Explore how organisations are leveraging Social Media Analytics to take a leap ahead then their peers. Social Sentiment Analysis is a complex thing to comprehend is a vital part of any Business.

1. Confidential
Saama Technologies, Inc
Social Analytics
August 26, 2015

2. Confidential
Saama Technologies, Inc
Social Networks :Some Statistics
1 out of every 8 people on earth are on Facebook anytime and every time.
694,980 status updates in only one minute
532,080 tweets are producing in a minute
Every Minute 2 LinkedIn Accounts are created
70 Million Photos and Videos uploaded daily in Instagram

3. Confidential
Saama Technologies, Inc
18-24 Years
25-34 Years
35-44 Years
45-54 Years
55-64 Years
65+ Years
0 5 10 15 20 25 30 35 40
Facts in Figures
3Note- Significant increase in 65+ in coming years
Age wise Social Media Users uses in million in US

4. Confidential
Saama Technologies, Inc
Facts in Figures
4
0
200
400
600
800
1000
1200
1400
Active Users of Social Platform in Jan 2015 US
Active Users of Social Platform in Jan 2015 US(Millions)
Facebook and QQ would keep on adding
maximum users by 2020

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Saama Technologies, Inc
2015 The Era of Social Intelligence
5
Ref- http://searchenginewatch.com/

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Saama Technologies, Inc
2015 The Era of Social Intelligence
6

7. Confidential
Saama Technologies, Inc
0
5
10
15
20
25
30
35
40
45
50
% Utilization of Social Media
Goals of the Social Program
7
Brand Analysis, Competitive intelligence and Customer Care are top Priorities for any organisation for their social goals

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Saama Technologies, Inc
Social Web Data Types
Quantitative Data: New likes, page views, number of clicks or tweets,
profile data
Qualitative data: User location, language, comments, interaction times
Social metrics from various sources
8

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Saama Technologies, Inc
How to measure ROI of Social Media Analytics
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How to measure ROI of Social Media
Analytics
Define KPIs for
Social Media
Use Data to
make informed
decisions
Use Social
Sources to
know audience
Leverage Social
Data To Content
Marketing
Leverage Social
Relationship
Use Social
Analytics tool

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Saama Technologies, Inc
Social Media Analytics Process
Capture
•Gather Data from various sources
•Pre-process the data
•Extract Pertinent information
Analyse
•Remove Noisy data
•Perform advanced analytics: opinion mining,
sentiment analysis, topic modelling, social
network analysis and trend analysis
Present
•Summarize and evaluate the finding
from the understand stage
•Present the finding
1
0

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Saama Technologies, Inc
Social Sentiment Analysis Dashboard
1
1

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Saama Technologies, Inc
PE
TP
Horizon 2
Saama Fluid Analytics Engine
integrates with external systems
using prebuilt connectors to
unstructured text, databases, flat
files, APIs, Web Services, and
ETL.
Horizon 3
The FAE is capable of analysing data
from other channels including e-mails,
text files, PDFs and excel files.
Horizon 1
Fluid Analytics Engine integrates with the
organization’s Enterprise Data
Warehouse thus enabling to analyse
social media data.
Measuring Social Sentiments
How Saama Fluid Analytics Engine can help Business?
Descriptive
Social Sentiments
Predictive Social
Sentiments

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Saama Technologies, Inc
PE
TP
Sentiment Analytics
Saama patient sentiment analysis solution
See How Saama helped healthcare organizations with a Patient Sentiment and
Engagement solution
leveraging our patented Fluid Analytics EngineTM to improve the patient experience
and create a more
patient-centric approach to healthcare.
See How Saama can help ?
Visit http://www.saama.com/industries/healthcare/patient-engagement
to read more on the Saama’s Patient Sentiment and Experience solution
Visit www.saama.com/industries for more information on Saama’s industry
solution and services

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Saama Technologies, Inc