2. TARGET AUDIENCE
My target audience was males and females aged 16-25. I used a
questionnaire about existing music magazines to ask what their
opinions of them were. I asked mainly females as I wanted to make
my magazine more female friendly as most magazines of this genre
are mainly aimed at males. By asking what their opinions were I could
gather ideas on what I should include in my magazine.
3. HOW OLD ARE YOU?
I asked this question to see how the opinions differed of the
people in my target audience of different ages.
I found that the majority of people who
answered my questionnaire were in the 16-25
age group which was useful as this is my target
audience and this means that the answers they
put will really influence my planning in ways
such as which bands/artists to include
according to what this age group likes.
4. WHAT GENDER ARE YOU?
I asked this question again to see how the opinions differed in the
two different genders of my target audience.
I think that it was good that I got a majority
of female participants as I want to increase
the female readership of indie/alternative
music magazines. These opinions will
influence my planning in ways such as
again, which bands/artists to include in the
magazine and whether to use a male/female
cover star.
5. WHAT IS YOUR FAVOURITE
COLOUR?
I asked this question so I know which colours to include in the
house style of my magazine to make it appealing to the reader.
This question was interesting as it showed a
variety of different answers. The most popular
answers were red and blue. The answers also
included black, which is common in indie
music magazines, and colours that are more
unique to this style of magazine such as
yellow and purple. These are useful because
they give me ideas of colours to use in my
house style.
6. HOW OFTEN DO YOU BUY
MUSIC MAGAZINES?
I asked this question to get an idea of how frequently my
magazine should be published.
This question gave some interesting
results as I thought more people
purchased music magazines but the
most popular answers were never or
‘other’. Answers in the other category
included ‘rarely’ and ‘whenever one
looks interesting’. The 3rd most
popular category was monthly, so I will
probably make my magazine a
monthly magazine.
7. H OW M U C H A R E YO U W I L L I N G T O
PAY F O R A M U S I C M AG A Z I N E ?
I asked this question so I could get an idea of how much my
magazine should cost.
The most popular category in this question
was £1-£1.50 and this is what I expected
as my target audience is mainly students
who need to save money, so this is useful
as it means I now know how much my
magazine should cost to appeal to my
target audience.
8. W H I C H O F T H E F O L L OW I N G A RT I C L E S D O
YOU PRE FE R T O B E FE AT URE D ON A
D O U B L E PA G E S P R E A D ?
I asked this question so I could get ideas of which type of article I
should feature on my double page spread.
Most people said that they like to see
interviews featured on a double page
spread, this is useful as I was
originally going to do a biography, so
this means I can change my plans to
suit my target audience.
9. WHO IS YOUR FAVOURITE
BAND/ARTIST
I asked this question to gain an idea of which artists to include in
my magazine. I got a range of responses including Arctic
Monkeys, Hundreth and Imagine Dragons. This information is useful
as it means I have a better idea of the artists/bands that my target
audience listens to, so I know which artists to include in my magazine
to make it appeal to my target audience.
10. D O YO U BU Y A N Y O F T H E
F O L L OW I N G M U S I C M AG A Z I N E S ?
I asked this question to see whether anyone in my target audience
read the magazines that I used for my marketplace research. I then
asked what they’re opinions were of them, e.g. what they liked and
disliked about them. Not a lot of the people I asked read any of these
magazines, so this did not give me a lot of information to use. One of
the answers given was that Rolling Stone has ‘interesting journalism’
so I may want to research this when I come to writing my double page
spread article.
11. W H AT A R E 3 W O R D S YO U A S S O C I AT E
W I T H T H E I N D I E / A LT E R N AT I V E
MUSIC GENRE
I asked this question to get some ideas on a word I could possibly
use as a masthead for my magazine. I was disappointed with some of
the answers I was given as they were not serious answers. It would
have been useful if I was given some serious answers as this meant I
could use a masthead that would appeal to the reader and make them
think of the indie/alternative music genre when they saw it.
12. ANY FURTHER
COMMENTS/SUGGESTIONS?
I asked this question to give the reader a chance to make
suggestions of things they would like to see in the magazine. I was
hoping for some responses to make the magazine more personal to
the reader, but I only got one response which was to include song
download suggestions. I thought this was a really good idea and I will
now use this as a regular article in my magazine.
