Jordan Zaslow @LittleThings
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The document discusses branded content and how it can be used to convey what a brand stands for rather than simply telling audiences about products. It notes that most advertising focuses on emotion over rational decisions. Branded content works best when it feels authentic and partners with publishers to reach built-in audiences. Case studies are presented of how Snyder's Lance and American Family Insurance used branded content videos to share their values and messages rather than directly promoting products. The key is for the content to focus on themes, messaging, and values rather than being overtly about the brand or product.
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INBOUND 2017: The New Content King is a Queen and She's an Influencer
The cost of acquiring new customers has become more costly and unpredictable. As marketers, you're faced with an increasingly complex buyer journey, and growing pressure from the organization to make it cheaper to get high-value accounts. Smart marketing organizations are scaling their content creation and amplification operations to meet the demands of a curious and skeptical consumer, and even smarter marketers are leveraging the goodwill of their armies of happy customers to create authentic and fresh social content. Learn what an influencer, an advocate and a celebrity endorsement is; how to leverage each to grow revenue; and get access to best practices and big data that makes working with influencers and generating content not only fun and compelling, but revenue enabling. And, in the process, we will meet real influencers, understand their motivations, know how to best compensate them and use their content to change the game.
MobileMonday Switzerland - The future of the printed guidebook 2013
Sales of printed travel guidebooks have sharply declined over the past decade in both the US and UK. In response, Google purchased travel guide publisher Frommer's in 2012 but stopped printing guides the following year. Meanwhile, city guide publisher In Your Pocket has adapted by expanding their guides online and via mobile apps while still printing over 5 million copies of their 75 city guides. Their presentation argues that while printed guides are becoming less common, they still offer advantages over digital guides in terms of usability, note-taking, and functioning without batteries or internet access.
Josh Karpf - Social Media at Keurig, Social Fresh 2019
Social Fresh 2019 - Social Fresh is the original social media conference, find more info at https://socialfresh.com
A few facts to know
The document discusses how marketing needs to change and adapt to the modern digital landscape. It notes that the internet has transformed messaging into a real-time dialogue with millions of people. Various statistics are presented that show people spend more time on social networks and blogs than email, and search for product information online. It argues that marketing should focus on creating valuable content for customers, building trust through generosity and sharing, optimizing websites for search engines, and having clear calls to action on websites. The future of marketing is about "getting found" by potential customers rather than traditional interruptive advertising.
Social Media Club Seattle Education Series
This presentation on Location Based Social Mobile applications and Small Businesses was presented by @jkimlosangeles at Social Media Club Seattle
Ponencia 1a Jornada tecnolÓgica ACAVE
This document discusses 10 key trends for connecting with new travelers in a changing reality. It notes that by 2016, nearly 37 million Americans will have booked travel using mobile devices. It also discusses the rise of sponsored content, video marketing, lifestyle branding, semantic search, virtual travel experiences, increased consumer technology, and sharing inspiring stories. The overall trends suggest that travel marketing is going digital, mobile, visual, and video-focused to engage today's travelers.
10 Reasons on Why Sex Sells
Everyone has seen it. Sex in advertising. Isn't it incredible how much longer you look at these ads as opposed to other ones? If not, check out this slideshow and see what we mean.
Influencer Marketing: How To Discover The Girl Next Door!
Keynote from Social Media Day San Diego.
Focus of this presentation was to educate the audience on the changing mindset needed to embrace influencer marketing. Who influences us has drastically changed which is why we must change our mindset before we leverage influencer tools and data. Shared some examples of my life as an influencer as well as some of my favorite tools and stats about the power of influencer marketing, video and live streaming.
Recommended
INBOUND 2017: The New Content King is a Queen and She's an Influencer
The cost of acquiring new customers has become more costly and unpredictable. As marketers, you're faced with an increasingly complex buyer journey, and growing pressure from the organization to make it cheaper to get high-value accounts. Smart marketing organizations are scaling their content creation and amplification operations to meet the demands of a curious and skeptical consumer, and even smarter marketers are leveraging the goodwill of their armies of happy customers to create authentic and fresh social content. Learn what an influencer, an advocate and a celebrity endorsement is; how to leverage each to grow revenue; and get access to best practices and big data that makes working with influencers and generating content not only fun and compelling, but revenue enabling. And, in the process, we will meet real influencers, understand their motivations, know how to best compensate them and use their content to change the game.
MobileMonday Switzerland - The future of the printed guidebook 2013
Sales of printed travel guidebooks have sharply declined over the past decade in both the US and UK. In response, Google purchased travel guide publisher Frommer's in 2012 but stopped printing guides the following year. Meanwhile, city guide publisher In Your Pocket has adapted by expanding their guides online and via mobile apps while still printing over 5 million copies of their 75 city guides. Their presentation argues that while printed guides are becoming less common, they still offer advantages over digital guides in terms of usability, note-taking, and functioning without batteries or internet access.
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Social Fresh 2019 - Social Fresh is the original social media conference, find more info at https://socialfresh.com
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The document discusses how marketing needs to change and adapt to the modern digital landscape. It notes that the internet has transformed messaging into a real-time dialogue with millions of people. Various statistics are presented that show people spend more time on social networks and blogs than email, and search for product information online. It argues that marketing should focus on creating valuable content for customers, building trust through generosity and sharing, optimizing websites for search engines, and having clear calls to action on websites. The future of marketing is about "getting found" by potential customers rather than traditional interruptive advertising.
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This document discusses 10 key trends for connecting with new travelers in a changing reality. It notes that by 2016, nearly 37 million Americans will have booked travel using mobile devices. It also discusses the rise of sponsored content, video marketing, lifestyle branding, semantic search, virtual travel experiences, increased consumer technology, and sharing inspiring stories. The overall trends suggest that travel marketing is going digital, mobile, visual, and video-focused to engage today's travelers.
10 Reasons on Why Sex Sells
Everyone has seen it. Sex in advertising. Isn't it incredible how much longer you look at these ads as opposed to other ones? If not, check out this slideshow and see what we mean.
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Keynote from Social Media Day San Diego.
Focus of this presentation was to educate the audience on the changing mindset needed to embrace influencer marketing. Who influences us has drastically changed which is why we must change our mindset before we leverage influencer tools and data. Shared some examples of my life as an influencer as well as some of my favorite tools and stats about the power of influencer marketing, video and live streaming.
What is Outreach Marketing?
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Actionable steps to get your strategy where it needs to be.
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WHAT’S CONTAGIOUS NOW…U M E M ! G R I Z Z L I E S !.docx
WHAT’S
CONTAGIOUS
NOW?…
U M E M ! G R I Z Z L I E S !
WHAT’S
CONTAGIOUS
NOW?…
U M E M ! G R I Z Z L I E S !
OR…
OR…
HOW THE ADVERTISING
BUSINESS IS TRYING
GET OUT
OF THE ADVERTISING
BUSINESS
Awkward biographical interlude /
An early warning system for the
global communications industry /
CONTAGIOUS
Contagious helps
brands and advertising
agencies understand
and adapt to shifts in
marketing, consumer
culture and technology
WHO WE
WORK WITH
CONTAGIOUS
MAGAZINE
CONTAGIOUS I/O
CONTAGIOUS
INSIDER
OUR BRAND
BELIEFS:
MARKETING LANGUAGE
PLACES BARRIERS BETWEEN
‘US’ & ‘THEM’
CREATIVITY OR
SCALE…
OR BOTH?
In today’s fragmented
media landscape, the most
creative work is that
which spreads.
7x
‘OVER THE 16 YEARS OF
CAMPAIGNS EXAMINED IN THIS
S T U DY, C R E AT I V E LY- A W A R D E D
CAMPAIGNS WERE SEVEN TIMES
MORE EFFICIENT THAN NON-
A WARDE D ONE S .’
!
/ Institute of Practitioners of Advertising /
‘ L i n k B e t w e e n C r e a t i v i t y a n d E f f e c t i v e n e s s ’
AMERICA’S MOST
POPULAR PAINTING. !
‘Brands should see
themselves as
networks of the
unacquainted…’
!
Grant McCracken / author and
research affiliate / MIT
‘Brand image differences are not a big as we
think they are. The result is that brands in
the real world - in people's minds - are fuzzy,
not precise entities.’
!
Martin Weigel / head of planning / Wieden
+Kennedy Amsterdam
‘You have part of my attention… You have
the minimum amount.’
MEERKATTING /
A NEW BEHAVIORAL PARADIGM /
1 . 6 B N V I E W S
!
3 2 0 M A D S S E RV E D ( ~ 2 0 % )
!
AVE RAGE YOUT UBE CP M ( AS OF 2013,
T R E N D I N G D OW N W A R D ) = $ 7 . 6 0 = $ 2 . 4 M
!
L E S S YO U T U B E ’ S 4 5 % C U T
!
E S T I M AT E D R E V E N U E = $ 1 . 1 M
S E RV I C E E VO LU T I O N
CO N T E X T UA L I N T E G R AT I O N
&
&
CONNECTED EXPERIENCES
1.
SERVICE
EVOLUTION
BRANDS ARE USING EMOTION AND EMPATHY TO
G A I N AC C E S S TO T H E I R C U S TO M E R S ' H O P E S A N D
ANXIETIES AROUND THEIR PRODUCT
E X P E R I E N C E , C R E AT I N G M E S S AG I N G A N D
S E RV I C E S T H AT T R A N S C E N D T H E I D E A O F
ADVERTISING AND USE ALL THE RESOURCES AT
T H E I R D I S P O S A L TO C H A N G E T H E
CONVERSATION.
‘Goods are platforms or
appliances best viewed
as distribution
mechanisms
for services’
!
Vargo & Lusch
SERVICES
MANIFEST
BRAND
PROMISE
The Mr. Burns of brands.
‘Transferring money
between accounts is the
second most common
use of mobile banking
(42 percent of mobile
banking users).’
!
US Federal Reserve
BARCLAYS /
P I N G I T /
‘80% of people
that receive a
payment go on
to register’
!
Darren Fould /
customer experience
design director /
Barclays
£70
average
transaction
value
amount sent
in the firs.
SOCIAL MEDIA IS A MARATHON
Social media is a marathon, not a sprint. The document recommends applying the EDH model of social media marketing which involves finding conversations around your brand, attending to customer interests with relevant content, and leveraging owned, paid, and earned media channels to attract and engage audiences over the long term. The goal is to have your business top of mind when customers are ready to make a purchase.
Social Media Optimization for Business 2013
This document provides tips for social media optimization for businesses. It discusses common myths about social media, such as that it is free and does not generate revenue. The document then provides best practices for social media, including developing a strategic plan, creating interesting and relevant content, and focusing efforts on the networks where customers are active. It also includes tips for specific networks like Facebook, Twitter, and LinkedIn. The overall message is that businesses should listen to customers and engage with them on social media to build their brand and drive results.
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It's time to heal the world and break the silence. Together.
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MocoSpace 2014 Media Kit
This document summarizes MocoSpace, a leading mobile gaming community. It has over 35 million members in the US who spend over 1 million hours per month on the platform. MocoSpace members are highly engaged, with 9 million monthly unique users. The platform reaches multicultural millennials through social games and allows members to build profiles, share photos and meet new people. Advertisers can target this engaged audience through traditional and rich media ads, video, native units, and social promotions to connect with MocoSpace's diverse membership.
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A social media program requires passion and planning. Kungdesign presentation on starting and improving your conversation with customers.
It's not about Technology! Communities and Relationship Marketing
This is the presentation used at the Internet Summit in Raleigh, NC on November 13th.
Links to the Videos:
Nike Corinthians: https://www.youtube.com/watch?v=FUJ-UKbq3bY
Chevrolet Camaro: https://www.youtube.com/watch?v=vv6XLW2O4Fo&list=UURojKYdkvZcRQX1Vu7wEU5g
Chevrolet Malibu:
https://www.youtube.com/watch?v=2eHyV7vyPo8
https://www.youtube.com/watch?v=mH9xqB2GV44
https://www.youtube.com/watch?v=uvWVJHrdMBI
https://www.youtube.com/watch?v=1oEfCRgg3Jc
https://www.youtube.com/watch?v=PcNv4CZ6I24
The Persona media kit
A new breed of media agencies backed by a home grown technology platform that is based on innovations in managing the emerging media of social influencers
Content Jam 2016: Influencer Marketing with Brian Fanzo
We are all famous to a few people. But who is influencing your target audience?
The face of the influencer has changed. Celebrity endorsements drive fewer conversions than mommy bloggers. Why? People buy from people they know and trust and or people they can relate to.
Brian Fanzo shares how to leverage social listening tools to discover, engage, and leverage the right influencers for your business.
Conversation Marketing
A brief intro to discover where travellers are on the net and how to keep them informed about the travel agents activities in the new tech age. http://www.kornfeind.us
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Apparel marketing faces unique challenges as consumers in this industry are moody, choosy and addicted to new products but not truly loyal to any brand. Successful apparel marketing requires understanding the consumer psychology around self-representation and status. It also means providing accessible, usable products and building a brand narrative around exclusivity, experiences and rituals rather than just logos and symbols. Data-driven targeting and social media are key to reaching consumers across multiple devices and platforms.
Moco space 2014mediakit
Millions of multicultural millennials use MocoSpace daily on their mobile devices to play games, make friends, and engage in social activities. MocoSpace has over 35 million members in the US who collectively spend over one billion hours per month on the platform. The platform provides opportunities for targeted mobile and social advertising through traditional and rich media ad units, as well as opportunities for brands to engage with members through custom pages, games, and virtual rewards.
Anjuli Bedi's Presentation at Mumbrella's Sports Marketing Summit
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Slides from our South By Southwest 2015 panel - Social Media and Diversity: The ROI for Brands. With Nailah Blades, Andre Blackman, Abe Cajudo, and Pam Slim.
Listen on SoundCloud: https://soundcloud.com/officialsxsw/social-media-and-diversity-the-roi-for-brands-sxsw-interactive-2015
SXSW page: http://schedule.sxsw.com/2015/events/event_IAP37902
Resource page: http://socialmediadiversity.strikingly.com/
#diverseroi
Social Media and Diversity: The ROI for Brands
This is a panel presentation that I was apart of for 2015's SXSW Interactive conference. We lay out reasons for brands to get involved with diversifying the audiences they build relationships with and market toward. There is a sustainable ROI involved!
Social Media + Diversity: The ROI for Brands [SXSW 2015]
Slides from our South By Southwest 2015 panel - Social Media and Diversity: The ROI for Brands. With Nailah Blades, Andre Blackman, Abe Cajudo, and Pam Slim.
Listen on SoundCloud: https://soundcloud.com/officialsxsw/social-media-and-diversity-the-roi-for-brands-sxsw-interactive-2015
SXSW page: http://schedule.sxsw.com/2015/events/event_IAP37902
Resource page: http://socialmediadiversity.strikingly.com/
#diverseroi
The 2014 Trends Sh*t List
Another year has passed, and that means another look back at our own predictions on the trends that shaped our industry. Take a look at our 2014 report card and our thoughts on what's to come this year in the areas of shopping, media, technology, and consumer trends.
Advertising Week New York 2017 Trends
The following presentation provides key insights and trends from our attendance at this year's Advertising Week New York 2017.
Living in Color: Carving Out Safe Spaces For Community by Danielle Cadet (Man...
This document outlines a community for black millennial women to openly share their experiences without fear of negativity from others who may not understand their background. It describes the community as a safe space that is substantive, black-specific, real, celebratory, and unapologetic. The goals are to spark conversation, debunk myths, challenge stereotypes, create safe spaces, and allow for authentic conversation.
Testing New Revenue Streams by Stefanie Rapp (SVP, Revenue Strategy, Bleacher...
This document discusses Bleacher Report's (B/R) efforts to test new revenue streams through various brand and content initiatives. It outlines several B/R brand extensions like House of Highlights, B/R Football, and B/R Kicks that have large social media followings and engage fans across platforms. The document also presents data on B/R's overall social footprint and reach among fans as well as content opportunities through award-winning journalism, branded content, experiential events, and merchandise partnerships. It poses the question of where to go next with these revenue-testing strategies.
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Actionable steps to get your strategy where it needs to be.
Secrets to King Content's Content Strategy methodology
If you’re a marketer struggling to make content drive meaningful engagement and ROI in your organisation then this Boot Camp is an ideal place to kick-start your content marketing efforts.
#nxsyd has partnered with content marketing agency King Content, who are globally recognised for creating award-winning end-to-end content marketing strategies.
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WHAT’S CONTAGIOUS NOW…U M E M ! G R I Z Z L I E S !.docx
WHAT’S
CONTAGIOUS
NOW?…
U M E M ! G R I Z Z L I E S !
WHAT’S
CONTAGIOUS
NOW?…
U M E M ! G R I Z Z L I E S !
OR…
OR…
HOW THE ADVERTISING
BUSINESS IS TRYING
GET OUT
OF THE ADVERTISING
BUSINESS
Awkward biographical interlude /
An early warning system for the
global communications industry /
CONTAGIOUS
Contagious helps
brands and advertising
agencies understand
and adapt to shifts in
marketing, consumer
culture and technology
WHO WE
WORK WITH
CONTAGIOUS
MAGAZINE
CONTAGIOUS I/O
CONTAGIOUS
INSIDER
OUR BRAND
BELIEFS:
MARKETING LANGUAGE
PLACES BARRIERS BETWEEN
‘US’ & ‘THEM’
CREATIVITY OR
SCALE…
OR BOTH?
In today’s fragmented
media landscape, the most
creative work is that
which spreads.
7x
‘OVER THE 16 YEARS OF
CAMPAIGNS EXAMINED IN THIS
S T U DY, C R E AT I V E LY- A W A R D E D
CAMPAIGNS WERE SEVEN TIMES
MORE EFFICIENT THAN NON-
A WARDE D ONE S .’
!
/ Institute of Practitioners of Advertising /
‘ L i n k B e t w e e n C r e a t i v i t y a n d E f f e c t i v e n e s s ’
AMERICA’S MOST
POPULAR PAINTING. !
‘Brands should see
themselves as
networks of the
unacquainted…’
!
Grant McCracken / author and
research affiliate / MIT
‘Brand image differences are not a big as we
think they are. The result is that brands in
the real world - in people's minds - are fuzzy,
not precise entities.’
!
Martin Weigel / head of planning / Wieden
+Kennedy Amsterdam
‘You have part of my attention… You have
the minimum amount.’
MEERKATTING /
A NEW BEHAVIORAL PARADIGM /
1 . 6 B N V I E W S
!
3 2 0 M A D S S E RV E D ( ~ 2 0 % )
!
AVE RAGE YOUT UBE CP M ( AS OF 2013,
T R E N D I N G D OW N W A R D ) = $ 7 . 6 0 = $ 2 . 4 M
!
L E S S YO U T U B E ’ S 4 5 % C U T
!
E S T I M AT E D R E V E N U E = $ 1 . 1 M
S E RV I C E E VO LU T I O N
CO N T E X T UA L I N T E G R AT I O N
&
&
CONNECTED EXPERIENCES
1.
SERVICE
EVOLUTION
BRANDS ARE USING EMOTION AND EMPATHY TO
G A I N AC C E S S TO T H E I R C U S TO M E R S ' H O P E S A N D
ANXIETIES AROUND THEIR PRODUCT
E X P E R I E N C E , C R E AT I N G M E S S AG I N G A N D
S E RV I C E S T H AT T R A N S C E N D T H E I D E A O F
ADVERTISING AND USE ALL THE RESOURCES AT
T H E I R D I S P O S A L TO C H A N G E T H E
CONVERSATION.
‘Goods are platforms or
appliances best viewed
as distribution
mechanisms
for services’
!
Vargo & Lusch
SERVICES
MANIFEST
BRAND
PROMISE
The Mr. Burns of brands.
‘Transferring money
between accounts is the
second most common
use of mobile banking
(42 percent of mobile
banking users).’
!
US Federal Reserve
BARCLAYS /
P I N G I T /
‘80% of people
that receive a
payment go on
to register’
!
Darren Fould /
customer experience
design director /
Barclays
£70
average
transaction
value
amount sent
in the firs.
SOCIAL MEDIA IS A MARATHON
Social media is a marathon, not a sprint. The document recommends applying the EDH model of social media marketing which involves finding conversations around your brand, attending to customer interests with relevant content, and leveraging owned, paid, and earned media channels to attract and engage audiences over the long term. The goal is to have your business top of mind when customers are ready to make a purchase.
Social Media Optimization for Business 2013
This document provides tips for social media optimization for businesses. It discusses common myths about social media, such as that it is free and does not generate revenue. The document then provides best practices for social media, including developing a strategic plan, creating interesting and relevant content, and focusing efforts on the networks where customers are active. It also includes tips for specific networks like Facebook, Twitter, and LinkedIn. The overall message is that businesses should listen to customers and engage with them on social media to build their brand and drive results.
#GUMPmovement (The Start of the Mental Health Revolution)
Everything you need to know about the BIGGEST Social Cause Campaign for the Modern Societal World.
If you are interested in joining the #GUMPmovement as a donor, brand, or volunteer - please email nick@gumpmovement.org
It's time to heal the world and break the silence. Together.
#UsTwo
MocoSpace 2014 Media Kit
This document summarizes MocoSpace, a leading mobile gaming community. It has over 35 million members in the US who spend over 1 million hours per month on the platform. MocoSpace members are highly engaged, with 9 million monthly unique users. The platform reaches multicultural millennials through social games and allows members to build profiles, share photos and meet new people. Advertisers can target this engaged audience through traditional and rich media ads, video, native units, and social promotions to connect with MocoSpace's diverse membership.
Social Media - Power to the People
A social media program requires passion and planning. Kungdesign presentation on starting and improving your conversation with customers.
It's not about Technology! Communities and Relationship Marketing
This is the presentation used at the Internet Summit in Raleigh, NC on November 13th.
Links to the Videos:
Nike Corinthians: https://www.youtube.com/watch?v=FUJ-UKbq3bY
Chevrolet Camaro: https://www.youtube.com/watch?v=vv6XLW2O4Fo&list=UURojKYdkvZcRQX1Vu7wEU5g
Chevrolet Malibu:
https://www.youtube.com/watch?v=2eHyV7vyPo8
https://www.youtube.com/watch?v=mH9xqB2GV44
https://www.youtube.com/watch?v=uvWVJHrdMBI
https://www.youtube.com/watch?v=1oEfCRgg3Jc
https://www.youtube.com/watch?v=PcNv4CZ6I24
The Persona media kit
A new breed of media agencies backed by a home grown technology platform that is based on innovations in managing the emerging media of social influencers
Content Jam 2016: Influencer Marketing with Brian Fanzo
We are all famous to a few people. But who is influencing your target audience?
The face of the influencer has changed. Celebrity endorsements drive fewer conversions than mommy bloggers. Why? People buy from people they know and trust and or people they can relate to.
Brian Fanzo shares how to leverage social listening tools to discover, engage, and leverage the right influencers for your business.
Conversation Marketing
A brief intro to discover where travellers are on the net and how to keep them informed about the travel agents activities in the new tech age. http://www.kornfeind.us
Apparel Marketing Deck
Apparel marketing faces unique challenges as consumers in this industry are moody, choosy and addicted to new products but not truly loyal to any brand. Successful apparel marketing requires understanding the consumer psychology around self-representation and status. It also means providing accessible, usable products and building a brand narrative around exclusivity, experiences and rituals rather than just logos and symbols. Data-driven targeting and social media are key to reaching consumers across multiple devices and platforms.
Moco space 2014mediakit
Millions of multicultural millennials use MocoSpace daily on their mobile devices to play games, make friends, and engage in social activities. MocoSpace has over 35 million members in the US who collectively spend over one billion hours per month on the platform. The platform provides opportunities for targeted mobile and social advertising through traditional and rich media ad units, as well as opportunities for brands to engage with members through custom pages, games, and virtual rewards.
Anjuli Bedi's Presentation at Mumbrella's Sports Marketing Summit
Anjuli Bedi, Associate Director, Analytics and Psychometric Analysis, Edelman Presented 'Building Brand Fandom – How to Maximise the Sponsorship Dollar'
Social Media and Diversity: The ROI for Brands [SXSW 2015]
Slides from our South By Southwest 2015 panel - Social Media and Diversity: The ROI for Brands. With Nailah Blades, Andre Blackman, Abe Cajudo, and Pam Slim.
Listen on SoundCloud: https://soundcloud.com/officialsxsw/social-media-and-diversity-the-roi-for-brands-sxsw-interactive-2015
SXSW page: http://schedule.sxsw.com/2015/events/event_IAP37902
Resource page: http://socialmediadiversity.strikingly.com/
#diverseroi
Social Media and Diversity: The ROI for Brands
This is a panel presentation that I was apart of for 2015's SXSW Interactive conference. We lay out reasons for brands to get involved with diversifying the audiences they build relationships with and market toward. There is a sustainable ROI involved!
Social Media + Diversity: The ROI for Brands [SXSW 2015]
Slides from our South By Southwest 2015 panel - Social Media and Diversity: The ROI for Brands. With Nailah Blades, Andre Blackman, Abe Cajudo, and Pam Slim.
Listen on SoundCloud: https://soundcloud.com/officialsxsw/social-media-and-diversity-the-roi-for-brands-sxsw-interactive-2015
SXSW page: http://schedule.sxsw.com/2015/events/event_IAP37902
Resource page: http://socialmediadiversity.strikingly.com/
#diverseroi
The 2014 Trends Sh*t List
Another year has passed, and that means another look back at our own predictions on the trends that shaped our industry. Take a look at our 2014 report card and our thoughts on what's to come this year in the areas of shopping, media, technology, and consumer trends.
Advertising Week New York 2017 Trends
The following presentation provides key insights and trends from our attendance at this year's Advertising Week New York 2017.
Similar to Jordan Zaslow @LittleThings (20)
Secrets to King Content's Content Strategy methodology
Secrets to King Content's Content Strategy methodology
WHAT’S CONTAGIOUS NOW…U M E M ! G R I Z Z L I E S !.docx
WHAT’S CONTAGIOUS NOW…U M E M ! G R I Z Z L I E S !.docx
#GUMPmovement (The Start of the Mental Health Revolution)
#GUMPmovement (The Start of the Mental Health Revolution)
It's not about Technology! Communities and Relationship Marketing
It's not about Technology! Communities and Relationship Marketing
Content Jam 2016: Influencer Marketing with Brian Fanzo
Content Jam 2016: Influencer Marketing with Brian Fanzo
Anjuli Bedi's Presentation at Mumbrella's Sports Marketing Summit
Anjuli Bedi's Presentation at Mumbrella's Sports Marketing Summit
Social Media and Diversity: The ROI for Brands [SXSW 2015]
Social Media and Diversity: The ROI for Brands [SXSW 2015]
Social Media + Diversity: The ROI for Brands [SXSW 2015]
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Living in Color: Carving Out Safe Spaces For Community by Danielle Cadet (Man...
This document outlines a community for black millennial women to openly share their experiences without fear of negativity from others who may not understand their background. It describes the community as a safe space that is substantive, black-specific, real, celebratory, and unapologetic. The goals are to spark conversation, debunk myths, challenge stereotypes, create safe spaces, and allow for authentic conversation.
Testing New Revenue Streams by Stefanie Rapp (SVP, Revenue Strategy, Bleacher...
This document discusses Bleacher Report's (B/R) efforts to test new revenue streams through various brand and content initiatives. It outlines several B/R brand extensions like House of Highlights, B/R Football, and B/R Kicks that have large social media followings and engage fans across platforms. The document also presents data on B/R's overall social footprint and reach among fans as well as content opportunities through award-winning journalism, branded content, experiential events, and merchandise partnerships. It poses the question of where to go next with these revenue-testing strategies.
Building A New Ecosystem: The Role of Partnerships at an OTT Service by Justi...
DAZN is putting fans first by giving them choice, flexibility and access to top sports content globally. They aim to be accessible across over 200 markets by 2020. DAZN uses partnerships to help with content acquisition, retention and awareness. Examples include original content series to drive retention, watch parties at sports venues for acquisition and awareness, and regional promotions through partner locations. The goal is for partnerships to benefit both DAZN and their partners.
How PBS Creates YouTube Series that Educate, Entertain & Inspire by Adam Dyle...
The document provides guidance on creating educational YouTube series for PBS Digital Studios, including identifying a niche audience to target, choosing knowledgeable hosts passionate about the topic, crafting compelling titles and thumbnails to attract viewers, focusing on engaging the audience through comments and collaboration rather than solely increasing views, and using analytics to track watch time, retention, and community engagement rather than just total views.
Telling Better Stories Across the Open Web by Adam Greenberg (Sr. Global Prod...
Web Stories are a new open web format for visual storytelling that allows publishers to create engaging stories that are portable across sites and platforms. They enable new opportunities beyond the limitations of stories on closed platforms by allowing publishers to control distribution, monetization, and port content out. Google is promoting the adoption of Web Stories by surfacing them in features like Discover and Search to help people stay engaged with their interests through bite-sized, visually-rich interactive stories. The document outlines tools for creating Web Stories, monetization benefits through story ads, and resources for publishers.
Data Storytelling in the Digital Age by Stephanie Salmon (SVP, Data & Informa...
This document discusses various topics related to life decisions including money, health, education, travel, cars, and news. It lists years from 1983 to 2018 and sections related to business functions like marketing, analytics, advertising, and data sources. The main focus is on providing information to help people make important life decisions regarding topics like college, careers, health, finances, family, housing, and transportation. It also lists the company's revenue sources such as digital advertising, print, branded content, subscriptions, and partnerships.
Seven Steps to Building Out Newsletters by Michael Liss (VP, Product, New Yor...
This document outlines 7 steps for building out email newsletters: 1) Get your email platform and lists in order, 2) Determine your newsletter format such as link-based, self-contained, or triggered series, 3) Find your voice and tone, 4) Identify low-hanging fruit topics, 5) Expand your offerings, 6) Drive list growth, and 7) Always optimize elements like subject lines, pre-headers, content, and send times. Newsletters are a valuable way to directly engage with readers and can be highly predictive of subscription and retention rates for media brands.
John M
John Meacock from Deloitte discussed several topics related to digital transformation including the myths and realities of transforming in the digital era, how much transformation is needed, offering services through platforms, the importance of customer centricity and becoming both the CEO and CTO. He also noted that the most valuable brands are platform companies and platforms can help businesses enter new markets by lowering barriers.
Maike S
Maike Stenull is the Vice President and Global Head of Strategy & Operations for Johnson & Johnson's External Innovation division. She has 29 years of experience at J&J across their Pharma, Consumer, and Medical Device business segments. J&J invests $11.4 billion annually in R&D and believes innovation can come from anywhere, both internally and externally. They have established a global network of innovation centers and JLabs locations to partner with startups and entrepreneurs around the world to help feed their need for transformational innovation.
Joe C
1. The document discusses 10 trends in data and analytics for 2020 and beyond, including the rise of data spiders, bots, and natural language processing to automate data discovery, pipelines, and analytics.
2. Organizations will need to offer data literacy programs as data skills become more important, and establish ways to measure their analytics maturity over time.
3. The convergence of digital transformation and data will see the roles of Chief Data Officer and Chief Digital Officer combine their objectives, as data plays a central role in digital strategies.
Philip R
This document discusses a new healthcare application called T.Care that aims to improve the patient and doctor experience. For patients, T.Care provides a cashless payment option, enhanced search for providers and treatments covered by their insurance, upfront estimates of patient costs, and electronic check-in for appointments. For doctors, it offers secure patient identification, easy online claims submission, and guaranteed payment. The document promotes T.Care as a way to make healthcare more convenient and transparent through small digital improvements.
Michael W
This document lists various cities including New York, Miami, London, Singapore, and Bangalore. It then notes that 40% of Diageo's innovation team members are women. It discusses issues with short-termism among marketers and agencies and asks how to create an enduring culture of innovation. It addresses this through teamwork, consumer centricity, a learning mindset, and intrapreneurialism.
Nick C
The document discusses how business leaders can attract top talent in today's digital era. It notes that the world of work has changed significantly from the 1970s-1980s to today, with employees now frequently changing jobs and careers. Students also take on much higher levels of debt. The document provides tips for businesses to attract digital talent, including ensuring their problems are interesting, having a talent strategy, and promoting their innovation. It stresses using employee referrals and building strong relationships to recruit top talent. The final sections discuss restructuring talent leadership and providing great experiences to land and retain top performers.
Tyler M
The document discusses challenges with strategy execution and methods to improve it. It outlines three main challenges: managing the scope and interrelationships of strategic initiatives, cascading decision making throughout the organization, and dealing with uncertain environments. It then presents best practice principles for strategy execution, including relentless focus, alignment and accountability, early adjustment, and clarity of thought. The document concludes by describing how software can help improve strategy execution and outcomes by providing tools for strategic planning, performance management, and continuous improvement.
Estelle Ayer
1) Condé Nast is a 110-year-old media company that has undergone a digital transformation to adapt to changes in how consumers access media.
2) It has transitioned from solely print magazines to having websites, apps, social media, events and other digital offerings as consumption habits shifted online and to mobile.
3) Condé Nast now operates brands and magazines across 26 global markets and has launched initiatives like an innovation framework to establish the right pace of change and scale new ideas.
Adrian Gregory
The document discusses how companies can improve customer experience by using product analytics to gain insights from customer behavior data. It describes how fragmented teams and a lack of centralized product data makes it difficult for companies to customize experiences, ship features fast, and determine impact. The solution presented is to create a single source of behavioral product data, enable self-serve analytics, and integrate insights into tools to enable action. Examples are given of companies like Intuit and Rappi that have driven growth by using analytics to experiment and personalize based on customer usage patterns.
Mark Wilson
This document discusses the importance of futurestate thinking. It defines futurestate thinking as envisioning what a company or service could become 5 years in the future by thinking from an elevated perspective. This allows opportunities to be spotted for disruptive innovations and self-disruption. The document provides tips for effective futurestate thinking, such as starting with envisioning the future rather than analyzing the present, assuming all customer interactions will be digital, and imagining becoming an alternative to oneself.
Nathan Jacob
The document discusses the 7 habits of highly innovative organizations according to Nathan Jacob, General Manager of Planbox. The 7 habits are: 1) be proactive, 2) begin with innovation outcomes in mind, 3) prioritize innovation efforts, 4) master your information, 5) seek to engage, 6) use design thinking to win, and 7) self-disrupt. It provides details on each habit and how organizations can improve their innovation maturity by adopting these habits. The document also includes examples of innovation best practices and engagement strategies that organizations can use to operationalize the 7 habits.
Fireside chat slide
This document discusses integrating Lean Six Sigma's DMAIC methodology with Design Thinking approaches into a single cohesive method for quality improvement, innovation, and organizational transformation. DMAIC refers to the five phases of the Lean Six Sigma approach: Define, Measure, Analyze, Improve, and Control. Design Thinking focuses on understanding user needs and rapidly prototyping solutions.
Kate Tovey
The document discusses the increasing urbanization of populations and need for smarter, more resilient cities of the future. Key aspects of smart cities will include smart infrastructure, digital revolution, and shared social responsibility among companies. Brands are expected to play an active role in creating sustainable solutions that improve cities through these areas. The goal is cities that are continually improving environments for their residents.
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Living in Color: Carving Out Safe Spaces For Community by Danielle Cadet (Man...
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Building A New Ecosystem: The Role of Partnerships at an OTT Service by Justi...
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How PBS Creates YouTube Series that Educate, Entertain & Inspire by Adam Dyle...
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• For a full set of 760+ questions. Go to
https://skillcertpro.com/product/databricks-certified-data-engineer-associate-exam-questions/
• SkillCertPro offers detailed explanations to each question which helps to understand the concepts better.
• It is recommended to score above 85% in SkillCertPro exams before attempting a real exam.
• SkillCertPro updates exam questions every 2 weeks.
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This presentation by Professor Alex Robson, Deputy Chair of Australia’s Productivity Commission, was made during the discussion “Competition and Regulation in Professions and Occupations” held at the 77th meeting of the OECD Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found at oe.cd/crps.
This presentation was uploaded with the author’s consent.Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...
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This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
XP 2024 presentation: A New Look to Leadership
Presentation slides from XP2024 conference, Bolzano IT. The slides describe a new view to leadership and combines it with anthro-complexity (aka cynefin).
Pro-competitive Industrial Policy – OECD – June 2024 OECD discussion
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This presentation by OECD, OECD Secretariat, was made during the discussion “Pro-competitive Industrial Policy” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/pcip.
This presentation was uploaded with the author’s consent.
Artificial Intelligence, Data and Competition – LIM – June 2024 OECD discussion
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This presentation by Yong Lim, Professor of Economic Law at Seoul National University School of Law, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
Pro-competitive Industrial Policy – LANE – June 2024 OECD discussion
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This presentation by Nathaniel Lane, Associate Professor in Economics at Oxford University, was made during the discussion “Pro-competitive Industrial Policy” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/pcip.
This presentation was uploaded with the author’s consent.
2024-05-30_meetup_devops_aix-marseille.pdf
Slides de notre meetup DevOps AixMarseille du 30 mai 2024 chez SmarTribune
Sujets: platform engineering / terragrunt / test containers
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Insight: In a landscape where traditional narrative structures are giving way to fragmented and non-linear forms of storytelling, there lies immense potential for creativity and exploration.
'Collapsing Narratives: Exploring Non-Linearity' is a micro report from Rosie Wells.
Rosie Wells is an Arts & Cultural Strategist uniquely positioned at the intersection of grassroots and mainstream storytelling.
Their work is focused on developing meaningful and lasting connections that can drive social change.
Please download this presentation to enjoy the hyperlinks!
原版制作贝德福特大学毕业证（bedfordhire毕业证）硕士文凭原版一模一样
原版一模一样【微信：741003700 】【贝德福特大学毕业证（bedfordhire毕业证）硕士文凭】【微信：741003700 】学位证，留信认证（真实可查，永久存档）offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原海外各大学 Bachelor Diploma degree, Master Degree Diploma
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This presentation was uploaded with the author’s consent.
Suzanne Lagerweij - Influence Without Power - Why Empathy is Your Best Friend...
This is a workshop about communication and collaboration. We will experience how we can analyze the reasons for resistance to change (exercise 1) and practice how to improve our conversation style and be more in control and effective in the way we communicate (exercise 2).
This session will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
Abstract:
Let’s talk about powerful conversations! We all know how to lead a constructive conversation, right? Then why is it so difficult to have those conversations with people at work, especially those in powerful positions that show resistance to change?
Learning to control and direct conversations takes understanding and practice.
We can combine our innate empathy with our analytical skills to gain a deeper understanding of complex situations at work. Join this session to learn how to prepare for difficult conversations and how to improve our agile conversations in order to be more influential without power. We will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
In the session you will experience how preparing and reflecting on your conversation can help you be more influential at work. You will learn how to communicate more effectively with the people needed to achieve positive change. You will leave with a self-revised version of a difficult conversation and a practical model to use when you get back to work.
Come learn more on how to become a real influencer!
Carrer goals.pptx and their importance in real life
Career goals serve as a roadmap for individuals, guiding them toward achieving long-term professional aspirations and personal fulfillment. Establishing clear career goals enables professionals to focus their efforts on developing specific skills, gaining relevant experience, and making strategic decisions that align with their desired career trajectory. By setting both short-term and long-term objectives, individuals can systematically track their progress, make necessary adjustments, and stay motivated. Short-term goals often include acquiring new qualifications, mastering particular competencies, or securing a specific role, while long-term goals might encompass reaching executive positions, becoming industry experts, or launching entrepreneurial ventures.
Moreover, having well-defined career goals fosters a sense of purpose and direction, enhancing job satisfaction and overall productivity. It encourages continuous learning and adaptation, as professionals remain attuned to industry trends and evolving job market demands. Career goals also facilitate better time management and resource allocation, as individuals prioritize tasks and opportunities that advance their professional growth. In addition, articulating career goals can aid in networking and mentorship, as it allows individuals to communicate their aspirations clearly to potential mentors, colleagues, and employers, thereby opening doors to valuable guidance and support. Ultimately, career goals are integral to personal and professional development, driving individuals toward sustained success and fulfillment in their chosen fields.
Presentatie 4. Jochen Cremer - TU Delft 28 mei 2024
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Jordan Zaslow @LittleThings
- 1. W I T H J O R D A N Z A S L O W Tending To A Brand’s Most Vital Organ I T S H E A R T
- 2. In 2015, Forbes reported that most people encounter 4,000 to 10,000 advertisements in one day @jordanzaslow
- 3. In 2017, advertisers spent more than $206 BILLION trying to get consumers to choose their product @jordanzaslow
- 4. 90% of the decisions we make are based on emotion
- 5. E N T E R B r a n d e d C o n t e n t
- 6. *COMMERCIALS* ARE MEANT TO TELL AN AUDIENCE WHAT YOUR PRODUCT DOES. BUT, WHEN DONE CORRECTLY, *BRANDED ENTERTAINMENT* TELLS YOUR AUDIENCE WHAT THE BRAND STANDS FOR. A D W E E K
- 7. I HAVE A RELATIONSHIP WITH MY CELL PHONE
- 8. S N Y D E R ’ S L A N C E CASE STUDY
- 11. H O W W E G O T T H E R E BRAND/PRODUCT SHOULD NEVER BE THE SOLUTION TO THE PROBLEM IN THE VIDEO. FOCUS ON: CAMPAIGN THEMES, MESSAGING, AND VALUES. CONTENT DOES NOT HAVE TO BE *ABOUT* THE PRODUCT/BRAND.
- 12. BRANDS ARE SMART WHEN THEY MAKE CONTENT WITH PUBLISHERS
- 13. PUBLISHERS provide a BUILT-IN AUDIENCE @jordanzaslow
- 14. as long as it feels authentic.
- 15. as long as it feels authentic
- 16. W H E N I T W O R K S , I T R E A L LY W O R K S Earned media on competitors’ sites Hundreds of thousands of SHARES More than 28M views across platforms
- 17. A M E R I C A N F A M I LY I N S U R A N C E CASE STUDY
- 18. FINDING HEART IN AN INSURANCE COMPANY @jordanzaslow
- 19. @jordanzaslow
- 20. “with the right support, any dream is possible” @jordanzaslow
- 21. AFI VIDEO EMBED
- 22. “At the end of the day, people won't remember what you said or did, they will remember how you made them feel.” M A Y A A N G E L O U @jordanzaslow
- 23. T H A N K Y O U @jordanzaslow Jordan Zaslow