This document discusses data and analytics in the financial industry. It notes that 90% of the world's data was created in the last two years and provides examples of the massive amount of data created every minute on social media platforms. It outlines the process of acquiring data, developing analytics through cleaning, testing and modeling the data, and improving processes by integrating analytics into business strategy. Key areas of analytics in finance are described as descriptive, diagnostic, predictive and prescriptive. The customer lifecycle is also summarized as acquiring, activating, growing and retaining customers through risk scoring and behavioral modeling.