An analysis of ACDC's performance DVD.

2. Front cover
The title incorporatesthe band’slogo.Thisisvery
effectiveasthishasn’tbeendone before inthe
otherDVD coversthat I have analysed.Havingthe
logoinboldat the topof the cover will standout
dramaticallyagainstthe otherDVDoversas itis
unique andlarge enoughtocatch the audience’s
eye fromafar.
Like the Rihannacover,there isno quotationabout
the filmonthe frontcover.Insteadthere isa
subheadingwiththe name of the venue ACDCare
seentobe performingatwithinthe video.
Unusuallytothe right of thisthe DVD logois
present.Thiswouldimplythattheywantto
reaffirmthatthisproductis a DVD. However, it
wouldlookmore professional if theykeptthe logo
at the bottomcornersof the cover,or onthe spine
of the DVDcover following convention.
Beneaththisillustratesthe mainimage.We know
that ACDCare a rock bandbecause the guitaristis
wearinga blackcap and redsuitwhichas well
show showsthat the bandare an oldrock band and
are likelytohave anolderaudience.Furthermore,
theirneonredlogointhe backgrounddepictsthem
to be a rock bandas a lightningboltisincluded
withintheirlogo.The symbolismof alightningbolt
couldrepresentrockas beingelectricand
energetic.
Back cover
ACDCwant to breakconventions
whenitcomesto the packagingof
theirDVD.The title andsubtitle of
the filmare again repeatedonthe
back of the DVDcover.This worksin
reinforcingthe bandname andfilm
title asrepetitionwill helpthe
audience rememberit.

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ACDCcontinuestobreak
conventionsbyreplacingthe film
synopsiswithasetlist.Thisislike an
albumback cover.Therefore,ACDC
are solelyfocusingonpresenting
theirmusicwithinthe DVD.Their
fansare of an oldergenerationand
are eitherveryfamiliarornot
concernedasto the life of the band
membersbehindthe music.They
know that theiraudience’sfocal
concernis that of the music.
We as an audience are reminded
that thisisa DVDand not an album
throughthe placingof the DVDlogo
alongside the setlist.Thisdoesn’t
follow conventionhoweveritdoes
meanthat it helpsthe audience
understandthatthisisa DVDand
album.
The main image for the back cover uses
stage lightingto standoutagainstthe
black background.Just likethe front
cover, only one member of the band
can be seen on stage. This image work
magnificently if ACDC was an individual
artist,and so the audience aren’t as
drawn in to the image as they cannot
see the familiar faces of the band.
However, it could be said thatit does
create interest as the audience could
purchasethe DVD out of curiosity as to
where the other bandmates are.
At this bottom section of the cover,
we’d expect to see the compulsory
information and age certificate.This is
nowhere to be seen on the packaging.
This means that the audience could see
this DVD as a fake and if an audience
member did decide to make a purchase
it would be difficultto sell as there isn’t
even a barcode!
Overall the DVD packagedoes have some strongelements to it such
as font, titles and colour scheme (Darks,reds, black and white does
connote danger, rock n roll and thrills).However, its layoutand lack of
commitment to followconventions that should be followed e.g.
barcode, age certificate,languageand copyrightetc. does bringits
professionalismand quality of product down significantly.