2. 2
is the leading mobile gaming
c o m m u n i t y i n t h e U S .
E v e r y d a y , m i l l i o n s
of multicultural millennials
c o m e t o M o c o S p a c e t o
PLAY GAMES
MAKE FRIENDS.
&
C o m b i n e d , t h e y s p e n d o v e r
one million hours
with us, on their smartphones, tablets
a n d c o m p u t e r s . T h e y
B U I L D P R O F I L E S ,
share photos, beat high scores in
SOCIAL GAMES,
a n d m e e t n e w p e o p l e
in their area; making for one of the most
diverse & engaged audiences in the country.
3. 35
MILLION
M E M B E R S
I N T H E U S
OVER 5
B I L L I O N
M O N T H L Y
I M P R E S S I O N S
on web, tablet & mobile
9
MILLION
M O N T H L Y
U N I Q U E S
Engaging multicultural millennials
S I N C E 2 0 0 5
Over 30 engaging, social, HTML5 games
available on the MocoSpace platform
Exclusive Games partner for Univision mobile
Top 25 Social App in Google Play
3
4. 4
THE DISTRIBUTION FOOTPRINT
*Source: Google Zeitgeist, December 2013
• TOP 25 SOCIAL APP
• TOP 5 GROSSING SOCIAL APP
UNIVISIO
N
M O B I L E
#9 MOST SEARCHED
SOCIAL MEDIA SITE*
ORGANIC, WORD OF
M O U T H T R A F F I C
C O N T R I B U T E S T O
O V E R 2 0 ,0 00 NEW
U S E R S E A C H D A Y
E V E R Y D A Y ,
millions of members find MocoSpace on their
s m a r t p h o n e s , t a b l e t s a n d
c o m p u t e r s
via app markets, Google search and
STRATEGIC PARTNERSHIPS WITH OTHER GREAT BRANDS
5. TOP HISPANIC AD SOURCE
Source: ComScore, Mobile Metrix Data, May 2014
MORE MINUTES
S P E N T O N
M o c o S p a c e
EACH MONTH, THAN ANY OTHER
LEADING HISPANIC AD SOURCE
C O M B I N E D
MINUTESPERUSERPERMONTH
5
6. 6
TOP AFRICAN AMERICAN AD SOURCE
M O C O S P A C E
M E M B E R S
S P E N D M O R E M I N U T E S
P L AY I N G G A M E S &
M A K I N G F R I E N D S .
Source: ComScore, Mobile Metrix Data, May 2014
MINUTESPERUSERPERMONTH
8. 8
AN ENGAGED AND ENTHUSIASTIC AUDIENCE
*Source: ComScore, MobiLens Audience Profile, April 2014, 3 month average
MOCOSPACE MEMBERS ARE MORE LIKELY THAN THE GENERAL SMARTPHONE OWNER
T O D O T H E F O L L O W I N G A C T I V I T I E S A L M O S T E V E R Y D A Y :
MocoSpace members are 8 times more likely
to have a smartphone valued over $200
55.7%
48.7%
45.5%
45.1%
46.0%
35.9%
34.6%
53.4%
43.7%
39.7%
36.5%
42.2%
24.5%
28.3%
82.7%
76.5%
74.9%
77.3%
79.8%
80.5%
78.2%
92.2%
92.6%
89.3%
92.4%
88.5%
87.9%
87.0%
READ POSTS FROM PEOPLE KNOWN PERSONALLY
POSTED STATUS UPDATE
READ POSTS FROM ORGANIZATIONS/BRANDS/EVENTS
READ POSTS FROM PUBLIC FIGURES/CELEBRITIES
FOLLOWED POSTED LINK TO WEBSITE
CICKED ON ADVERTISEMENT
RECEIVED COUPON/OFFER/DEAL
MocoSpace Non-Hispanic MocoSpace Hispanic Non-Hispanic Hispanic
9. 9
AN ENGAGED AND ENTHUSIASTIC AUDIENCE
I'm not one who
plays games like
this but I LOVE
y o u r g a m e s . I
f i n d m y s e l f
p l a y i n g a n d
c h a t t i n g w i t h
people every day.
Jasmine, 28, Los Angeles
L o v e m e s o m e
MocoSpace! Love the
g a m e s a n d h a p p y
about not having to
download them to
play. Saves SO much
memory. Go Moco!
Carlos, 22, Houston
*Source: ComScore, MobiLens Audience Profile, May 2014
MOCOSPACE MEMBERS ARE MORE LIKELY
THAN THE GENERAL SMARTPHONE OWNER TO
FREQUENT THE FOLLOWING CATEGORIES ALMOST EVERY DAY*:
9x more likely to
visit
BEAUTY
content
10x more likely to
check
ENTERTAINMENT
LISTINGS
10x more likely to
visit
KIDS/PARENTI
NG CONTENT
10x more likely
to browse
SHOPPING
SITES
12x more likely
to
research/book
TRAVEL
11x more likely to
check
REAL ESTATE
LISTINGS
12x more likely
to view
AUTOMOTIVE
information
15x more likely
to access
BANKING/PAY
MENTS
14x more likely
to access their
INSURANCE
10. 10
MEDIA PLACEMENTS on MocoSpace
REACH YOUR TARGET AUDIENCE ON
web, mobile and tablet with
•T R A D I T I O N A L D I S P L AY
U N I T S
•ENGAGING RICH MEDIA
•M O B I L E V I D E O
•IN-BANNER MINI-GAMES
TA R G E T A U D I E N C E B Y:
AGE GENDER
E T H N I C I T Y
LOCATION SITE FEATURES
11. ENGAGING RICH MEDIA
11
VIDEO INTERSTITIALS, TAP-TO-EXPAND BANNERS, ROADBLOCKS &
M I N I - G A M E S , O N S M A R T P H O N E & T A B L E T
FEATURING: MULTIPLE EXIT URLS, TAP-TO-TWEET, CALENDAR REMINDERS, SOCIAL MEDIA PLUG-INS, &
M O R E
MOCOSPACE BUILDS ALL RICH MEDIA AND COVERS SERVING COST
12. NATIVE AD UNITS
12
IN-FEED BANNERS
APPEAR ON MEMBERS’ HOME PAGE
& CAN BE HIGHLY TARGETED.
THESE ROBUST UNITS LOOK LIKE A
S P O N S O R E D N E W S S T O R Y, C A N
I N C L U D E V I D E O A N D
M U LT I P L E C A L L S T O A C T I O N
13. 13
HTML5 MINI GAMES
D O S OME THIN G DI FF EREN T
AND REACH AUDIENCES WITH A COMPELLING MINI GAME PRODUCED BY MOCOSPACE.
MEMBERS RACE THE CLOCK TO BEAT THEIR HIGH SCORE.
AWARDING A COUPON AT THE END OF THE GAME COMPLETES THE CYCLE.
T HE G AME I S MADE W IT H HT ML5 AN D MRAI D CO MPLI ANT, MEANI N G IT CAN BE SERVE D
A C R O S S O T H E R M O B I L E P U B L I S H E R S A N D O N B R A N D S I T E S A N D S O C I A L M E D I A .
15. 15
IMPACTFUL TAKEOVERS
R E A C H M E M B E R S F I R S T
WITH HIGH IMPACT TAKEOVERS.
AVAILABLE ON BOTH WEB AND MOBILE, THESE STUNNING HIGH-RESOLUTION
P L A C E M E N T S C A N R U N O N T H E H O M E P A G E ,
M E M B E R S ’ D A S H B O A R D S , A N D V A R I O U S S I T E F E A T U R E S ,
G E N E R A T I N G H U N D R E D S O F T H O U S A N D S
O F U N I Q U E I M P R E S S I O N S E A C H D A Y .
16. 16
E a r n e d a n d O w n e d M e d i a
CONNECT SOCIALLY WITH YOUR
t a r g e t a u d i e n c e u s i n g
•C U S T O M F A N P A G E S
•C O L L E C T I B L E B A D G E S
•I N - G A M E E N G A G E M E N T S
•VIRTUAL CURRENCY REWARDS
D R I V E E N G A G E M E N T W I T H
V I D E O P L A C E M E N T S /
E M B E D D E D C O N T E N T /
STORE LOCATORS.
17. 17
INVITING OWNED MEDIA
F A N
PAGES C R E AT E A
CENTRAL HUB OF BRANDED CONTENT ON
W E B A N D M O B I L E .
MEMBERS CAN WATCH VIDEOS, ORDER
TICKETS, FIND RETAIL LOCATIONS AND SHARE
F A N PA G E S W I T H T H E I R F R I E N D S
18. VIRAL SOCIAL ENGAGEMENTS
18
M O C O S P A C E M E M B E R S E A R N
B A D G E S
B Y I N T E R A C T I N G W I T H A B R A N D :
•W A T C H I N G V I D E O S
•B E C O M I N G A F A N
•SHARING SPONSORED CONTENT
MEMBERS DISPLAY BADGES ON THEIR
PROFILE. A BADGE CAN GENERATE
O V E R 1 0 M I L L I O N
I M P R E S S I O N S P E R
C A M P A I G N
19. 19
IN-GAME ENGAGEMENTS
G E T I N T H E G A M E
AND PLACE BRANDED CONTENT IN ONE OF MOCOSPACE’S MANY SOCIAL GAMES.
MEMBERS SPEND OVER ONE MILLION COLLECTIVE
H O U R S P L AY I N G G A M E S E V E R Y D AY.
20. 20
A LEADER IN INDUSTRY RESEARCH
B Y PA RT NE RI NG W I T H
MocoSpace has had the
opportunity to survey our
members and hear their voices
in thousands. From overall
t r e n d s t o
PU R C H ASING H ABITS
A N D MO B I L E U S A G E ,
topics engage members and
generate honest feedback.
21. 21
TOM DORF
VP / ADVERTISING SALES
tom@corp.mocospace.com
Mobile | Multicultural | Engagement