A magazine advert analysis of The Wombats magazine advert.

1. The Wombats
Modern Glitch
Album Advert

2.  The main part of the advert is
the album cover, this allows
the audience to understand
what the album looks like.
Also it reinforces the album
so the audience will be more
inclined to buy it.
 The use of the blue Colour
scheme relates to the
summer beach photo
creating a consistent and
positive tone for the album.
 At the bottom of the advert
in large text is the release
date of the album because
that is the most important
information on the advert.
The yellow colour attracts
attention to the text because
it stands out against the blue.
Also it continues the theme
of summer and the beach.
 Following Indie Conventions, the
band is not featured on the front
cover of the album. Also the band
has chosen to hide the faces of
the actors by getting them to hold
postcards in front of their faces.
The theme of holding something
up is continued in the poster
because the album cover is held
up by a person on the advert. This
makes the album advert look
interesting which might
encourage audiences to buy the
album out of curiosity.
 Below the release date, the
advert highlights some popular
songs which are included in the
album. This invites a wider
audience to buy the album; fans
already, people who enjoy those
popular songs might purchase the
album to listen to more songs, or
some people might buy the
album out of curiosity because
they like the song titles.

3.  The name of the band ‘THE WOMBATS’ is
at the top of the album and therefore at
the top of the advert. This draws the
audiences attention to the band and the
use of white contrasts the blue sky making
it stand out more.
 At the bottom of the poster in a small font,
the advert shows the record label, bands
website and record company’s website.
This is clever because it allows the
audience to investigate the band and
become more involved with the band.
 ‘THIS MODERN GLITCH’ is written in a
smaller, thinner sans serif font because it is
not as important as the band but still
prominent.
 The text at the bottom of the Advert
alternates between yellow and white this is
to draw attention to the yellow text
because that informs the audience of more
important information and it makes the
album look more professional.