The document discusses how the creator ensured synergy between their main horror film project and ancillary texts including a trailer, poster, and website. Key aspects like color scheme and fonts were coordinated across all pieces to make the products visually cohesive and recognizable as being related. Red, white, and black were used as the color scheme. Font choices were made to seem creepy and ghost-like. Layout and inclusion of certain story details and images were also kept consistent between the texts to clearly link them and promote the film. The goal was to create a better overall marketing effect than if the pieces looked unrelated.

1. HOW EFFECTIVE IS THE
COMBINATION OF YOUR MAIN
PRODUCT AND ANCILLARY TEXTS?
Trailer, Poster And Website

2. Screenshot from dreamweaver of
the creation of my website home
page.
COLOUR SCHEME & FONTS
I wanted to make sure to have synergy between all 3 products that I
have created. In order to do this I needed to make sure that they all
related to each other in specific aspects. This included things like
colour scheme and fonts.
One of the first things I decided upon when taking on the A level course was what
colour scheme I wanted. After doing research on other posters and websites and horror
movies I decided to go with black, white and red since I wanted it to be simple yet
effective and I feel that placing a bright colour with simple colours will do that. I believe
that the colour scheme will make my product become recognisable to my audience
since they will associate the splash of red to the movie name. When co-ordinating
colour scheme in terms of the trailer, Insidious made the title with splashes of red for
some letters. However, this would be hard since the trailer was a group project and our
colour schemes were all different therefore I could only make the colour scheme clear
within my own ancillary texts.
Since I made my poster before my website, I got to play around with the fonts on photoshop and make the decision of what looks like it
would belong in a horror movie and gave the effect of haunting. This font looks as if it has been drawn by someone and then coloured in
roughly in pencil. I liked this font because I thought that it gave a creepy feeling to it since the scratched colouring in gave me a ghost-like
feel. The website holds the same fonts to create unity within my texts. When it came to the trailer, we each had a ‘card’ to make and mine
was the credits for the ending. In this way, I made sure the fonts were the same to my fonts so that my contribution played a part of the
trailer making.

3. The whole reason I wanted to make sure the trailer, website and poster had synergy
was to make sure that the overall effect was much better than it would've been if they
all looked differently. Creating these things to look similar also adds to the marketing
perspective since the movie is now recognisable and the layout is global.
The layout of the title and the mini credits at the bottom of the title has the same layout
as my title on my website since I also wanted to make all of my products recognisable
by this. When the layout is the same, it subconsciously makes people link it to other
media products such as posters. This means that my audience will know which movie it
is for, especially since all the fonts are the same and what is included such as the
actors 2 names.
Within my poster and website there is slight variation so that it doesn’t all look simple,
for example on my poster the actors names are in red below the title but on my website
the actors name are in white and above the title.
I made sure that my texts represented our storyline well within the name and the
photos. On my gallery page of my website, I included 3 photos from the actual trailers to
hint at what the trailer is like and to encourage people to watch it. I chose tense
moments to give my audience more of an incentive to watch it. Also, the picture in my
poster, represents the narrative since it has one of the main characters in front of our
location, the house. The photo os of a silhouette of the boy George and his back facing
towards the camera highlighting that there may be something wrong with him and the
house or perhaps that he is linked to the house in some way. It also suggests that he
may be walking into the house which gives away that certain actions will happen within.
The constructionist theory can get involved within the
poster image since there are different meanings that
people would attach to it in different contexts. For example,
if the photo and whole poster wasn’t so dark and the
colours were still there, people may believe that it was
about a happy story of a boy and his family home.
Since our plot isn’t reality and many people haven’t
experienced it, we could make up the reality of the situation
and encourage our audience to believe it in this way
therefore using our media texts to persuade the audience
into thinking this was a normal horror that they should go to
watch. Of course I had to stick with the codes and
conventions but these could not be reality and horror could
be a different image within itself. The codes and
conventions are social constructions that people are being
bought into.