The document outlines a proposed digital branding system with the following key elements: 1. Various digital platforms like websites, Instagram, Twitter, TikTok, and YouTube would be utilized and their usage breakdown and benefits are defined. 2. Elements like branding, mood boards, influencer marketing would be part of the system. Activity would be monitored across platforms. 3. A data center would collect and organize information to power the system and various internal communications would keep the system coordinated.

1. BRANDING DIGITAL SYSTEM
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2. Table Of
Content
System
0 1
0 4
TikTok
0 7
Element
Branding
0 2
Instagram
0 5
Mood
Board
0 9
Monitor
Activity
0 3
Twitter
0 6
Contact
Us
Data
Center
0 8
Website
10 11
Youtube
12
KOL
Influencer

3. Branding need a system that
is orderly, organized and
have accuracy in conveying
the information.

4. Hey CIA,
What system should be
built?
And how does it work?
Okay I'll tell you

5. Monitoring Activity
Data membership
Documentation
Design
Article
Data Organization
Archive
Bank Data
Website
Email Blast
Internal
communication
Command center
Data Center
Media social
Organization
Candidate

6. Monitor activity
a activity were observed. get the latest news
for can be used as a reason for us to do the
activities.

7. Monitoring Activity
(Earthquake)
Location in City A
Data Center
Message for the DPW
provide assistance
Media online
Media social
Example of a case
Documentation

8. What elements the
next needed in the
promotion ?

9. Idea/Issue
Website
Instagram
Twitter
TikTok
Youtube
Element Branding
Media social Media online
Retweet
Share Link
Repost
KOL Influencer

10. Identity
Characters are built is a form of a
picture of an achievement and a
goal that will be in reach
TAGLINE
ACHIEVEMENTS
AUTHENTIC
Don't forget this

11. Digital Platform
5%
30%
25%
40%
Website
TikTok
Twitter
Instagram
Use of Twitter tend to be jumped
when the event occurs
trending/popular.
Results of some of the content
which is already published and
connected with this platform
For users in general may assume
that the function of Instagram is
only limited to social interactions, .
Platform is up and can provide
popularity, because a lot of that
download this app.

12. Statistic
Chart
this data shows the data chart of Internet 2022

13. Submark / Logo

14. Instagram Benefit
3x 1x 4x 3x
(Day) (Day) (Month) (By Approval)
INSTAGRAM ADS
5 video ads (15 second) a month
REACH
4%
ENGAGEMENTS
1.5%
Note : Activities can be in the
form of the game, seminars,
and charity.
Verified account
SEO
Achievement :

15. Breakdown Activity
Of Instagram
POST
Honorary board of
the organization
Board of the
organization
Charity
Seminars
Socialization
STORY
Schedule of the
visit
Latest info
Momentum
days
Disaster
response
Breaking news
reaction
REELS
Video teaser
socialization
Video
documentation
of the charity
Seminar video
documentation
Video
testimonial
EVENT OF
INSTAGRAM
Games
Quiz
Giveaway

16. TikTok Benefit
4x 4x
(Day) (Month)
ENGAGEMENTS
Verified account
SEO
Achievement :
OVERVIEW
10% 1.5%

17. Breakdown Activity
Of TikTok
POST
Video teaser
event
Highlight video
Video
campaign
Daily activity
Video
challenge
LIVE TIKTOK
Webinar
Talkshow
Reaction news
update
EVENT OF
TIKTOK
Games
Quiz
Giveaway

18. Twitter Benefit
3x
(Day)
Verified account
SEO
Achievement :
4x
(Day)
IMPRESSION
5%
ENGAGEMENTS
2%

19. Breakdown Activity
Of Twitter
TWEET
Quotes
Campaign
Quiz
Giveaway
Reaction tweet
THREAD
Breaking News
Reaction public
policy
Charity
Tips and trick

20. Youtube Benefit
4x
(a month)
1x
(a month)
VIEWS
2 million
SUBSCRIBERS
100 K

21. Breakdown Activity
Of Youtube
PROGRAM
Daily content
organization
Talk show
Live streaming
C
Podcast
ampaign
event

22. Website
Website is as a means of information,
creation of the blog. Type of website is
divided into three, namely static,
dynamic, and interactive.
FITUR
Home
News
Article activity
Public figure
Information center
Space aspiration
Donation

23. Website
4x
(a month)
VISIT
1 million
Coverage visitors
Analytic visitors

24. 3 month 6 month 9 month 1 year
500k
400k
300k
200k
100k
0k
Statistic
Chart
this data shows data views

25. We can run a promotion if
all systems are interrelated
with each other.
Don't forget this

26. Hey wait, you
haven't explained
K.O.L and What
benefits?

27. KOL & Influencer
BENEFIT
OF KOL
Have a job in the field
that they control.
The target audience of
the specific appropriate
topics is mastered.
Trusted and respected
by people who are
interested in areas
controlled by the KOL
BENEFIT
OF INFLUENCER
Can influence the public
with the ability of the
influencer.
Can cover many topics.
The public who follow
the influencers that can
be easily attracted by the
content that have been
created by influencers.

28. 25%
25%
15%
5%
10%
15%
5%
Sector 1
Coverage
20%
Sector 3
Sector 2
Simulation area is used for
data pre-survey activities
organization.
50% 30%

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