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Social Media Club Seattle Education Series

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This presentation on Location Based Social Mobile applications and Small Businesses was presented by @jkimlosangeles at Social Media Club Seattle

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Social Media Club Seattle Education Series

  1. 1. Location Based Social Mobile Applications<br />SMC Education Series<br />Feb 10<br />
  2. 2. 2<br />Something to think about….<br />Other trends? Paper?<br />What happens to spend?<br />What happens next?<br />
  3. 3. Social media is shaping buying decisions in the real world…<br />Physical world commerce is massive<br /><ul><li>90-95% of commerce occurs in physical world locations. Difficult to find digital channel for everyday life – buying gasoline, dinner with friends, date night at the movies.</li></ul>Consumers are open to influence <br /><ul><li>Consumers want to be influenced. They ask questions .</li></ul>Consumers are always connected to social networks<br /><ul><li>60%+ of U.S. mobile web traffic goes to social networks.</li></ul>They rely on online tools and social media to make purchase decisions (even at the retail store)<br /><ul><li>70%+ of Americans leverage before making purchases (24% even research shampoo!).
  4. 4. 49%+ of “connected customers” made a purchase based on recommendations from a social networking site.
  5. 5. 51% of shoppers used mobile device during ‘09 Christmas.</li></li></ul><li>Who doesn’t own an iPod?<br />
  6. 6. Think about this: iPhone Dwarfs iPod<br />
  7. 7. Think about this: mobile to dwarf searches<br />8B US searches in August<br />7B iPhone PVs Per Month<br />
  8. 8. Primer: Location vs. Place<br />
  9. 9. Precision matters<br />Primary values: <br />What am I learning about myself? <br />What does it mean to others?<br />How can this data make my everyday life more fun or make information to me more relevant? <br />
  10. 10. So what’s the deal with checking in?<br />How can this data make my everyday life more fun or make information to me more relevant? <br />What does it mean to others?<br />What can I learn about myself? <br />Did you know people go to Ipanema Grill for lunch after going to Seattle Art Museum<br />
  11. 11. So why should local businesses care?<br />People are voting with their feet <br />They are creating media<br />This is the opportunity to drive:<br /><ul><li>Activation
  12. 12. Virality
  13. 13. Compulsion</li></ul>10<br />
  14. 14. What should they do about it?<br />Experiment!!!<br /><ul><li>Activation: How do I get consumers to check-in?
  15. 15. Virality: How do I get consumers to share something about my place?
  16. 16. Compulsion: How do I keep customers coming back?</li></li></ul><li>12<br />Activation and Virality in Action:<br />Whoa! We love you too!<br />

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