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Data analytics in FI
- 1. Data and Analytics in FI Abhisek Ghosh Senior Director, VISA Inc.
- 2. In the last decade… 2010 2015 2020 Enterprise VoIP Social Media Sensors/Devices 90% of the world’s data was created in last 2 years
- 3. In 60 seconds… 4.1M “likes” in FACEBOOK 350K feeds in TWITTER 300h uploads in YOUTUBE 51K app downloads from APPLE 1M videos played in VINE 1.7M “likes” in INSTAGRAM 77Kh of video in NETFLIX 285K snaps in SNAPCHAT
- 4. From data to intelligence… ACQUIRE DATA 1 DEVELOP ANALYTICS 3 IMPROVE 5 CLEAN DATA 2 TEST 4 Data integration and data management Data analytics Integration with strategy and business
- 5. The Analytics Pyramid… Descriptive WHAT HAPPENED? • Activities • Results Diagnostic WHY IT HAPPENED? • Exploratory analysis • Correlations Predictive WHAT’S NEXT? • Models/Scores • Forecasts Prescriptive HOW TO MAKE IT HAPPEN? • Recommendations • Prioritizations Easy/Rudimentary Complex/Effective Hindsight Foresight Insight
- 6. Customer life cycle… Acquire • Profile • Scorecard • Risk Score Activate • Early month on book • Segmentation Grow • Marketing Campaigns • Response Models • Upgrade • Behaviour Score Retain • Attrition Models • Reactivation Models RISK Application Score Behaviour Score AML PD/LGD Collection Score
- 7. Going back, future outlook… 2010 2015 2020 Enterprise VoIP Social Media Sensors/Devices 9 : 1 0.5 : 9.5 1 : 9 0.5 : 9.5 Structured : Unstructured 5% : 95%
- 8. Looking back, thinking forward… ACQUIRE DATA 1 DEVELOP ANALYTICS 3 IMPROVE 5 CLEAN DATA 2 TEST 4 Data integration and data management Data analytics Integration with strategy and business ACT ADJUST ADOPT ADAPTALIGN
- 9. THANK YOU