Media Evaluation Q2

2.  For my media course production, we had to create a
music video, along with two ancillary texts (a
website and a paper advert).
 For my music video, I decided to use an acoustic
version of the song ‘Prayer in C’ by Jona Selle,
which, when used in my production, would be Josey
Chambers’ debut single.
 Across the board with my music video and ancillary
texts, it was important for me to create a sense of
branding across all three of my products.The sense
of branding that I created was made through certain
aesthetic features which included font, colour,
style, colour scheme and characters.

3.  Although there is no font within my music video, the sense of branding comes from the use of
similar text within my advert and my website; the white, block-shaped font seems to create a
sense of simplicity and a sense of enigma as it doesn’t appear to give any clues to the subject of
the music video, however, the thin block shape of the font, while being simple, could also
represent the simplicity of the song and the video; the video being about a female protagonist
(Josey) who appears to mourning the loss of the someone whilst comforting herself using
different, seemingly conventional teenage actions (e.g. drinking and smoking), this link between
the text within my advert and the nature of my video helps possibly create a sense of anchorage
instead of branding, due to the fact that no font is featured within my music video.
 The same text used in both ancillaries makes it easily recognisable to my audience and is
unique to my marketing campaign which also means that my target audience can
immediately recognise it.

4.  Other music artists such as Daft Punk, despite being a completely different
genre, create a sense of branding through the font for their logo, which
appears on pretty much all of their albums and uses a jagged text style that
appears to, not only represent Daft Punk’s musical style, but also seems to be
unique to them and appears quite recognisable to their audience.

6.  With colour, there is a sense of brand reach due to the use
of white font on my website and my advert, possibly
creating a minimalist look.The brand reach of colour also
comes from the graveyard, autumn setting within my
production, which is also shown in both my ancillaries;
using the same setting within my production and both my
ancillaries helps create a unique, recognisable setting for
my audience which hopefully, when they see this setting
within real life, they will recognise it from my production
and ancillaries, even though, within my production, the
parts with the graveyard setting had been edited to
create a black and white effect while the images in both
my ancillaries have not been edited and do not have any
effect on them.

8.  In terms of style, I feel like brand
reach has been created through a
similar style between my production
and both my ancillaries.The styling
seems to present quite a reflective
and sad mood, presented through
the shots of the graveyard in my
production and the style of my
ancillary text two: an advert. In my
advert I have used a shot of the
graveyard as the main image within
my advert to put emphasis on the
graveyard setting to my
demographic so then, they may
possibly make the connection
between my production and my
ancillary and figure out that they are
part of the same campaign.

9.  Within my production, Josey’s styling
can be seen as casual, this type of style
seems to creates a sense of realism
within my production as her style
makes it seem like she is dressing by
her own choice instead of being
dressed up by other people for a
purpose, which would possibly ruin the
realistic aspect of my production and
narrative and could’ve distracted my
audience from the narrative. Josey’s
casual style is also prominent through
the pictures on my website which still
shows her casual style to the audience,
creating a slight sense of branding
through character style, although the
pictures of her on my website may help
my demographic connect to her as a
person rather than a character, making
her seem more relatable considering
that she is supposed to be around the
same age as my target demographic.

10.  With the artists Disclosure, their sense of
branding is specifically created
throughout 3 of their music videos:
‘Holding On’, ‘Omen’ and ‘Jaded’.These
three specific videos pull together to
create a story, which means that using
the same elements in all three videos is
important as it, not only creates a sense
of branding, but also a sense of
continuity. Disclosure appear to create a
sense of branding through the styling of
these specific videos, deliberately
choosing to set the videos in a dystopian,
technology driven society and showing
similar shots in each video to create the
sense of branding but to also familiarise
their audience with the setting, possibly
making it easier for them to understand
that the three videos are connected.

11.  The three videos from Disclosure use similar elements and symbols to indicate to
the audience that they are somehow connected.

12.  As well as the graveyard being one main aspect throughout all three of my products, Josey is also
another main aspect within all three of my products as she is my artist and her character itself also
seems to create a sense of branding as she appears in all of my products. In terms of her representation,
her image is quite casual and simple, which for music seems quite unconventional as many women
within music videos prefer to create their image about the idea of being sexy. However, in my music
video and the pictures from my website, her image is constantly the same throughout my production
and both of my ancillaries due to the fact that it would look out of place if, in my production her image is
casually comfortable and then if the pictures of my website portrayed her as a type of sex symbol;
something that would be unconventional to my music genre (acoustic pop) but would also look out of
place and not fit with my narrative, therefore not allowing me to create a sense of branding, but a sexy
image may also ruin the video for my audience as they may feel confused as the sudden contrast
between Josey’s image and the narrative.

13.  There is a distinctive contrast between the who representations; also taking into
account the lyrical content/nature and the subject of the two songs.The different
representations are meant to be representative of the songs, possibly why there
is such a huge contrast between my representation of Josey and the
representation of the woman in RobinThicke’s questionable song ‘Blurred Lines.’