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Estelle Ayer

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Estelle Ayer

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Estelle Ayer

  1. 1. Transforming at The Tender Age of 110 - The Digital Transformation Journey of Condé Nast Corporate Strategy Director
  2. 2. 5 STRICTLYCONFIDENTIAL-DONOTDISTRIBUTE Traditional media Pre-web New media Web 1.0 Social media Web 2.0 Decentralised media Web 3.0 ● Print ● Television ● Radio ● Events Daniel Clavero for GQ UK ● Blogs ● Websites ● Video ● Podcasts ● Social ● Mobile ● Communities ● Aggregators ● Platforms ● Automation ● Machine learning ● Distributed ledgers
  3. 3. Demand Generation Consumption Habits Few Many Monthly Print Issues, Fixed Content Always On, Mobile, Personalised Feed Marketing Consumers $ Elizaveta Porodina for Condé Nast Traveller UK
  4. 4. Camels desert Tom Parker for Condé Nast Traveller UK
  5. 5. BRAND MAGAZINES WEBSITES APPS SOCIAL MEDIA EVENTS CONFERENCES CREATIVE SERVICES RESTAURANTS FASHION COLLEGES
  6. 6. David Churchill
  7. 7. 31 Markets BRAZIL MIDDLE EAST CHINA FRANCE GERMAN Y INDIA ITALY JAPAN KOREA LATIN AMERICA NETHER LANDS POLAND PORTUGAL SOUTH AFRICA SPAIN TAIWAN THAILAND TURKEY UK UKRAINE MEXICO HUNGAR Y ICELAND ROMANIA CZECH REP SLOVAKI A RUSSIA BULGARIA AUSTRALIA HONG KONG GREECE USA
  8. 8. AUSTRALIA INDIA KOREA MEXICO 26 Markets NETHER LANDS GERMAN Y POLAND RUSSIA ARABIA LATAM CZECH REP SLOVAKIA THAILAND TURKEY ITALY PORTUGAL SPAIN UK FRANCE UKRAINE JAPAN CHINA TAIWAN BRAZIL HONG KONG GREECE USA
  9. 9. Signe Vilstrup for Vogue India
  10. 10. DISCOVER Insights 1 DEFINE Ideas 2 INCUBATE Prototype 3 ACCELERATE Prove Scale 4 SCALE Establish 5 Innovation Framework Venetia Scott for British Vogue
  11. 11. Launched in December 2019 WeChat- Mandarin & English
  12. 12. Global iconic brands Creative talent Focus Right pace of innovation Greg Cox for Condé Nast Traveller UK
  13. 13. THANK YOU Graig McDean for British Vogue

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