fonts and colours

1. Font and Colours

2. Introduction to font and colour:
Making sure that the font and colour you use in your magazine is very important . This
is because the font and colour portrays a message to the audience, which signifies the
genre of the magazine, the target audience and the gender the magazine is aiming
towards. If the wrong message is portrayed, the magazine seems unprofessional and
improper, which is a negative attribute as it discourages customers from buying the
brand. You should make sure that the right combination of font and colour is used to
have a more stable audience and to make sure the customer gets the right message.

3. 2 fonts I am considering
Aharoni
This font is very eye-catching, but not too striking
because the letters are smoothly curved. The
curves make the writing seem like it has been
written with a pen, therefore making it an older
style of font.
Haettenschw
eiler
This font is more bold and outstanding because the letters seem
more prominent and outlined. The letters are also more blocky
compared to the other font, suggesting it is a more modern
styled font.
The curves of the letters are less obvious and smooth compared
to ‘Aharoni’, therefore making it look more contemporary.

4. Fonts that wouldn’t work
Fonts that would not be suitable for a music magazine of r&b genre include scripted fonts. An example is:
Brush Script MT
This font should not be used as this conveys a different meaning. It is also not bold and blocky enough to be
used as a masthead as it does not attract much attention and cannot be read properly by the audience from a
distance, making it less suitable to use. These kind of fonts are usually used for invites to parties/weddings, or
menus at restaurants etc.

5. Display fonts
The fonts that are suitable to use should be big, bold and blocky to grab attention and
be striking. These are good to use for mastheads, headings, titles and main cover line
etc.
Examples of fonts that should be used:
Eras Bold ITC
Poplar Std
Kozuka gothic pro
Bodoni MT Black
Berlin Sans FB Demi

6. Hand-written Fonts
These are needed to add a human element to a magazine/design. The writing looks like it has
been written, therefore it creates some sort of sense of familiarity and awareness between the
audience and the brand.
Bradley Hand ITC
Comic Sans MS
Kristen ITC
Lucida Handwriting

7. Size
A GOOD SIZE
NOT A GOOD SIZE
The first size is a appropriate size to use for the masthead of a magazine as it is very bold and
attention-grabbing, therefore it will draw and audiences attention. It is also big enough to be able
to read from a distance, which enhances it’s suitability as this is a good feature for the masthead
to have. A large size also highlights the importance of something.
The second size however is a very bad size to use for a masthead as it is not visible from far and
is also not as eye-catching as the other size. It will also not make a good masthead because it will
only take up a small part of the front page, therefore the brand will not be easily recognisable.

8. Colour
The use of colour on a magazine is very significant as this helps
send a message across to the audience along with the font.
Publishers need to make sure that the colours are suitable and
relate to the genre as they do not want to portray a different
meaning. A pop magazine would use bright and light colours,
however a heavy metal magazine would use dark colours such
as black and grey. Colours convey different feelings, emotions
and meanings.
This image shows
bright coloured
pencil crayons.
The bright
colours make the
image vibrant
and show
happiness,
liveliness and joy.
The black rose in this
image creates a
sombre mood as it is a
dull colour. It creates a
depressing and
moody tone.
The warm tones used
in this image create a
feeling of
contentment, peace
and serenity.

9. Colours that don’t work
Rocktastic
These colours do not work because they are both really bright and do not
associate with the masthead, which implies the magazine is based on rock
music. The colours would not be used for a rock magazine as rock music
is stereotypically associated to darker colours, like grey and black. Instead,
these bright colours would usually represent a happier and more 'positive'
type of music genre. The font is also not suitable as it is not bold or
readable or attention-grabbing.

10. Colours that work
These two colours work more compared to the other
combination as they send across a message of the magazine
being based on a genre such as rock, which is also implied from
the title. The dull background colour also compliments the
brighter font and creates a good contrast. The font is also more
apparent and blocky compared to the font used in the previous
example, making this example more suitable.
Rocktastic

11. Conclusion
The genre RnB is conventionally represented through classy, dark toned colours.
Colours that I think would suit my RnB magazine include purple, black, grey and
white. These colours represent the usually calm rhythm of a rnb song and therefore
imply the genre and send an accurate message to the audience. Choosing the right
colour for my masthead is important because this is a feature that is very apparent on
the front cover and is where many people look at first, therefore the masthead needs
to be portraying the right message so a viewer can judge the genre from the
masthead.
Soul
The colour and font of my
masthead and magazine will be
similar to the colours used in this
example.