2nd Magazine Pitch

Gus Devlin
40322ND MAGAZINE PITCH

 I will be producing/formatting a popular music based Music Magazine
which will have a variety of double page spreads which will be
conventional despite taking inspiration from Clash Music Magazine. In
addition to this, the front covers have been inspired from Clash Music
Magazine in terms of the house style and colour scheme which is very
representative in my front cover and double page spread e.g. drop
capital.
 The working title for the Music Magazine that I am looking to launch is
Smash Music Magazine, although the name for the proposal might
change and this is mainly dependent on the primary research which is
done through the form of Survey Monkey. Furthermore the colour &
house style has been mainly inspired by Clash Music Magazine as I feel
there is a gap in the market, plus I want to bring the escapism and
enjoyment back to popular based Music Magazine. In addition to this,
the format would normally be inspired by Clash Music Magazine, but
unfortunately due to the fact that Clash Music Magazine is a very
unconventional magazine I was forced to take format inspiration from
conventional music magazines such as Q, NME, & Kerrang.
1ST PROPOSAL

 The main genre for our Music Magazine “Smash” is a popular music
genre based magazine and is mainly inspired by Magazines such as
“Clash” & “Smash Hits” who are no longer in existence. The core of our
magazine was inspired by them e.g. Mood Boards, Front Cover, Double
Page Spread Designs. However due to the fact that Clash is a very
unconventional music magazine, I was forced to look at NME, Mojo, &
Kerrang in order to aspire to have conventions that are in
similarity/same as their Front Cover & Double Page Spread.
 The name of my Music Magazine is called “Smash” and what I am
looking to bring to the potential audience is a remake of “Smash Hits”
in the sense that there will be content surrounding huge music stars
and domestically big stars which for our Music Magazine will be known
as chief support in order to help boost the sales for our Music
Magazine. This will further broaden and enhance our consumer total as
more and more fans from the domestic fans will be intrigued & enticed
into our Music Magazine as a result of this. The theory of star appeal is
very much evident in our Music Magazine for the reason that in our very
first issue, we are utilizing Eminem as the face of our Music Magazine
and we feel that this is a massive draw and therefore will pull in
various amounts of fans who will want to read this feature on Eminem.
1ST PROPOSAL

 The main colours that will be utilized for this particular music
magazine will be pink & white as they are the similar colours to
our chosen magazine of inspiration which is Clash Music
Magazine. The colours will be consisted in terms of their style &
what I mean by this is that the format of the colours will remain
the same throughout the front cover and double page spread.
The music magazine that we are producing will take main
inspiration from Clash Music Magazine in which we will take the
inspiration based on the colour/font style and the utilization of
imagery on the front cover & double page spread. This is
essentially important as we need to field a certain level of
consistency in order to match the local demographic. The main
software that we will be utilizing will be Adobe Photoshop CSS.1
and this is very useful when you want to add and tweak designs
that you have planned to create before using Photoshop and this
can be anything from the copy aspect of your double page spread
to your cover lines of your front cover.
1ST PROPOSAL

 The demographic or the audience which is more commonly known as can
be considered as one of or even the most important aspect for a music
magazine to succeed as customer sales & sales in general is based on the
viewership. The age of our music magazine “Clash Music Magazine” will be
around 17-30 and this is evident through the primary and secondary
research we have taken upon ourselves through the use of Survey Monkey
& research we accomplished also. Furthermore, our music magazine will be
viable to both genders and what I mean by this is that we are trying to
create an image where it won’t be considered weird for both genders to buy
one magazine. In relation to the socio economic needs table, we will be
utilizing the C2 & D class category which will hopefully further promote
customer sales for our music magazine as the C2 category mainly contains
students who may be interested in music, & the D category mainly contains
men and women just starting jobs who also may be interested in music and
our music magazine provides the perfect service that C2 & D from the
socio economic needs are looking for. Our music magazine only covers a
genre which is pop but thankfully that genre is viable for all races to
purchase our magazine as we don’t want to have a divide between the
certain ethnicity groups on potentially who should and should not be
purchasing a copy of our music magazine.
1ST PROPOSAL

 I plan to have 30 pages on this music magazine which
includes both the front and back pages, we also plan to have
these pages in print for A4 in terms of the size and the
justification behind this is that normal magazines have more
pages than I am planning to include within our music
magazine which may create a higher demand for our music
magazine which gives us the edge over our competitors.
 Our music magazine “Clash” provides a weekly common yet
useful service in which provides a good amount of detail on a
weekly service in which you might not see from our
competitors. The magazine will cost £2.10 per week which
enables the potential customers to have an solid service for a
little price which yet again gives us an edge over our domestic
competitors.
1ST PROPOSAL

 I will be producing/formatting a popular music based Music Magazine
which will have a variety of double page spreads which will be
conventional despite taking inspiration from The News of Music
Magazine. In addition to this, the front covers have been inspired from
The News of Music Magazine in terms of the house style and colour
scheme which is very representative in my front cover and double page
spread e.g. drop capital.
 The working title for the Music Magazine that I am looking to launch is
The News of Music Magazine, although the name for the proposal
might change and this is mainly dependent on the primary research
which is done through the form of Survey Monkey. Furthermore the
colour & house style has been mainly inspired by Clash Music Magazine
as I feel there is a gap in the market, plus I want to bring the escapism
and enjoyment back to popular based Music Magazine. In addition to
this, the format would normally be inspired by Clash Music Magazine,
but unfortunately due to the fact that Clash Music Magazine is a very
unconventional magazine I was forced to take format inspiration from
conventional music magazines such as Q, NME, & Kerrang.
2ND PROPOSAL

 The main genre for our Music Magazine “The News of Music Magazine”
is a popular music genre based magazine and is mainly inspired by
Magazines such as “Clash” & “Smash Hits” who are no longer in
existence. The core of our magazine was inspired by them e.g. Mood
Boards, Front Cover, Double Page Spread Designs. However due to the
fact that Clash is a very unconventional music magazine, I was forced
to look at NME, Mojo, & Kerrang in order to aspire to have conventions
that are in similarity/same as their Front Cover & Double Page Spread.
 The name of my Music Magazine is called “Smash” and what I am
looking to bring to the potential audience is a remake of “Smash Hits”
in the sense that there will be content surrounding huge music stars
and domestically big stars which for our Music Magazine will be known
as chief support in order to help boost the sales for our Music
Magazine. This will further broaden and enhance our consumer total as
more and more fans from the domestic fans will be intrigued & enticed
into our Music Magazine as a result of this. The theory of star appeal is
very much evident in our Music Magazine for the reason that in our very
first issue, we are utilizing Eminem as the face of our Music Magazine
and we feel that this is a massive draw and therefore will pull in
various amounts of fans who will want to read this feature on Eminem.
2ND PROPOSAL

 The main colours that will be utilized for this particular music
magazine will be pink & white as they are the similar colours to
our chosen magazine of inspiration which is The News of Music
Magazine. The colours will be consisted in terms of their style &
what I mean by this is that the format of the colours will remain
the same throughout the front cover and double page spread.
The music magazine that we are producing will take main
inspiration from The News of Music Magazine in which we will
take the inspiration based on the colour/font style and the
utilization of imagery on the front cover & double page spread.
This is essentially important as we need to field a certain level of
consistency in order to match the local demographic. The main
software that we will be utilizing will be Adobe Photoshop CSS.1
and this is very useful when you want to add and tweak designs
that you have planned to create before using Photoshop and this
can be anything from the copy aspect of your double page spread
to your cover lines of your front cover.
2ND PROPOSAL

 The demographic or the audience which is more commonly known as can
be considered as one of or even the most important aspect for a music
magazine to succeed as customer sales & sales in general is based on the
viewership. The age of our music magazine “The News of Music Magazine”
will be around 17-30 and this is evident through the primary and secondary
research we have taken upon ourselves through the use of Survey Monkey
& research we accomplished also. Furthermore, our music magazine will be
viable to both genders and what I mean by this is that we are trying to
create an image where it won’t be considered weird for both genders to buy
one magazine. In relation to the socio economic needs table, we will be
utilizing the C2 & D class category which will hopefully further promote
customer sales for our music magazine as the C2 category mainly contains
students who may be interested in music, & the D category mainly contains
men and women just starting jobs who also may be interested in music and
our music magazine provides the perfect service that C2 & D from the
socio economic needs are looking for. Our music magazine only covers a
genre which is pop but thankfully that genre is viable for all races to
purchase our magazine as we don’t want to have a divide between the
certain ethnicity groups on potentially who should and should not be
purchasing a copy of our music magazine.
2ND PROPOSAL

 I plan to have 30 pages on this music magazine which
includes both the front and back pages, we also plan to have
these pages in print for A4 in terms of the size and the
justification behind this is that normal magazines have more
pages than I am planning to include within our music
magazine which may create a higher demand for our music
magazine which gives us the edge over our competitors.
 Our music magazine “The News of Music Magazine” provides a
weekly common yet useful service in which provides a good
amount of detail on a weekly service in which you might not
see from our competitors. The magazine will cost £2.10 per
week which enables the potential customers to have an solid
service for a little price which yet again gives us an edge over
our domestic competitors.
2ND PROPOSAL

 As you can see, both titles for both ideas are called “Smash &
The News of Music”. The first idea I will be talking about is
“Smash” which connotes what our ethos is all about and that
is the development that we are looking to make over the next
few months. The word smash connotes that you seek and
destroy what you have in sight, for example we chose Smash
as our first idea as it exemplifies what we want to do to our
target market.
CONNOTATIONS BEHIND TITLES FOR 1ST
IDEA

 The second name we have come up with for our second idea is
“The News of Music”, this therefore connotes what our music
magazine about as it grants the customers with the latest
updates and news within the music industry. For example
some of the pages that we cover will be based around some
news that is floating around the music industry such as
upcoming albums and singles in the near future.
CONNOTATIONS BEHIND TITLE FOR 2ND
IDEA

HAND DRAWN & ARTICLE DRAFTS FOR 1ST
IDEA

HAND DRAWN & ARTICLE DRAFTS FOR
2ND IDEA

GRAPHIC LAYOUT FOR 1ST IDEA
(FRONT COVER)
The Masthead is displayed as the main thin bar at the top of the image below, the masthead needs
to be kept simple as it is a very conventional and therefore essential aspect of the front cover of any
music magazine. This is very important as we want the Masthead to be recognisable to the
customers so that they might be intrigued by the conventionalism from our magazine of inspiration
“Clash”
The main Front Cover Image
foreshadows the content for the rest of
this music magazine and that sets out
what kind of artists and what kind of
genre is put out throughout the latest
addition of this music magazine.
Additionally, the Front Cover Image
gives the customers a moment to take
in and understand what the picture
might foreshadow what content is to
come later in this debut issue of our
music magazine.
The Cover Lines are
normally
considered as an
important aspect,
and therefore the
cover lines will be
placed onto this
text box and this
will help to promote
our music
magazine to fans of
the artists who are
the cover lines.

GRAPHIC LAYOUT FOR 1ST IDEA
(FRONT COVER)
The colour pink as I have stated in the House
Style is consistent throughout our music
magazine pages whether that would be front
cover or double page spread. Furthermore the
colour pink is constant in not only the house
style but also the font style which makes this
music magazine a conventional magazine in
relevance to their competitors. This thin white
bar states a world exclusive for the music star
who features for our music magazine whether
that be Eminem, or another music superstar
such as Ed Sheeran. This again is
exceptionally important

GRAPHIC LAYOUT FOR 1ST IDEA OF DPS
 Within a graphic layout of my
Front Cover & Double Page
Spread there are a various
amount of conventions which
we have within these graphic
layouts. First and foremost,
Captions are an essential
part of a double page spread
of a printed publication,
furthermore Captions are
the description of the images
which are below. These are
very important as it is known
to be conventional when
doing so in order to be on a
level par with competing
magazines such as Clash,
NME, & Mojo.
Among many conventions, many consider the
Masthead to be one of the most essential conventions
which mainly boils down to the pure significance of this
convention as without a Masthead you might as well
not even publish your magazine as the Masthead is the
first thing that the customer sees.

GRAPHIC LAYOUT FOR 1ST IDEA OF DPS
 Moving on, the Main
Image is very important
as well as it may connote
to the reader a particular
tone for the rest of double
page spread interviews.
Additionally, the Main
Image is there to lure
the customer in and
intrigue them to read on,
an example of this would
be if the image was of a
BIG music star and
therefore the star appeal
would then lure the
customers in. This would
not only lure the local
demographic/intended
target audience in, it would
also lure fans of that
particular music star who
might not be interested in
our magazine but rather in
that DPS.
The Text itself could connote something different to the
reader in hand and therefore it is very important for us to get
this right so we do not come across to arrogant in the sense
that the fans might get the impression that we have upset
them or the big music star that they idolise.

GRAPHIC LAYOUT FOR 2ND IDEA OF
FRONT COVER
The slogan is considered as an important
aspect of any Front Cover of a music
magazine as this may lure the customer in.
In addition to this, the slogans are normally
word by word what I mean by this is that it
may be something like “Live For This” this
will catch the eye of the reader which could
lead into the customer buying this music
magazine.
The cover lines are as well considered as
important as they are recognised as chief
support for any music magazines. This is
important as the customer needs to know
who else the magazine will be covering
throughout the Double Page articles as well.

FRONT COVER
The main image is very important as it is
the image of the music star who is the
main feature on your music magazine, we
would need this main image to be very
formal in the sense that the picture is not
out of position to make sure that our music
magazine looks very professional.
The masthead is therefore maybe the most
dependable convention of a music
magazine as the first thing usually a
customer sees when picking up a music
magazine is the Masthead. As a result of
this we will need to make our masthead
very noticeable and eye catching for
example making the masthead bold and
colourful could be one possibility.

DOUBLE PAGE SPREAD
The interview is a big part of
what makes a DPS at a solid
standard in the sense that the
questions need to suit the
artists requirements. For
example someone like Eminem
we would need to field jovial
questions to see if he has a
playful and comical side to him
and we want to show the
customers that hopefully,
however we need to stay serious
at some parts in the interview.

DOUBLE PAGE SPREAD
The masthead within this DPS is
very important as in similarity
with the Front Cover in the
sense that people may judge
the content of your magazine
before they have ready when
they see your masthead. As a
result of this, we need to make
the masthead bold so people
know what our magazine is
called within the first few
seconds that they view our
magazine.

COLOUR SCHEME FOR 1ST IDEA
 The 4 squares below this text are a combination of colours of inspiration
from Clash Magazine & some colours which we would like to implement
into our own music magazine. The colours that are from our magazine of
inspiration “Clash Music Magazine “ which demonstrate a level of
consistency in the sense that the colours being idolised by us referring to
Clash Music Magazine & these colours are the Orange & Yellow which are
used for conventions such as Masthead & Cover Lines.
 Additionally, the Red & Pink colours were selected as a result of market
research in which members of the public gave their answers to questions
such as “What does this colour represent to you?” in which their answers
are analysed by us and then we made the last decision to utilize these
colours.

COLOUR SCHEME FOR 1ST IDEA
 The 4 colours which you can see towards the bottom view of this slide
connote what colours we took from inspiration from the magazine, Clash.
We felt that Clash had some fantastic colours to not only fit their house
style but also their demographic which was 15-24 which is also our
demographic.
 In addition to this, the Pink will most likely be used for our Front Cover
and this will be highlighted throughout the rest of Double Page Spreads
and the other articles. However colours such as Orange, Yellow & Red can
be used either on the Front Cover & Double Page Spread for conventions
such as Puff Promotions, Pull Out Quote & needing some of the colours to
separate the question and answers for our Double Page Spread interview.

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