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Product Management in The Trenches for a Cloud Service
- 1. Product Management inthe Trenches Lennard Low Senior Manager, Strategic Programs & Products Oracle Labs #ISSLearningFest
- 2. Agenda #ISSLearningFest 2 Release Walkthrough Welcome to thedaily grind! 1 Introduction & Overview Are you sure you want to do this job? 4 Lessons Learnt Reflect and improve for the next evolution 3 Challenges & Tradeoffs Ain’t gonna be sunny everyday
- 3. Introduction & Overview Areyou sure you want to do this job? #ISSLearningFest
- 4. #ISSLearningFest © mrf2thed Welcome toone of the toughest jobs in Enterprise Cloud Software Development
- 5. #ISSLearningFest Tech / Design Business / Industry Customers Youare here! Product Manager Credit: Josh Elman – “A Product Manager’s Job”
- 6. #ISSLearningFest Market & customer definition Requirementsdefinition & product roadmap Sprint grooming, planning and execution Product evangelist & champion Competitive intelligence and analysis Problem definition & value proposition Coordinate marketing activities, field collateral Product Manager Collaboration with other product groups Management updates and internal approvals Usage and adoption tracking Collaboration with product stakeholders Collaboration with external partners
- 7. Release Walkthrough Welcome tothe daily grind! #ISSLearningFest
- 8. A Typical ReleaseCycle (abstracted) #ISSLearningFest Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Week 11 Week 12 Sprint 1 Sprint 2 Sprint 3 Sprint 4 Sprint 5 Sprint 6 SP SP SP SP SP SP Backlog Grooming Month 1 Month 2 Month 3 Release Readiness Release Documentation Management Update Roadmap Update (Quarterly) Field Update Docking for Release Marketing Collateral Feature Development Documentation Stakeholder Updates Release Management
- 9. A Typical ProductRoadmap (heavily redacted) #ISSLearningFest Themes Version 1.1 Version 1.2 Version 1.3 Version X Theme 1 Sub-Theme / Epic • Feature 1 • Feature 2 • Feature 3 Theme 2 Sub-Theme / Epic • Feature 1 • Feature 2 • Feature 3 Theme 3 Sub-Theme / Epic • Feature 1 • Feature 2 • Feature 3 Theme 4 Sub-Theme / Epic • Feature 1 • Feature 2 • Feature 3
- 10. Challenges & Tradeoffs Ain’tgonna be sunny everyday #ISSLearningFest
- 11. #ISSLearningFest Credit: Josh Elman– “A Product Manager’s Job” Market & customer definition Requirements definition & product roadmap Sprint grooming, planning and execution Product evangelist & champion Competitive intelligence and analysis Problem definition & value proposition Coordinate marketing activities, field collateral Product Manager Collaboration with other product groups Management updates and internal approvals Usage and adoption tracking Collaboration with product stakeholders Collaboration with external partners
- 12. Communication is atthe heart of everything that a Product Manager does (or doesn’t do) #ISSLearningFest
- 13. Challenges #ISSLearningFest Task Prioritization • Developmentpriorities will always shift! • No “one size fits all” approach when it comes to prioritization • The greater alignment you have with your stakeholders, the less challenge you will have with prioritization Stakeholder Alignment • Both internal and external stakeholders • Everyone has their own interests to consider • Your job is not to find common ground, but to show why alignment is in their best interest Internal Approvals • Something that you can’t avoid, regardless of organization size • The devil is always in the details when it comes to approvals • Some of these details may turn into product requirements Time Management • Everybody wants a piece of you! • Every request coming to you will be “urgent” or “high priority” • Self-pacing and finding the point of balance at work is crucial for any product manager
- 14. Lessons Learnt Reflect andimprove for the next evolution #ISSLearningFest
- 15. Lessons Learnt #ISSLearningFest What doesn’t 1.Blindly following theory and whatever methodology that is in fashion 2. Taking a combative or “my way or the highway” approach 3. Not flexible when it comes to changes, especially when it’s a roadmap change What works 1. Preserving team cadence and autonomy should always be top priority. 2. Trust your Dev counterpart and build psychological safety within the team 3. Help your fellow product manager. Don’t just focus on your own product silo
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- 17. Give Us YourFeedback #ISSLearningFest Day 3 Programme
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