Unit 13 Witness Statements

1. Witness Statement St. Andrew’s Catholic School - 64135
Thisform isto be usedto testifyorcorroborate whathas actuallybeenobserved.
Witnessesare peoplewhocancommentonwork/performance/activitiesandcanbe:
• A tutor/assessor
A witness statementisusedtosupport assessment. Itshouldnotbe usedtoevidence achievement
of a whole unit.
Qualification
title:
OCR Level 3 – Cambridge Technical IntroductoryDiplomainMedia - 05389
Unittitle: Unit13: Planning& Pitchinga Print Based MediaProduct
Assessmentcriteria
coveredby the
activity:
Unit 13 – LO4 – Be able to pitchtheirideasonproposedprint-basedproducts
to an editor, clientorfocus group.
(P4 and M2 CriteriaforUnit 13)
Client= Publisher
Candidate name: James Pickering Candidate number: 1197
Date, time and
venue of the activity
beingcarried out:
Friday15th
January2016 – 11:30am – MS 1 Classroom(St.Andrew’sCatholic
School,Leatherhead)
Full descriptionof
the activitiesbeing
carried out by the
candidate:
 The candidate isto pitchtheirideafora new UK BasedMusic
Magazine.
 Theywill provide aProposal,aBudgetBreakdown,ProductionPlan,
BudgetBreakdown,Outline WHOthe targetaudience are andHOW
theyare goingto marketthe productacross differentplatformsand
provide anoverview of the 1st
Issue FrontCoverand DPS.
 The studentswill alsopitchtheirplanning&researchthatthey
undertookaswell.
 Time limit:10 minutes
Date: Thursday21st
January 2016
Witnessname:
Teacher
Mr N Crafts Witnesssignature:
Teacher
Job title: Teacherof Mediaand
Film
Relationshipto the
candidate
Teacher
Contact details:
Email/School number
ncrafts@st-andrews.surrey.sch.uk

2. Checklist– Unit 13
Tasks Done

Tasks Done

Has the student discussedthe Proposal
for the magazine includingGenre,
Competitor(s), HOW the magazine will
be marketed?– Facebook Page
Verbal Introduction – “Helloand
welcome to…”








Has the student discussedthe Proposal
for the magazine includingGenre, Title
Format – Size/Dimensions,
Competitor(s), Contentofthe
Magazine and HOW the magazine will
be marketed? – Instagram and Twitter
Verbal Introduction?







Production Plans– Are these covered
in detail?Launch Date and WHY?
Explain
 Target Audience – SpendingPower –
YOUR Magazine needstobe covered
X
Budget Summary – Job rolesand
salaries’,start up costs, Marketing
costs, Distributioncosts, Sources of
income (Advertising, Subscription
sales)
½ Pre-ProductionMaterials – Drafts, Flat
Plans – There but could do with being
presentedina more conventional
layout Font Styles,Plan for images, -
Photography Plan and Test
Photography

Target Audience – theories
Hartley, socio-economic, Katz,Maslow
½ Front Cover 
Pre-ProductionMaterials – Drafts, Flat
Plans – See comments RIGHT, Font
Styles,Plan for images(Photography
Plan),House style/colourscheme,
Mind-Mapand Mood board, Draft
Interview
 DPS 
Plan for the magazine – salesfigures,
Profit/Loss breakdown– MISSING
Future editions– Verballydiscussed
and include current artist
X Opportunity for feedback 

3. Are theyrealistic?
Front Cover  Have they coveredboth magazines?
 Planningand research
 Magazine pages

X
X
DPS 
Opportunity for feedback 
Feedback– Mr Crafts
WWW
 Theories– Comprehensive overviewinsldiesbutcouldbe discussedfurther – KATZ was
missing.
 Goodoverviewof who the main competitionis going to be
 Connotationsbehindthe name of the magazine are detailed
 Goodoverviewof Advertisingcosts
 4Ps to 4Cs overview– impressive! 
 Superband very professional frontcover
 DPS – Impressive and conventional,howeverthe textin the columnsare too big
EBI
1. 2nd
Magazine Idea – Planning and research content– More comprehensive overviewof
this is needed
2. Financials– Profit/LossBreakdown, Job Salaries,publicise Jobroles

5. Additional information:
The witnessmustbe an individual,notrelatedtothe learner,whoisina positiontomake valid
commentabouttheirperformance.
It isnot acceptable forcandidatestoproduce writtenwitnessstatementsfor witnessestosign.
Witnessstatements:
• mustdescribe whattheywitnessedthe candidate doing
• can be writtenororal accounts of a candidate’sperformance
• do nothave to be writtenbythe witness,theymaybe recordedbythe assessorafter
discussionwith the witnessandconfirmedasaccurate by the witness
• shouldnotcontainjusta listof the skills
• shouldnotbe usedto evidence the achievementof a whole unit
The assessorwill thenjudge whetherthe evidence presentedmeetsthe standardsrequiredbythe
assessmentcriteriaforthe unit. Oftenitwill be necessaryforassessorstomake contactwith
witnessestoensure:
a) the witnessstatementisauthentic
b) the assessor’sinterpretationof the witnessstatementisaccurate

7. Witness Statement St. Andrew’s Catholic School - 64135
Thisform isto be usedto testifyorcorroborate whathas actuallybeenobserved.
Witnessesare peoplewhocancommentonwork/performance/activitiesandcanbe:
• A tutor/assessor
A witness statementisusedtosupport assessment. Itshouldnotbe usedtoevidence achievement
of a whole unit.
Qualification
title:
OCR Level 3 – Cambridge Technical IntroductoryDiplomainMedia - 05389
Unittitle: Unit 13: Planning&PitchingaPrintBased Media Product
Assessmentcriteria
coveredby the
activity:
Unit 13 – LO4 – Be able to pitchtheirideasonproposedprint-basedproducts
to an editor, clientorfocus group.
(P4 and M2 CriteriaforUnit 13)
Client= Publisher
Candidate name: JamesPickering Candidate number: 1197
Date, time and
venue of the activity
beingcarried out:
Tuesday3rd
February2015 – 3pm – MS 1 Classroom(St.Andrew’sCatholic
School,Leatherhead)
Full descriptionof
the activitiesbeing
carried out by the
candidate:
 The candidate isto pitchtheirideafora new UK BasedMusic
Magazine.
 Theywill provide aProposal,aBudgetBreakdown,ProductionPlan,
BudgetBreakdown,Outline WHOthe targetaudience are andHOW
theyare goingto marketthe productacross differentplatformsand
provide anoverview of the 1st
Issue FrontCoverand DPS.
 The studentswill alsopitchtheirplanning&researchthatthey
undertookaswell.
 Time limit:10 minutes
Date: Tuesday10th
February2015
Witnessname:
Teacher
Miss Oliver Witnesssignature:
Teacher
Job title: Teacherof Mediaand
Film
Relationshipto the
candidate
Teacher
Contact details:
Email/School number
joliver@st-andrews.surrey.sch.uk

8. Checklist– Unit 13
Tasks Done

Tasks Done

Has the studentdiscussedthe Proposal
for the magazine includingGenre,
Competitor(s),Contentof the Magazine
and HOW the magazine will be
marketed?
BelowThe Line – Instagramand
Twitter.
Above the line Marketing- Billboard
Verbal Introduction?
Has the studentdiscussed the Proposal
for the magazine includingGenre,Title,
Format,Competitor(s), Contentof the
Magazine and HOW the magazine will
be marketed?
Verbal Introduction?
Secondideaneedsmore information in
thisarea.
Production Plans– Are these covered
indetail?
Target Audience – SpendingPower–
youneedto make thisclearwhat slide
isyour spendingdown?
Budget Summary – Jobrolesand
salaries’, startupcosts, Marketing
costs,Distributioncosts,Sourcesof
income (Advertising, Subscriptionsales)
Pre-ProductionMaterials – Drafts, Flat
Plans,FontStyles,Planforimages,
House style/colourscheme
Target Audience – theories! Front Cover
Pre-ProductionMaterials – Drafts, Flat
Plans, FontStyles, Planforimages, Test
photography,House style/colour
scheme
DPS
Plan for the magazine – salesfigures,
Profit/Lossbreakdown,Future editions
Are theyrealistic?
Opportunity for feedback
Front Cover Have they coveredboth magazines?
 Planningand research
 Magazine pages

9. More informationon your secondidea
is needed.
DPS
Opportunity for feedback
Feedback– MissOliver
WWW
4PS TO 4CS
Adobe creative cloud– reallygood attention detail and what you will needforyour employees
and to create the magazine.
Front Cover ‘ROQ’ very appealing – the front cover and DPS really stand out and the imagesare
top quality.
Above the line marketing– excellentBillboard!
EBI
Finishoffyour ProductionPlan in more detail – add inyour logo.
You said your magazine is 20 pages – looks like it has more than 20 pagesand it shoulddo.
You needa magazine FlatPlan for BOTH ideas.
Whyis ROQ your preferredidea? Connotationsbehindthe name?
You needto go into more detail on your secondmagazine idea – it still looksgreat and I want to
know more about the connotationsbehindthe name ‘Tempo’.
SpendingPower– you needto make this clear what slide isyour spendingdown?
Plan for the images– there is a Photoshoot Plantemplate in the publicdrive you needto fill out
and put in your pitch.

10. Plan for the magazine – salesfigures,Profit/Lossbreakdown,Future editions
Distributioncosts.

11. Additional information:
The witnessmustbe an individual,notrelatedtothe learner,whoisina positiontomake valid
commentabouttheirperformance.
It isnot acceptable forcandidatestoproduce writtenwitnessstatementsforwitnessestosign.
Witnessstatements:
• mustdescribe whattheywitnessedthe candidate doing
• can be writtenororal accounts of a candidate’sperformance
• do nothave to be writtenbythe witness,theymaybe recordedbythe assessorafter
discussionwiththe witnessandconfirmedasaccurate by the witness
• shouldnotcontainjusta listof the skills
• shouldnotbe usedto evidence the achievementof a whole unit
The assessorwill thenjudge whetherthe evidence presentedmeetsthe standardsrequiredbythe
assessmentcriteriaforthe unit. Oftenitwill be necessaryforassessorstomake contactwith
witnessestoensure:
c) the witnessstatementisauthentic
d) the assessor’sinterpretationof the witnessstatementisaccurate