Olly Murs is a young British pop artist in his mid-twenties known for his cheeky persona. His music videos are generally performance-based or narrative depictions of the love stories described in his songs. He maintains a YouTube channel through Vevo to host all of his music videos and aims his music primarily at female audiences aged 40-54, especially those located in northeast England.

1. Olly Murs
Image/Style The image ofOlly Murs is extremely reflectiveofhis ageandstyleofmusic. As a young popartist inhis mid-twenties, Murs has a certain'cheekychappy'sense about him,
however isn't seento the audienceas being childish. In controversy,someofthe narratives ofhis musicportrays him as being childish,but in a loving caring manor.The
image showncanbebothformal,howevermostly smart casualwith a shirt, chino trousers and perhaps
Typesof Videos As Olly Murs is an individual soloperformer,allofhis musicvideos areeitherperformanceor narrative.MostofMurs'songs entailloveand romanceso the story's within
the musicvideowould express in moredepth, the lyrics ofthe song.
Platforms Olly Murs videos on YouTubearethroughVevoso theyareallaccessiblefrom onemusic video YouTubechannel.
Performance Olly Murs'performance as I mentionedabovepresents him as a 'cheeky chappy'character giving him a senseofyouth and vitality.As the majority ofhis music videos are
performanceandnarrativeas themusicvideois reflectiveofthe lyrics ofthe song. Heis bothin theacting role being theprotagonist and also is singing to his lover. Inthe
performancesections ofthevideo,he breaks the fourthwall looking directlyinto thecharacter.
Social Media& Websites file:///Users/014289/Desktop/Screen%20Shot%202015-11-09%20at%2010.19.11.png
Synergies Murs is not justa musicartist, buta presenter.Fromtheshow hebecamefamous from, TheX Factor, heis nowa presenter for them. His personalityisn’tas strong as
Target Audience Olly Murs'demographics consist ofthe maingender ofhis target audiencebeing female. His agerangevary between 40-54,making a nicheaudience.Within theUK, the
main concentrate ofOlly’s fans arelocated in North EastEngland.
Learnt From all this informationandresearchintothe differentcategories ofone potential artist, Our groupcould look atOlly Murs as a definitecandidate for our group’s music
video. Thereare some aspects which areverygood wecouldtake inspirationfrom, however somebecauseofOlly’s professional style would behard toadapt.