Unit 13_

–
Level 3 Cambridge Introductory Diploma in Media
Unit 13:
Planning and Pitching a Print based Media
Product
St. Andrew’s Catholic School –
James Pickering
1197
Unit 13 Overview

Kerrang! Is a British Rock
magazine that is published by
Bauer Media Group on a weekly
basis. The magazine was first
published on 6 June 1981. The
name of the magazine ‘Kerrang!’
derives from the onomatopoeic
sound of a power chord being
strung on an Electric Guitar. The
purpose of Kerrang! is to
promote their genre of music to
the intended audience.
https://en.wikipedia.org/wiki/Kerr
ang!
Bauer is a large European-based
media group. The company
manages a portfolio of over 600
magazines. The company was
founded in 1875 and the
headquarters is based in
Hamburg, Germany. The
company says to be the ‘The UK’s
Most Influential Media Brand
Network’.
https://en.wikipedia.org/wiki/Bau
er_Media_Group

Slogan
• Bauer media’s slogan is ‘We Think Popular’. This could be
interpreted in a number of ways: are they saying their
company is popular? or are they saying that they have a broad
view on the publishing industry?
• The logo is shown on a background of every colour and shade,
this represents how they cover every requirement for the
reader

The Kerrang! strapline is “live life loud”.
There is a use of alliteration and a rule of
three. This will engrave the slogan into the
reader/listeners mind. The verbal code
‘loud’ connotes the genre of music that
the magazine is based on: rock music,
which is played loud. The word ‘life’ could
be used to symbolize how reading
Kerrang! Is a lifestyle and takes things into
lager perspective than just a weekly rock
magazine.
The purpose of Kerrang! Is to
promote the genre of rock music.
The magazine can also inform
readers of new bands they can
listen to and help them expand
their music taste. The magazine
includes band tours and festival
information. This rock publication
includes anecdotes of artists.
Roughly a six page article is
included in an issue containing a
write up of artist’s shows.

Kerrang! Is published
on a weekly basis and
is retailed at £2.20.
Releasing the
magazine on a weekly
basis may provide
them with enough
money to sell at a
lower price, yet
sustain a good profit.
Shown here, the subscription price of Kerrang!
on
http://magazines.whsmith.co.uk/Magazines/Musi
c/Rock-Pop/Kerrang.cfm

Bauer Media was established in 1875 by Ludolph Bauer.
Today, the business has grown to be Europe’s largest
magazine publisher and owns 570 magazines, over 300
digital products, and 50 radio and TV stations reach
millions of people around the globe.
Bauer’s slogan ‘We think popular.’ highlights the Bauer
Media Group’s perception of itself as a publisher of popular
media and provides inspiration and motivation to its more
than 11,000 employees in 16 countries. The use of the
adjective ‘popular’ connotes regards to favour, approval or
affection by people in general. This demonstrates that
Bauer is a highly reputable brand with a large following.
https://bauer.subscribeonline.co.uk/about-bauer
http://www.bauermedia.com/en/co
mpany/history/
This screenshot of the Bauer home page has
the centre pin point of the page reading ‘We
Think Popular’.

Dimensions of Kerrang!
A Kerrang! Magazine is 28cm x 21cm. This is quite a small size for a magazine. Kerrang! may
produce such a small magazine to reduce the price. The quality of the print paper is poor
and is easily ripped and folded. A reason for a cheap and non durable magazine may be the
fact that it’s released weekly so will only be read a couple of times. After some research, I
found that the median age of the target audience for Kerrang! Is 19 years of age.
Preassembly, at the age of 19, some people may be moving out of home, therefore they
may not be willing to spend the little money they have on a magazine over about £4.00.
Print and digital
Kerrang! Is published on paper and digitally. Kerrang! Can be purchased
on an iPhone and Android. You can subscribe on ‘Newsstand’ on iPhone
for a year at £49.99, two months for £7.99, or a month at £5.99. On
‘Newsstand’, every issue of the magazine can be purchased, no matter
how extinct they are. Style of Kerrang!
Kerrang! Has a consistent style through the
different articles, they personalize the page
layout for a certain band. Shown to the left, a
custom double page spread for Blink 182. At
the bottom of every page of a Kerrang! Is the
page number, this house style is consistent
throughout

Weekly feature artist/band of
choice, shown in large font:
strikes the reader.
Main Image
Artist/Band shown on front
cover, may familiarize reader
with artist/band.
Masthead shown in
yellow, generally a colour
used by Kerrang!. The
colour is bold and stands
out to the red
background.
The font is distorted and
has line going through it.
This adds a more of a
‘rock style’
Barcode area shows the
price in sterling and AUS
dollars. It also shows the
issue number and their
website hyperlink.
Headline highlights the
verbal code ‘Green Day’
being featured. Large
font means the reader
instantly sees it and may
be drawn to buy the
magazine, based on
who’s on the front cover
Puff promotion and free content
clearly shown at the top. The
reader may be inclined to buy the
magazine with these free
incentives. This is a common
marketing technique and
persuades the reader to buy the
magazine

Headline –
Said to be big
news, ‘The Big
Story’. Aims to
intrigue reader
and make them
read on. ‘Big’
sounds gripping
and will make the
reader feel like
they have to read
it.
Main Headline - ‘Pure Devotion’ – connotes how passionate Geoff Rickly is about his music. ‘Pure’ – a rich word, he has
such a strong connection with making music. This is also a play on words as he is the lead singer of a band called ‘No
Devotion’
Artist Interview - Question and answer gives
a more personal interview, makes the reader
almost feel involved in the conversation
Pull Quote -
Expletive
used, creates
more respect
for the
reader as
swearing is
an
inappropriat
e
use of
language.
Thus the
reader may
be insulted,
writer thinks
how it may
affect the
dignity of the
magazine.
Main Image - Geoff Rickly, shown sweaty,
screaming down the microphone whilst
performing live with ‘No Devotion’
Stand First -
The stand first
gives a brief
introduction
about what the
main text,
regardless if this
is an interview
or write up.

A brief summary
under the
headline allows
the reader to
know a brief
amount of
information of
what’s on a
certain page,
without having
to investigate
themselves.
Page numbers
allow easy
navigation,
eliminating
wasted time
trying to find a
certain article
Subheadings divide up the information on the contents page
and gives a cleaner look, meaning it’s easier to scan the page
for what you’re looking for
Editorial article
gives a more
personal feeling.
The simple
‘thumbs up’ could
spread the Editor’s
happiness to the
reader.

The target age of Kerrang! is 15-24, giving a mean age
of 19.5 years old. The gender ratio is fairly equal,
surprisingly, depicting 41% of the audience is female,
the other 59%, male. The audience of Kerrang! ranges
from around 15-65+, which is a very broad audience
of over 50 years.
This chart highlights the socio-economic categories that every person is
categorized by. The categorization depends on social class, lifestyle and
personality.
The ABC1 profile of Kerrang! Is 49.8%, meaning the other 50.2%, larger
quantity of readers fall below the ABC1 categories, in C2, D and E. This is
because most of the audience is in the 15-24 year old category, meaning the
majority of Kerrang!’s audience are students.
Kerrang! Retails at £2.30, meaning it is easily affordable to anyone, more so,
the larger category that Kerrang! readers fall into.
Blumer and Katz’ Uses and Grafication theory is evident in Kerrang!
under the subject of ‘diversion’. ‘Diversion’ is the theory that the
audience can escape from their reality and immerse themselves in the
text
Kerrang! targets the C2, D and E profiles,
potentially, this could be seen to have
negative impacts.
Targeting a C2, D and E profiles means the
audience will have less disposable income,
meaning they’re unlikely to spend £5.00,
which is how much a ABC1 profile audience
magazine may be retailed at, such as ‘Mojo’,
another Bauer Media magazine.
Psychographics is the study of personality, values, opinions,
attitudes, interests, and lifestyles. This is important that the
editorial understands the what the reader wants, producing the
best content possible.

Source: http://www.bauermedia.co.uk/brands/kerrang
Before looking at the needs of
the target audience for my
magazine, ROQ, I wanted to look
at its main competitor, Kerrang!.
This meant that I could look for
weak areas where they are
losing readership and
incorporate new ideas and use
this to better ROQ magazine.
- Age
- Gender
- Class
- Ethnicity
- Self-image
- Nation
- Family
The target audience and readership
of Kerrang!, according to the socio-
economic need chart, has a low
49.8% of readers that are in the
boundary A, B and C1. This means
that they have a low disposable
income and are more likely to lead
opinions within a group, known as a
‘struggler’, in accordance with
Maslow’s Hierarchy of Needs.
With reference to Hartley’s 7 Subjectivities, this
chart illustrates that the percentage demographic
of readers are males aged 15-24 years old, the
calculated median age is 19.5 years old.
The Kerrang! reader-gender
ratio is fairly equal. However,
the male audience takes up
nearly 20% more than the
female reader. This is because
Kerrang! generally only
features male artists, which is
therefore only appealing to a
smaller audience of female
readers.

DATE OF PUBLICATION:
The first step of the magazine production process is deciding an estimated publication date.
MANAGING THE SCHEDULE:
Once the initial release date has been confirmed a schedule will be created. This is to ensure that if anything
changes from original plan there will be an alternative course the magazine can take
EDITORIAL AND BUDGETARY DECISION:
This part of the process is where the editorial team decided what is to be included in the next issue of the
magazine. This includes articles, photos, competitions
Source: http://hosbeg.com/the-magazine-production-process/
CONTENT ACQUISITION:
Within this stage the person who is going to create the content is decided, this means that they have to
choose between in-house writers or external writers to write about certain topics
SUB-EDITING:
This stage focussed on the quality control of the magazine, details such as article facts, spelling and grammar
mistakes and page layout all have to be checked.
PAGE LAYOUT:
Part of the editorial team will be focussing on planning out the layout of the magazine. This is so that the
pages are easy to read and there is enough space for the advertisements
PROOFREADING:
For this stage is where the first hard copy of the magazine is created. This will then be checked over by the
editorial department for any spelling and layout errors.
PUBLICATION AND DISTRIBUTION:
Once everything has been corrected and finally proofread the magazine will be sent out to print.

I contacted Kerrang!, asking for an updated reader
profile diagram. The one I was able to find was
from 2012, therefore it was outdated. I was unable
to get a response, leaving me to refer to the 2012
diagram. I emailed ‘feedback@kerrang.com’
However, after some further research, I was able to find a slightly update press
pack. The previous press pack was from July 2011 – June 2012 and the updated
version was January 2012 – December 2012. This updated version shows a
increase of female readers. It also shows a 0.2% rise in ABC1 profile readers. It
also shows a movement of age range. The group of 15-24 decreased and the age
ranges 25-64 increased. These changes could be to do with a minor change of
content.

Social Media Statistics from October 2015
YouTube Subscribers
Source:
https://www.youtube.com/user/KerrangPodcas
t/featured
56,009
Facebook Fans
Source:
https://www.facebook.com/kerrangmagazine
818,629
Twitter Followers
Source:
https://twitter.com/KerrangMagazine?ref_src=t
wsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5
Eauthor
621,000
Kerrang! has cross media
convergence through several social
media outlets. These all allow the
readers to become a ‘prosumer’ by
voicing their opinions and queries.
Through research I have found that
Kerrang! Magazine have several
social media accounts such as
Twitter, Facebook and YouTube.

Kerrang! store
Shown to the left, Kerrang! Store homepage. From this
website over 300 band t-shirts can be purchased. Other
items such as accessories including: belts, socks and mugs
can be found. They also stock a range of items being: Kids T-
Shirts, Bags & Luggage, Beanies & Caps, Belts & Buckles,
Hoodies, Rock Jewelry and Wallets.
This page can be found at: http://www.kerrangstore.com/
Kerrang! Readers can sign up to
their ‘noise letter’ that says to
bring “newsletters, fantastic offers
and promotions.” This page can be
found at:
http://www.kerrang.com/newslette
r/

Magazine subscription
Kerrang! offer an online subscription
and hard copy subscription. They
use ‘Great Magazines’ website as an
online distributor. Their website can
be found here:
http://www.greatmagazines.co.uk/b
ws/kerrang-
magazine?utm_source=dynamic&ut
m_medium=bws&utm_content=nav
bar&utm_campaign=BAU_kerrang

The History of Rock magazine is published
on a monthly basis. It’s owned by UNCUT
magazine that is published by TimeIncUK.
The purpose of the magazine is to revisit
long-lost NME and Melody Maker
interviews, resulting in a new magazine,
The History of Rock. Each monthly issue of
The History of Rock is subject to a certain
year. Starting in 1965, increasing the by a
year, brings new artists and news. The 1967
issue stars big 60’s rock bands such as: Jimi
Hendrix, Pink Floyd, The Beatles and Cream.
The History of Rock is a compilation of NME
and Melody Maker, these two magazines
are produced by Time Inc. Uncut Magazine
is also produced by Time Inc. The History of
Rock is from the makers of Uncut.
Time Inc is an American New York-based
publishing company. It publishes over 90
magazines. The company was founded in 1922
by Henry Luce and Briton Hadden. After a year
of starting Time Inc, they started publishing a
weekly New York magazine called ‘Time’.
Three covers are published: (U.S.), (Europe,
Middle East and Africa), (Asia) and (South
Pacfic).
Shown here,
Time Inc’s
iconic
brands. The
majority of
their
magazines
are
published in
the UK only.
https://en.wikipedia.org/wiki/Time_Inc.

The purpose of The History of Rock is to
re-explore the interviews and articles
published in NME and Melody Maker.
Melody Maker was first published in
January 1926, and their final issue was
published in December 2000. Melody
Maker was finally taken off the shelves
after 74 years due to poor sales. Newer
rivals such as NME, also published by Time
Inc. The main reason for failing sales was
the digital revolution that saw Bands’
websites being made, thus giving a easier,
free reading opportunity for the
consumer.
The History of Rock’s strapline is ‘A
new monthly trip through music’s
golden years’. The adjective ‘golden’
connotes how the past years of rock
music in the 60’s-80’s is still greatly
looked up to and appreciated.
Shown above, the binding, reading
‘From The Makers Of UNCUT’ – this can
be easily recognized by readers/people
in the shop looking at buying The
History Of Rock, they may be familiar
with Uncut, therefore they may be
drawn to it and end up buying it.

The History of Rock is released on a monthly
basis, each monthly issue focuses on a specific
year, so far, there have been three issues
released: 1965, 1966 and 1967.
As History Of Rock is released on a monthly basis,
it retails at a very expensive price of £9.99, this
contrasts to Kerrang! that retails on a weekly
basis at £2.30 and contains less content. Also, the
genre of rock is a lot more modern, focusing on
current artists whereas The History of rock
focuses on artists that have mostly past away.
The interviews from The History of Rock are from
the magazines NME and Melody Maker. Melody
Maker stopped being produced in late 2000,
where as NME is still being published, but with
changes.

Time Inc is an American New York-based
publishing company. It publishes over 90
magazines. The company was founded in 1922
by Henry Luce and Briton Hadden. Time Inc’s
slogan is: ‘Open the Experience’. This connotes
how they believe as a company, they’re
providing a quality experience in the media
industry. Time Inc have been publishing The
History of Rock since July 2015. The History of
Rock is a monthly compilation of content from
NME and Melody Maker.
NME was first published by Time Inc in March in
1952. Melody Maker was first published in
January 1926.

Header reads the
magazine title, the header
is big and bold, striking
the reader. The header
goes over the top of Jimi’s
afro, unlike on some
magazine headers where
information will sit behind
the image.
Cover lines
A brief insight is given into the
artist featured in the issue. The
main artist, Jimi Hendrix, is first on
the list of featured artists and a
quote is included: “I don’t like to
stay in one place”. This can be
related to how the articles have
been taken from NME and Melody
Maker, therefore he has
metaphorically moved from two
magazines to another. This needs
interpretation to be understood
they way the editorial meant it to,
but is a clever use of the double
meaning quite
Headline
This brief history of how
the magazine came about
may give readers a feeling
of excitement as the may
have read NME and/or
Melody Maker, now
they’ve been given an
opportunity to re live the
articles, bringing them
back to life.
Puff Promotion
The bold ‘NEW’ will strike the
reader and inform them that, of
course, the magazine is a new
edition. Therefore, they may be
intrigued by it and end up buying a
copy

Main Image
Shown on the double
page spread, The
Who, during their
classic show ending,
smashing up their
equipment.
The house style
shows a consistent
style, with the
year/edition at the
top left corner
Main Headline
“Smoke poured
from the
amplifiers…the
auditorium rose to
its feet” this
demonstrates how
different the music
industry was in
1967, as to how it
is now. The Who,
and other bands,
recklessly
destroyed their
equipment on
stage. This caused
mass appreciation
from the crowed
and made them
‘rise to their feet’
The main image covers the whole page. It is of a live performance by The Who and is
at the end of their set when they’re doing their classic destruction of their
equipment. Pete Townsend, the lead guitarist, can be seen to the right of the page
smashing his Fender Stratocaster
Shown below is an
image of smoke
pouring out of an
amplifier as its
battered with a guitar
by Pete Townsend

Page Numbers
The contents
page shows bold
page numbers.
The sub heading
informs the
reader of the
artist that is
being
interviewed/
spoken about.
Context
Under the sub
heading is
roughly a 3-5 line
overview of the
page contents.
Main Image
Images of artists
fill the page,
leaving no blank
space.
Editor’s
comment
At the bottom of
the second page
there is a brand
identification
credits,
identifying the
publisher and
those involved in
the production
process of the
magazine

The history of rock is 22cm x 30cm so is
quite a large magazine. The average
magazine size is about 21.59 x 27.94 cm,
so The History of Rock comes in just
above average.
The paper quality of the magazine is
relatively durable, whereas Kerrang!’s
paper quality is very poor. The
production price of the magazine will
vary hugely. The History of Rock retails
at £9.99, and Kerrang! At £2.30. This
drastic price difference is demonstrated
in the quality of the paper. The History
of Rock contains a lot of content, so is a
very thick magazine. The higher quality
paper is also thicker, so that is one of the
reasons that The History of Rock appears
to be rather thick.
The History of Rock has a
consistent house style
throughout. This is shown in
the fact that every page has
the year the magazine is
about, it also shows the three
month period the certain
section is focussed on. This is
present at the top left of the
page. (shown to the right)
Another consistent house style
feature is the page number at
the bottom, followed by the
magazine name. (shown to the
right)

As The History of Rock is a
relatively new magazine, I am
unable to find any information on
the target audience. The History
of Rock is part of the Uncut
magazine portfolio, therefore
Uncut’s reader profile is the most
similar magazine in comparison.
The audience is focused on males
aged 25-45 (Hartley), giving an
averaged reader of aged 37. The
editor for Uncut is John Mulvey,
he is also the editor for The
History of Rock.
The History of Rock’s target audience will fall into the ABC1
(socio-economic needs) profiles as they are older, meaning
they have more money. This means that a price of £9.99 is
more suitable as the audience should be able to afford it. This
juxtaposes to Kerrang!’s budget price of £2.30 that is being
bought by 15-24 year olds. The artists featured in the magazine
were popular in the 60’s.
Providing the fact that the audience of The History of Rock
would have been aged around 15-30 in 1967, giving an average
age of 22.5 years old. This means that they would now be
around 77 years old. This means that a rare population of 77
year olds will want to purchase a magazine their early 20’s self
would enjoy reading. Therefore the target audience is
surprisingly low for the genre/age of music featured in the
magazine.
This somewhat contrasts to Kerrang!’s target audience of 15-24
years old, giving an average age of 19.5 years old.
The artists featured in the magazine in their teens, are now
aged around 60-75.

Social Media Statistics from July 2016
Instagram Followers
3,481
Facebook Fans
104,710
Twitter Followers
43.9K
The History of Rock has
cross media convergence
through several social
media outlets. These all
allow the readers to
become a ‘prosumer’ by
voicing their opinions and
queries.
Through research I have
found that The History of
Rock Magazine have several
social media accounts such
as Twitter, Facebook and
Instagram. The History of
Rock is presented as its
owner ‘Uncut’ on social
media.

Before looking at the needs of the
target audience for my magazine,
The History of Rock , I wanted to
look at its main competitor, The
History of Rock . This meant that I
could look for weak areas where
they are losing readership and
incorporate new ideas and use this
to better ROQ magazine.
- Age
- Gender
- Class
- Ethnicity
- Self-image
- Nation
- Family
of The History of Rock , according to
the socio-economic need chart, has
a low 49.8% of readers that are in
the boundary A, B and C1. This
means that they have a low
disposable income and are more
likely to lead opinions within a
group, known as a ‘struggler’, in
accordance with Maslow’s Hierarchy
of Needs.
With reference to Hartley’s 7 Subjectivities, this
chart illustrates that the percentage demographic
of readers are males aged 15-24 years old, the
calculated median age is 19.5 years old.
The The History of Rock
reader-gender ratio is fairly
equal. However, the male
audience takes up nearly
20% more than the female
reader. This is because The
History of Rock generally
only features male artists,
which is therefore only
appealing to a smaller
audience of female readers.

The History of Rock offer
an online subscription at
https://www3.magazines
direct.com/az-
magazines/h/33795066/h
istory-of-rock.thtml
Magazines Direct is a
magazine publishing
company owned by the
publisher of The History
of Rock, Time inc. They
offer ‘Best price
guarantee’, ‘Money back
guarantee’ and
‘Subscriber rewards’
(shown to the right)
Great Magazines offer two
subscription formats: Direct Debit
and Credit Card / Debit Card

Generation
of Ideas
Colour
Schemes
Masthead
Names
Brand
Identity
Images
Frequency
of Release
Target
Audience
Price
Price: This magazine should cost
around £4.50, so it’s between
ranges. Kerrang! Retails at £2.30,
and The History of Rock retails at
£9.99. I believe this price is
suitable as it will be released
every two weeks.
Masthead Names:
Roqer
Roq
Volume
Amplify
R
Colour Schemes:
My magazine will be white, red, blue and black. The front cover
should be mainly white so the artists stands out on the front.
The front cover will see the artist, with no background behind
them. I believe this will give a nice, clean look to the magazine.
Frequency of Release: My magazine will be released every two weeks. I feel
like releasing a magazine every week means not much content can be put into
one issue, as you may be unsure what content to put into one issue. I also feel
like releasing a magazine every month isn’t often enough, meaning you would
be unsure iof what content to put in, possibly eliminating some content
Target Audience: My target
audience will be about 60%
male 40% or less female.
The age range will be about
15-35. This is because my
magazine will mainly feature
90’s rock Bands such as
Green Day and Nirvana.
Images: My magazine will have images
mid-shot images of an artist. I believe
this would be suitable as the reader can
see the artist’s face and body language.
If a longshot was used, you wouldn’t be
able to clearly see the artist’s face/facial
expression. If a close-up shot was used,
too much of the artist’s face would be
shown and not enough body to show
how they dress etc…
Brand Identity: My
magazine will feature
technical convergence. It
will feature social media
links to the magazines
pages such as Facebook,
Twitter and YouTube.

Generation
of Ideas
Colour
Schemes
Masthead
Names
Brand
Identity
Images
Frequency
of Release
Target
Audience
Price
Price: This magazine should cost
around £2.30 as Kerrang! Is my
magazine of inspiration, therefore
it should retail at a similar price
Masthead Names:
Tempo
Beats
Audio
Humbucker
Melody
Colour Schemes:
My magazine should be yellow, black, white and green as that is
Kerrang!’s colour scheme so should be similar as it is my
magazine of inspiration.
Frequency of Release: My magazine will be released on a weekly basis as this
is how often Kerrang! Is released. A weekly publishing date means the
audience have plenty of content to read.
Target Audience: My target
audience will be about 60%
male 40% or less female.
The age range will be about
15-25. This is because my
magazine of inspiration,
Kerrang!, has a audience of
15-24 year olds at 69.5% of
the reader total percentage.
Images: My magazine will have wide
shot images. This is because Kerrang!
uses mainly wide shot images, therefore
is the most suitable frame technique for
my magazine
Brand Identity: My
magazine will feature
technical convergence. It
will feature social media
links to the magazines
pages such as Facebook,
Twitter and YouTube.

I created two graphic layout front covers on PowerPoint. The front cover on the left is a design I created
for my magazine. I based it on the layout of the magazine for inspiration. For me, this was Kerrang!. I
used the colour scheme of red, white, blue and black. Shown on the right, a graphic layout for Kerrang!.
I used Kerrang!’s colour scheme which is an assortment of white, black, red and yellow. However, they
sometimes use colours such as green.

The first graphic layout shows a layout I
have produced. This layout has a lot of
features. Having a lot of features should
hopefully keep the reader entertained.
The second graphic layout is influenced by
Kerrang! Which is my magazine of
inspiration. This DPS doesn’t contain very
much information. The main focus of the
pages are on the large background image
that covers over both two pages.
Drop
Capital
Drop
Capital
Drop
Capital
10 Questions and Answers
10 Questions
and Answers

Weekly feature artist/band of
choice, shown in large font:
strikes the reader.
Main Image –
Artist/Band shown on front
cover, may familiarize reader
with artist/band.
Masthead shown in
yellow, generally a colour
used by Kerrang!. The
colour is bold and stands
out to the red
background.
Barcode area shows the
price in sterling and AUS
dollars. It also shows the
issue number and their
website hyperlink.
Headline highlights the
verbal code ‘Green Day’
being featured. Large
font means the reader
instantly sees it and may
be drawn to buy the
magazine, based on
who’s on the front cover
Puff promotion and free content
clearly shown at the top. The
reader may be inclined to buy the
magazine with these free
incentives. This is a common
marketing technique and
persuades the reader to buy the
magazine

Headline –
Said to be big
news, ‘The Big
Story’. Aims to
intrigue reader
and make them
read on. ‘Big’
sounds gripping
and will make the
reader feel like
they have to read
it.
Main Headline - ‘Pure Devotion’ – connotes how passionate Geoff Rickly is about his music. ‘Pure’ – a rich word, he has
such a strong connection with making music. This is also a play on words as he is the lead singer of a band called ‘No
Devotion’
Artist Interview - Question and answer gives
a more personal interview, makes the reader
almost feel involved in the conversation
Pull Quote -
Expletive
used, creates
more respect
for the
reader as
swearing is
an
inappropriat
e
use of
language.
Thus the
reader may
be insulted,
writer thinks
how it may
affect the
dignity of the
magazine.
Main Image - Geoff Rickly, shown sweaty,
screaming down the microphone whilst
performing live with ‘No Devotion’
Stand First -
The stand first
gives a brief
introduction
about what the
main text,
regardless if
this is an
interview or
write up.

The target age of Kerrang! is 15-24, giving a mean age
of 19.5 years old. The gender ratio is fairly equal,
surprisingly, showing 41% of the audience is female,
the other 59%, male. The audience of Kerrang! ranges
from around 15-65+, which is a very broad audience
of over 50 years.
This chart shows the socio-economic categories that every person is
categorized by. The categorization depends on social class, lifestyle and
personality.
The ABC1 profile of Kerrang! Is 49.8%, meaning the other 50.2%, larger
quantity of readers fall below the ABC1 categories, in C2, D and E. This is
because most of the audience is in the 15-24 year old category, meaning the
majority of Kerrang!’s audience are students.
Kerrang! Retails at £2.30, meaning it is easily affordable to anyone, more so,
the larger category that Kerrang! readers fall into.
Blumer and Katz’ uses and grafication theory is evident in Kerrang!
under the subject of ‘diversion’. ‘Diversion’ is the theory that the
audience can escape from their reality and immerse themselves in the
text
Kerrang! targets the C2, D and E profiles,
potentially, this could be seen to have
negative impacts.
Targeting a C2, D and E profiles means the
audience will have less disposable income,
meaning they’re unlikely to spend £5.00,
which is how much a ABC1 profile audience
magazine may be retailed at, such as ‘Mojo’,
another Bauer Media magazine.
Psychographics is the study of personality, values, opinions,
attitudes, interests, and lifestyles. This is important that the
editorial understands the what the reader wants, producing the
best content possible.

- Age
- Gender
- Class
- Ethnicity
- Self-image
- Nation
- Family
of ROQ according to the socio-
economic need chart, has a low
49.8% of readers that are in the
boundary A, B and C1. This means
that they have a low disposable
income and are more likely to lead
opinions within a group, known as a
‘struggler’, in accordance with
Maslow’s Hierarchy of Needs.
These are Hartley’s 7 Subjectivities, they are
referred to in ‘The ROQ Reader’ graph. The
graph illustrates that the percentage
demographic of readers are males aged 15-
24 years old, the calculated median age is
19.5 years old.
The ROQ reader-gender
ratio is fairly equal.
However, the male
audience takes up nearly
20% more than the
female reader. This is
because ROQ generally
only features male artists,
which is therefore only
appealing to a smaller
audience of female
readers.

For my magazine logo of ROQ, I
need to replicate the font of
Kerrang! as it is my magazine of
inspiration. Kerrang!’s font style is
very ‘worn’ – meaning it isn’t sleek
and smooth.
My logo will be the magazine
name: ‘ROQ’. I will use a font called
‘defused’. I found this font on the
website ‘DaFont’.
The screenshot, to the right, of the
website shows the preview of the
font. After typing in ‘ROQ’ and
scrolling through different fonts, I
thought this font fitted my needs
best. I the downloaded the font
and used it in my work.
Shown above, is my logo for my
magazine ’ROQ’. I created this
logo on Photoshop. I may use
different colour variations over
future editions, but for the first
issue, this will be the colour
way that the masthead/logo is
in. I customized it further to
make it more in the style of
Kerrang!’s logo by adding lines
going through the text. This
gives more of a ‘destroyed’
look, which is the style of
Kerrang!, my magazine of
inspiration.

For my magazine logo of TEMPO, I
need to replicate the font of
Kerrang! as it is my magazine of
inspiration. Kerrang!’s font style is
very ‘worn’ – meaning it isn’t sleek
and smooth.
My logo will be the magazine
name: ‘TEMPO’. I will use a font
called ‘Top Secret’. I found this font
on the website ‘DaFont’.
The screenshot, to the right, of the
website shows the preview of the
font. After typing in ‘TEMPO’ and
scrolling through different fonts, I
thought this font fitted my needs
best. I the downloaded the font
and used it in my work.
Shown above, is my logo for my
magazine ‘TEMPO’. I created this
logo on Photoshop. I may use
different colour variations over
future editions, but for the first
issue, this will be the colour way that
the masthead/logo is in.

Puff Promotion:
By placing the puff promotion
at the top of the page, when
the magazine is picked up this
will be one of the first things
the reader will see, as well as
the logo. The role of a puff
promotion is to entice you into
purchasing the magazine. By
putting the puff promotion in a
visible area, I believe it will help
sell the magazine.
Magazine Logo:
I have decided to place the logo
of the magazine in the top left
hand corner of the magazine,
this is due to the fact that when
people pick up the magazine it
they see. This is very effective
when they are placed on a
magazine shelf within a shop. I
have also made the logo black
with a red background. These
are two of my colours from my
colour scheme. I believe this is
important as it will be the first
thing the reader will look at,
therefore it needs to stand out.
The logo is in the font ‘Aquawax’
from ‘Dafont’ website.
Magazine Layout:
When producing the drafts of
my magazine I wanted to make
sure that it looks professionally
structured and well presented. I
believe I done this by giving
every item adequate space,
giving a clean look.

Technical Convergence:
I plan to include technical
convergence on the front cover
of my magazine. I will do this as
I believe the reader should be
able to go beyond the paper. I
feel that ‘ROQ’ should be an
iconic brand, therefore should
cover as many media types as
possible. Technical convergence
means that the magazine will
bridge into digital media.
Cover Lines:
As the main story is at the top
of the page I decided to place
the cover lines of the magazine
under the magazine logo. I did
this so the cover lines can be
easily read by people scanning
the page.
Bar Code:
On the bar code I will have the
issue month and the price of
the magazine . This will inform
the reader on how often the
magazine will be released. This
is key as it makes it easy for the
reader to be able to know
when they can pick up their
next copy.
House Style:
Features that I plan to repeat
throughout my magazine are the
placing of things such as page
number and background/border
style on pages not containing
images.

Main Image:
The inspiration
from this double
page spread
layout came from
Kerrang!. By
having the mainly
the image of the
artist on the right
page, the image
will stand out
from the text
over/surrounding
it. The image
shows a medium
shot of the artist,
therefore the
artist’s facial
expression can be
seen. Therefore
the reader will be
able to see clearly
who the artist is
etc…
Info About Artist:
Including
information about
the artist provides
information the
reader can read to
almost prepare
them to read the
information.
Therefore they will
know exactly what
they’re reading and
generally have a
brief insight into
whom the artist is.
Interview:
I have placed four interview boxes over the two pages. They will all be part
of the same interview, but having four boxes provides space. This will make
the article/interview somewhat easier to read as it’s a more structured
format

Headline
I have decided to
place the headline
in the middle of
the first page. I did
this hoping it will
stand out the
most. I believe this
is important as I
think the reader
should be able to
quickly scan the
page and see it
straight away,
before they read
the article.
Interview
I have placed the interview at the bottom of the page. I did this so there is
enough room on the page, giving a clean look. The interview box isn’t very
big. I did this so the image on the right page stands out.
Stand First
I decided to
place a stand
first above my
interview box.
This means that
the reader is
briefed,
therefore they
know what the
article is about.
This may make
them want to
read on or skip
the page if the
content does
not appeal to
them.

For my magazine, I plan on conducting an interview with a well known artist. This
artist I plan on interviewing will be Dave Grohl from the 90’s rock band ‘Foo
Fighters’. Believe this artist is the most appropriate as he is a well known artist in
many countries. He is also very experienced in the music industry. He was the
former drummer in the band ‘Nirvana’ along with Kurt Kobain and Krist Novoselic.
After Kurt’s death in April 1994, Dave Grohl, Pat Smear, Nate Mendel, Taylor
Hawkins and Chris Shiflett teamed up in 1994 to create ‘The Foo Fighters. Dave
Grohl’s role is lead Guitarist and vocalist. To this day, in 2015, The Foo Fighters are
still touring.
I believe that readers will be largely
interested in Dave Grohl’s experiences as a
hard core rocker, therefore he is the perfect
artist for a question and answer in my
magazine.

On this week’s feature of questions and answers with a rocker, we feature the one and only
Dave Grohl from the Foo Fighters.
Interviewer: So, Dave, it’s great to have you on here on here, Dude. How’s the current tour going?
Dave: Thanks man! Yeah, it’s good, f*cking exhausting though. We often have two shows within two days so there’s a lot of effort
required to be stoked for everyone.
Interviewer: I see, what’s your favourite part about touring?
Dave: All of it dude, if I had to narrow it down to one thing, it’d be inspiring people to do what we do. It makes me stoked when I
have kids say stuff like ‘your music inspired me to start guitar’.
Interviewer: Rad, dude. Do you think Nirvana would still be together if Kurt was still with us?
Dave: umm, I guess so. Foo Fighters is still going strong since 1994 and that was when Kurt died, so I guess it would, yeah.
Interviewer: Is there much discussion about Kurt?
Dave: Not so much now, there was a lot until probably 2005, then it died down a little. But there's the odd question.
Interviewer: Where do you see The Foo Fighters in 10 years?
Dave: No idea, 10 years is too far into the future, I hope we’re still doing what were doing now though.
Interviewer: Oh right, stay optimistic I guess. Did you prefer drumming in Nirvana or playing guitar in Foo Fighters?
Dave: umm, tough one, I’ve really enjoyed doing both. Some rock concerts with Nirvana got pretty gnarly, but 2015 is calmer and
less dangerous, besides, we’re all turning into old f*ckers haha.
Interviewer: Fair enough, What’s your take on drugs?
Dave: I’ve seen some great guys have their lives taken away by addiction. I’d say you don’t need a needle hanging out of your arm to
be a rock star, some guys need to realise that.
Interviewer: I agree. How do you feel about the digital revolution? Do you think people spend too much time inside, on
computers.
Dave: Definitely man, some guys have forgotten what its like to rock out, f*ck computers!
Interviewer: Strong views there. Well, Dave, it has been great having a chat with you. I wish you the best of luck with your tour.
Dave: Thanks man, it’s a pleasure.
Interviewer: Have you any words of inspiration for Dave Grohl fans that aspire to be where you are?
Dave: Yeah, chase your dreams. Live the life you want to live, not the life you think you should live. I do bad things, but I love my life
and that’s all that matters.
Interviewer: Ok, cool! Thanks for your time dude.

In this learning outcome I focussed on developing my music magazine. I did this by looking at what style my
magazine would be. I looked at a magazine of inspiration and developed my ideas from that. I looked at how my
magazine would be structured. I looked at the layout of my front cover, by designing two front covers. I also looked
at how I would produce my double page spread. I produced two graphic layouts for my front cover and I also hand
drew two front covers. I then annotated my hand drawn front covers. I did the same process for my double page
spreads: producing four ideas overall, two graphic layouts and two hand drawn ideas.
I started with a proposal, this helped me to decide what genre my magazine, whom the target audience would be
and what the content would be based around. I then produced two mind maps and mood boards, helping me
create a reader profile, justifying my choices.
I drafted a question and answer, then produced one. My artist of choice was Dave Grohl from The Foo Fighters. I
felt like Grohl would be the most appropriate artist as he is well known, and highly experienced in the rock genre
my magazine is focused on. Grohl is also a large feature of my magazine of inspiration, Kerrang!

Survey monkey results - Question one
My first question asked how old
the individual was that was
answering. Because I conducted
the survey in school, it will have
created a biased result. Nearly
half of the audience that
answered my survey were of
the ages 14-16. In total, eleven
people answered my survey
and five were 14-16, two were
17-19, zero aged 20-30
answered my survey, one 31-36
year old, one 37-42 year old
and finally two 43-50 year olds.

Survey monkey results - Question two
My second question asked how much the
individual would be willing to spend on a
magazine. The most popular option was
£2.00-£3.00. Realistically someone would
most likely not spend anything, and receive
the magazine for free. However, companies
need to create a profit so that is not an
option. Due to this I set my minimum retail
price at £2.00, this is because you’re unlikely
to find a magazine cheaper than £2.00, unless
it is being given away for free. No one chose
the price of £5.01-£6.00, although three
people chose a more expensive price, at
£6.01 to over £7.00.
These people are most likely to be far
wealthier than those that chose the lower
prices. This will be due to a greater
disposable income, providing them with more
money to spend on whatever they want.

Survey monkey results - Question three
My third question asked how often the
individual purchased a magazine. The
most popular option was purchasing a
magazine on a monthly basis.
If this survey was released around
2002, the results may show a different
pattern. This could be due to digital
evolution. For example, most people
with access to devices will read digital
copies of magazines/newspapers as
today we’re provided with the facility
to do that. Three people said they
purchase a magazine on a daily basis.
This could be because they use public
transport, so occupy themselves with
something to do: reading a magazine.

Survey monkey results - Question four
My fourth question asked
if the individual had a
magazine subscription. Six
people said that they
didn’t have a magazine
subscription and five
people said that they did
have a subscription. This
highlights how divided the
audience was, illustrating
nearly 50% of each did or
did not have a magazine
subscription. Therefore
for my magazine I will
have a subscription
service.

Survey monkey results – Question five
My fifth question asked if the
individual would buy a
magazine if it included one of
the following: A poster, a CD,
Access to a podcast or
Accessories. This question had
no option to answer ‘no’; they
would not buy a magazine if it
contained a free incentive.
The most popular option was
Accessories. This is probably
because it was the most
vague option, meaning it cold
be a range of things, not one
specific item.

Survey monkey results - Question six
My sixth question asked what
they felt was the most important
magazine content. The options
were: Good quality pictures,
Detailed text, Clear layout and
durable paper. The results show
that exactly half of the
respondents favoured a clear
layout. Not one of the ten
respondents favoured durable
paper. This may be because
magazines aren’t a product that
will be continually used. The
reader may read of maximum of
three times, possibly less. The
option for good quality pictures
took quarter of the result.

Survey monkey results - Question seven
My seventh question asked
what music magazine content
they liked to read about. The
most popular option was
interviews. This took half of
the answers. I will take this
into consideration when
designing my magazine, that
artist interviews are most of
the audience’s favourite
magazine content. Artist
information is the second
most popular option of the
other half that didn’t favour
Interviews.

Survey monkey results – Question eight
My eight question asked
which Rock genre was most
appealing to them. The most
popular option was soft rock,
progressive rock was second
and hard rock was third.
Heavy metal and punk rock
had no votes. This contrasts
to the result I found at
www.ultimate-guitar.com
that revealed that stoner
metal was the most popular
modern rock genre.

Survey monkey results – Question nine
My ninth question asked who
the respondent’s favourite
rock band was. Only six of the
ten were valid answers. The
rest were invalid due to the
answer not being specific
enough or giving a pointless
answer such as ‘idk’.

Survey monkey results – Question ten
My tenth question asked how
often the respondent
listened to music. The most
popular option was ‘multiple
times throughout the day’.
Only two of the respondents
didn’t listen to music multiple
times throughout the day.
They answered ‘once a day’
and ‘every few days’. The
oldest person that answered
the survey was the only one
that said they listen to music
every few days, however, the
younger respondents all said
they listen to music multiple
times throughout the day.

Because my magazine will be new to the music magazine
market, I will need to make my magazine unique and different to
others. I will do this by giving the readers a reason to by my
magazine over other options. I will include exclusive interviews
with artists and aim to supply the most up to date information in
the current rock music scene.
My magazine’s main competitor is Kerrang!
magazine. I strive to make a magazine better than
Kerrang!. I will do this by making the magazine
more appealling to a wider audience. This should
make my magazine more successful as Kerrang!’s
audience is in the low 48.9% ABC1 profile. I will
make ROQ more successful than Kerrang! by
making it appeal to a range of people.

Masthead:
When creating the masthead for the magazine
I tried to create one that was similar to
Kerrang!’s masthead. This is because I believe
to create a successful magazine, you must
mimic the style of a popular magazine. This will
catch the eye of the audience.
Colour Scheme:
For ROQ magazine part of the house style is
the colour scheme. The colours I chose to use
are simple primary colours, being Yellow, Blue,
Red and Black. These are the main colours
used in Kerrang!, therefore I will use them to
create the most realistic copy of Kerrang! In my
own style of ROQ . The colours are simple, yet
vibrant and bold and should stand out
amongst other magazines, purely due to colour
choice.

The target age of Kerrang! is 15-24, giving a mean age of
19.5 years old. The gender ratio is fairly equal,
surprisingly, showing 41% of the audience is female, the
other 59%, male. The audience of Kerrang! ranges from
around 15-65+, which is a very broad audience of over
50 years.
I will base ROQ’s demographics on Kerrang!’s, fulfilling
every target I need to achieve to make ROQ more
successful than Kerrang!. As I have no audience results
from ROQ, I cannot analyze Hartley’s seven subjectivities.
Mainly the age, gender or ABC1 profile of the reader will
help me make my magazine most appropriate for the
reader.
My target audience will be about 60%
male and 40% or less female. The age
range will be about around 15-25 year
olds. This is because my magazine of
inspiration, Kerrang!, has a audience of
15-24 year olds at 69.5% of the reader
total percentage. I can expect to receive
the same statistics in terms of target
audience and spending power as my
magazine of inspiration, Kerrang!. This
assumption will help me determine the
most appropriate price.

This is my photo shoot plan. I will use this when taking photos to make sure I
get the shots I need. I have included test photography shots that I will take

I did four different photoshoots for the magazine. All of the photoshoots differed in some way, if this was location or
subject. I will decide which images I will use on the four magazine pages: the two different front covers and DPS’s. I will
decide which photos I will use when I have the main body of the pages down and decide upon image size and the emotion
that the image evokes.
The first photo shoot I did was quite successful. The images were off good quality: sharp and easy to remove the
background. I didn’t use many of these images though as the subject was wearing a Jack Wills hoodie. This looked
unprofessional and not realistic enough to be used for a rock magazine. Even though I only used a couple of these
images, I still was able to gain something from this photoshoot, and took my newly learnt skills onto take the best images.
The second photoshoot I did was the most successful, I used a few of these shots for my magazine. I took these using a
different that let more light in, so there was more detail on the subject. Something I gained from this photoshoot was the
fact that you should prioritise the framing of the subject and ignore the background. In this photoshoot I expected to use
the background, therefore I framed the images as well as I could. This turned out to be unnecessary as I later removed the
background in Photoshop.
The third photo shoot was quite successful, I was in the studio, shooting with studio lighting and a black backdrop. The
only source of lighting was the studio lighting which was to the front left of the subject. This meant anything behind the
subject was not visible to the camera/dark. This meant it gave a much different look to the photo shoots that I had done
before. Photoshoot - 1 Photoshoot - 2 Photoshoot - 3

ROQ magazine will be produced weekly and will consist of 32 pages.
1 2 3 4 6 7
10 14 15
16 18 20 21 22 23
26 30
Contents
Contents
list
Editorial
About the
Editor Grind Store
Advertisement
Album review
Article
5
Review
Headline
Review
Album review
Band tour info
Artist Interview
Interview
Stand first
About the
artist
11
Poster pull out
1312
Album review
Review Review
Album review
Article
Headline
Competition
rules & how to
enter
Competition
17 19
Artist Interview
Interview
Stand first
Biography
Biography
continued
Poster pull out
2524
Article
Headline
27
Next week’s
issue
28 29
Band tour info
8 9

The first graphic layout highlgihts a layout I
have produced. This layout has a lot of
features. Having a lot of features should
hopefully keep the reader entertained.
The second graphic layout is influenced by
Kerrang! Which is my magazine of
inspiration. This DPS doesn’t contain very
much information. The main focus of the
pages are on the large background image
that covers over both two pages.
Drop
Capital
Drop
Capital
Drop
Capital
10 Questions and Answers
10 Questions
and Answers

Puff Promotion:
By placing the puff promotion at
the top of the page, when the
magazine is picked up this will be
one of the first things the reader
will see, as well as the logo. The
role of a puff promotion is to
entice you into purchasing the
magazine. By putting the puff
promotion in a visible area, I
believe it will help sell the
magazine.
Magazine Logo/Masthead:
I have decided to place the logo
of the magazine in the top left
hand corner of the magazine,
this is due to the fact that when
people pick up the magazine it
they see. This is very effective
when they are placed on a
magazine shelf within a shop. I
have also made the logo black
with a red background. These
are two of my colours from my
colour scheme. I believe this is
important as it will be the first
thing the reader will look at,
therefore it needs to stand out.
The logo is in the font ‘Aquawax’
from ‘Dafont’ website.
Magazine Layout:
When producing the drafts of my
magazine I wanted to make sure
that it looks professionally
structured and well presented. I
believe I done this by giving every
item adequate space, giving a
clean look.
Main Image
The main image will take up most
of the space on the cover, this will
be an image of the main artist. I
plan on having eye level close up
of the artist.
Social Media:
I will place the social media
conventions here as they are not
a highly important feature,
therefore can be put to the side. I
will include three social medias:
Facebook, Instagram and Twitter.

The first step of creating my front cover
was creating an A4 canvas. I did this by
going through the steps of: File – > New. I
then changed the settings shown
accordingly.

The second step of creating my front
cover was deciding upon a
colour/gradient (G) as I wasn’t using the
background of an image.
I found a shattered glass effect and
lowered the opacity so it could be seen
through the black to light grey gradient
background.
This is the original
shattered glass JPEG.
The black and white
gradient softens the
bold lines of the glass.

The next step of creating my front cover
was inserting the masthead. I used the
font ‘defused’ that I downloaded from
DaFont. I changed multiple things about
the text such as the colour overlay, the
drop shadow and outline. I placed this in
the top ¼ of the page as this is how the
masthead is placed in my magazine of
inspiration, Kerrang!.

The following step of creating my front
cover was placing the main image (file-
place). Before I placed the single subject
into the canvas, I needed to remove them
from the background. I did this using the
quick selection tool (W) and refined the
edge to make sure everything was
included in the image.
image that I used. I
then removed the
background and
enhanced the
colours.

The sequential step of creating my front
cover was creating the barcode section. In
this I included the price, social media links
and logos, the date the issue was
released, a smaller version of the
masthead and finally the barcode.
I put all of this in a white box to “keep it
together”. This gives it more of a sleek
look, without it, it would look messy.

The sixth step of creating my front cover
was creating the bottom section that gave
a run down of all the featured artists in
the issue. I included nine artists that I
thought would be the most appropriate
for an issue of ROQ. I based the bands on
the bands that are featured in Kerrang!.
This convention was used in my front
cover of inspiration of Kerrang!. I
mimicked the style to replicate the
authentic style that they use.
The bottom ‘plus’ feature is the one used
in Kerrang!, the top ‘plus’ feature is the
one I made to replicate the style.

The next step of creating my front cover was
creating the yellow box at the bottom. It
includes a feature of ‘Band of Horses’. I
included two images from one of the
photography shoots I did. I wanted more of
the main image to show, yet it didn’t with
the yellow box covering it. My solution to
this was to duplicate the main image, select
the part I needed of the image (the hands
and drumsticks) and delete the rest of the
image. I the brought the layer forward, over
the yellow box, creating the effect that his
hands are physically over the box.
This is how it would look without the hands
over the yellow box.
This is similar to my front cover of
inspiration:

cover was creating the ‘puff promotion’
and ‘free incentives’. I placed this at the
top of the page. I thought this was the
most appropriate place for it as there
wasn’t enough room for it in the sides,
unless it covered the main image. I used
my front cover of inspiration for this
convention as it suited it best.
The images below are a comparison of
the Kerrang! version and my version. I
made mine a little different to make it
unique, so it isn't a direct copy.

The penultimate step of creating my front
cover was including all of the featured
artists. I included six artists that are of the
genre and era that ROQ specialises in. I
included the band’s logos instead of typing
the names out in the same font. This makes
it stand out more, therefore the potential
buyers in the shop can recognise these
logos, leading them to look at the magazine
in more detail, leading them on to buy it. I
put all the logos to the right of the main
image, making sure none of the logos go
over the main image, neither too far behind,
resulting in you being unable to read the
text. I also included an ‘exclusive to ROQ’
headline, this will stand out as it’s the
issue’s featured band. This convention is
similar to the one on my front cover of
inspiration.

The final step of creating my front cover was
placing minor conventions. This was the
strapline, the website link, and the Spotify
notice. The Spotify section informs the
reader about the ROQ Spotify account on
which playlists are posted when an issue of
ROQ is released.
Over the few weeks designing my front
cover I trialled and errored many
conventions. Through the process of trying
these multiple features out, I was able to
decide what looked best and what fitted the
requirements best. The front cover of a
magazine should be striking to the
reader/shopper looking to buy a magazine. I
believe I have created a front cover that will
stand out on the shelves, over other
competition.

The second step of creating my front
cover was deciding upon a
colour/gradient as I wasn’t using the
background of an image.
I found a shattered glass effect and
lowered the opacity so it could be seen
through the black to light grey gradient
background.
shattered glass JPEG.
The black and white
gradient softens the
bold lines of the glass.

The next step of creating my front cover
was inserting the masthead. I used the
font ‘Top Secret’ that I downloaded from
DaFont.
I placed this in the top ¼ of the page as
this is how the masthead is placed in my
magazine of inspiration, Kerrang!.

cover was placing the main image. Before
I placed the single subject into the canvas,
I needed to remove them from the
background. I did this using the quick
selection tool and refined the edge to
make sure everything was included in the
image.
image that I used. I
then removed the
background and
enhanced the
colours.

The sixth step of creating my front cover
was creating the bottom section that gave
a run down of all the featured artists in
the issue. I included nine artists that I
thought would be the most appropriate
for an issue of Tempo. I based the bands
on the bands that are featured in
Kerrang!. This convention was used in my
front cover of inspiration of Kerrang!. I
mimicked the style to replicate the
authentic style that they use.
The bottom ‘plus’ feature is the one used
in Kerrang!, the top ‘plus’ feature is the
one I made to replicate the style.

The next step of creating my front cover was
creating the yellow box at the bottom right. I
did this to fill blank space. This convention is
similar to one used on my front cover of
inspiration. The two conventions are shown
below in comparison. The similarity of the
convention comes from the colour and the
artist overlapping out of the box.

cover was adding the main featured
bands. This is additional to the ‘plus’
bands at the bottom of the page. These
artists are the main featured artists in the
issue, therefore they have their logo
(apposed to typed out in the same font)
and it is a large and striking feature of the
page.

The penultimate step of creating my front
cover was creating the ‘puff promotion’
and ‘free incentives’. I placed this at the
top of the page. I thought this was the
most appropriate place for it as there
wasn’t enough room for it in the sides,
unless it covered the main image. I used
my front cover of inspiration for this
convention as it suited it best.
The images below are a comparison of
the Kerrang! version and my version. I
made mine a little different to make it
unique, so it isn't a direct copy.

The final step of creating my front cover was
placing minor conventions. This was the
‘EXCLUSIVE TO TEMPO’ along with ‘GUNS N’
ROSES’ and the issue date that is in the
bottom right of the masthead.
Over the few weeks designing my front
cover I trialled and errored many
conventions. Through the process of trying
these multiple features out, I was able to
decide what looked best and what fitted the
requirements best. The front cover of a
magazine should be striking to the
reader/shopper looking to buy a magazine. I
believe I have created a front cover that will
stand out on the shelves, over other
competition.

These are the two front covers I made. I
created the top cover first, I then re-
designed it and changed a few features to
create my second front cover. The
features I changed were the
masthead/magazine name, the main
image, the main featured artist. I
removed the barcode and social media
logos, also the yellow box at the bottom
of the original front cover. This provided
more space. I also added an image to the
left, this helped fill space and make the
cover look more authentic.
Idea 1
Idea 2

Idea 1
Idea 2
These are the two Double Page Spreads
(DPS) I made. I created the top DPS first, I
then re-designed it and changed a few
features to create my second DPS. The
main feature I changed was the image on
the left of the page. This is almost like a
poster, therefore the DPS could offer
more, a bedroom poster. I shifted the
interview onto the right page of the DPS. I
kept the quote on the right page in the
same location. I removed the “I love to
play music…” quote and image as I felt
they were slightly irrelevant, and I
originally used it to fill space.

ROQ – The Newest And Best
Music Magazine In Circulation

Genre: Rock
Content: Interviews, music
festival dates
Frequency: Weekly

The Name
Why ‘ROQ’?
The word ‘ROQ’ derives from the word
‘Rock’-
Which is the music genre of the
magazine.

The Breakdown
Average ROQ Reader Age – 19.5 years old
Largest Audience Category – 15-24
Reader Gender – 41% Female | 59% Male
Largest Gender Group – Male
Therefore, The Ultimate ROQ Reader Would Be A 19.5 Year
Old Male Student In Category E Of The Demographic Chart.
This Information Can Provide Me With Information About The
Reader And Tailor The Magazine For A More Specific
Audience.

Promoting ‘ROQ’ – Below The line

Promoting ‘ROQ’ – Above The line

Magazine
Combined
Total
Average
Circulation
Combined
Total Prior
Period
Change
Print Total
Average
Circulation
Print Total
Prior
Period
Change
Print Total
Prior Year
Change
Kerrang! 33,024 -5.99% 33,024 -5.99% -12.18%
These are the figures of Kerrang! Magazine. ‘ROQ’ is the biggest competition
and most similar magazine to Kerrang!, therefore I will expect to see the same
trends in marketing

The Production Costs Of ‘ROQ’
Printing ‘ROQ’
This is the print cost of ROQ it costs £14.02 for one issue to be printed. It costs £20 752.56 for
50,000 copies to be printed
We will be able to make a profit from the advertisements that I feature in my magazine. The
company will pay us around £10,000 for their advertisements.

The Production Costs Of ‘ROQ’
Advertising Rates
These are the advertising rates for companies wishing to advertise their companies,
products and services. The various prices for each advertisement is listed above.

Marketing ‘ROQ’
For the marketing of ‘ROQ’, we will take the 4Ps into consideration. This means
that we put the audience first in everything we do. Meaning that we should
end up with the most user friendly magazine

The cost of producing ‘ROQ’
Set-up cost: £44,477.60
Post set-up cost: £33,907.20
Apple MacBook Pro with
Retina Display 13.3″
£889.00 x 8 = £7,112
2 Person desk
£746.90 inc. VAT x 8 =
£2,988
Adobe Creative Cloud
Office Desk Chair
£58.80 x 8 = £470.40 Office Space - KT22
£300 per person, per month.
£300 x 8 = £2,400 per month
£28,800 per year

For ROQ and Tempo magazine, I have to
predict the target readership and the initial
spending power they will have. The best idea I
can get of the target readership and spending
power will be from Kerrang!, my magazine of
inspiration. I wish to compete with Kerrang!
As I aspire to create a magazine as good as
Kerrang!, if not , better.
The target age of Kerrang! is 15-24, giving a mean age of
19.5 years old. The gender ratio is fairly equal,
surprisingly, showing 41% of the audience is female, the
other 59%, male. The audience of Kerrang! ranges from
around 15-65+, which is a very broad audience of over
50 years.
I will base the demographics of my magazines on
Kerrang!. Fulfilling every target I need to achieve to make
my magazines more successful than Kerrang!. As I have
no audience results from my magazines, I cannot analyze
Hartley’s seven subjectivities. Mainly the age, gender or
ABC1 profile of the reader will help me make my
magazine most appropriate for the reader.

Before the magazine is be published, a series of checks and processes need to be done to eliminate any legal
and ethical issues. These issues stand in the Copyright issues and intellectual property.
The images will need to be copyrighted. I can do this in a variety of ways. The most permanent way would be
to insert a watermark over the image, this would mean the image cannot be re used without paying for the
original copy. Another way would be to insert a copyright logo in one of the corners. This would state the
company/photographer that owns the image. This proves the image has an owner and the image cannot be
re used without permission. This form of copyright is less permanent as the logo could easily be cropped
out. The least obvious way of copyrighting an image would be inserting information about the image such as
the photographer and the photographer’s website into the metadata. You cannot visibly see this on the
image, it will just be inserted into the image information.
A Watermarked image A further watermarked image Copyright info in the metadata

Production Plan - Week One
technological

Production Plan - Week Four
I will launch the first issue of my magazine around this time as it will be just
before the summer festivals such as Boardmasters and Kerrang!. This will
work well as there will be excitement about the festivals.

Strapline
Puff Promotion
Masthead
Barcode section
Magazine
Website
Main Issue Artist
Featured
Artists
Free
Incentives
Magazine Contents

Thank you for listening, do you have any
questions?
A survey monkey will be sent to you as soon as
possible for you to asses my pitch.

The images below show the environment and tools I used to
present my final Music magazine ideas. I presented my pitch
using Prezi. Prezi is a presentation application that allows you
to present information.
The front of the room where the
pitch was conducted.
Computer with the pitch being
presented.
The slide changer and
projector remote that was
used.

I was recorded on a camera whilst
I did my pitch. The camera also
recorded the audio of the pitch.
This documentation of the pitch
helps me as I am able to look back
at what I included in my pitch and
what I possibly missed out.
Whilst I did my pitch, two witness
statements were filled out. The
witness statements evaluated my
pitch and will help me with
improvements. Having two
witness statements gave me a
large amount of feedback and
gave two people’s perspective of
my pitch. Therefore I was given a
variety of E.B.I. and W.W.W.
points.

http://print24.com/uk/
http://www.currys.co.uk/gbuk/computing/lapt
ops/laptops/apple-macbook-pro-13-

Mr Crafts deconstructs and gives feedback on
my two front covers. He typed out the
improvements on a word document and signed
it (shown below).
These are my front covers pre corrections

Issues rectified and other
changes:
• The web address is now
smaller.
• I have used a more “rock
themed” font for some of
the ordinary writing such
as the Spotify notice,
issue details and featured
bands.
• I removed the blue box
around the barcode box.
• Finally, I made the ‘@’
and ‘#’ roqmagazine text
sharper.

Issues rectified and other changes:
• I changed the main image, which
removed the lighting problem of
the shadow on the side of the
guitarist’s face. Changing the image
also removed the problem being
that the masthead was covered.
• The barcode area needed to be
smaller and be with the social
media links and price.
• The web address was made smaller
and I made it part of the barcode
section.
• I made the posters smaller and
removed a section of the poster
that covered the o in the masthead
• I also removed and added a few
things such as the guitarist sitting
on the amp. I moved the strapline
to the bottom and added a box
with an image in it and the Spotify
logo.

Press Complaints Commission
IPSO – Complaints Procedure
1. Initial assessment
IPSO will review the complaint submitted and conclude if it has any cause for concern
2. Referral to the publication
If the complaint breaches a code, and you not previously exhausted the publication's own complaints procedure, IPSO will pass
on the complaint to the editor.
3. The investigation
If the complaint is not resolved with the publication, the Complaints Committee will write to the editor of the publication to
request its response to the complaint
4. Adjudication by the Complaints Committee
If your complaint remains unresolved, the Complaints Committee will decide whether there has been a breach of the Editors'
Code.
5. Remedies
If the Complaints Committee determines that the Code has been breached, it can require the publication of its upheld
adjudication and/or a correction. The nature, extent and placement of corrections and adjudications will be determined by the
Complaints Committee.
6. Review of the process
If the Complaints Committee determines that the Code has been breached, it can require the publication of its upheld
adjudication and/or a correction. The nature, extent and placement of corrections and adjudications will be determined by the
Complaints Committee.
7. Complaints which are not pursued
IPSO have rules that state that when a complaint is not resolved as it’s not pursued, the case will generally be re opened.
8. Unacceptable behaviour by complainants and vexatious complaints
IPSO complaints are taken less seriously and dealt with less severity if the complaint submitted uses abusive, offensive,
aggressive, racist or foul language in conversation

Press Complaints Commission
IPSO – Complaints Procedure
The complaints submission
form is shown to the left.
The form requires a
detailed analysis of what
the individual is
complaining about. This
requires information on
the source of the
complaint, if this is: the
behaviour of a journalist
of photographer, certain
material published in a
(newspaper/(website) or
(magazine/(website). The
name of the publication,
date of first article and
article headline.
The editor’s code of practice needs to be
investigated, also. The editors code of practice,
with its 16 clause and categories needs to
investigated of which clause the article
breaches.

1. Accuracy
i) The Press must take care not to publish inaccurate, misleading or distorted information or images, including headlines not supported by the text.
ii) A significant inaccuracy, misleading statement or distortion must be corrected, promptly and with due prominence, and — where appropriate — an apology published. In cases
involving IPSO, due prominence should be as required by the regulator.
iii) A fair opportunity to reply to significant inaccuracies should be given, when reasonably called for.
iv) The Press, while free to editorialise and campaign, must distinguish clearly between comment, conjecture and fact.
v) A publication must report fairly and accurately the outcome of an action for defamation to which it has been a party, unless an agreed settlement states otherwise, or an agreed
statement is published.
2. *Privacy
i) Everyone is entitled to respect for his or her private and family life, home, health and correspondence, including digital communications.
ii) Editors will be expected to justify intrusions into any individual's private life without consent. Account will be taken of the complainant's own public disclosures of information.
iii) It is unacceptable to photograph individuals, without their consent, in public or private places where there is a reasonable expectation of privacy.
3. *Harassment
i) Journalists must not engage in intimidation, harassment or persistent pursuit.
ii) They must not persist in questioning, telephoning, pursuing or photographing individuals once asked to desist; nor remain on property when asked to leave and must not follow them.
If requested, they must identify themselves and whom they represent.
iii) Editors must ensure these principles are observed by those working for them and take care not to use non-compliant material from other sources.
4. Intrusion into grief or shock
In cases involving personal grief or shock, enquiries and approaches must be made with sympathy and discretion and publication handled sensitively. These provisions should not restrict
the right to report legal proceedings.
5. *Reporting suicide
When reporting suicide, to prevent simulative acts care should be taken to avoid excessive detail of the method used, while taking into account the media's right to report legal
proceedings.
6. *Children
i) All pupils should be free to complete their time at school without unnecessary intrusion.
ii) They must not be approached or photographed at school without permission of the school authorities.
iii) Children under 16 must not be interviewed or photographed on issues involving their own or another child’s welfare unless a custodial parent or similarly responsible adult consents.
iv) Children under 16 must not be paid for material involving their welfare, nor parents or guardians for material about their children or wards, unless it is clearly in the child's interest.
v) Editors must not use the fame, notoriety or position of a parent or guardian as sole justification for publishing details of a child's private life.
7. *Children in sex cases
The press must not, even if legally free to do so, identify children under 16 who are victims or witnesses in cases involving sex offences.
In any press report of a case involving a sexual offence against a child -
i) The child must not be identified.
ii) The adult may be identified.
iii) The word "incest" must not be used where a child victim might be identified.
iv) Care must be taken that nothing in the report implies the relationship between the accused and the child.
8. *Hospitals
i) Journalists must identify themselves and obtain permission from a responsible executive before entering non-public areas of hospitals or similar institutions to pursue enquiries.
ii) The restrictions on intruding into privacy are particularly relevant to enquiries about individuals in hospitals or similar institutions.

Unit 13_

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Unit 13_

Editor's Notes