Organic Name Reactions for the students and aspirants of Chemistry12th.pptx
DPS 1
1. Headline and Sub-headline
The headline of the magazine is a pull quote taken from the main
body of the article. “ We don’t want to rehash what we’ve already
done..” This creates a sense of mystery and intrigues the reader
into wanting to find out what they have done. It is positioned
across the entirety of the left hand page. It is the biggest and only
stand alone text on the page which emphasizes its importance. It is
the first thing the reader looks at when they turn to the page due
to its size. The font is simple, capitalized and black which signifies
the loud and demanding approach of rock music. It has been
arranged in a column that consists of 7 lines with only 1 to 2 words
on each line. This makes the article seem more approachable and
easier to read and understand as the words have been broken
down. The sub-headline describes the quote and goes into brief
detail about what the reader should expect. The name of the band
and the album name have been highlighted in a bolder font to
stand out more. This suggests that it is the artists themselves that
are most important and not so much the information. The
summary is very brief and uses enigma code to arise questions. It
is layered over a red strip background which makes the writing
stand out from the white background.
Strapline
The strapline is in its own individual box in the top
left third of the double page spread. The
background of the box is black, contrasting with
the overall background. It contains the word
“NEWS” which identifies what category of the
magazine this article fits under, linking with the
columns on the contents page. It has a link to the
online website which attracts a wider teenage
target audience from multiple platforms. “All the
latest news” suggests that the magazine is up to
date and innovative. In the top right box it gives a
brief and curious quote about the band, summing
up what the purpose of the article is.
Layering
Everything on the page is layered over the dominant image. The headline and sub-headline is layered
over the plain background whereas the main article body is layered over the dominant image. This links
the text to the artists and allows the main attraction of the article to stand out alone. It also avoids any
colors clashing with each other which would make the words hard to read.
Columns
The text on the page is set out in three columns. All three are of the same height and same width
which gives the magazine structure and order making it more sophisticated and professional. It also
breaks down the information making it look less heavy and easier to read. The columns use line
breaks to split different points up. Line breaks are more effective than using an entire page space
between points as it keeps them all in a columned structure. It is still easy to read and helps to break
down the individual columns. The first column uses a drop cap to show the reader where the article
starts. They are positioned side by side so the reader can follow the generic convention of reading
from left to right.
2. Colour Scheme
The colour scheme of the page is black white and red. These colours connote the rock/indie genre and create a very demanding and
straight forward approach. These colours are used through out the entire magazine, including the contents and front cover. The design
and colour is quite simple which fits the older and mature target audience.
Images
One dominant image has been used that covers the entire double page. It is a photograph image however effects have been addedto make it more
appropriate. For example, extra attention is focused on the band members by blurring out the background and outer corners of the image. This shows the
band are the main focus point and allows the audience to immediately draw attention to them. The image is of the famous band Linkin Park, which links
directly to the article. They are famous celebrities therefore star power will entice the audience and allow the article to be more recognisable. All 6 members
are male and have very masculine stances and poses. They are wearing grunge clothing which is black, grey, red and dark, linking in with the rock and
magazine theme. Their skinny jeans and converse reflect the male audiences appearances which creates a sense of familiarity. The men have rugged hair,
unshaven faces and piercings which connotes the rock appearance. The image is an extreme long shot so that it can fit all of the band members in and their
entire bodies. The shot is at a slight low angle which makes them look more powerful and dominant so that the male audience can look up to them as role
models and aspire to be them. The mode of address is direct which suggests the point of view of is direct from the artists. High key studio lighting has been
used which gives the image a professional appearance. The bands appearance stands out from the bright white background emphasising their significance.
The text overlaps the image however only at the unimportant parts where attention is not needed to be drawn to. The main headline text is what drags the
readers attention however it can be seen as image led. The image being the biggest feature on the page and in the most noticeable position.
Language
The style of the font is very basic and straight to the point. It uses a white
Arial font which is rather small to read in comparison to the headline
which suggests the order of which things should be read is biggest to
smallest font. The drop case is bigger and bolder to initiate the start of the
article. Important information and a reference to a different page at the
end of the article is capitalised and bolder so it can be identified
separately. This specific article has no puns or humour to suggest that they
take the music and artists seriously. It is mainly focused around quotes
from the band which are shown through speech marks and facts that are
given by kerrang! Direct address in the quotes have been used such as
“you” which involves the audience and the use of “we” ties the links
between celebrities and reality. Phrases such as “Linkin park have told
Kerrang,” suggest that Kerrrang have inside information that no one else
has access too, making the reader feel more exclusive.
Important Information
The page numbers and name of the magazine are located in the bottom
corners of the page. Including the name gives us a constant reminder of
the brand and their link to the artists. Horizontally positioned down the
right hand side of the page is the name of the person who wrote the
article and took the picture.