
Organization / Workplace
VisaLocation
San Francisco Bay Area United StatesOccupation
Director, Analytics & A/B Testing at Visa. An Analytics Evangelist, Thought Leader & Keynote SpeakerIndustry
Finance / Banking / Insurance
About
A change leader with expertise in creating a Data Driven Decision Making Culture, right from data foundation to the Prescriptive Analytics phase, where every major decision is driven by insights from Analytics, Research & Testing. 15%+ pts cumulative impact from Conversion Rate Optimization and ~60% CPE saving from Targeted campaigns and a key enabler in Strategic Planning & Deal reviews. ▪ Created the Analytics Charter, laid down the Roadmap and drove maturity of Analytics Practice. ▪ Built high performing teams: Identify, hire, retain and grow talent to deliver on Analytics and Testing roadmap and drive business impact. Key focus on business enablement, “put customer first” and entrep...