2. Stolen Dance – Milky Chance
• Artist is main focus of the video
• Although the projections create a distraction, the artist is constantly present,
singing and playing the guitar which puts the focus on his talent.
• Artistic scenes in the projections add to the romanticism created by the
artist’s lyrics.
• Simple and straight forward video mirrors the style of the artist
• Purpose is to promote his music, not necessarily himself, like many other
mainstream style music videos.
3. Blank Space – Taylor Swift
• Artist is protagonist – story of video is centered around her and put together like
a short film
• Use of well known model as other character to promote artist and song
• Extravagant set, over – the – top scenes featuring animals such as horses and
deer and use of artists sex appeal all used to promote video and therefore the
song.
• Follows conventions of genre as more of a commercial music video, using
aspects to attract popularity to both video and artist.
4. Comparison
The two music videos have different targeted demographics and therefore
contrasting functions. Blank Space is used to promote Taylor Swift by making
an extravagant and therefore memorable music videos using aspects that would
appeal to her mainstream, mostly female audience such as the use of a famous
male model and expensive clothes. Stolen Dance on the other hand is a lot
more simplistic and focuses more on the artistry of Milky Chance’s music by
using projections that simply add a visual pleasure to his singing. This artist is
appealing to a more niche audience however as his music is less mainstream
than Taylor Swift’s and due to the fact he is not as well known, there the
function of the video is to promote his music and the authenticity of the artist.
