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Logi Analytics Confidential & Proprietary
Preparing for the Future
with Author & Analyst Wayne Eckerson
What Will Embedded Analytics Look Like In 2020?
Logi Analytics Confidential & Proprietary
OUR SPEAKERS
2
WAYNE ECKERSON BRIAN BRINKMANN
Author & Analytics Analyst VP – Products
Logi Analytics Confidential & Proprietary
Agenda
3
1 What is Embedded Analytics
3 Embedded Analytics 2020
2
Top Insights from the
State of Embedded Analytics Survey
© Eckerson Group LLC
= Reporting = Analysis
BusinessValue
High
2010s
Report
1980’s
Analyze
Predict
Monitor
Ad hoc query, Excel,
OLAP, visual analysis
Dashboards,
scorecards
Data Mining, Data
Science
Static & interactive
reports
“What
happened?”
“Why did it
happen?”
“What’s
happening?”
“What will
happen?”
Low
1990’s 2000’s
AllusersBusiness
analysts
Execs,Mgrs,
Workers
Statisticians/Da
taScientists
Tools
Users
2020s
Waves of Business Intelligence
Operationalize
Models
Embed
Reports
Prompt Action
Automate Action
© Eckerson Group LLC
Evolution of Embedded Analytics
Logi Analytics Confidential & Proprietary
Embedded Analytics
6
Integration of analytic content and capabilities inside software applications
Logi Analytics Confidential & Proprietary
Agenda
7
1 What is Embedded Analytics
3 Embedded Analytics in 2020
2
Top Insights from the
State of Embedded Analytics Survey
Logi Analytics Confidential & Proprietary
2016 State of Embedded Analytics Report
8
• Current adoption and future trends
• Value of embedded analytics
• How to embed analytics
http://www.logianalytics.com/report/
state-embedded-analytics-2016/
Logi Analytics Confidential & Proprietary
Survey Demographics
9
278 244
Logi Analytics Confidential & ProprietaryLogi Analytics Confidential & Proprietary
Adoption and Use of Analytics
Continues to Disappoint
10
Logi Analytics Confidential & Proprietary
Expanding the User Base
11
Adoption of embedded analytics doubles that of traditional BI
52%43%
In 1-2 yearsToday
Adoption of
embedded analytics:
Overall adoption of
BI / Analytics: 22%
Logi Analytics Confidential & Proprietary
Embedded Analytics is Preferred
12
87%
Want analytics embedded inside
applications they use every day
Logi Analytics Confidential & ProprietaryLogi Analytics Confidential & Proprietary
Embedded Analytics Trends
1.BI is dead (or disappearing quickly)
2.Embedded Analytics (finally) Makes BI
Pervasive
13
Logi Analytics Confidential & ProprietaryLogi Analytics Confidential & Proprietary
Every Organization Should
Use Embedded Analytics
to Improve Performance
14
Logi Analytics Confidential & Proprietary
Strategic Benefits for Commercial Software Providers
15
Embedded analytics drives market success
Logi Analytics Confidential & Proprietary
Driving Revenue with Embedded Analytics
16
Most software providers have increased sales
93%
of commercial ISVs and SaaS
providers say embedded analytics
has helped them increase revenue
24%Median value of how much they
charge on top of their core offering:
Up from 15% in 2014
Logi Analytics Confidential & Proprietary
Strategic Benefits for IT Application Providers
17
Users are top of mind
Logi Analytics Confidential & Proprietary
Increasing Value of Embedded Analytics
18
45%
2016
Median value of
embedded analytics
in an application:
35%
2014
Logi Analytics Confidential & ProprietaryLogi Analytics Confidential & Proprietary
Embedded Analytics Trends
1.BI is dead (or disappearing quickly)
2.Embedded Analytics (finally) Makes BI
Pervasive
3.Embedded Analytics is Strategic
19
Logi Analytics Confidential & ProprietaryLogi Analytics Confidential & Proprietary
Embedded Analytics:
How to Get Started
20
© Eckerson Group LLC
Embedded Analytics Software Landscape
Logi Analytics Confidential & Proprietary
Let a Partner Help with Embedded Analytics
22
Maintain Focus on Core Application
Logi Analytics Confidential & Proprietary
Embedded Analytics Capabilities
23
Advanced analytics makes its move
Logi Analytics Confidential & ProprietaryLogi Analytics Confidential & Proprietary
Embedded Analytics Trends
1.BI is dead (or disappearing quickly)
2.Embedded Analytics (finally) Makes BI
Pervasive
3.Embedded Analytics is Strategic
4.“Buying” wins over “Build” for analytics
24
Logi Analytics Confidential & ProprietaryLogi Analytics Confidential & Proprietary
Not All Embedded Analytics
are Created Equal
25
Logi Analytics Confidential & Proprietary
UI WorkflowSecurity
Embedded Analytics Maturity Model
26
Deeper integration improves user experience and differentiation
UI
WorkflowSecurity
UI
SecuritySecurity
Integration:
Logi Analytics Confidential & Proprietary
Deliver Strategic Benefits Through Embedded Analytics
27
Logi Analytics Confidential & ProprietaryLogi Analytics Confidential & Proprietary
Embedded Analytics Trends
1.BI is dead (or disappearing quickly)
2.Embedded Analytics (finally) Makes BI
Pervasive
3.Embedded Analytics is Strategic
4.“Buying” wins over “Build” for analytics
5.Embed Deeper for better results
28
Logi Analytics Confidential & Proprietary
Embedded Analytics 2020
Infused Analytics Will Become the Standard
29
Logi Analytics Confidential & Proprietary
Best Practices to Drive Self-Service Analytics Adoption
Infused Analytics Will Become the Standard
Self-Service Expands to Include Every User
30
Logi Analytics Confidential & Proprietary
Best Practices to Drive Self-Service Analytics Adoption
Advanced Analytics Gets Operationalized
Infused Analytics Will Become the Standard
Self-Service Expands to Include Every User
31
Logi Analytics Confidential & Proprietary
Questions?
32
Logi Analytics Confidential & Proprietary
33
GET THE 2016
STATE OF EMBEDDED
ANALYTICS REPORT
http://www.logianalytics.com/report/
state-embedded-analytics-2016/

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What Will Embedded Analytics Look Like in 2020?

  • 1. Logi Analytics Confidential & Proprietary Preparing for the Future with Author & Analyst Wayne Eckerson What Will Embedded Analytics Look Like In 2020?
  • 2. Logi Analytics Confidential & Proprietary OUR SPEAKERS 2 WAYNE ECKERSON BRIAN BRINKMANN Author & Analytics Analyst VP – Products
  • 3. Logi Analytics Confidential & Proprietary Agenda 3 1 What is Embedded Analytics 3 Embedded Analytics 2020 2 Top Insights from the State of Embedded Analytics Survey
  • 4. © Eckerson Group LLC = Reporting = Analysis BusinessValue High 2010s Report 1980’s Analyze Predict Monitor Ad hoc query, Excel, OLAP, visual analysis Dashboards, scorecards Data Mining, Data Science Static & interactive reports “What happened?” “Why did it happen?” “What’s happening?” “What will happen?” Low 1990’s 2000’s AllusersBusiness analysts Execs,Mgrs, Workers Statisticians/Da taScientists Tools Users 2020s Waves of Business Intelligence Operationalize Models Embed Reports Prompt Action Automate Action
  • 5. © Eckerson Group LLC Evolution of Embedded Analytics
  • 6. Logi Analytics Confidential & Proprietary Embedded Analytics 6 Integration of analytic content and capabilities inside software applications
  • 7. Logi Analytics Confidential & Proprietary Agenda 7 1 What is Embedded Analytics 3 Embedded Analytics in 2020 2 Top Insights from the State of Embedded Analytics Survey
  • 8. Logi Analytics Confidential & Proprietary 2016 State of Embedded Analytics Report 8 • Current adoption and future trends • Value of embedded analytics • How to embed analytics http://www.logianalytics.com/report/ state-embedded-analytics-2016/
  • 9. Logi Analytics Confidential & Proprietary Survey Demographics 9 278 244
  • 10. Logi Analytics Confidential & ProprietaryLogi Analytics Confidential & Proprietary Adoption and Use of Analytics Continues to Disappoint 10
  • 11. Logi Analytics Confidential & Proprietary Expanding the User Base 11 Adoption of embedded analytics doubles that of traditional BI 52%43% In 1-2 yearsToday Adoption of embedded analytics: Overall adoption of BI / Analytics: 22%
  • 12. Logi Analytics Confidential & Proprietary Embedded Analytics is Preferred 12 87% Want analytics embedded inside applications they use every day
  • 13. Logi Analytics Confidential & ProprietaryLogi Analytics Confidential & Proprietary Embedded Analytics Trends 1.BI is dead (or disappearing quickly) 2.Embedded Analytics (finally) Makes BI Pervasive 13
  • 14. Logi Analytics Confidential & ProprietaryLogi Analytics Confidential & Proprietary Every Organization Should Use Embedded Analytics to Improve Performance 14
  • 15. Logi Analytics Confidential & Proprietary Strategic Benefits for Commercial Software Providers 15 Embedded analytics drives market success
  • 16. Logi Analytics Confidential & Proprietary Driving Revenue with Embedded Analytics 16 Most software providers have increased sales 93% of commercial ISVs and SaaS providers say embedded analytics has helped them increase revenue 24%Median value of how much they charge on top of their core offering: Up from 15% in 2014
  • 17. Logi Analytics Confidential & Proprietary Strategic Benefits for IT Application Providers 17 Users are top of mind
  • 18. Logi Analytics Confidential & Proprietary Increasing Value of Embedded Analytics 18 45% 2016 Median value of embedded analytics in an application: 35% 2014
  • 19. Logi Analytics Confidential & ProprietaryLogi Analytics Confidential & Proprietary Embedded Analytics Trends 1.BI is dead (or disappearing quickly) 2.Embedded Analytics (finally) Makes BI Pervasive 3.Embedded Analytics is Strategic 19
  • 20. Logi Analytics Confidential & ProprietaryLogi Analytics Confidential & Proprietary Embedded Analytics: How to Get Started 20
  • 21. © Eckerson Group LLC Embedded Analytics Software Landscape
  • 22. Logi Analytics Confidential & Proprietary Let a Partner Help with Embedded Analytics 22 Maintain Focus on Core Application
  • 23. Logi Analytics Confidential & Proprietary Embedded Analytics Capabilities 23 Advanced analytics makes its move
  • 24. Logi Analytics Confidential & ProprietaryLogi Analytics Confidential & Proprietary Embedded Analytics Trends 1.BI is dead (or disappearing quickly) 2.Embedded Analytics (finally) Makes BI Pervasive 3.Embedded Analytics is Strategic 4.“Buying” wins over “Build” for analytics 24
  • 25. Logi Analytics Confidential & ProprietaryLogi Analytics Confidential & Proprietary Not All Embedded Analytics are Created Equal 25
  • 26. Logi Analytics Confidential & Proprietary UI WorkflowSecurity Embedded Analytics Maturity Model 26 Deeper integration improves user experience and differentiation UI WorkflowSecurity UI SecuritySecurity Integration:
  • 27. Logi Analytics Confidential & Proprietary Deliver Strategic Benefits Through Embedded Analytics 27
  • 28. Logi Analytics Confidential & ProprietaryLogi Analytics Confidential & Proprietary Embedded Analytics Trends 1.BI is dead (or disappearing quickly) 2.Embedded Analytics (finally) Makes BI Pervasive 3.Embedded Analytics is Strategic 4.“Buying” wins over “Build” for analytics 5.Embed Deeper for better results 28
  • 29. Logi Analytics Confidential & Proprietary Embedded Analytics 2020 Infused Analytics Will Become the Standard 29
  • 30. Logi Analytics Confidential & Proprietary Best Practices to Drive Self-Service Analytics Adoption Infused Analytics Will Become the Standard Self-Service Expands to Include Every User 30
  • 31. Logi Analytics Confidential & Proprietary Best Practices to Drive Self-Service Analytics Adoption Advanced Analytics Gets Operationalized Infused Analytics Will Become the Standard Self-Service Expands to Include Every User 31
  • 32. Logi Analytics Confidential & Proprietary Questions? 32
  • 33. Logi Analytics Confidential & Proprietary 33 GET THE 2016 STATE OF EMBEDDED ANALYTICS REPORT http://www.logianalytics.com/report/ state-embedded-analytics-2016/