Slides from Nancy Goebel's talk at ISG's 2024 Future Workplace Summit

1. DWG’s 2024
mega trends
for the digital workplace

2. STRICTLY CONFIDENTIAL – NOT FOR SHARING PUBLICLY
Nancy Goebel
Deputy CEO
Digital Workplace Group
@DWG | www.digitalworkplacegroup.com | 2
DWG’s 2024 mega trends for the digital workplace
Content is still king, but data
quality is the new queen.
1.

3. STRICTLY CONFIDENTIAL – NOT FOR SHARING PUBLICLY @DWG | www.digitalworkplacegroup.com | 3
DWG’s 2024 mega trends for the digital workplace
The next big thing for DEX
will be shaping relational
experiences.
2.

4. STRICTLY CONFIDENTIAL – NOT FOR SHARING PUBLICLY
Nancy Goebel
Deputy CEO
Digital Workplace Group
@DWG | www.digitalworkplacegroup.com | 4
DWG’s 2024 mega trends for the digital workplace
Digital workplace impact will be
assessed using AI-powered
strategic insights.
3.

5. STRICTLY CONFIDENTIAL – NOT FOR SHARING PUBLICLY
Nancy Goebel
Deputy CEO
Digital Workplace Group
@DWG | www.digitalworkplacegroup.com | 5
DWG’s 2024 mega trends for the digital workplace
The citizen developers’
movement is poised for a burst
in innovation.
4.

6. STRICTLY CONFIDENTIAL – NOT FOR SHARING PUBLICLY
Nancy Goebel
Deputy CEO
Digital Workplace Group
@DWG | www.digitalworkplacegroup.com | 6
DWG’s 2024 mega trends for the digital workplace
AI proliferation abounds and
digital workplace teams
need to help employees find
their way.
5.

7. STRICTLY CONFIDENTIAL – NOT FOR SHARING PUBLICLY
Nancy Goebel
Deputy CEO
Digital Workplace Group
@DWG | www.digitalworkplacegroup.com | 7
DWG’s 2024 mega trends for the digital workplace
Digital leadership will level up
with the help of AI-powered
digital assistants.
6.

8. STRICTLY CONFIDENTIAL – NOT FOR SHARING PUBLICLY
Nancy Goebel
Deputy CEO
Digital Workplace Group
@DWG | www.digitalworkplacegroup.com | 8
DWG’s 2024 mega trends for the digital workplace
Search is dead; long live
findability.
7.

9. STRICTLY CONFIDENTIAL – NOT FOR SHARING PUBLICLY
Nancy Goebel
Deputy CEO
Digital Workplace Group
@DWG | www.digitalworkplacegroup.com | 9
DWG’s 2024 mega trends for the digital workplace
Microsoft 365 will focus on
gaming productivity tools and
accessibility while expanding
its AI and cloud features.
8.

10. STRICTLY CONFIDENTIAL – NOT FOR SHARING PUBLICLY
Nancy Goebel
Deputy CEO
Digital Workplace Group
@DWG | www.digitalworkplacegroup.com | 10
DWG’s 2024 mega trends for the digital workplace
Digital workplace leaders
start the year as chaos
coordinators and finish as
outriders.
9.

11. STRICTLY CONFIDENTIAL – NOT FOR SHARING PUBLICLY
Nancy Goebel
Deputy CEO
Digital Workplace Group
@DWG | www.digitalworkplacegroup.com | 11
DWG’s 2024 mega trends for the digital workplace
Digital workplace teams need
to balance cost cutting with
maintaining DEX impact.
10.

12. STRICTLY CONFIDENTIAL – NOT FOR SHARING PUBLICLY
Nancy Goebel
Deputy CEO
Digital Workplace Group
@DWG | www.digitalworkplacegroup.com | 12
DWG’s 2024 mega trends for the digital workplace
Digital workplaces head
‘back to the future’.
The big idea.

13. STRICTLY CONFIDENTIAL – NOT FOR SHARING PUBLICLY @DWG | www.digitalworkplacegroup.com | 13
Recap: DWG’s 2024 mega trends for the digital workplace
Digital workplace teams need to balance cost cutting with maintaining DEX impact.
Content is still king, but data is the new queen.
The next big thing for DEX will be shaping relational experiences.
Digital workplace impact will be assessed using AI-powered strategic insights.
The citizen developers’ movement is poised for a burst in innovation.
AI proliferation abounds and digital workplace teams need to help employees find their way.
Digital leadership will level up with the help of AI-powered digital assistants.
Search is dead; long live findability.
Microsoft 365 will focus on gaming productivity tools and accessibility while expanding its AI and cloud features.
Digital workplace leaders start the year as chaos coordinators and finish as outriders.
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The big idea: Digital workplaces head ‘back to the future’!

14. STRICTLY CONFIDENTIAL – NOT FOR SHARING PUBLICLY @DWG | www.digitalworkplacegroup.com | 14
DWG Resources
Upcoming Events
• Member Meeting: When physical meets the new digital at BT, London, UK – IN PERSON
Thought Leadership
• Insights from Amazon, Domino’s, Unilever and Fidelity International revealed in the Digital Workplace
Impact podcast
• 6 ways in which Microsoft Viva is evolving to support employee experience
• GEEKing out on employee experiences at LinkedIn
• Approaches to reducing the digital workplace carbon footprint
• Seven ways digital workplace teams support the rollout of generative AI

15. STRICTLY CONFIDENTIAL – NOT FOR SHARING PUBLICLY
Nancy Goebel
Deputy CEO
Digital Workplace Group
Keep in touch!
@DWG | www.digitalworkplacegroup.com | 15
Nancy Goebel
CEO
Digital Workplace Group
Nancy.Goebel@digitalworkplacegroup.com

16. Thank you!
@DWG
www.digitalworkplacegroup.com