Building A New Ecosystem: The Role of Partnerships at an OTT Service by Justin Hergianto (VP, Media Strategy for North America, DAZN)

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DAZN is putting fans first by giving them choice, flexibility and access to top sports content globally. They aim to be accessible across over 200 markets by 2020. DAZN uses partnerships to help with content acquisition, retention and awareness. Examples include original content series to drive retention, watch parties at sports venues for acquisition and awareness, and regional promotions through partner locations. The goal is for partnerships to benefit both DAZN and their partners.

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78% OF ALL SPORTS FANS WOULD PAY MORE FOR ONLINE STREAMING
THAN TRADITIONAL LINEAR CHANNELS

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During Tier 1 fights
#1
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Across all social
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607.5M
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social platforms
168.5M
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10M
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12
▪ AUDIENCEDEVELOPMENT
▪ CLICKSTODAZN
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MARKETING CONTENT
MEDIA
PARTNERS

LETS CHANGE
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13
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PARTNERSHIPS

AWARENESS
ORIGINAL CONTENT SERIES
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ACQUISITION RETENTIONAWARENESS
WATCH PARTIES @ MLB STADIUMS

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Building A New Ecosystem: The Role of Partnerships at an OTT Service by Justin Hergianto (VP, Media Strategy for North America, DAZN)

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