A new breed of media agencies backed by a home grown technology platform that is based on innovations in managing the emerging media of social influencers

1. A SOCIAL MEDIA INFLUENCERS AGENCY
T H E P E R S O N A

2. W E L C O M E T O
T H E P E R S O N A
A B R I E F B I O
A new breed of media agencies backed by a
home grown technology platform that is
based on innovations in managing the
emerging media of social influencers

3. W E E N A B L E B R A N D S
T O C O L L A B O R A T E W I T H I N F L U E N C E R S
F U L L Y A U T O M A T E D T E C H N O L O G Y
01.
Brand
Briefs
02.
Influencer
Creates
03.
Brand
Approves
04.
Influencer
Publish
05.
Brand
Tracks

4. W E S U P P O R T B R A N D S T O C U R A T E
C R E A T I V E I N F L U E N C E R S’ C O N T E N T
T H E P E R S O N A C O N T E N T L I B R A R Y

5. W E P R O V I D E R E A L D A T A !
R E A L D A T A I N R E A L – T I M E
Advertisers
can track
Influencer’s Social
Post interactions in
real-time via our
platform
Influencers
can post the approved
content directly to
their channel from
our mobile app
Advertisers
Select Influencers via
our platform based on
deep insights directly
from their social
channels
ACCURACYTRANSPARENCY EFFECIENCY

6. W E C O N N E C T W I T H
R E A L – L I F E I N F L U E N C E R S
T H E R E G I O N ’ S M O S T I N F L U E N T I A L C R E A T O R S
Influencers Selection Criteria
1. Niche Interests
2. Authentic Followers
3. Locally Grown

7. The Persona Influencers
Media Insights
Influencers
370 7.4M 22M
ImpressionsFans
4.4K
Engagements

8. 43%
FASHION
& STYLE
20%10%
15%
12%
The Persona Influencers
by Content Focus 10%
HEALTH
&BEAUTY
CHEFS
&FOODIES
MUSIC
&ART
SPORTS
&FITNESS
TECH
&NEWS

9. 130
I R A N
120
K S A U A E K U W A I T
50 30
44%
56%
20
O M A N L E B A N O N
20
The Persona Influencers
by Demographics & Geographic Fan base

10. O U R W O R K
B R A N D & I N F L U E N C E R C O L L A B O R A T I O N

11. Advertiser : Sony Mobile
Product : XPERIA XZ Premium
Market : KSA
Campaign details :
SonyMobile have selected Mohamed, who is a well-known TV presenter to brief him about the
new campaign of Xperia XZ Premium, so that he creates a 1 minute video with the Xperia XZ
Premium device.
E N G A G E M E N T
R A T E
2.7%
T O T A L
N U M B E R O F F A N S
748K
V I D E O V I E W
R A T E
2.3%
E S T I M A T E D
R E A C H
187K
SONY XPERIA XZ PREMIUM

12. WHY INFLUENCERS?
U N D E R S T A N D I N G T H E I N F L U E N C E R L A N D S C A P E

13. AVERAGE
FOLLOWERS
19.9K
THEY ARE CREATORS &
PUBLISHERS
AVERAGE
ENGAGEMENT RATE
6%
INCREASED
INFLUENCERS
BUGDGET IN 2018
39%
Influencers generates a higher user engagement
than content generated by brands.
The average influencer engagement rate across
industry verticals is 5.7%. As a comparison, the
average engagement rate for brands on Instagram
has fluctuated between 2-3% in the past year.
Source : Business Insider Sept,18

14. W O R K W I T H D I G I T A L - A G E C E L E B R I T I E S O N P A R T N E R S H I P S TO
B R I N G T O L I F E S E V E R A L K E Y O U T C O M E S F O R Y O U R B R A N D
Build brand awareness with interested consumers.
Offer informative, fun resources, such as how-to’s and tutorial content.
Create personalized context, provoking a “me, too” effect.
Establish long-term relationships, both with influencers and the audience.
Introduce followers to new products and/or services.
Convince people to take a deeper dive with your brand, i.e., fill out a lead-gen form
on your website.
Drive traffic to e-commerce sites and encourage sales.
W H A T C A N I N F L U E N C E R S
D O F O R M Y B R A N D ?

15. LEARNING TO LEVERAGE MICRO-INFLUENCE!
U N D E R S T A N D I N G T H E I N F L U E N C E R L A N D S C A P E

16. G E T T I N G T H E H I G H E S T R E T U R N
D r i v e S a l e s
Influencer shares Social post and includes tracking links with a direct call to action inviting fans to check out, shop now, see more etc.
N e w F o l l o w e r s t o I n s t a g r a m
To ppartner with a series of influencers to share a dedicated Instagram where they tag your brand’s account in the image and mention it in the caption or; partner with a series of
influencers to host an Instagram takeover tagging and mentioning the brand’s account
T r a f f i c t o W e b s i t e
We provide Influencer with a custom promotional code and tracked link to measure how much traffic was driven to the site by them,, allowing your brand to better analyze which
Influencers strongly resonate with consumers and drives conversion
B r a n d A w a r e n e s s
Connect with a pool of influencers who are influential within the Brand category in order to raise awareness about brand
A p p D o w n l o a d s
Influencer to share social posts with a direct call to action encouraging followers to download the app with promise of exclusive influencer content, exclusive giveaway or other
incentive drive.
B E L O W R E C O M M E N D A T I O N S T O E N S U R E B R A N D G O A L S A R E B E I N G M E T A N D R E T U R N O N
I N V E S T M E N T I S M A X I M I Z E D!

17. T H A N K Y O U
w w w . t h e p e r s o n a . c o m
/thepersona.me
Visit Us :
Dubai, UAE
AstroLabs - Cluster R Parkside JLT
Beirut, Lebanon
Beirut Digital District
hello@thepersona.com
TEL. + 971 4 454 1159
DUBAI + 971 52 1243322
BEIRUT + 961 3 920411
/thepersona
/thepersona
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