Jordan Zaslow @LittleThings

1. W I T H J O R D A N Z A S L O W
Tending To A Brand’s
Most Vital Organ
I T S H E A R T

2. In 2015, Forbes reported that
most people encounter 4,000 to
10,000 advertisements
in one day
@jordanzaslow

3. In 2017, advertisers spent
more than $206 BILLION trying
to get consumers to choose
their product
@jordanzaslow

4. 90% of the decisions
we make are based on emotion

5. E N T E R
B r a n d e d C o n t e n t

6. *COMMERCIALS* ARE MEANT TO TELL AN AUDIENCE
WHAT YOUR PRODUCT DOES.
BUT, WHEN DONE CORRECTLY,
*BRANDED ENTERTAINMENT* TELLS YOUR AUDIENCE
WHAT THE BRAND STANDS FOR.
A D W E E K

7. I HAVE A RELATIONSHIP
WITH MY CELL PHONE

8. S N Y D E R ’ S L A N C E
CASE STUDY

10. WHAT HAPPENED NEXT

11. H O W
W E
G O T
T H E R E
BRAND/PRODUCT SHOULD NEVER BE THE
SOLUTION TO THE PROBLEM IN THE VIDEO.
FOCUS ON: CAMPAIGN THEMES,
MESSAGING, AND VALUES.
CONTENT DOES NOT HAVE TO BE *ABOUT*
THE PRODUCT/BRAND.

12. BRANDS ARE SMART WHEN
THEY MAKE CONTENT WITH
PUBLISHERS

13. PUBLISHERS provide a BUILT-IN AUDIENCE
@jordanzaslow

14. as long as it feels
authentic.

15. as long as it feels
authentic

16. W H E N I T W O R K S , I T R E A L LY W O R K S
Earned media on competitors’ sites
Hundreds of thousands of SHARES
More than 28M views across platforms

17. A M E R I C A N F A M I LY I N S U R A N C E
CASE STUDY

18. FINDING HEART IN AN INSURANCE COMPANY
@jordanzaslow

19. @jordanzaslow

20. “with the right support,
any dream is possible”
@jordanzaslow

21. AFI VIDEO EMBED

22. “At the end of the day,
people won't remember what you said or did,
they will remember how you made them feel.”
M A Y A A N G E L O U
@jordanzaslow

23. T H A N K Y O U
@jordanzaslow Jordan Zaslow