Camp For All - Camp Conference presentation: Nonprofit Social Media Fundraising

1. Fundraising through the Power of Story Leveraging Social Media to Connect and Prosper http://www.flickr.com/photos/jillclardy/2566241384/sizes/o/in/photostream/

2. What we’ll talk about... Tying traditional strategy and new tools together The Future is Social Tapping into Human Motivation Social Media Success Social Media Tools Online Fundraising Tools http://http://www.flickr.com/photos/ittel/3157340508/sizes/l/in/photostream//

3. Humans Want to Meaningfully Connect Traditional to Social http://www.flickr.com/photos/50203533@N00/226628124/

5. Talk is Cheap

6. Serendipity is Enhanced

7. Reciprocity is Easyhttp://www.flickr.com/photos/webtreatsetc/4390635960/sizes/z/in/photostream/

8. It’s More Important Than Ever Use all the Help You Can Get Working alone cuts creativity & ingenuity Involvement = Improvement http://www.flickr.com/photos/valeriebb/290711738/sizes/z/in/photostream/

9. Enormous generation of young people that expect a culture of openness and connectedness AND pose an incredible opportunity http://www.flickr.com/photos/ausnahmezustand/4752989186/sizes/l/in/photostream/

10. http://www.flickr.com/photos/mcgraths/3277839203/sizes/l/in/photostream/ Giving What They Have to Give

12. The tools allow them to be powerful forces of change

14. It’s Not the Social Media Gadgets

15. It’s the Social Engagement http://www.flickr.com/photos/49503019876@N01/1659321885/#

16. Storytelling… Makes the Emotional Connection

17. It’s a Conversation with real Human Beings.

19. How Do You Want to Make the World a Better Place? Tell Your Story Online

20. Tap into the 3 Motivations of Humans http://www.flickr.com/photos/robgallop/914821019/sizes/z/in/photostream/

21. A rubber raft…in the middle of the ocean? http://http://www.flickr.com/photos/cdunitz/2766501320/sizes/l/in/photostream//

22. A rubber raft…in the middle of the ocean! http://www.flickr.com/photos/greenpeace_esperanza/sets/72157594522171737/

23. Speak to Your Donor’s Motivations Material Social Ideological http://www.flickr.com/photos/nicmcphee/455279239/sizes/z/in/photostream/ http://en.wikipedia.org/wiki/File:JuliaButterflyInLuna.jpg

24. 3 Motivations: Material Cash Discounts Volunteers get free admission Backstage Access Linkbacksto their site Promotion http://www.flickr.com/photos/nicmcphee/455279239/sizes/z/in/photostream/

25. 3 Motivations: Social Networking Socialization, Relationships Identity, Status Sex Organized Religion Some politics Achievement Self-esteem Promotion http://www.schipul.com/en/art/?562

26. 3 Motivations: Ideological Belief in a cause Long-term political goal Religious / spiritual Self-actualization Art Julia Butterfly Hill: Lived in a roughly 1500-year-old California Redwood tree for 738 days. http://en.wikipedia.org/wiki/Julia_Butterfly_Hill

28. Hand-Up Not Hand-Out

29. Gifts of Livestock & Training

30. “Living Loans”Heifer International

31. I’m Giving You aLlama for Christmas Honor a WiLD Woman in Your Life Wedding Registry Material Motivation: Gift for Good

32. Strong outreach to large social networks Give all the collateral away Team Heifer Easy Tell A FriendFunctionality Social Motivation: Friend Your Cause

33. Real People – Real Stories Social Media focused on the Story Appeal to globally minded - long-term development, rather than short-term relief. Ideological Motivation: The Story Behind the Cause

34. Social Media Success: What Works Best http://www.flickr.com/photos/thomasclaveirole/463202335/sizes/z/in/photostream/

36. Where We See the Stats Spike Contests Events Campaigns

37. Photos, Photos, Photos & More Photos http://www.flickr.com/photos/kwl/3875936992/sizes/l/in/photostream/

38. Social MediaTools

39. Strategy: More Social Than Media Focus on the Conversation Success is Telling the Story Build strong, long term relationships What’s the Hashtag? #CampForAllCon http://www.flickr.com/photos/maong/4365683251/sizes/l/in/photostream/ http://www.flickr.com/photos/maong/4365683251/sizes/l/in/photostream/

40. Example: To Write Love on Her Arms

41. Blog: Storybook, Interact, Lead the Conversation

42. Facebook: Grow Your Base, 600+ Million, Engage Fans

43. Twitter: Share Knowledge, Promote Others, Say Thanx!

44. Flickr: Share Triumphs & Challenges, Visualize the Story

45. YouTube: Humanize, Validate, MotivateNPOs can participate in special YouTube programs: http://www.youtube.com/nonprofits

46. Online FundraisingTools http://www.flickr.com/photos/missyho/3809392746/sizes/l/in/photostream/

47. Chipin: Fast & easy, track-able online giving www.chipin.com http://darmano.typepad.com/logic_emotion/2009/01/pleas-help-us-help-daniellas-family.html

48. Facebook Causes: Central Point for your NPO

49. Firstgiving: Free Online Fundraising Pages

50. Give a Tweet: Fundraising through Twitter

51. Tools will Come & Go Strategy Sustains Organizations http://www.flickr.com/photos/hvargas/2114683166/sizes/m/in/photostream/

52. Likeable: Kind, Funny, Gracious, Helpful & Grateful http://www.flickr.com/photos/30971624@N00/2483188081/

53. Let’s review... Make the connection, tell your Story Find the tools that work for you Discover what motivates your donor base Say THANK YOU!! http://www.flickr.com/photos/73645804@N00/4759535970/

54. Questions? http://www.flickr.com/photos/30971624@N00/2483188081/

55. Stories & tips/tricks for inspiration Beth Kanter: http://beth.typepad.com/ NetSquared Blog: http://www.netsquared.org/blog Online Fundraising Blog: www.onlinefundraisingblog.com/ The Fundraising Coach: http://fundraisingcoach.com/ Just Giving Blog: http://justgiving.wordpress.com/ Non Profit Tech Blog: http://www.nonprofittechblog.org/ Read Write Web: http://www.readwriteweb.com/ Donor Power Blog: http://www.donorpowerblog.com/

56. Blog: jjlassberg.com Facebook: jjlassberg Twitter: jjlassberg Flickr: jjlassberg Tumblr: jjlassberg JJ Lassberg, Schipul – The Web Marketing Companywww.schipul.com JJLassberg@schipul.com http://www.flickr.com/photos/45581782@N00/2086641/