I discuss why we need to think about digitization through the lens of five webs.

1. IT Everywhere:
Opportunities & Challenges
Professor N.VenkatVenkatraman
Boston University School of Management
April 2013

2. IT Everywhere: Opportunities & Challenges
Five Webs & Three Horizons
Sales Eminence @ IBM

4. 1995

5. 1995
2015

6. Why do SUCCESSFUL companies die?

7. Why do SUCCESSFUL companies die?
Core Competency

8. Why do SUCCESSFUL companies die?
Core Competency
CompetencyTrap

10. Role of IT Within YOUR Client Organizations

11. Implementation
IT/IS
Managers

12. Implementation
IT/IS
Managers
Cost
Center
Innovation
Business
Managers

13. Implementation
IT/IS
Managers
Cost
Center

14. Implementation
IT/IS
Managers
Cost
Center
1.What’s their mandate?
2.What are their capabilities?
3.What’s their sourcing logic?
4.What are their performance metrics?

15. Moore’s
Law
Metcalfe’s
Law
Bandwidth
Law

16. Moore’s
Law
Metcalfe’s
Law
Bandwidth
Law
Compute Connect
Cloud

17. Business
Value
Moore’s
Law
Metcalfe’s
Law
Bandwidth
Law
Compute Connect
Cloud

18. Implementation
IT/IS
Managers
Cost
Center
Innovation
Business
Managers

19. Implementation
IT/IS
Managers
Cost
Center
Innovation
Profit
Center
Business
Managers

20. Implementation
IT/IS
Managers
Cost
Center
Innovation
Profit
Center
Growth
Center
Business
Managers

21. Implementation
IT/IS
Managers
Cost
Center
Innovation
Profit
Center
Growth
Center
Invest
Center
Business
Managers

22. Implementation
IT/IS
Managers
Cost
Center
Innovation
Profit
Center
Growth
Center
Invest
Center
Client
Role
Business
Managers

23. Their Business

24. DigitalTheir Business

25. 5 Webs
Mobile
Web
Social
Web
Media
Web
Machine
Web
Realtime
Web

26. Opportunities
Challenges
5 Webs
Mobile
Web
Social
Web
Media
Web
Machine
Web
Realtime
Web

27. 1. Machine Web

28. 1

29. 1

31. Tiny Operating System (OS) for Glass (!)
API for Glass
App Ecosystems
Role of Partners
Seeking New Value Frontiers

32. Tiny Operating System (OS) for Glass (!)
API for Glass
App Ecosystems
Role of Partners
Seeking New Value Frontiers
What strategic questions for your clients from this example?

33. Automobile
“Computer on Wheels Connected to the Internet”
2

38. Remote Door Unlock
Remote Start
Remote Car Slow Down (via
police)

41. Ford Sync | With Microsoft

44. “Cars as Computers Connected to the Network
with Software API....”

46. Built-in
Apps
Brought-in
Apps
Beamed-in
Apps
Ford Automobiles
Ford Consumers
Ford Dealers
“Automobile
Architecture”

47. 3

50. Why is it Relevant forYour Client?
What do increased sensors &
internet of things mean for your
clients?
How could they utilize it for
competitive advantage?
1
2

51. 2. Mobile Web

52. 2. Mobile Web
6.8 billion
Subscriptions

54. ~ 2 Billion Smartphones

55. “Leaders” “Challengers”
2007

56. “Leaders” “Challengers”
2007

57. “Leaders” “Challengers”
2013

58. “Leaders” “Challengers”
2013

59. Apple iPad Sales in Units (Millions)
Cumulative Sales of over
120 Million Units

60. 0
7.5
15
22.5
30
2010 (Q3) 2011 (Q1) 2011 (Q3) 2012 (Q1) 2012 (Q3) 2013 (Q1)
22.86
14.04
17.04
11.8
15.43
11.12
9.25
4.69
7.33
4.13.27
Apple iPad Sales in Units (Millions)
Cumulative Sales of over
120 Million Units

61. “We are in the Post-PC World”

62. Apps 775,000 700,000
Downloads 40 Billion 25 Billion
January 2013
Competing in the Post-PC World

63. New Form Factors
& New Interfaces
Google Glass API

64. Healthcare
Retail Finance
Media &
Entertainment
Energy
Transportation
Education
Communications

66. Consumer
Health
Apps

67. Gamification for
Medical Adherence

70. Energy Sector

71. Retail Finance

77. Apps | Magazines & Newspapers

78. Apps | Magazines & Newspapers

79. Apps |Television Shows

80. Why is it Relevant forYour Client?
Every sector will be impacted by
mobile web.
What’s their strategic roadmap
for mobile web?
1
2

81. 3. Social Web

83. 1+ Billion Facebook Users

84. 50% Log on Everyday
700 minutes per
month per user
30 Billion pieces of content
shared each month
55 million status
updates everyday
70 percent
outside
USA
1 million developers
from over 180 countries
~50% Log on using mobile devices

85. Timeline Social Apps
Social Search Phone

86. Timeline Social Apps
Social Search Phone

87. Timeline Social Apps
Social Search Phone

88. Timeline Social Apps
Social Search Phone

89. Timeline Social Apps
Social Search Phone

90. Timeline Social Apps
Social Search Phone

91. Social Web

92. McKinsey Study (2012)
Why Should Your Clients Care
about Social Web?

93. 1.5 billion social networking
users globally; 80% interact
regularly
McKinsey Study (2012)
Why Should Your Clients Care
about Social Web?

94. 1.5 billion social networking
users globally; 80% interact
regularly
70% of Companies use
social technologies; 90%
report some business benefit
from them
McKinsey Study (2012)
Why Should Your Clients Care
about Social Web?

95. 1.5 billion social networking
users globally; 80% interact
regularly
70% of Companies use
social technologies; 90%
report some business benefit
from them
$1 + trillion in value
creation through social web;
20-25% improvement in
knowledge worker
productivity McKinsey Study (2012)
Why Should Your Clients Care
about Social Web?

96. “B2B2C”

99. E2E E2C
C2E C2C
“Employees”
“Employees”
“Customers”
“Customers”
Why is it Relevant forYour Client?

100. 4. Media Web

102. •4 billion hours of video watched each month
•1 billion monthly unique visitors
•72 hours of videos uploaded every minute
•70% of traffic outside USA
•In 2011, 1 trillion views (!)
•25% of views on mobile devices
•98% of AdAge’s top 100 advertisers run campaigns

103. +

104. Some PopularYouTube Channels
B2C B2B2C

105. Media Web Disrupts BusinessModels

106. Media Web is Evolving.....

107. Why is it Relevant forYour Client?
Does Your Client Have a
YouTube Channel?
What data are you analyzing
from their YouTube Channel?
1
2
How could media web disrupt &
transform their business?
3

108. 5. Real Time Web

109. Tweeting and Retweeting about the
Japanese natural disaster
60 Minutes After
Earthquake
March 11, 2011
Source:Twitter

110. Tweeting and Retweeting about the
Japanese natural disaster
60 Minutes After
Earthquake
March 11, 2011
Source:Twitter

111. Why is it Relevant forYour Client?
Does your client monitor tweets
about products/services?
What data are they analyzing
from the Twitter-verse?
1
2

117. Order in next
2 Hours to get it
by......
Order in next
3 Hours to get it
by......
Number in
stock.....

118. Decision Cockpits

120. Data Information Knowledge Action Results
Realtime Web
Big Data | Analytics | Business Results
{System
Gap}
{Expertise
Gap}
{Process
Gap}
{Execution
Gap}

121. 5 Webs
Mobile
Web
Social
Web
Media
Web
Machine
Web
Realtime
Web
Why Do We Care?

122. 5 Webs
Mobile
Web
Social
Web
Media
Web
Machine
Web
Realtime
Web
Product Design
Process Architecture
Service Delivery
Why Do We Care?

123. Mobile
Web
Social
Web
Media
Web
Machine
Web
Realtime
Web

124. Mobile
Web
Social
Web
Media
Web
Machine
Web
Realtime
Web

125. Mobile
Web
Social
Web
Media
Web
Machine
Web
Realtime
Web

126. Mobile
Web
Social
Web
Media
Web
Machine
Web
Realtime
Web

127. Mobile
Web
Social
Web
Media
Web
Machine
Web
Realtime
Web

128. Mobile
Web
Social
Web
Media
Web
Machine
Web
Realtime
Web

129. Mobile
Web
Social
Web
Media
Web
Machine
Web
Realtime
Web
How could
Boston Children’s Hospital
leverage these webs?

130. Four Implications for
Your Clients

131. Implementation
IT/IS
Managers
Cost
Center
Innovation
Profit
Center
Growth
Center
Invest
Center
Your
Role
Business
Managers
1

132. Implementation
IT/IS
Managers
Cost
Center
Innovation
Profit
Center
Growth
Center
Invest
Center
Your
Role
Business
Managers
“Supporting
Today’s Strategy”
1

133. Implementation
IT/IS
Managers
Cost
Center
Innovation
Profit
Center
Growth
Center
Invest
Center
Your
Role
Business
Managers
2

134. Implementation
IT/IS
Managers
Cost
Center
Innovation
Profit
Center
Growth
Center
Invest
Center
Your
Role
Business
Managers
“Shaping
Future Strategy”
2

135. Implementation
IT/IS
Managers
Cost
Center
Innovation
Profit
Center
Growth
Center
Invest
Center
Your
Role
Business
Managers
3

136. Implementation
IT/IS
Managers
Cost
Center
Innovation
Profit
Center
Growth
Center
Invest
Center
Your
Role
Business
Managers
“Balancing
Today vs
Tomorrow”
3

137. 5 Webs
Mobile
Web
Social
Web
Media
Web
Machine
Web
Realtime
Web
Impact OverTime.....
H1: Manage Current Business Model
H2: Adapt Current Business Model
H3: Create Future Business Model
4

138. Implementation
IT/IS
Managers
Cost
Center
Innovation
Profit
Center
Growth
Center
Invest
Center
Business
Managers

139. Implementation
IT/IS
Managers
Cost
Center
Innovation
Profit
Center
Growth
Center
Invest
Center
Business
Managers
Horizon1

140. Implementation
IT/IS
Managers
Cost
Center
Innovation
Profit
Center
Growth
Center
Invest
Center
Business
Managers
Horizon1
Horizon 2 & 3

141. Implementation
IT/IS
Managers
Cost
Center
Innovation
Profit
Center
Growth
Center
Invest
Center
Business
ManagersCxO
Horizon1
Horizon 2 & 3Horizon 2 & 3

142. IT Everywhere: Opportunities & Challenges
Five Webs & Three Horizons
Sales Eminence @ IBM

143. Business
Strategy
IT
Strategy

144. Your Company
Mobile
Web
Social
Web
Media
Web
Machine
Web
Realtime
Web
Business
Strategy
IT
Strategy

145. ThinkAbout

146. ThinkAbout
Your Role as Sales LEADER

149. 1. Pose ‘questions’ that drive new thinking
2. Lead with ideas & insights
3. Help clients navigate IT landscape for business results
4. Guide CxO team see the opportunities & challenges with IT
5. Evolve from vendor to trusted advisor
5 Ideas

151. “The difficulty lies not
so much in
developing new
ideas as in escaping
from old ones.”

153. Thanks Very Much
Conversation Continues...
Twitter: @NVenkatraman
LinkedIN: NVenkatraman