SlideShare a Scribd company logo
1 of 21
Download to read offline
Mobile | Multicultural | Engagement
2 0 1 4
M E D I A K I T
2
is the leading mobile gaming
c o m m u n i t y i n t h e U S .
E v e r y d a y , m i l l i o n s
of multicultural millennials
c o m e t o M o c o S p a c e t o
PLAY GAMES
MAKE FRIENDS.
&
C o m b i n e d , t h e y s p e n d o v e r
one million hours
with us, on their smartphones, tablets
a n d c o m p u t e r s . T h e y
B U I L D P R O F I L E S ,
share photos, beat high scores in
SOCIAL GAMES,
a n d m e e t n e w p e o p l e
in their area; making for one of the most
diverse & engaged audiences in the country.
35
MILLION
M E M B E R S
I N T H E U S
OVER 5
B I L L I O N
M O N T H L Y
I M P R E S S I O N S
on web, tablet & mobile
9
MILLION
M O N T H L Y
U N I Q U E S
Engaging multicultural millennials
S I N C E 2 0 0 5
Over 30 engaging, social, HTML5 games
available on the MocoSpace platform
Exclusive Games partner for Univision mobile
Top 25 Social App in Google Play
3
4
THE DISTRIBUTION FOOTPRINT
*Source: Google Zeitgeist, December 2013
• TOP 25 SOCIAL APP
• TOP 5 GROSSING SOCIAL APP
UNIVISIO
N
M O B I L E
#9 MOST SEARCHED
SOCIAL MEDIA SITE*
ORGANIC, WORD OF
M O U T H T R A F F I C
C O N T R I B U T E S T O
O V E R 2 0 ,0 00 NEW
U S E R S E A C H D A Y
E V E R Y D A Y ,
millions of members find MocoSpace on their
s m a r t p h o n e s , t a b l e t s a n d
c o m p u t e r s
via app markets, Google search and
STRATEGIC PARTNERSHIPS WITH OTHER GREAT BRANDS
TOP HISPANIC AD SOURCE
Source: ComScore, Mobile Metrix Data, May 2014
MORE MINUTES
S P E N T O N
M o c o S p a c e
EACH MONTH, THAN ANY OTHER
LEADING HISPANIC AD SOURCE
C O M B I N E D
MINUTESPERUSERPERMONTH
5
6
TOP AFRICAN AMERICAN AD SOURCE
M O C O S P A C E
M E M B E R S
S P E N D M O R E M I N U T E S
P L AY I N G G A M E S &
M A K I N G F R I E N D S .
Source: ComScore, Mobile Metrix Data, May 2014
MINUTESPERUSERPERMONTH
7
W H O I S T H E MocoSpace Member?
8
AN ENGAGED AND ENTHUSIASTIC AUDIENCE
*Source: ComScore, MobiLens Audience Profile, April 2014, 3 month average
MOCOSPACE MEMBERS ARE MORE LIKELY THAN THE GENERAL SMARTPHONE OWNER
T O D O T H E F O L L O W I N G A C T I V I T I E S A L M O S T E V E R Y D A Y :
MocoSpace members are 8 times more likely
to have a smartphone valued over $200
55.7%
48.7%
45.5%
45.1%
46.0%
35.9%
34.6%
53.4%
43.7%
39.7%
36.5%
42.2%
24.5%
28.3%
82.7%
76.5%
74.9%
77.3%
79.8%
80.5%
78.2%
92.2%
92.6%
89.3%
92.4%
88.5%
87.9%
87.0%
READ POSTS FROM PEOPLE KNOWN PERSONALLY
POSTED STATUS UPDATE
READ POSTS FROM ORGANIZATIONS/BRANDS/EVENTS
READ POSTS FROM PUBLIC FIGURES/CELEBRITIES
FOLLOWED POSTED LINK TO WEBSITE
CICKED ON ADVERTISEMENT
RECEIVED COUPON/OFFER/DEAL
MocoSpace Non-Hispanic MocoSpace Hispanic Non-Hispanic Hispanic
9
AN ENGAGED AND ENTHUSIASTIC AUDIENCE
I'm not one who
plays games like
this but I LOVE
y o u r g a m e s . I
f i n d m y s e l f
p l a y i n g a n d
c h a t t i n g w i t h
people every day.
Jasmine, 28, Los Angeles
L o v e m e s o m e
MocoSpace! Love the
g a m e s a n d h a p p y
about not having to
download them to
play. Saves SO much
memory. Go Moco!
Carlos, 22, Houston
*Source: ComScore, MobiLens Audience Profile, May 2014
MOCOSPACE MEMBERS ARE MORE LIKELY
THAN THE GENERAL SMARTPHONE OWNER TO
FREQUENT THE FOLLOWING CATEGORIES ALMOST EVERY DAY*:
9x more likely to
visit
BEAUTY
content
10x more likely to
check
ENTERTAINMENT
LISTINGS
10x more likely to
visit
KIDS/PARENTI
NG CONTENT
10x more likely
to browse
SHOPPING
SITES
12x more likely
to
research/book
TRAVEL
11x more likely to
check
REAL ESTATE
LISTINGS
12x more likely
to view
AUTOMOTIVE
information
15x more likely
to access
BANKING/PAY
MENTS
14x more likely
to access their
INSURANCE
10
MEDIA PLACEMENTS on MocoSpace
REACH YOUR TARGET AUDIENCE ON
web, mobile and tablet with
•T R A D I T I O N A L D I S P L AY
U N I T S
•ENGAGING RICH MEDIA
•M O B I L E V I D E O
•IN-BANNER MINI-GAMES
TA R G E T A U D I E N C E B Y:
AGE GENDER
E T H N I C I T Y
LOCATION SITE FEATURES
ENGAGING RICH MEDIA
11
VIDEO INTERSTITIALS, TAP-TO-EXPAND BANNERS, ROADBLOCKS &
M I N I - G A M E S , O N S M A R T P H O N E & T A B L E T
FEATURING: MULTIPLE EXIT URLS, TAP-TO-TWEET, CALENDAR REMINDERS, SOCIAL MEDIA PLUG-INS, &
M O R E
MOCOSPACE BUILDS ALL RICH MEDIA AND COVERS SERVING COST
NATIVE AD UNITS
12
IN-FEED BANNERS
APPEAR ON MEMBERS’ HOME PAGE
& CAN BE HIGHLY TARGETED.
THESE ROBUST UNITS LOOK LIKE A
S P O N S O R E D N E W S S T O R Y, C A N
I N C L U D E V I D E O A N D
M U LT I P L E C A L L S T O A C T I O N
13
HTML5 MINI GAMES
D O S OME THIN G DI FF EREN T
AND REACH AUDIENCES WITH A COMPELLING MINI GAME PRODUCED BY MOCOSPACE.
MEMBERS RACE THE CLOCK TO BEAT THEIR HIGH SCORE.
AWARDING A COUPON AT THE END OF THE GAME COMPLETES THE CYCLE.
T HE G AME I S MADE W IT H HT ML5 AN D MRAI D CO MPLI ANT, MEANI N G IT CAN BE SERVE D
A C R O S S O T H E R M O B I L E P U B L I S H E R S A N D O N B R A N D S I T E S A N D S O C I A L M E D I A .
VIEWABLE VIDEO
14
VIDEOINTERSTITIALS
CPCVPLACEMENTS
GRAB ATTENTION WITH PLACEMENTS THAT SHOW OFF COMMERCIALS AND TRAILERS.
PAY ONLY FOR COMPLETED VIEWS WITH CPCV PLACEMENTS, COMPETITIVELY PRICED AT $0.30/VIEW
15
IMPACTFUL TAKEOVERS
R E A C H M E M B E R S F I R S T
WITH HIGH IMPACT TAKEOVERS.
AVAILABLE ON BOTH WEB AND MOBILE, THESE STUNNING HIGH-RESOLUTION
P L A C E M E N T S C A N R U N O N T H E H O M E P A G E ,
M E M B E R S ’ D A S H B O A R D S , A N D V A R I O U S S I T E F E A T U R E S ,
G E N E R A T I N G H U N D R E D S O F T H O U S A N D S
O F U N I Q U E I M P R E S S I O N S E A C H D A Y .
16
E a r n e d a n d O w n e d M e d i a
CONNECT SOCIALLY WITH YOUR
t a r g e t a u d i e n c e u s i n g
•C U S T O M F A N P A G E S
•C O L L E C T I B L E B A D G E S
•I N - G A M E E N G A G E M E N T S
•VIRTUAL CURRENCY REWARDS
D R I V E E N G A G E M E N T W I T H
V I D E O P L A C E M E N T S /
E M B E D D E D C O N T E N T /
STORE LOCATORS.
17
INVITING OWNED MEDIA
F A N
PAGES C R E AT E A
CENTRAL HUB OF BRANDED CONTENT ON
W E B A N D M O B I L E .
MEMBERS CAN WATCH VIDEOS, ORDER
TICKETS, FIND RETAIL LOCATIONS AND SHARE
F A N PA G E S W I T H T H E I R F R I E N D S
VIRAL SOCIAL ENGAGEMENTS
18
M O C O S P A C E M E M B E R S E A R N
B A D G E S
B Y I N T E R A C T I N G W I T H A B R A N D :
•W A T C H I N G V I D E O S
•B E C O M I N G A F A N
•SHARING SPONSORED CONTENT
MEMBERS DISPLAY BADGES ON THEIR
PROFILE. A BADGE CAN GENERATE
O V E R 1 0 M I L L I O N
I M P R E S S I O N S P E R
C A M P A I G N
19
IN-GAME ENGAGEMENTS
G E T I N T H E G A M E
AND PLACE BRANDED CONTENT IN ONE OF MOCOSPACE’S MANY SOCIAL GAMES.
MEMBERS SPEND OVER ONE MILLION COLLECTIVE
H O U R S P L AY I N G G A M E S E V E R Y D AY.
20
A LEADER IN INDUSTRY RESEARCH
B Y PA RT NE RI NG W I T H
MocoSpace has had the
opportunity to survey our
members and hear their voices
in thousands. From overall
t r e n d s t o
PU R C H ASING H ABITS
A N D MO B I L E U S A G E ,
topics engage members and
generate honest feedback.
21
TOM DORF
VP / ADVERTISING SALES
tom@corp.mocospace.com
Mobile | Multicultural | Engagement

More Related Content

What's hot

Digital trends (5th Episode)
Digital trends (5th Episode) Digital trends (5th Episode)
Digital trends (5th Episode) Titilayo Adeyeri
 
The future of destination marketing & management
The future of destination marketing & managementThe future of destination marketing & management
The future of destination marketing & managementChris Fair
 
Future of Destination Marketing Organizations
Future of Destination Marketing OrganizationsFuture of Destination Marketing Organizations
Future of Destination Marketing OrganizationsChris Fair
 
Digital trends (4th Episode)
Digital trends (4th Episode) Digital trends (4th Episode)
Digital trends (4th Episode) Titilayo Adeyeri
 
Hyatt Pitch Brief
Hyatt Pitch BriefHyatt Pitch Brief
Hyatt Pitch BriefCubeyou Inc
 
The future of destination marketing & management
The future of destination marketing & managementThe future of destination marketing & management
The future of destination marketing & managementChris Fair
 
TV’s Paradigm Shift
TV’s Paradigm ShiftTV’s Paradigm Shift
TV’s Paradigm ShiftMediaPost
 
What does Virtual Reality mean for Digital Innovation in 2016?
What does Virtual Reality mean for Digital Innovation in 2016?What does Virtual Reality mean for Digital Innovation in 2016?
What does Virtual Reality mean for Digital Innovation in 2016?Let's Learn Digital
 
PR in tijden van sociale media
PR in tijden van sociale mediaPR in tijden van sociale media
PR in tijden van sociale mediaFINN
 
Webinar - les RP au temps des médias sociaux
Webinar - les RP au temps des médias sociauxWebinar - les RP au temps des médias sociaux
Webinar - les RP au temps des médias sociauxFINN
 
Hotel Tonight - Mobile Innovation Summit
Hotel Tonight - Mobile Innovation SummitHotel Tonight - Mobile Innovation Summit
Hotel Tonight - Mobile Innovation Summitkendrickapp
 
Online Reputation Management on Steroids
Online Reputation Management on SteroidsOnline Reputation Management on Steroids
Online Reputation Management on SteroidsStefanos Karagos
 
Papa John's Pitch Brief
Papa John's Pitch BriefPapa John's Pitch Brief
Papa John's Pitch BriefCubeyou Inc
 
Pearl One Smash Tournament Pitch Deck
Pearl One Smash Tournament Pitch DeckPearl One Smash Tournament Pitch Deck
Pearl One Smash Tournament Pitch DeckCharles Cooper
 

What's hot (20)

The Future of B.C. Housing
The Future of B.C. HousingThe Future of B.C. Housing
The Future of B.C. Housing
 
Digital trends (5th Episode)
Digital trends (5th Episode) Digital trends (5th Episode)
Digital trends (5th Episode)
 
Mind the Gap
Mind the GapMind the Gap
Mind the Gap
 
The future of destination marketing & management
The future of destination marketing & managementThe future of destination marketing & management
The future of destination marketing & management
 
BMW Pitch Brief
BMW Pitch BriefBMW Pitch Brief
BMW Pitch Brief
 
Future of Destination Marketing Organizations
Future of Destination Marketing OrganizationsFuture of Destination Marketing Organizations
Future of Destination Marketing Organizations
 
Digital trends (4th Episode)
Digital trends (4th Episode) Digital trends (4th Episode)
Digital trends (4th Episode)
 
Hyatt Pitch Brief
Hyatt Pitch BriefHyatt Pitch Brief
Hyatt Pitch Brief
 
Digital Trends
Digital TrendsDigital Trends
Digital Trends
 
The future of destination marketing & management
The future of destination marketing & managementThe future of destination marketing & management
The future of destination marketing & management
 
TV’s Paradigm Shift
TV’s Paradigm ShiftTV’s Paradigm Shift
TV’s Paradigm Shift
 
Digital Transformation at Bacardi
Digital Transformation at BacardiDigital Transformation at Bacardi
Digital Transformation at Bacardi
 
What does Virtual Reality mean for Digital Innovation in 2016?
What does Virtual Reality mean for Digital Innovation in 2016?What does Virtual Reality mean for Digital Innovation in 2016?
What does Virtual Reality mean for Digital Innovation in 2016?
 
PR in tijden van sociale media
PR in tijden van sociale mediaPR in tijden van sociale media
PR in tijden van sociale media
 
Webinar - les RP au temps des médias sociaux
Webinar - les RP au temps des médias sociauxWebinar - les RP au temps des médias sociaux
Webinar - les RP au temps des médias sociaux
 
Hotel Tonight - Mobile Innovation Summit
Hotel Tonight - Mobile Innovation SummitHotel Tonight - Mobile Innovation Summit
Hotel Tonight - Mobile Innovation Summit
 
Online Reputation Management on Steroids
Online Reputation Management on SteroidsOnline Reputation Management on Steroids
Online Reputation Management on Steroids
 
Papa John's Pitch Brief
Papa John's Pitch BriefPapa John's Pitch Brief
Papa John's Pitch Brief
 
Lock
LockLock
Lock
 
Pearl One Smash Tournament Pitch Deck
Pearl One Smash Tournament Pitch DeckPearl One Smash Tournament Pitch Deck
Pearl One Smash Tournament Pitch Deck
 

Similar to MocoSpace 2014 Media Kit

Unified Quarterly Magazine - Q1 2016
Unified Quarterly Magazine - Q1 2016Unified Quarterly Magazine - Q1 2016
Unified Quarterly Magazine - Q1 2016Unified
 
Challenges for PR in the Real Time Web
Challenges for PR in the Real Time WebChallenges for PR in the Real Time Web
Challenges for PR in the Real Time WebMauro Turcatti
 
Social media essentials for 2021
Social media essentials for 2021Social media essentials for 2021
Social media essentials for 2021Ioana Barbu
 
GENSummit - WEARABLE NEWS BEYOND THE GADGETS 2015
GENSummit - WEARABLE NEWS BEYOND THE GADGETS 2015GENSummit - WEARABLE NEWS BEYOND THE GADGETS 2015
GENSummit - WEARABLE NEWS BEYOND THE GADGETS 2015Toan Bach Quang Bao
 
Experience Marketing Tech Trends 2016
Experience Marketing Tech Trends 2016Experience Marketing Tech Trends 2016
Experience Marketing Tech Trends 2016Toni Griggs
 
Experience Marketing Tech Trends 2016
Experience Marketing Tech Trends 2016Experience Marketing Tech Trends 2016
Experience Marketing Tech Trends 2016George P. Johnson
 
Filmzu Pitch Deck
Filmzu Pitch Deck Filmzu Pitch Deck
Filmzu Pitch Deck thefilmzu
 
Lighting Up The Dark - Harnessing the Power of Consumer Connections | Benchma...
Lighting Up The Dark - Harnessing the Power of Consumer Connections | Benchma...Lighting Up The Dark - Harnessing the Power of Consumer Connections | Benchma...
Lighting Up The Dark - Harnessing the Power of Consumer Connections | Benchma...Click Consult (Part of Ceuta Group)
 
Social Fresh WEST
Social Fresh WESTSocial Fresh WEST
Social Fresh WESTZena Weist
 
Content Marketing: From Good To Great — Zena Weist (Social Fresh WEST 2012)
Content Marketing: From Good To Great — Zena Weist (Social Fresh WEST 2012)Content Marketing: From Good To Great — Zena Weist (Social Fresh WEST 2012)
Content Marketing: From Good To Great — Zena Weist (Social Fresh WEST 2012)Social Fresh Conference
 
Working Backward from Amazon Customers: Audience Marketing Strategies - Lau...
Working Backward from Amazon Customers:  Audience Marketing Strategies  - Lau...Working Backward from Amazon Customers:  Audience Marketing Strategies  - Lau...
Working Backward from Amazon Customers: Audience Marketing Strategies - Lau...Amazon Appstore Developers
 
Lesson 1 WHAT IS ICT?
Lesson 1   WHAT IS ICT?Lesson 1   WHAT IS ICT?
Lesson 1 WHAT IS ICT?LeahAmor1
 
You Missed Mobile — Don't Miss Immersive Video
You Missed Mobile — Don't Miss Immersive VideoYou Missed Mobile — Don't Miss Immersive Video
You Missed Mobile — Don't Miss Immersive VideoFilipp Paster
 
IGNITION 2016: You Missed Mobile — Don't Miss Immersive Video
IGNITION 2016: You Missed Mobile — Don't Miss Immersive Video IGNITION 2016: You Missed Mobile — Don't Miss Immersive Video
IGNITION 2016: You Missed Mobile — Don't Miss Immersive Video Filipp Paster
 
Working Backward from Amazon Customers - Audience Marketing Strategies for Ap...
Working Backward from Amazon Customers - Audience Marketing Strategies for Ap...Working Backward from Amazon Customers - Audience Marketing Strategies for Ap...
Working Backward from Amazon Customers - Audience Marketing Strategies for Ap...Amazon Appstore Developers
 
Social Storytelling - Music Marketing in 2017
Social Storytelling - Music Marketing in 2017Social Storytelling - Music Marketing in 2017
Social Storytelling - Music Marketing in 2017Deana Cosper
 
Casos J MARIN Labs
Casos J MARIN LabsCasos J MARIN Labs
Casos J MARIN LabsJ MARIN Labs
 
Consumer 2020
Consumer 2020Consumer 2020
Consumer 2020PSFK
 
Washington Redskins
Washington RedskinsWashington Redskins
Washington RedskinsSwitchPitch
 
Digital Marketing Strategy for a Cosmetic Brand - Love Beauty and Planet (A U...
Digital Marketing Strategy for a Cosmetic Brand - Love Beauty and Planet (A U...Digital Marketing Strategy for a Cosmetic Brand - Love Beauty and Planet (A U...
Digital Marketing Strategy for a Cosmetic Brand - Love Beauty and Planet (A U...Abhishek Sinha
 

Similar to MocoSpace 2014 Media Kit (20)

Unified Quarterly Magazine - Q1 2016
Unified Quarterly Magazine - Q1 2016Unified Quarterly Magazine - Q1 2016
Unified Quarterly Magazine - Q1 2016
 
Challenges for PR in the Real Time Web
Challenges for PR in the Real Time WebChallenges for PR in the Real Time Web
Challenges for PR in the Real Time Web
 
Social media essentials for 2021
Social media essentials for 2021Social media essentials for 2021
Social media essentials for 2021
 
GENSummit - WEARABLE NEWS BEYOND THE GADGETS 2015
GENSummit - WEARABLE NEWS BEYOND THE GADGETS 2015GENSummit - WEARABLE NEWS BEYOND THE GADGETS 2015
GENSummit - WEARABLE NEWS BEYOND THE GADGETS 2015
 
Experience Marketing Tech Trends 2016
Experience Marketing Tech Trends 2016Experience Marketing Tech Trends 2016
Experience Marketing Tech Trends 2016
 
Experience Marketing Tech Trends 2016
Experience Marketing Tech Trends 2016Experience Marketing Tech Trends 2016
Experience Marketing Tech Trends 2016
 
Filmzu Pitch Deck
Filmzu Pitch Deck Filmzu Pitch Deck
Filmzu Pitch Deck
 
Lighting Up The Dark - Harnessing the Power of Consumer Connections | Benchma...
Lighting Up The Dark - Harnessing the Power of Consumer Connections | Benchma...Lighting Up The Dark - Harnessing the Power of Consumer Connections | Benchma...
Lighting Up The Dark - Harnessing the Power of Consumer Connections | Benchma...
 
Social Fresh WEST
Social Fresh WESTSocial Fresh WEST
Social Fresh WEST
 
Content Marketing: From Good To Great — Zena Weist (Social Fresh WEST 2012)
Content Marketing: From Good To Great — Zena Weist (Social Fresh WEST 2012)Content Marketing: From Good To Great — Zena Weist (Social Fresh WEST 2012)
Content Marketing: From Good To Great — Zena Weist (Social Fresh WEST 2012)
 
Working Backward from Amazon Customers: Audience Marketing Strategies - Lau...
Working Backward from Amazon Customers:  Audience Marketing Strategies  - Lau...Working Backward from Amazon Customers:  Audience Marketing Strategies  - Lau...
Working Backward from Amazon Customers: Audience Marketing Strategies - Lau...
 
Lesson 1 WHAT IS ICT?
Lesson 1   WHAT IS ICT?Lesson 1   WHAT IS ICT?
Lesson 1 WHAT IS ICT?
 
You Missed Mobile — Don't Miss Immersive Video
You Missed Mobile — Don't Miss Immersive VideoYou Missed Mobile — Don't Miss Immersive Video
You Missed Mobile — Don't Miss Immersive Video
 
IGNITION 2016: You Missed Mobile — Don't Miss Immersive Video
IGNITION 2016: You Missed Mobile — Don't Miss Immersive Video IGNITION 2016: You Missed Mobile — Don't Miss Immersive Video
IGNITION 2016: You Missed Mobile — Don't Miss Immersive Video
 
Working Backward from Amazon Customers - Audience Marketing Strategies for Ap...
Working Backward from Amazon Customers - Audience Marketing Strategies for Ap...Working Backward from Amazon Customers - Audience Marketing Strategies for Ap...
Working Backward from Amazon Customers - Audience Marketing Strategies for Ap...
 
Social Storytelling - Music Marketing in 2017
Social Storytelling - Music Marketing in 2017Social Storytelling - Music Marketing in 2017
Social Storytelling - Music Marketing in 2017
 
Casos J MARIN Labs
Casos J MARIN LabsCasos J MARIN Labs
Casos J MARIN Labs
 
Consumer 2020
Consumer 2020Consumer 2020
Consumer 2020
 
Washington Redskins
Washington RedskinsWashington Redskins
Washington Redskins
 
Digital Marketing Strategy for a Cosmetic Brand - Love Beauty and Planet (A U...
Digital Marketing Strategy for a Cosmetic Brand - Love Beauty and Planet (A U...Digital Marketing Strategy for a Cosmetic Brand - Love Beauty and Planet (A U...
Digital Marketing Strategy for a Cosmetic Brand - Love Beauty and Planet (A U...
 

MocoSpace 2014 Media Kit

  • 1. Mobile | Multicultural | Engagement 2 0 1 4 M E D I A K I T
  • 2. 2 is the leading mobile gaming c o m m u n i t y i n t h e U S . E v e r y d a y , m i l l i o n s of multicultural millennials c o m e t o M o c o S p a c e t o PLAY GAMES MAKE FRIENDS. & C o m b i n e d , t h e y s p e n d o v e r one million hours with us, on their smartphones, tablets a n d c o m p u t e r s . T h e y B U I L D P R O F I L E S , share photos, beat high scores in SOCIAL GAMES, a n d m e e t n e w p e o p l e in their area; making for one of the most diverse & engaged audiences in the country.
  • 3. 35 MILLION M E M B E R S I N T H E U S OVER 5 B I L L I O N M O N T H L Y I M P R E S S I O N S on web, tablet & mobile 9 MILLION M O N T H L Y U N I Q U E S Engaging multicultural millennials S I N C E 2 0 0 5 Over 30 engaging, social, HTML5 games available on the MocoSpace platform Exclusive Games partner for Univision mobile Top 25 Social App in Google Play 3
  • 4. 4 THE DISTRIBUTION FOOTPRINT *Source: Google Zeitgeist, December 2013 • TOP 25 SOCIAL APP • TOP 5 GROSSING SOCIAL APP UNIVISIO N M O B I L E #9 MOST SEARCHED SOCIAL MEDIA SITE* ORGANIC, WORD OF M O U T H T R A F F I C C O N T R I B U T E S T O O V E R 2 0 ,0 00 NEW U S E R S E A C H D A Y E V E R Y D A Y , millions of members find MocoSpace on their s m a r t p h o n e s , t a b l e t s a n d c o m p u t e r s via app markets, Google search and STRATEGIC PARTNERSHIPS WITH OTHER GREAT BRANDS
  • 5. TOP HISPANIC AD SOURCE Source: ComScore, Mobile Metrix Data, May 2014 MORE MINUTES S P E N T O N M o c o S p a c e EACH MONTH, THAN ANY OTHER LEADING HISPANIC AD SOURCE C O M B I N E D MINUTESPERUSERPERMONTH 5
  • 6. 6 TOP AFRICAN AMERICAN AD SOURCE M O C O S P A C E M E M B E R S S P E N D M O R E M I N U T E S P L AY I N G G A M E S & M A K I N G F R I E N D S . Source: ComScore, Mobile Metrix Data, May 2014 MINUTESPERUSERPERMONTH
  • 7. 7 W H O I S T H E MocoSpace Member?
  • 8. 8 AN ENGAGED AND ENTHUSIASTIC AUDIENCE *Source: ComScore, MobiLens Audience Profile, April 2014, 3 month average MOCOSPACE MEMBERS ARE MORE LIKELY THAN THE GENERAL SMARTPHONE OWNER T O D O T H E F O L L O W I N G A C T I V I T I E S A L M O S T E V E R Y D A Y : MocoSpace members are 8 times more likely to have a smartphone valued over $200 55.7% 48.7% 45.5% 45.1% 46.0% 35.9% 34.6% 53.4% 43.7% 39.7% 36.5% 42.2% 24.5% 28.3% 82.7% 76.5% 74.9% 77.3% 79.8% 80.5% 78.2% 92.2% 92.6% 89.3% 92.4% 88.5% 87.9% 87.0% READ POSTS FROM PEOPLE KNOWN PERSONALLY POSTED STATUS UPDATE READ POSTS FROM ORGANIZATIONS/BRANDS/EVENTS READ POSTS FROM PUBLIC FIGURES/CELEBRITIES FOLLOWED POSTED LINK TO WEBSITE CICKED ON ADVERTISEMENT RECEIVED COUPON/OFFER/DEAL MocoSpace Non-Hispanic MocoSpace Hispanic Non-Hispanic Hispanic
  • 9. 9 AN ENGAGED AND ENTHUSIASTIC AUDIENCE I'm not one who plays games like this but I LOVE y o u r g a m e s . I f i n d m y s e l f p l a y i n g a n d c h a t t i n g w i t h people every day. Jasmine, 28, Los Angeles L o v e m e s o m e MocoSpace! Love the g a m e s a n d h a p p y about not having to download them to play. Saves SO much memory. Go Moco! Carlos, 22, Houston *Source: ComScore, MobiLens Audience Profile, May 2014 MOCOSPACE MEMBERS ARE MORE LIKELY THAN THE GENERAL SMARTPHONE OWNER TO FREQUENT THE FOLLOWING CATEGORIES ALMOST EVERY DAY*: 9x more likely to visit BEAUTY content 10x more likely to check ENTERTAINMENT LISTINGS 10x more likely to visit KIDS/PARENTI NG CONTENT 10x more likely to browse SHOPPING SITES 12x more likely to research/book TRAVEL 11x more likely to check REAL ESTATE LISTINGS 12x more likely to view AUTOMOTIVE information 15x more likely to access BANKING/PAY MENTS 14x more likely to access their INSURANCE
  • 10. 10 MEDIA PLACEMENTS on MocoSpace REACH YOUR TARGET AUDIENCE ON web, mobile and tablet with •T R A D I T I O N A L D I S P L AY U N I T S •ENGAGING RICH MEDIA •M O B I L E V I D E O •IN-BANNER MINI-GAMES TA R G E T A U D I E N C E B Y: AGE GENDER E T H N I C I T Y LOCATION SITE FEATURES
  • 11. ENGAGING RICH MEDIA 11 VIDEO INTERSTITIALS, TAP-TO-EXPAND BANNERS, ROADBLOCKS & M I N I - G A M E S , O N S M A R T P H O N E & T A B L E T FEATURING: MULTIPLE EXIT URLS, TAP-TO-TWEET, CALENDAR REMINDERS, SOCIAL MEDIA PLUG-INS, & M O R E MOCOSPACE BUILDS ALL RICH MEDIA AND COVERS SERVING COST
  • 12. NATIVE AD UNITS 12 IN-FEED BANNERS APPEAR ON MEMBERS’ HOME PAGE & CAN BE HIGHLY TARGETED. THESE ROBUST UNITS LOOK LIKE A S P O N S O R E D N E W S S T O R Y, C A N I N C L U D E V I D E O A N D M U LT I P L E C A L L S T O A C T I O N
  • 13. 13 HTML5 MINI GAMES D O S OME THIN G DI FF EREN T AND REACH AUDIENCES WITH A COMPELLING MINI GAME PRODUCED BY MOCOSPACE. MEMBERS RACE THE CLOCK TO BEAT THEIR HIGH SCORE. AWARDING A COUPON AT THE END OF THE GAME COMPLETES THE CYCLE. T HE G AME I S MADE W IT H HT ML5 AN D MRAI D CO MPLI ANT, MEANI N G IT CAN BE SERVE D A C R O S S O T H E R M O B I L E P U B L I S H E R S A N D O N B R A N D S I T E S A N D S O C I A L M E D I A .
  • 14. VIEWABLE VIDEO 14 VIDEOINTERSTITIALS CPCVPLACEMENTS GRAB ATTENTION WITH PLACEMENTS THAT SHOW OFF COMMERCIALS AND TRAILERS. PAY ONLY FOR COMPLETED VIEWS WITH CPCV PLACEMENTS, COMPETITIVELY PRICED AT $0.30/VIEW
  • 15. 15 IMPACTFUL TAKEOVERS R E A C H M E M B E R S F I R S T WITH HIGH IMPACT TAKEOVERS. AVAILABLE ON BOTH WEB AND MOBILE, THESE STUNNING HIGH-RESOLUTION P L A C E M E N T S C A N R U N O N T H E H O M E P A G E , M E M B E R S ’ D A S H B O A R D S , A N D V A R I O U S S I T E F E A T U R E S , G E N E R A T I N G H U N D R E D S O F T H O U S A N D S O F U N I Q U E I M P R E S S I O N S E A C H D A Y .
  • 16. 16 E a r n e d a n d O w n e d M e d i a CONNECT SOCIALLY WITH YOUR t a r g e t a u d i e n c e u s i n g •C U S T O M F A N P A G E S •C O L L E C T I B L E B A D G E S •I N - G A M E E N G A G E M E N T S •VIRTUAL CURRENCY REWARDS D R I V E E N G A G E M E N T W I T H V I D E O P L A C E M E N T S / E M B E D D E D C O N T E N T / STORE LOCATORS.
  • 17. 17 INVITING OWNED MEDIA F A N PAGES C R E AT E A CENTRAL HUB OF BRANDED CONTENT ON W E B A N D M O B I L E . MEMBERS CAN WATCH VIDEOS, ORDER TICKETS, FIND RETAIL LOCATIONS AND SHARE F A N PA G E S W I T H T H E I R F R I E N D S
  • 18. VIRAL SOCIAL ENGAGEMENTS 18 M O C O S P A C E M E M B E R S E A R N B A D G E S B Y I N T E R A C T I N G W I T H A B R A N D : •W A T C H I N G V I D E O S •B E C O M I N G A F A N •SHARING SPONSORED CONTENT MEMBERS DISPLAY BADGES ON THEIR PROFILE. A BADGE CAN GENERATE O V E R 1 0 M I L L I O N I M P R E S S I O N S P E R C A M P A I G N
  • 19. 19 IN-GAME ENGAGEMENTS G E T I N T H E G A M E AND PLACE BRANDED CONTENT IN ONE OF MOCOSPACE’S MANY SOCIAL GAMES. MEMBERS SPEND OVER ONE MILLION COLLECTIVE H O U R S P L AY I N G G A M E S E V E R Y D AY.
  • 20. 20 A LEADER IN INDUSTRY RESEARCH B Y PA RT NE RI NG W I T H MocoSpace has had the opportunity to survey our members and hear their voices in thousands. From overall t r e n d s t o PU R C H ASING H ABITS A N D MO B I L E U S A G E , topics engage members and generate honest feedback.
  • 21. 21 TOM DORF VP / ADVERTISING SALES tom@corp.mocospace.com Mobile | Multicultural | Engagement