annotated Codes
& Conventions
41 Double Page Spread (DPS) and
Annotated Codes & Conventions
42 Conclusion

26. Magazine
Q was first published by the EMAP media group in October 1986, setting itself apart from much of the other music press
with monthly production and higher standards of photography and printing
Sourced from: http://magazines.bauermediaadvertising.com/magazines/list/entertainment_music
Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned publishing Group. The Group is a
worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations.
Bauer Media joined the Bauer Media Group in January 2008 following acquisition of Emap plc’s consumer and
specialist magazines, radio, TV, online and digital businesses. Collectively, the Group employs some 6,400 people.
Sourced from: http://magazines.bauermediaadvertising.com/magazines/list/entertainment_music
Bauer Media also has the market leading music and entertainment titles, Q, MOJO and KERRANG! Q harnesses the
music and lifestyle audience, MOJO continues its crusade for timeless music.
Pictures Sourced from:
http://www.bauermedia.co.uk/brands/Q
/magazine_Q

27. Meanings
Key Features Image Meaning
Masthead The masthead is in bold but very
simplistic. The font of the masthead is
very simple but denotes
sophistication with the flick of the ‘Q’
The colours used are white and red
which contrast against each other.
The red is very eye-catching and will
catch the readers’ eyes easily. The
fact that the magazine is called’ Q’
connotes simplicity and maturity
which suggests that there is an older
target audience.
Strapline The connotations behind the slogan
of ‘Q’ magazine signifies that they
want their readers to “Discover
Great Music” which relates to Katz
Uses & Gratifications theory of
‘personal relationship’ where the
audience builds a close bond with
an artist/a particular band

28. Purpose of the Magazine
Publisher Slogan – The denotations behind the slogan of
‘Bauer’ magazine “We think Popular” signifies that
‘Bauer’ knows what the most common and popular
trends in the music industry.
Circulation figures – On an average month ‘Q’
distributes over 48,000 copies of their magazine which
illustrates how popular their music magazine and how it
means to their target audience whenever they
distribute a new magazine each month.
Price of the magazine – The cost of the magazine is
£3.99 which means Q produce a high quality product
as it cost them this much to let their reader to pay for
their magazine.
Source: http://www.bauermedia.co.uk/uploads/QMediaPack-JAN2013.pdf

29. Publisher
The publisher of Q magazine is ‘Bauer’ magazine. Bauer Media is
a UK based media group with many platforms, divided into two
main sections – Radio and Magazine. The magazine started in
1933 when Angling Times was launched, since then the business
has grown rapidly to become one of the biggest multi- platform
media groups in the UK. Selling over 300 different magazines in
15 countries. Now Bauer Media spans over 80 influential
magazines. (source: http://www.bauermedia.co.uk/about)

30. Q Magazine Format
Through researching on the Q Magazine official website
(http://www.qthemusic.com/). I have found that there are two
standard magazines and they are standard size and digest size. Q is a
standard size magazine, which means that it is an economical and
common magazine page size (measuring 8 ¾” x 10 ⅞”).
Q magazine has a consistent style through the
different fonts, page layouts and images that they
use. By keeping this consistency of the house style it generates association
to the magazine. When repeating features such as font and colours
schemes, eventually the reader will internalise these and feel that these
are only specific features of the magazine and cannot be found
anywhere else. Q magazine typically uses the colours red, blue, white
and black to demonstrate this consistency. For example, the
connotations of the colour red emphasizes their passion and love for
great music. Another colour example will be the colour blue which
signifies an inner security and confidence.

31. Form & Style
Format of the magazine – The format of the magazine varies as it
available online and in our smartphones. The purpose of having a
verity of access for the magazine is giving the target audience the
privilege to take the magazine where they are such as reading it in
trains; also they can access into the magazine 24/7.
Style of language – The type of language/text the Q uses within its interviews, articles and reviews is
very informal and although it tends to used standard English. The header uses play on words such as
‘Madchester’ in order to hook in the readers and make them interested in the magazine. On the
cover of the magazine, ‘shagging’ is used which suggests that Q is aimed an older target audience
as that would not be suitable for a younger audience. By using that terminology on the cover,
connotes ‘rock and roll’ stereotypes which link in with the genre of music the magazine is aimed at.
Colour scheme – the colour scheme is very masculine as the colours used are red and white. The
colours are consistently used throughout the page and link in well with each other. The font's used
are very simple, suggesting the target audience would be very relaxed and simple and do not
need very bold fonts to keep them interested.
Source:
http://magazines.bauermediaadvertising.com/magazines/detail/Q
Source: http://www.fooarchive.com/pics/news/Q263_COVER.jpg

32. Contents Page
The contents page is where what is to be featured inside the magazine,
there will be images supporting the verbal codes. For example, (image
below) the verbal code ‘Oasis’ is supported by an image of the band
members.
On the next page of the contents page, the Editor inserted a personal letter
which takes up a large part of the page which links to Katz theory of
‘personal relationship’ where the Editor creates a bond towards the reader
as if they are friends discussing the contents of the magazine. The letter
relates to the audience allowing the audience to feel involved with the
magazine.
Page
Number
A short
description of
story
Page
content
The cover
star of the
issue
Source: https://pbs.twimg.com/media/BvfLEeyIEAAWFvQ.jpg:large

33. Genre
The main genre focus of Q magazine is Indie music. Indie stands
for Independent music where it is produced independently from
major commercial record labels or their subsidiaries, a process
that may include an autonomous, do-it-yourself approach to
recording and publishing. Moreover, the term indie is sometimes
also used to describe a genre such as indie rock, indie metal or
indie pop. Furthermore, Indie may include music that is not
independently produced, and most independent music artists
do not fall into a single, defined musical style or genre and
usually create music that can be categorized into other genres.
This links to Q’s slogan “Discover Great Music”.
Source: http://magazines.bauermediaadvertising.com/magazines/detail/Q

34. Target Audience
Q magazine target audience is the age of 15 – 24 and they are mostly
male. The benefit of targeting their audience at 15 – 24 year olds was
because at 15 – 24 people are working in a full time job meaning Q
magazine could increase the cost of the magazine to £3.99 and the
consumer will still pay. This also meant more money could be put into
making the magazine in a higher quality. This links to the socio-
economic needs lifestyle where each individual is characterised within
the society, however these 15 – 24 year olds could have different
lifestyle to each other such as a person could be employed but the
other person is unemployed. Moreover the readership figures
signifies that there are over 339 thousand of people read the
magazine which make Q magazine to produce more and more issue per month. Furthermore, Hartley’s
Classification portrays Q’s audience by targeting the male gender which reached 68.3% in the NRS. Surprisingly,
the female gender reached 31.7% which is a half of the male gender ratio. Lastly, the psychographics relates
to the personality, opinions, attitudes, interest and lifestyle of the reader such as aspirers where they seek status.
Materialistic, acquisitive, orientated to image and appearance, persona and fashion. Could also link with
explorers where the audience seeks discovery. Energy, individualism and experience. Values difference and
adventure.
Source:
http://www.bauermedia.co.uk

35. Readership and Circulation
Circulation 48,353 (Jan – Jun ‘14)
Readership 339,000 (Jul – Dec ‘13)
Source:
http://magazines.bauermediaadvertising.com/magazines/detail/Q
Statistics from February 2013
Unique Users 655,000
Page Impressions 1.8 million
Email Subscribers 18,000
Source: http://www.bauermedia.co.uk/uploads/Q-
MediaPack-2011.pdf
As you can see from
the table, that
between January –
June 2014 the
Circulation is 48,353 which connotes that the number of copies they distributes on an
average day they only distribute 11,777 but however their amount of people read their
magazine is high as it is 339,000.
From the table, it illustrates their unique
users that they have gained 655,000,
1.8 million with Page Impressions and
lastly, 18,000 with Email Subscribers. This
connote that they are low in Email
Subscribers but with Page Impressions
and Unique Users they are high but
however this is still a low number as
they are one of the main
market leaders.

36. Frequency
The frequency of the magazine is monthly which means the Editors
of Q magazine has the ability to take their time to make sure they
have all the information that they need to cover for the next months
issues such as the articles, interviews, reviews and so on.
Moreover, Q magazine can offer deals where they can make the
magazine cheaper if the reader subscribe to Q which makes them
reliable and that they are giving their target audience a massive
favour especially audiences that are crazy of the magazine.
Source: http://www.bauermedia.co.uk

37. Production Process of the Magazine
• Date of publication-
A meeting is held and the date for the final edit of Q is decided each month.
• Managing the schedule-
The team create a schedule that needs to strongly be followed to make sure that the release of Q is
successful.
• Editorial and budgeting decision-
The editorial decision is the point where the team decide what topics will be covered within the new
magazine. The budgeting decision is when the team decides how much money is available each month
for the magazine
• Content Acquisition-
This is the most important process of producing the magazine. All the content that will be for the months
issue is collected.
• Sub-editing-
This step focuses on quality control, making sure that all the facts, spelling and grammar etc. included in
the magazine are correct.
• Page layout-
The layout/ editing staff decide which the most appropriate layout for the new edition will be, by
considering the subject of the content.
• Proof reading-
The content in the magazine is proof read by the editing team to make sure that there are no mistakes.
• File emailed to the printer-
The final issue is emailed to the printing company to be printed.
• Distribution-
The final products are packaged and sent to the warehouse to be distributed.
Source: http://hosbeg.com/the-magazine-production-process/

38. How Q Distribute their magazine
Retail outlets that ‘Q’ magazine is available to purchase in
WHSmith, Sainsbury’s, Asda and so on. As the magazine only
produced one magazine per month the strategy that these
outlets will be the same where they do not get the future issue as
they also have to wait like the target audience waiting for it to
be distributed. Moreover, the magazine is also available to
purchase online where consumers can subscribe to the
magazine digitally which means consumers have the privilege
from the distributors and producers to be informed when the next
issue will be released, if they can pre-owned or simply send a gift
to a friend.
Source: https://pbs.twimg.com/media/BvfLEeyIEAAWFvQ.jpg:large

39. Readership Online
Social Media Statistics from January
2015
YouTube Subscribers
Source:
https://www.youtube.com/us
er/Q4music
3,851
Facebook Fans
Source:
https://www.facebook.com/
QMagazine
99K
Twitter Followers
Source:
https://twitter.com/qmagazin
e
113K

40. Q Front Cover and Annotated Codes & Conventions
Masthead – The denotation
of the masthead of the
front cover is Q magazine.
The masthead and the
main image portrays how
they are equal to one
another.
Headline – The denotation
of the headline is to
indicate subject matter
and set in large type than
that of the copy and
containing one or more
words.
Date & Price - £3.99,
‘January 2015’
Cover lines – The cover lines
indicate what the
magazine contains and
break down the key
information for the reader.
Strapline – The strapline of
Q magazine varies as it is
relying on what the event is
and for this front cover is it
obvious that the strapline is
based on awards for
example the Billboard
Music Awards

41. Double Page Spread (DPS) and Annotated Codes
& Conventions
Main Image – The use of
‘repetition’ (Steve Neale -
1980) from the front cover
creates dramatic impact
towards the reader such as
using a different image to
portray the clarity of the
artist; also where the photo
was taken as ‘Big Ben’ is
featured in it which is one
of the famous tourist
attraction in UK.
Page Number
Information – The
denotation of the
information is to
aware the reader
about upcoming
events such as tours,
album release
dates. The fact that
the information is in
the middle portrays
the importance of
the upcoming
album.
Drop Capital – The
purpose of having a
drop capital is to
attract the readers
attention to the start
of the text.
Pull Quote – The denotation
of the pull quote emphasize
the most central and
amusing aspects such as
the connotation of the
word ‘Ginger’ is in red
signifies the colour of his
hair/appearance.

42. Conclusion
In conclusion, LO1 is all about understanding existing print-based
media products and how they are created. For example,
researching the demographics categories of ‘Q’ to match their
target audience and have a similarities of the type of reader
they promote their magazine too. Moreover, contacting the
magazine itself to have further understanding of their production
process, readership and circulation, ‘Q’ magazine format,
frequency of the magazine etc. However, the magazine has not
emailed me back to inform me all requirements that I have
asked but I have found their press pack online which guided me
on the requirements I have asked from the magazine. Lastly, I
have deconstructed Q’s front cover and double page spread to
be able to detect if they have the exact feature in the magazine
pages.