This document provides information about resources for finding business information and conducting financial analysis. It outlines several databases and tools available through the library including Thomson ONE, Business Source Premier, Statista, and Bloomberg terminals. It also provides guidance on using some of the features of these resources, such as searching for analyst reports, financial data, and SWOT analyses. Additionally, it shares a student testimonial about how access to financial reports and data tables through Bloomberg was essential for their course paper analyzing Facebook stock.

1. DIGITAL MEDIA ECONOMICS
MEJO 551, FALL 2016
Stephanie Brown
Park Library
swbrown@unc.edu
UNCParkLib .
http://bit.ly/mejo-wsj
FINDING BUSINESS INFO.
MEJO 652, FALL 2018
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2. What, Where, How?!
What?
• Analyst reports
• Financial data
Where?
• Google (let’s be honest)
• Library: http://guides.lib.unc.edu/mejo652/company
• NetAdvantage
• ThomsonONE
• Business Source Premier (SWOT)
• Statista
• Bloomberg terminal How?
Image: https://pixabay.com/en/business-office-training-problem-3694993/

3. Pre-Class Assignment
• Where did you find an analyst report?
• What’s the date on the report?
• How long is the report?
• How much did you pay for it?
• Why did I ask this?
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4. Key Stats:

5. Thomson ONE: Persnickity
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6. Thomson ONE Research Reports
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Allow pop-ups!

7. Business Source Premier: SWOT Analyses
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8. Do hard-core research ... pop into Statista for a break & get some data!
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9. Bloomberg = Command Driven
• Bloomberg terminal …
• Special keyboard with color-coded keys
• Navigate mostly through typing rather than mouse
• Type command & press <go>
• Training with Stephanie to learn more useful commands
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10. Where to Type Commands
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What Company? What’s the Data?

11. EE = Earnings & Estimates
What Company? What’s the Chart Measuring?
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12. GF = Graph Fundamentals (compare)
What Companies? What Data Elements?
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13. RV = Relative Value (compare $$)
What Company? What Competitors?
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14. Training
• Meet in groups of 2-4 with Stephanie
• Sign up with a friend OR
• Sign up with others doing your same company
• Walk-in appointments unlikely!
http://guides.lib.unc.edu/mejo652/Bloomberg
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15. Former Student (about using Bloomberg):
“The financial analyst reports and the
ability to grab a ton of tables to make a
super-cool appendix were absolutely
ESSENTIAL to my paper and I couldn't
have written it without these tools.
“I was able to argue my point (that
investors should buy Facebook stock)
using a true statistic - zero analysts
recommended selling. Definitely helped
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16. Sample 652 Papers @ Park Library
• Borrow for 2 hours.
• Ask for them at the front
desk
•Companies Include
• Yahoo!
• New York Times
• Netflix
• Facebook
… and more
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