This document analyzes the graphic design techniques used in several posters and websites. It discusses elements like layout, typeface, color, images and their purpose. For posters, it examines pieces from World War I and notes their use of sans-serif fonts, bold colors and positioning of text. Websites are discussed in terms of their navigation, use of images, animation and video. Elements like close-ups, timing and perspective are also analyzed between different advertising mediums.

1. Task 2: Analyse the techniques used in graphic design
A) Technical feature of digital desk-top products
https://en.wikipedia.org/wiki/We_Can_Do_It!
The imported logo in this poster
campaign is a logo that was used to
promote women doing manual jobs that
men were doing before the war. The
brand logo that was placed on this is
known as Westinghouse Electric and the
artist that made the poster was hired by
the company. The layout of this poster
is that it has used a san serif type face.
We can tell this because, the writing
does not have small projecting features
know as serifs at the end of strokes.
Also, in this poster the writing, which is
bold and standing out is in the top third
of the page. The writing stands out
because the color it is placed on is dark.
For example, the writing is white and
bold and able to stand out on the dark
blue background. The posteralso
consists of writing in the bottom third of
the image. The writing in the bottom third is also a san serif type font, as it does
not have any serif as well at the end of strokes. The writing is not in any
columns, as the heavily bolded writing is displayed straight across the face of
the poster. The image in this poster has not been scanned, it has either been
drawn or painted.
http://www.bbc.co.uk/schools/0/ww1/25332968

2. The layout on this posteris very similar to that of the first poster design. For
example, becausethey are both war
poster, so they both promote people
helping in war through propaganda.
Also, the type face and font type is
sans serif as the letters do not contain
any serifs at the end of strokes. The
text is in the top third and bottom
third of the image. The text at the top
of the posteris standing out because
it is on a clear and plain background.
The word “Britons” is the word that
stands out because of the colour red
is used. The red is thick and very
bold and is in large writing to help
get the point across. The colours on
this posterare able to stand out
because of the lifeless background
used. There aren’t a many colours
used in this posterbecause, this
posterwas created during World
War I and colours weren’t developed
as much as they were today. The image in this posterhas not been scanned it
has been drawn or painted. The point of focus on this poster is the image of the
man point towards us. The reason why this is the point of focus is because, the
image is followed by the word “You” writing in a bold and hard type face. This
makes the audience focus their attention towards this because they feel as if the
posteris directing or talking to them through the slogan. There are no grids
used, the writing is either at the top or bottom of the page.

3. A) Technical features of web-based products
- This postercampaign has
elements of a punk style
posterwithin it. For example,
the way the text is placed on
the poster using strips of texts
is similar to the way in which
most punk posters are. The
font type that is used in this
postercampaign is serif and
this is because there are serifs
at the end of the strokes. But,
in the bottomthird of the
posterthere are elements of
sans serif type fonts, because
the words do not have serifs at the end of strokes. The writing in this poster
in the top third of the image and the bottom third of the image, leaving the
middle third to be the main point of focus in this postercampaign. For
example, the main message is explained through the illustration of the image
explaining that one of these items in the image are banned to help protect
children. The poster has most likely been scanned and then edited to create
the school/library background. Or the image may have been taken on a green
screen and then edit with text and other pieces of text added after.
http://blazepress.com/2015/07/33-shocking-adverts-that-will-make-you-stop-and-think-about-society/
http://www.talktofrank.com/ . This is an
example of a website that promotes a
campaign. This website has the element of
using hyperlinks. These can
be words or images that can
navigate or take you to other
pages within the poster
campaign. This is also links
to the layout and structure of
website. For example, most
websites, with this one
included would always tend
to have built in hyperlinks on
images or words already.
The structure of the websites

4. are also linked the use of menus also. Most websites are designed to having the menu posted
on top third of the website and the menus would drop down like it is shown in the image. The
sub categories would be clickable or be highlighted when you hover above them like shown
in the image also. This takes me on to my next point on the images that would be used on
specific websites. For example, the images used on the Frank website are made to have an
effect on the viewer or the person looking at the websites. The images used on this website
are used to make the viewer feel as if they can relate to what is going on. I can imply that the
use of teenage/young clothing can imply that a lot of young people have used or still do use
or take drugs. The dynamic content used in this campaign is things such as animation and
video.
This is an example of the video that has usage of animation and hyperlinks within it. For
example, once you click on choice shown on the screen, it will transition the video to next
scene in the video.
Thisposteralsoconsistsof differentbehaviours.For
example,thereishyperlinkonone the textboxesshown
on thisimage.The textbox wouldreactthe mouse
hoveringoverthe box.Thisisknownasa rollover.Thisis
able to provide interactivityforthe personviewingthe
website.Rolloverscanalsobe done withimages,buttons
and text,like the one shownonthe left.
A) Technical feature of motion-based products
This TV advert
uses many
different technical
elements such
timing rhythm,
timing, keying,
perspective and
angle. In this
image the television advert campaign uses an extreme
close up. This is used to show sympathy and make the audience watching feel sorry for the
child. This also creates a sense of empathy, because this make the audience also understand

5. and feel the childs pain. This image is also a close up camera shot and is used to show the
emotion of the child. https://www.youtube.com/watch?v=FPnZbge3zvw
Website Design Graphics:
Comparing Fashion and News:
If we compare a news website
and fashion, we can
immediately see that fashion
websites use images to
illustrate what they are talking
about. Forexample, if they are
talking about new pair of shoes,
they will have text sitting
around the bottom third of the
page and the image will be
the point of focus. Whereas,
with a news website there
would be less images and
more text, as the purposeof a
news website is to educate
and inform and this is done
through writing.
http://www.pcadvisor.co.uk/news/internet/the-top-10-news-websites-3268235/
http://www.cstylejeans.com/fashion-websites-2016.html