Location in a music Video

1. ASSIGNMENT 12
LOCATION IN A MUSIC VIDEO

2. COLDPLAY- PRINCESS OF CHINA
• Location in this music video has not only establishing shot
settings but also helps set the narrative for the video. The great
wall of China is used as well as wide landscapes in China which
could not only promote the artist, however also the area and
landscapes which the video is filmed in. This could create more
interest into these areas which filmed, resulting in more tourist
visits from former fans.

3. KANYE WEST- NO CHURCH IN THE WILD
• This music video along with the meaning of the song portrays
the public being oppressed by the government/state and
revolting by riots in there towns and city's. This has a very
different view on how location is used in this music video
compared to the Coldplay music video. Riots and oppression
are the problems in real life that could allow people with visual
aids of those locations to relate to as the audience which is
comparable to people in Coldplay's video of that being used a
scenic area to film.

4. COMPARATIVE LOCATION CHART
China Rioting Streets
Used to create an
aesthetically pleasing
background in order to
possibly to create tourism.
Mainly creates a link between
the location and brand image
to be associated with each
other.
This is an area of actual
significance in which riots
happened for the rights of
people living expressing the
corruption of the
Government, a much more
relatable story establishing a
better meaningful
relationship between the
consumer and the artist.