Planning.

1. STYLESHEET: ‘BEATS’ MAGAZINE.
Potential logo 1: The font used gives the letters more
impact against the pink backgound as each letter has
a repeat outline 3x per letter. It’s angular and has
straight cut edges that ‘cut’ the glowing background.
It links well with music as it connotes the ridges en-
graved in vinyls. The two contrasts are appealing as
they add texture and dimension to the logo. The soft
pink glow is meant to emulate that of neon lights
found at the target audience’s favourite clubs and fes-
tivals. To improve this further in photoshop I would
make the glow more luminescent and put the letters
in better focus.
Potential logo 2: This logo is the first of the one’s that incor-
porate a pictured background. The triangles in pink and
white add stlye and the diamond outline signifies opulence
and power. Again this logo uses a glow as it gives a ‘softer’
appearance. In lighting , natural light depicts females as as
kind and alluring beings and so the use of the glow associ-
ates my company with those traits. The title uses a futuristic,
block lettered font that is dense, which makes the title have
more impact as it is the main focus of the image. As well as it
is in a contrasting colour to stand out from the distracting
background. This logo is better than ‘mixmag’ or ‘Q’ as ex-
plained it has many other aspects to make it unique other
than just a simple font and colour like they have used in
their designs.
Potential logo 3: The pictured heart aims to represent
how my magazine is one that cares about their audi-
ence, the title, the passion my audience has for music,
as well as the extent of the need for my magazine–
without it its life threatening for them!! As the picture
is rather detailed the title font has been kept simple so
overall my logo is easy to process by my target audi-
ence.
Potential logo 4: The backgound image as an
alternative to the one used in 3. Its simplicity
is still effective as the eye wonders away from
the text to see it extend almost off the page
as well as it is in a separate colour which also
draws attention. The gradient from white to
pink works well as it makes the text appear
more fluid and predictable.
Potential logo idea 5: This logo particularly makes it
clear that my magazine is a music magazine without
seeing the magazine itself. The fact that the drums are
painted reflects the artistic elements of the magazine
and the union of art and music.

2. STYLESHEET: ‘BEATS’ MAGAZINE.
Colours:
The white is used tp contrast with the black so that the text is more exciting.
It doesn’t threaten the audience as the two colours balance each other out.
The fuschia is used to brighten the text and the page as it is a better colour
than just using a generic, all white page for example. Even more so the col-
our is significant to the feminine identitiy as girls have been socialised to love
pink, as boys are socialised to love blue. The black is used to signify the edgy
side of the magazine, as pop music has been inspired by rock n’ roll, I want-
ed to incorporate that aspect within all areas of the magazine. These colours
work better than those in ‘Q’ and ‘mixmag’ as they have more variation and
they aren’t just plain primary colours.
Fonts:
The fonts used in the larger parts of the text are more quirky and uniqueas
these are the parts of the text that the target audience will see first before
seeing the majority of the content within my magazine. Therefore they have
to stand out from afar in order to draw a much of my target audience in as
possible. The smaller text used for captions and the article text for example,
are more traditional because they’ll need to be read easily as well as this
contrast will draw even more attention to the title. The sizes are character-
ised by the headings, the more important the heading e.g. Masthead vs Sub-
heading the larger the size.