Short Presentation On Graphic Styles

1. Graphic Design
Anime
http://www.crunchyroll.com/akame-ga-kill
The graphic designforanime isveryrealisticbutexaggeratedtothe
style anddefinitionthatitwouldbe ina cartoon.MainlyJapanese
influencedandmostcharactershave some sort of superhuman
strengthor physic.
Pop Art
https://www.tes.com/lessons/JebRZykp-iI_8A/pop-art
https://en.wikipedia.org/wiki/Pop_art Popartemploysaspectsof
mass culture,suchas advertising, comicbooksandmundane cultural
objects.The featuresthatpopart has ismostlyexplosive colours and
consistsof repetition.Itusuallyhasboldandbrighttypefaces,alsowith
explosive colours.
Punk Art
Punk visual art isartworkassociatedwiththe punksubculture.
It oftengraces punkrock albumcovers,flyersforpunkconcerts,
punkzines andpunkwebsites.Itisalsosometimesshowcasedin
art galleriesandexhibitionspaces.
https://en.wikipedia.org/wiki/Punk_visual_art
Urban Art
http://urbanartassociation.com/
Urban art isa style of art that relatestocitiesandcitylife oftendone by
artistswholive inor have a passionforcity life.Inthatwayurban art
combines streetartand graffiti andisoftenusedtosummarize all visual
art formsarisingin urban areas,beinginspiredbyurbanarchitecture or
thematizingurbanlive style.
Op-Art http://www.op-art.co.uk/
https://en.wikipedia.org/wiki/Op_art Op art, alsoknownas optical
art, isa style of visual art that usesoptical illusions.Opartworksare
abstract, withmanybetterknownpiecescreatedinblack andwhite.

2. Graphic Design
Typically,theygive the viewerthe impressionof movement,hiddenimages,flashingandvibrating
patterns,or of swellingorwarping.
https://en.wikipedia.org/wiki/The_OF_Tape_Vol._2
Music: This would include things such as album art for
music albums or the cover art for the CD. Itwould also
consists of music videos, in the name of the song or the
band’s name. Mostly bold, bright colours which are
used to attract the audience into buying the product.
http://www.digitalartsonline.co.uk/news/motion-graphics/san-andreas-
method-studios-cinesite-bring-peril-destruction-big-disaster-movie/
Action: In things such as action films, you would
see things such as explosions and building being
destroyed wouldn’t be real it would be done by a
graphic designer on a green screen.
http://www.bloomsbury.com/us/fashion-and-textile-design-with-
photoshop-and-illustrator-9781472578754/ Fashion: This type
of graphic design would have things such as patterns
from clothing or some sort of clothing design
assigned to it. Usually, it usually does not consists of
writing, but sometimes the image may have a piece
of information on the corners of the picture or page
to tell the audience about the product or clothing
that is being worn. Also, bright colours would be used to attract the
audience as well.
http://www.123rf.com/photo_31946282_stock-vector-healthy-
lifestyle-graphic-design--vector-illustration.html Lifestyle: In
a lifestyle type face you would find serif type
writing. A reason being for this is that, the
designer would want to make the writing look
fancy, posh and special. It would tend to contain

3. Graphic Design
images that are based around the way people live their lives.
http://www.blog.designsquish.com/index.php?/site/books_to_read_graphic_novels/
Novel: In graphic novels you tend to find both
sans serif and serif type fonts. This is because, the
style and design of the book would depend on
the type genre it is. For example, if it a cartoon
type genre the text and font used would tend to
bolder and be serif type text.
https://en.wikipedia.org/wiki/We_Can_Do_It!
The imported logo in this postercampaign is a logo that was used to promote
women doing manual jobs that men were doing before the war. The brand logo
that was placed on this is known as Westinghouse Electric and the artist that

4. Graphic Design
made the posterwas hired by the company. The layout of this poster is that it
has used a San serif type face. We can tell this because, the writing does not
have small projecting features know as serifs at the end of strokes. Also, in this
posterthe writing, which is bold and standing out is in the top third of the page.
The writing stands out because the colour it is placed on is dark. For example,
the writing is white and bold and able to stand out on the dark blue background.
The posteralso consists of writing in the bottom third of the image. The writing
in the bottomthird is also a san serif type font, as it does not have any serif as
well at the end of strokes. The writing is not in any columns, as the heavily
bolded writing is displayed straight across the face of the poster. The image in
this posterhas not been scanned, it has either been drawn or painted.
http://www.bbc.co.uk/schools/0/ww1/25332968
The layout on this posteris very similar to that of the first poster design. For
example, becausethey are both war
poster, so they both promote people
helping in war through propaganda.
Also, the type face and font type is
sans serif as the letters do not contain
any serifs at the end of strokes. The
text is in the top third and bottom
third of the image. The text at the top
of the posteris standing out because
it is on a clear and plain background.
The word “Britons” is the word that
stands out because of the colour red
is used. The red is thick and very
bold and is in large writing to help
get the point across. The colours on
this posterare able to stand out
because of the lifeless background
used. There aren’t a many colours
used in this posterbecause, this
posterwas created during World
War I and colours weren’t developed
as much as they were today. The image in this posterhas not been scanned it
has been drawn or painted. The point of focus on this poster is the image of the
man point towards us. The reason why this is the point of focus is because, the

5. Graphic Design
image is followed by the word “You” writing in a bold and hard type face. This
makes the audience focus their attention towards this because they feel as if the
posteris directing or talking to them through the slogan. There are no grids
used, the writing is either at the top or bottom of the page.
My Poster:
The genre of my final poster design is very complex as it has different elements
assigned to it. For example, the overall style is based on a prison/wanted poster
design. First of all, to signal that is a prison type posterI have used the number
51339 to show the word sleep and this is used to interpret the prison card that
prisoners get when they have been arrested. But, instead of showing real
criminal offences, I have used things that can happen when you do not sleep.
For example, stress and depression can be caused from not sleeping enough. My
posterhas sans serif type font because there aren’t any serifs at the end of
strokes. The font itself, is not bold, but it does stand out becauseof the colour
choice on the poster. For example, I have used a white background with orange
and black writing. The orange and black are easily able to stand out as white is
used a canvas colour, meaning that any other colour is able to stand out boldly
and bright on it. It also has an element of an urban style to it as there is cigarette
to signify pain and how having sleepless nights causing pain, mentally and
physically. It also links to an urban style art because, it something that loads of
people are able to relate to. It also has elements of international style with
simple messages on the poster.
- This poster campaign has
elements of a punk style
posterwithin it. For example,
the way the text is placed on
the poster using strips of texts
is similar to the way in which
most punk posters are. The
font type that is used in this
postercampaign is serif and
this is because there are serifs
at the end of the strokes. But,
in the bottomthird of the
posterthere are elements of
sans serif type fonts, because
the words do not have serifs
at the end of strokes. The writing in this posterin the top third of the image

6. Graphic Design
and the bottom third of the image,
leaving the middle third to be the
main point of focus in this poster
campaign. For example, the main
message is explained through the
illustration of the image explaining
that one of these items in the image
are banned to help protect children.
The posterhas most likely been
scanned and then edited to create the school/library background. Or the
image may have been taken on a green screen and then edit with text and
other pieces of text added after.
http://blazepress.com/2015/07/33-shocking-adverts-that-will-make-you-stop-and-think-about-society/
http://www.talktofrank.com/ . This is an example of a website that promotes a campaign.
This website has the element of using hyper-links. These can be words or images that can
navigate or take you to other pages within the poster campaign. This is also links to the layout
and structure of website. For example, most websites, with this one included would always
tend to have built in hyper-links on images or words already. The structure of the websites
are also linked the use of menus also. Most websites are designed to having the menu posted
on top third of the website and the menus would drop down like it is shown in the image. The
sub categories would be click-able or be highlighted when you hover above them like shown
in the image also. This takes me on to my next point on the images that would be used on
specific websites. For example, the images used on the Frank website are made to have an
effect on the viewer or the person looking at the websites. The images used on this website
are used to make the viewer feel as if they can relate to what is going on. I can imply that the
use of teenage/young clothing can
imply that a lot of young people
have used or still do use or take
drugs. The dynamic content used in
this campaign is things such as
animation and video.
This is an example of the video that
has usage of animation and hyper
links within it. For example, once
you click on choice shown on the
screen, it will transition the
video to next scene in the
video.

7. Graphic Design
Thisposteralsoconsistsof differentbehaviours.Forexample,thereishyperlinkonone the text
boxesshownonthisimage.The textbox wouldreactthe mouse hoveringover
the box.Thisis knownasa rollover.Thisisable toprovide interactivityforthe
personviewingthe website.Rolloverscanalsobe done withimages,buttonsand
text,like the one shownonthe left.
This TV advert uses many different technical
elements such timing rhythm, timing, keying,
perspective and angle. In this image the television
advert campaign uses an extreme close up. This is
used to show sympathy and make the audience
watching feel sorry for the child. This also creates a
sense of empathy, because this make the audience
also understand and feel the child’s pain. This image is also
a close up camera shot and is used to show the emotion or
facial expression of the child. This is also used to make the
audience feel sympathetic for the child, because they able
see directly how the child is feeling, through their face. The
close up shot can also be used to show the importance of a
person. For example, here it shows the child that is being
talked about in a voice over, on a close up shot to signify
his importance. The television campaign does not have any elements of compositing in it.
The timing in the campaign is very affective as the speed of the cutting rate is very slow. It
has been made to be slow on purpose, because the campaign is stressing important
moments through slowing
down time. Another thing
which is important about this
television campaign is the
logo. The logo/contact details
is used as a point of focus

8. Graphic Design
because, it is the point in the advert where you are either able to help or contact the
advertisers. The logo is stands out very well also, because it is on a plain white background.
The colours that make it stand out are the bold black and the bright pink. These words are
also have a specific type face and that is sans serif. This is because there aren’t any serifs at
the end of strokes. The main image of the poster is in the top third of the contact page. The
poster/logo is at the top to signify its importance. Also, the advert uses sad and sympathetic
music to again make the viewers feel sorry for the child.
The television advert and website that promotes a campaign both have elements that are
similar and elements that are different from each other. For example, both have a logo and
contact details that are either located at the top or bottom third of each of the campaigns.
Another similarity between the two campaigns are that both use San serif type faces,
because the words do not have serifs a the end of their strokes. Whereas, with Ask Frank
website campaign is has use of a roll over. This isn’t used on the Cancer TV advert because it
does not allow you, the viewer to interact with the advert as you watch it. But, with the
website, it does allow you to interact with website, making it easy for roll overs to be used.
Another thing is that, the Website has hyper links already placed on the page and on
television advert you have to manually enter the link of the website from the television to
your URL bar. Also, the website give you the freedom to navigate yourself around to
different links and pages, on the other the television may allow you to navigate yourself
around on the website but on its television advert it does not allow you to do that.
First of all, the television advert campaign (Cancer UK) conveys to me that children, like the
one used in the advert are suffering and need funding or support to help better there
chances of surviving. The way that this television advert get its point across is by using
elements of sympathy to make us, the audience feel like we need to help this child before it
is too late and their life gets worst. For example, the use of the slow timing and cutting rate
of the advert is used to help show everything seem more sad and gloomy. This is also links
to the music being played, which also links to the slow timing making it even sympathetic.
The way in the website (Frank) conveys its message to us the audience is that it uses images
and scenarios that most people can relate too. For example, it uses scenes like parties or
clubs, where there may be alcohol or drugs being used or on display. This is an affective way
to a message across because, it makes the audience feel guilty and bad. It does that by
showing the effects of drugs people may have taken or plan on taking. This is also linked to
fear. The website uses fear to help prevent people from taking drugs/alcohol and get its
message across. Lastly the website also, lets the viewers interact with the website making it
more interesting and eye catching because of the fact that it allows you see the effects that
drugs have on the body.

9. Graphic Design