The ins and outs of this simple yet crucial strategy being implemented by marketing and communications professionals in all types of industries.
Actionable steps to get your strategy where it needs to be.
Digital Marketing Opportunities And Challenges PowerPoint Presentation Slides SlideTeam
Building a Digital Marketing PowerPoint presentation from scratch is indeed a tricky task. To help you out in this, here we are presenting our pre-made 62 slides Digital Marketing Opportunities and Challenges PowerPoint Presentation Slides deck. With support of our excellent Digital Marketing deck, you can easily cover topics like Online Marketing, Performance Overview, Search Engine Optimization Fundamentals, SEO Opportunities, Ranking, Monthly Traffic etc. With so many people online, it’s necessary for businesses to be online as well and digital marketing is an immediate way to reach them. Using the designs of this descriptive presentation show, you can also brief onlookers about the importance of digital marketing and its advantages. Furthermore, using our digital marketing presentation PPT example deck, consultants can discuss outcome and impact of digital marketing on the business to ensure whether proper marketing strategies and regulations are followed correctly or not. It has exclusive PowerPoint presentation slides like Organic Visits and Backlist, Web Traffic Insights, Web Marketing Plan, Lead Generation Activates, Monthly Social Media Dashboard etc. are included for better awareness of the topic. Download this online marketing Opportunities and Challenges PPT sample deck file and let audience see your proactive approach for internet marketing. Get away from it all with our Digital Marketing Opportunities And Challenges PowerPoint Presentation Slides. They can even create an entertaining break.
Presentation I made to fellows, students and professors at the Cornell University, Ithaca, New York. It is basically a beginner's manual for understanding Social Media Marketing, and how people/organizations can use it to develop their brands.
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
Digital Marketing Opportunities And Challenges PowerPoint Presentation Slides SlideTeam
Building a Digital Marketing PowerPoint presentation from scratch is indeed a tricky task. To help you out in this, here we are presenting our pre-made 62 slides Digital Marketing Opportunities and Challenges PowerPoint Presentation Slides deck. With support of our excellent Digital Marketing deck, you can easily cover topics like Online Marketing, Performance Overview, Search Engine Optimization Fundamentals, SEO Opportunities, Ranking, Monthly Traffic etc. With so many people online, it’s necessary for businesses to be online as well and digital marketing is an immediate way to reach them. Using the designs of this descriptive presentation show, you can also brief onlookers about the importance of digital marketing and its advantages. Furthermore, using our digital marketing presentation PPT example deck, consultants can discuss outcome and impact of digital marketing on the business to ensure whether proper marketing strategies and regulations are followed correctly or not. It has exclusive PowerPoint presentation slides like Organic Visits and Backlist, Web Traffic Insights, Web Marketing Plan, Lead Generation Activates, Monthly Social Media Dashboard etc. are included for better awareness of the topic. Download this online marketing Opportunities and Challenges PPT sample deck file and let audience see your proactive approach for internet marketing. Get away from it all with our Digital Marketing Opportunities And Challenges PowerPoint Presentation Slides. They can even create an entertaining break.
Presentation I made to fellows, students and professors at the Cornell University, Ithaca, New York. It is basically a beginner's manual for understanding Social Media Marketing, and how people/organizations can use it to develop their brands.
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
Social Media Marketing Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Social Media Marketing Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/31IdQfX
This is an power-point presentation on Introduction to Digital Marketing. This slide includes Marketing Definition, Digital Marketing Definition, Why Digital Marketing is so trendy, Timeline of Digital Marketing and Areas of Digital Marketing.
The theme is totally designed by me and inspired from @njchevalier.
Did you know that 6 of 7 key players in a B2B buying process never visit your website? With account-based marketing you can now reach and influence your buyers across the web, by serving display ads only to your target accounts, and no one else. In this brief, educational webinar learn:
What is Account-based Marketing?
--Account-based (ABM) advertising - the basics
--Why should I run ABM programs?
--How it Works:
Prioritizing target accounts
Media buying, ad pacing, and more
Measuring ROI and reporting
Budgeting & Planning ABM programs
Marketing methods for nonprofit organizations of all types to build effective relationships with donors, volunteers, and clients. Addresses how to create effective social media, email, and web-based marketing programs at low cost and time requirements.
Simple yet crucial Steps required by anyone to generate leads and make a good use of it to flourish their business. After-all who doesn't want to grow their client prospects.
Social media has become an integral part of our daily lives. Whether it is sharing an Instagram story with your friends, shopping via a Facebook ad, or watching a weekly vlog by your favorite YouTube influencer, or retweeting an interesting tweet by a politician: social media is no longer just used to maintain contact with your friends and family. Nowadays, companies and organizations have incorporated social media channels into their DNA, as they recognize that social media is essential to get in touch with specific target groups and effectively present themselves to the world.
Lead Generation is one of a very important step of Sales Process. It involves cold calling, social media marketing, email campaign, webinars, events, conferences and so on. There are many things to be considered before beginning any of the lead generation strategies. Many factors needed to be into consideration for an effective lead generation.
Social Media Management PowerPoint Presentation Slides SlideTeam
This complete deck can be used to present to your team. It has PPT slides on various topics highlighting all the core areas of your business needs. This complete deck focuses on Social Media Management PowerPoint Presentation Slides and has professionally designed templates with suitable visuals and appropriate content. This deck consists of total of thirtytwo slides. All the slides are completely customizable for your convenience. You can change the colour, text and font size of these templates. You can add or delete the content if needed. Get access to this professionally designed complete presentation by clicking the download button below
What is Branding? We created a brand building guide to answer this. Read or download the in-depth guide here to grow your business! https://www.dropshiplifestyle.com/what-is-branding/
Social Media Marketing Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Social Media Marketing Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/31IdQfX
This is an power-point presentation on Introduction to Digital Marketing. This slide includes Marketing Definition, Digital Marketing Definition, Why Digital Marketing is so trendy, Timeline of Digital Marketing and Areas of Digital Marketing.
The theme is totally designed by me and inspired from @njchevalier.
Did you know that 6 of 7 key players in a B2B buying process never visit your website? With account-based marketing you can now reach and influence your buyers across the web, by serving display ads only to your target accounts, and no one else. In this brief, educational webinar learn:
What is Account-based Marketing?
--Account-based (ABM) advertising - the basics
--Why should I run ABM programs?
--How it Works:
Prioritizing target accounts
Media buying, ad pacing, and more
Measuring ROI and reporting
Budgeting & Planning ABM programs
Marketing methods for nonprofit organizations of all types to build effective relationships with donors, volunteers, and clients. Addresses how to create effective social media, email, and web-based marketing programs at low cost and time requirements.
Simple yet crucial Steps required by anyone to generate leads and make a good use of it to flourish their business. After-all who doesn't want to grow their client prospects.
Social media has become an integral part of our daily lives. Whether it is sharing an Instagram story with your friends, shopping via a Facebook ad, or watching a weekly vlog by your favorite YouTube influencer, or retweeting an interesting tweet by a politician: social media is no longer just used to maintain contact with your friends and family. Nowadays, companies and organizations have incorporated social media channels into their DNA, as they recognize that social media is essential to get in touch with specific target groups and effectively present themselves to the world.
Lead Generation is one of a very important step of Sales Process. It involves cold calling, social media marketing, email campaign, webinars, events, conferences and so on. There are many things to be considered before beginning any of the lead generation strategies. Many factors needed to be into consideration for an effective lead generation.
Social Media Management PowerPoint Presentation Slides SlideTeam
This complete deck can be used to present to your team. It has PPT slides on various topics highlighting all the core areas of your business needs. This complete deck focuses on Social Media Management PowerPoint Presentation Slides and has professionally designed templates with suitable visuals and appropriate content. This deck consists of total of thirtytwo slides. All the slides are completely customizable for your convenience. You can change the colour, text and font size of these templates. You can add or delete the content if needed. Get access to this professionally designed complete presentation by clicking the download button below
What is Branding? We created a brand building guide to answer this. Read or download the in-depth guide here to grow your business! https://www.dropshiplifestyle.com/what-is-branding/
Rainmaking 101 - 3 ways to get your initial customers to market for youTribetactics
Find the customers that most need your brand and inspire them to spread the word about you.
Here are 3 ways to get your initial customers to market on your behalf, a minibook by TribeTactics.com
An essential read for small businesses and startups focused on growth.
Secrets to King Content's Content Strategy methodologyKing Content
If you’re a marketer struggling to make content drive meaningful engagement and ROI in your organisation then this Boot Camp is an ideal place to kick-start your content marketing efforts.
#nxsyd has partnered with content marketing agency King Content, who are globally recognised for creating award-winning end-to-end content marketing strategies.
Learn the secrets to viral content, how to develop an effective content strategy for your brand and what the most-effective formats and distribution tactics are to get your content noticed.
Starting up a business has many challenges and demands. This paper from Swystun Communications provides ways and examples for how branding can better ensure success if the focus is there from the start.
PRESENTED: 11/19/09 at the Vancouver Entrepreneur Meetup
AUDIENCE: Entrepreneurs, solo practitioners, marketers for startups; who are interested but not yet heavily involved in social media
This presentation covers:
- How culture shifts are forcing a shift in the marketing practice
- How entrepreneurs must approach their markets
- Some free tools for engaging with your customers
How to Use Social Media to Tell Your Brand Story, by Kim GarstY'all Connect
Kim Garst
Y'all Connect Presented by Alabama Power
June 13, 2014
Birmingham, Alabama
Social media can dramatically impact a brand’s image positively and negatively. Nearly 2 billion people use it not only as a source of news and information, but also as a resource to compare, shop, follow and evaluate brands.
The major difference between the old and new forms of brand messaging is that the consumer controls the message. That does not mean that the corporation does not have control over its online image: If it instead takes a positive, proactive and strategically balanced approach to crafting and consistently delivering high-quality, engaging content (brand storytelling), it can enhance its overall brand appeal.
Kim will discuss brand storytelling using social media and provide listeners with detailed, actionable steps they can follow to develop a comprehensive social media content strategy.
Brandhomies Erik and Jef were invited to speak at EXMA 2016, at Bogota, Colombia. As thé largest marketing platform of South-America, the conference was home to over 5000 attendees to provide them with the most groundbreaking insights on marketing. This year, Brandhome was keynote speaker to discuss infobesity and Meaningful Marketing, next to marketing pioneers Uri Levine and Marc Randolph.
At Brandhome, we are eternal students, constantly looking for ways to expand our knowledge on marketing, this while sending some of our insights back into the marketing world. As experts in storytelling we always strive to create meaningfulness. This is a responsibility we take and endow in everything we do. After a week of creative and strategic expositions on marketing, networking, and also blowing off some branding steam, our Brandhomies came back fully inspired, a feeling they would also like to share with you.
Future of advertising - Some thoughts from the present to predict the future ...Agustín Soriano
I was asked to make this presentation for a conference and, despite the topic being really tricky, I've tried to place some bets about the future for agencies and brands. Don't take this really seriously because the future can't be guessed and there is only one prediction that is 100% sure...
Rediscover and reconnect with your brand in our SynergyHSV Branding Workshop. We’ll solve your biggest brand strategy challenges.
Learn how to establish you own brand and critique others. Come with questions and a hungry mind. Suitable for new & established businesses, marketing staff and serious design students.
8 Steps to the Ultimate Surprise & Delight Campaign Digital Roots
We can bet you've been appalled and underwhelmed by the level of customer service you've received by a company. Have you ever been pleasantly surprised and delighted by a brand's customer service?
Engineer a surprise & delight effort that will boost your reputation, leave your customers satisfied and draw your prospects in. After some observation and testing, we’ve come up with an 8-prong attack to the surprise & delight campaign. It involves big data, incredible insight, strong tools and the keen ability to pick out the perfect present.
Are you game?
Your surprise & delight campaign will put you in the history books with the likes of Albert Einstein and Constantine the Great. Or at least pump up your customer retention, revenue and brand loyalty. And probably rack up your Facebook fans & Twitter followers.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
2. ANSWER:
Outreach marketing is...LOOKING AT HOW HUMANS LEARN ABOUT
NEW THINGS(FROM OTHER PEOPLE) AND WEAVING THIS IDEA INTO ALL COMMUNICATION STRATEGIES.
A PHILOSOPHY FOCUSED ON
HUMAN TO HUMAN CONNECTION
A CONNECTION WITH YOUR CONSUMERS
INSTEAD OF MARKETING AT THEM!
4. OR
BEST CELL PHONES
IN THE WORLD!
CAN YOU HEAR US NOW?!?
OMG! HAVE YOU HEARD ABOUT THIS PHONE?!?!
JUST REVIEWED IT ON MY BLOG! ITS AMAZING
& EVERYONE ELSE SEEMS TO AGREE!
I READ YOUR BLOG AND I’M ON
MY WAY TO BUY IT NOW! HOLLAR!
1# THIRD PARTY Recommendations
CONSUMERS DON’T WANT TO HEAR ABOUT YOUR BRAND FROM YOU! YOU NEED PEOPLE
Talking About You!
5. 2# THE Right PEOPLE AT THE Right TIME!
MIAMI, FL
75% OF THESE PEOPLE HAVE A VACATION
HOME ON A BEACH & AREN’T LISTENING
ARE YOU DREAMING OF A BEACH?
PLAN YOUR FUTURE VACATION
WITH US!
1-800-I-LOVE-BEACHES
DON’T SHOUT TO AN OBLIVIOUS CROWD! TALK TO A
Relevant Audience For Your Brand!
TRAVEL BLOGGERS
100% OF THEIR AUDIENCE MEMBERS
WANT TO HEAR THEIR VACATION INPUT
6. 3# BRING Advocates INTO YOUR BRAND
DON’T LET YOUR ADVOCATES BE OUTSIDERS! GIVE THEM A VOICE & IT WILL PROMPT
More Word of Mouth Recommendations!
APPLE IS THE BEST! I HAVE AN
IPAD, IPOD, IMAC, APPLE TV...I PRETTY
MUCH LIVE IN AN APPLE STORE! STEVE
JOBS IS THE GREATEST MAN THAT
EVER LIVED!
I HAVE SO MANY IDEAS...
WONDER IF THEY WOULD
EVER ASK ME...
7. 4# DITCH THE Traditional CAMPAIGN MODEL
EMBRACE ONGOING RELATIONSHIPS. BRAND PROMOTION IS CONTINUAL,
Not a One & Done Tactic!
HOW SHOULD
WE REACH OUR MARKET
THIS YEAR?
BILLBOARDS!
PAINT THE CITY
WITH SIGNS
EVERYWHERE
HAVE A GUY
STAND ON A CORNER
WTIH A SIGN DANCING!
JAN | FEB | MARCH...
FACEBOOK
VIDEO SERIES
ACROSSSOCIAL
MEDIAGETPEOPLETO
SUBMITTHEIRPHOTO
WITHOURPRODCUT
FORAPRIZE
GIVEAWAY
OURNEWPRODUCT
ON20+BLOGS
8. 5# Authentic & Relevant COMMUNICATION
SEO, RANK, SOCIAL PRESENCE AND FOLLOWERS ALL FALL IN TO PLACE WHEN YOU FOCUS ON
Relevant People & Authentic Marketing!
9. 6# Creativity IS A MUST
OUTREACH MARKETING IS A QUEST FOR CREATIVE WAYS TO TELL YOUR BRAND’S STORY.
Look Outside �e B�!
10. 7# REAL Relationships
REAL RELATIONSHIPS ARE ABOUT ESTABLISHING A MUTUALLY BENEFICIAL RELATIONSHIP.
Both Sides Give & Both Sides Receive!
BEST CONTROLLER
EVER! I LOVE IT!
SO EASY TO HOLD
$$
11. 8# ONE TO ONE TO Many
APPLY A PLAN THAT EMBRACES THE FACT THAT MOST PEOPLE ARE ON A
Variety of Digital Channels!
12. OR
9# Embrace OUR GREY WORLD
MARKETING IS NO EXCEPTION TO THE FACT THAT WE LIVE IN A GREY WORLD.
Don’t be Afraid to Stray from Tradition!
SO WHEN I WAS IN MARKETING
SCHOOL I LEARNED ALL STEPS
TO REACHING MY MARKET.
I WILL START THERE!
BRAINSTORMING
MEETING!
EVERYONE GRAB A BEER!
14. IDENTIFYING THE RIGHT PEOPLE AT
THE RIGHT TIME IS ESSENTIAL.
#1
Recruitment
EASY RECRUITMENT
MONITOR CONSUMERS WHO TALK ABOUT YOUR BRAND AND REACH OUT.
ACTIVE RECRUITMENT
IDENTIFY YOUR BRAND’S NICHE. DO A “COLD OUTREACH,” TIME CONSUMING BUT WORTH IT.
OPT IN
MAKE IT EASY TO WORK WITH YOU. INVITE PEOPLE ON TWITTER OR PUT A FORM ON YOUR SITE.
15. PERSONALIZATION
CREATE TRUST & RECEIVE AUTHENTIC COVERAGE BY STARTING WITH PERSONALIZED OUTREACH.
INITIAL GIVE
WHAT ARE YOU OFFERING THEM IN EXCHANGE FOR THEIR VALUABLE WORD OF MOUTH?
BRAND INTEGRATION
BRING RECRUITS ON THE “INSIDE” BY ASKING FOR INPUT AND COMMUNICATING CONTINUALLY.
QUALIFICATION
QUALIFY OR SCORE YOUR MARKETING CONTACTS. KNOW WHO IS THE BEST FOR CERTAIN INITIATIVES.
TRACK RELATIONSHIPS
KNOW WHEN YOUR NETWORK IS TALKING ABOUT YOUR BRAND AND THEIR AUDIENCE’S REACTION
LAY THE GROUND WORK FOR A
MUTUALLY BENEFICIAL RELATIONSHIP.
#2
Initiate
16. CONTENT DRIPS
PRODUCE HOW-TO’S, INFOGRAPHICS OR CONTENT THAT YOUR CONTACTS CAN EASILY SHARE.
ASK FOR FEEDBACK
GATHER FEEDBACK ON ALL THINGS ABOUT YOUR BRAND. THEY WILL BE GLAD TO SHARE.
SWAG
IF SENDING PRODUCT MAKES SENSE, SENDING FREE THINGS IS A GREAT WAY TO SAY THANK YOU.
ELICIT PRODUCT REVIEWS
WHEN YOUR BRAND DEVELOPS SOMETHING NEW, SEND THE PRODUCT TO YOUR NETWORK.
RESEARCH
GATHER POOLS ON INDUSTRY TRENDS. SHARE YOUR RESULTS FOR THEM TO INTEGRATE.
CHECK IN WITH YOUR NETWORK. STAY ON THEIR
MINDS AND ACTIVELY GET FEED BACK.
#3
Nurture
17. sight of these principles!
DON'T LOOSE
DOWNLOAD THE OUTREACH MARKETING CHECKLIST!
19. Who Is...
WE UNCOVERS YOUR NETWORK SO YOU CAN BUILD REAL RELATIONSHIPS!
FIND INFLUENCERS AND ADVOCATES BASED ON:
ONCE YOUR NETWORK IS IDENTIFIED
TRACK
COMMUNICATION
MONITOR
BRAND
MENTIONS
RUN
REPORTS
MANAGE
CONTACTS
START A FREE TRIAL!
& MORE
SOCIAL
PRESENCELOCATION
CONTEXTUAL
AFFINITY