A2 media evaluation question - updated

1. In what ways does your
media product use, develop
or challenge forms and
conventions of real media
products?

2. Overview
 Typically for a unknown singer song writer, their music video
is more likely to be of them performing or starring in a partial
narrative based video. However I decided not to take this
rout, partly because the artist and I live too far apart but also
because I wanted to be able to be creative and challenge
conventions of the genre with the fairy tale parts of my video,
while also conforming to others i.e lots of close up shots of
the person staring in the video and other items in the mise un
scéne

3. Mise en scène
 I used mise en scène in my video
to help set the mood of the scene.
For example you can see in the
top picture, by the objects being
shown that the character still has a
little hope in her life even though
this is contradicted by the back
and white filter. The bottom
picture, with the fairytale pictures
stuck on the mirror are very
deliberate and add to the plot and
character development. I think my
product uses and develops the
forms and conventions of real
media products by similarly,
carefully placing the props to aid
the imagination of the audience

4. Mise en scène – real media
example
 In Ed Sheeran’s video ‘give me
love’ mise en scène is used to
convey the idea of loneliness and
pain which adds to the
development of the story. This is
similar to my music video and the
effect the mise en scène has on
the story.

5.  Hoziers ‘Take me to Church’ also
uses mise en scène to help the
audience interpret the story. It
uses wide open spaces to
convey freedom and over the
shoulder shots with smashed up
scenery and fire to convey
fighting/danger. Its use of mise
en scène really adds to the
understanding and interpretation
of the song. This, I believe is
similar to my media product.

6. Intertextuality
 In my music video I also followed the conventions of fairly
tales – a ‘good’ character and a ‘bad’ character, trickery,
betrayal, trapped, escaping etc. – as my music video relied
heavily upon fairytales/children's stories such as ‘Little Red
Riding hood’, ‘Alice in Wonderland’ and ‘Sleeping Beauty’
 I adapted the conventions of fairy tales to fit in with my music
video by changing parts of the traditional stories, e.g
Sleeping Beauty waking up with out a prince kissing her. I
showed my character taking control in each of her fairytale
dream situations and this in turn led to her ‘real life’ character
taking control.

7. Magazine Advert
 The main bulk of the text on my
advert is central to the poster,
this is like other products I have
seen. This is good because it
draws attention to the artist and
the album. The background of
my advert isn’t a typical image
you would find for this type of
advert but I thought it fitted well
with the album name and the
coulors make it easy to see
what is being promoted. The
logos at the bottom are aspects
you would find in real media
products and help the audience
to find the artist online.

8.  This is a similar product to
my magazine advert. As you
can see the colours make it
easy to read and see what is
happening in the advert. The
artists name is centered and
larger than the rest of the
font. Also at the bottom of
the advert, like in my poster
are the social media logos
letting you know where you
can find the artist. I think my
poster mirrors the
conventions of this advert
and perhaps develops it a
little by adding features such
as the digipak
Magazine Advert – Real Media
Product

9.  Here is another
advertisement. Again you can
see that the artists name and
the album is central to the
poster. This poster is a little
different to mine as there is a
clear split between the
imagery and the information.
This poster also features
more information about the
track list. My poster also
originally had the same sort of
information but after
responses from my focus
group I shortened it to suit
what my audience wanted.
You can also see on this
poster, at the bottom in the
conventional place is the
logos and links on where to
find the artist/purchase the
album.

10. Digipak
 Here you can see that my
artists is being represented
as purely by her talent as an
artist, she isn't being
sexualised in any way, which
goes against the typical
forms and conventions of
real products. There are
features of the digipak, such
as the biography parts that
arent always found on
digipaks can be found on
some.

11.  In this digipak, Beyoncé is being shown as quite sexualized in her
leather outfit and images showing off her body. This is quite
typical for the pop and RnB genre. You can also see a large body
of text which is a biography for the artist. This is similar to my
digipak
Digipak – Real Media Product

12.  This digipak is more
abstract than the typical
digipak but it is suited
well to the artists. It also
shows that digipaks don’t
necessarily have to have
pictures of the artist on
them.